A quick guide to using Quantcast

Transcription

1 A quick guide to using Quantcast (For Marketers/Agencies.) Quantcast has the most advanced technology for understanding and delivering audiences, handling over 300,000 real-time online media events per second and processing over 3 petabytes of data per day. That s powerful stuff if you re trying to better understand your best customers and reach more of them in real time. We can help you in ways others can t. Ready? Read on.» That takes a little explaining.

2 Why Quantcast? Quantcast provides the most advanced technology for finding and buying your targeted audiences. Discover how your audience is unique Quantcast enables you to understand what makes your audience distinctive across your product lines and throughout your funnel through. Learn the difference between visitors and converters as well as demographics, interests and web media consumption habits. Find millions With Quantcast, take an audience of thousands engaging with your site or product, create your proprietary audience model and amplify to reach millions more new customers like them. Reach the audience that aligns to your goals Only Quantcast ranks and scores your audience against every user on the Web for relevance to your specific goal, finding more individuals who look and act like your best customers. So, what does Quantcast do that no one else can? Score everyone to find your best customers Quantcast s comprehensive Internet visibility more than 350,000,000,000 media consumption events every month means that we understand, holistically, what makes your best customers tick. With this knowledge, we score every prospective consumer on the web so you can reach only those that are a good match. Buy your audience from the media partners you trust Only Quantcast Lookalikes are compatible with your media partners so you can buy your custom audience across all the ways you buy media. Quantcast enables you to reach new audiences as well as target niche segments across inventory sources. Provide the best performance and scale Quantcast Lookalikes deliver superior audience composition and performance when compared to other targeting solutions. All 10 of the top 10 media agencies use Quantcast.

3 Okay, you get the idea. But there is much more. Let s dig a little deeper

4 Quantcast Audience Your partner for real time media. Delivering performance at scale. But boy, this space is complex! ow are all the targeting tactics different? Audience Targeting Quantcast Audience enables you to achieve both direct response goals and brand objectives alike. Drive awareness of your product and fill the top of your conversion funnel by reaching new prospects that look just like your most valuable customers. Scale far beyond retargeting and simple behavioral targeting to reach millions of new customers. Quantcast does this through Quantcast Lookalikes, which are custom models of your best-performing customers based on conversion events or other key pages on your site(s). Lookalikes are always based on your data, not third party data or pre-existing behavioral targeting buckets. Once Quantcast collects enough data (as few as 1,000 events), we can identify who your most valuable audience is as a Quantcast Lookalike. Through scoring the entire Internet, we find you more prospects just like your existing customers. This enables you to reach the right audience for your product or brand and drive conversions efficiently, all at unmatched scale. Whether you re looking to drive performance in real-time exchange environments, or raise awareness and consideration with your premium publisher and network partners, Quantcast s broad industry compatibility will ease your path. The Evolution of Online Marketing 1997 Media bought based on proxy Good Scale, but lots of waste 2004 Retargeting Less waste, no scale 2010 Not much has changed, but some solutions emerging Future olistic consumer solutions predict the right place and the right time To get started, please contact us today quantcast.com/contact Find millions like your best customer.

5 Behavioral Targeting Behavioral Retargeting Someone did A, B or C, which a vendor has termed Z, I think that s indicative they re interested in my product X, so I m going to show them ads for X (and hope it works). Data Exchange Retargeting Data Exchange Algorithm Relevance Performance Scale Data Exchange (aka 3rd Party Retargeting) Behavioral Someone did Y, I think that s indicative they re interested in my product X, so I m going to show them ads for X. Algorithm Relevance Performance Scale Algorithm Relevance Performance Scale Retargeting The Future (Machine Learning) Data Exchange Retargeting Behavioral Someone did X, that clearly means they re interested my product X, so I m going to show them ads for X. I ve got a great set of customers who already bought X. An algorithm identifies the distinctive traits of this customer group and then finds everyone else who looks just like them. I m going to show these lookalikes ads for X. Algorithm Relevance Performance Scale

6 Quantcast by Vertical Identify and convert in-market car buyers. Build awareness of new model launches. Drive traffic to your showroom. Vehicle Launch, Brand Positioning and Loyalty Understand the audience most aligned with each model, identify the characteristics and motivations behind those exploring key qualities of your line up such as efficiency, technology and performance. Find millions like them across the web to reposition your brand and drive loyalty. In Market/Consideration Find in-market buyers, at unmatched scale. Understand the character istics of those who communicate with a dealer or configure a vehicle on your site. Find millions more like them and drive them through the purchase funnel. Acquisition and Customer Retention Only Quantcast scores the entire web to find your best customer at scale. Leverage that insight and your own web data to reach millions more customers. Ideal for conquesting, increasing test drives and driving traffic to your dealership. Auto An auto maker had plenty of campaign clicks, but not enough conversions. Quantcast matched retargeting ROI, but delivered more conversions. Quantcast increase in sales Retargeