THE PLUMBING ADVOCATE THE PLUMBING ADVOCATE A PUBLICATION OF EQUITY PLUMBING SPRING 2017 VOL. 3, NO. 2 HOW TO ATTRACT, RETAIN QUALIFIED EMPLOYEES

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1 A PUBLICATION OF PLUMBING A PUBLICATION OF PLUMBING WINTER 2017 VOL. 3, NO. 1 A VIEW FROM THE TOP: EXECUTIVE PERSPECTIVES ON BUSINESS IN MEDIA KIT 2018 MEDIA KIT A PUBLICATION OF PLUMBING SPRING 2017 VOL. 3, NO. 2 A PUBLICATION OF PLUMBING SUMMER 2017 VOL. 3, NO. 3 CONFRONTING THE WATER INFRASTRUCTURE DILEMMA HOW TO ATTRACT, RETAIN QUALIFIED EMPLOYEES IN AN EVOLVING WORKFORCE How to Analyze Customer Profitability Listening to the Right Customers Dealing with Nostalgic Employees Understanding AccountBased Marketing ROI for Your New Webstore Services in a Changing Digital Economy Nugent & Potter Inc. Managing Talent: Employee Reviews Phillips Supply Sonoran Plumbing Brasscraft Manufacturing Midland Metal Mfg. MSP Profile: United TranzActions Oatey MSP Profile: Staples

2 EDITORIAL STAFF The staff includes seasoned publication and editorial professionals who have years of experience working in wholesale distribution. Executive Editor Ted Havel x 134 Publisher Jeffrey Barnhart JBarnhart@cmasolutions.com Editor Erin Klebaur EKlebaur@cmasolutions.com Executive Managing Director Ken Hitchner KHitchner@cmasolutions.com Managing Editor Jennifer Kohlhepp JKohlhepp@cmasolutions.com The Plumbing Advocate is the official publication of Equity Plumbing. Published quarterly (Winter, Spring, Summer, Fall) The Plumbing Advocate is circulated to more than 1,200 industry professionals. OFFERS ADVERTISERS SUPERIOR ROI Market trends, industry news, and new products. Equity has taken The Plumbing Advocate to the next level with Top-Notch publication design and editorial content. The result is a dynamic and high-impact advertising environment for energizing your brand message and jump-starting greater sales results: SUPERIOR OPPORTUNITY: A nationwide network of independent plumbing, PVF and HVAC wholesalers, a challenging segment for suppliers to target cost-effectively. SUPERIOR VALUE: A go-to resource for more than 1,200 industry professionals uniquely receptive to your products and enthusiastic about deploying them in the marketplace. SUPERIOR AIM: Laser-target Distributor Owners, Sales Managers, Purchasing Managers and senior decision-makers who influence specification and sales of PHCP product solutions to thousands of contractors and end-users. SUPERIOR REACH: Each issue is expanded into a digital format and posted on the Equity website for year-round online viewing and customer engagement. EACH ISSUE IS PACKED WITH INFORMATION The magazine s editorial content includes features on sales and marketing tactics, inventory management and general management strategies. Each issue profiles a supplier's company, highlighting the company s history, culture, and products. Industry and product news features keep the membership informed on industry trends, and generate sales leads for new products. Additional regular features include: Industry News Member Success Stories Product Promotions NEW OPTIONS TO GO FOR THE GOLD The Equity Plumbing Gold/Platinum program recognizes suppliers for active engagement with Equity Plumbing and its members. Advertising in one or more issues of The Plumbing Advocate is among the criteria for prestigious Gold/Platinum status in ADVERTISING RATES AND SIZES* Advertising Manager Jude Martin-Cianfano JCianfano@cmasolutions.com Creative Director David Sherwood DSherwood@cmasolutions.com Production Manager Scott Elgart SElgart@cmasolutions.com Accounts Receivables Todd DeFilippis TDeFilippis@cmasolutions.com Advertisement Size 1x Ad Rate Full Page $738 2/3 Page Vertical $630 2/3 Page Horizontal $630 1/2 Page Vertical $516 1/2 Page Horizontal $516 1/3 Page Vertical $334 1/3 Page Horizontal $334 *All rates are net PREMIUM ADVERTISING* 4x Ad Rate $638 $530 $530 $416 $416 $284 $284 Position Back Cover Inside Front Cover Inside Back Cover 2-Sided Insertion 4-Sided Insertion *Must commit to all four issues 4x Ad Rate $1,364 $2,728

3 SPECIAL SALES- BUILDING OPPORTUNITIES Article Reprints Reprints make great, inexpensive sales and marketing tools. Reprints can be used many ways, from prospect mailings to tradeshow handouts. PDF reprints of specific articles can be obtained and reprints of articles can also be requested and are priced individually. Please contact Jude Martin- Cianfano at for details and pricing. Online This Media Kit is available on the Equity Plumbing website. To download, go to Terms Ads are invoiced on the published date and are net 15. Materials will not be returned unless requested and a shipping number is provided. CMA will hold advertising material for 18 months. Cancellation Policy If you cancel space reservations more than one week after the reservation due date, you will be charged the full rate for the space originally contracted. Back Issues Back Issues of The Plumbing Advocate are available up to 12 months prior and can be viewed at EquityPlumbing.com. STANDARD ADVERTISING DIMENSIONS Live area is 7 1/2" wide X 10" deep. Files for bleed ads should measure 8 3/4" X 11 1/4" on the outside edge to allow for trim size of 8 1/2" X 11". All live matter should be kept 3/4" from trim on all sides. ARTWORK GUIDELINES (ONLY ELECTRONIC FILES ACCEPTED) Color ads may be sent on CD or DVD, or via FTP Internet upload (see The preferred format is a PDF file. The file must be Press Optimized PDF. Be sure to include any fonts and images linked to your file. All photos must be high resolution (at least 300dpi). All color ads must be saved as CMYK not RGB. All bleed ads must have the appropriate bleed, extending 1/8" beyond crop marks that are set to the trim size of 8 1/2" X 11". Sending a hard copy color proof is encouraged and is the only way we can ensure color accuracy. Files larger than 3 MB in size should NOT be sent via . Please send these either on CD, DVD or via FTP. The Plumbing Advocate is printed on a high-speed sheet-fed offset press, 4-color process. If we have not received your artwork by the published deadline, we reserve the right to use artwork submitted for a previous advertisement, or to cancel the ad. FULL PAGE NON-BLEED 7.5" X 10" FULL PAGE BLEED 8.75" X 11.25" 2/3 5" X 10" 1/3 2.37" X 10" 1/2 V 3.75" X 10" 1/2 H 7.5" X 5" 2/3 7.5" X 6.5" 1/3 7.5" X 3.25" Creative Marketing Alliance, the magazine s publisher, can provide design services for an additional charge. Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com or call for more information Advertising Closing Dates (Tentative Dates) 2018 Equity Calendar Winter 18 Spring 18 Summer 18 Fall 18 IO Deadline December 1 March 23 June 15 September 14 Material Deadline December 8 March 30 June 22 September 21 *Please note the Fall issue will be available at the Equity Plumbing Annual Meeting

4 ADD THE WOW FACTOR TO YOUR ADVERTISING CAPTURE THE ATTENTION OF OUR READERS BY INCLUDING YOUR UNIQUE MARKETING PIECE IN TPA Promote Products/ Promotions With 2- Sided Inserts With 4-Sided Inserts ADVERTISING THAT WOWS! Truly WOW your customers with our new targeted ad placement opportunity! A banner ad placed prominently at the top of the digital edition of Equity s The Plumbing Advocate will enable you to: Standout in the Inbox of more than 1,200 of your plumbing industry peers. Leverage the established reputation and customer base of Equity Plumbing. Maximize online promotional efforts with a direct link to your website. Get more buzz for your advertising buck. Space is limited, with only two ad spots available in the four digital issues sent each year. ARTWORK GUIDELINES Ad Dimensions: 576 px wide by 101 px high File Format: jpg files only File Size: Cannot exceed 40KB Cost: Leaderboard at $800 per issue Creative Marketing Alliance, the magazine s publisher, can provide design services for an additional charge. Contact Jude Martin-Cianfano at JCianfano@cmasolutions.com or call for more information.

5 INSERTION ORDER FORM 2018 Send completed space reservation form to Jude Martin-Cianfano Advertising Manager Phone: Fax: Please complete the following mandatory information. Advertiser Information: Company: Contact: Title: Address: City: State: ZIP: Telephone: Fax: Please send me additional copies of the magazine (limit 3). Billing Information: Accounts Payable Contact (or Agency): Contact: Title: Address: City: State: ZIP: Telephone: Fax: Purchase Order #: Confirm CMA vendor set up: Yes No To upload files: Go to FTP upload upload-artwork. Send all ad materials and insertions to: Jude Martin-Cianfano Advertising Manager The Plumbing Advocate c/o Creative Marketing Alliance 191 Clarksville Road Princeton Junction, NJ Phone: Billing Contact: Todd DeFilippis Ad Information & Frequency 1x All 4 issues Total Cost: Winter Spring Summer 850 Tomlinson Terrace Lake Mary, FL (888) (800) (fax) Fall Banner Advertising in Digital Issue Winter Spring Summer Fall URL address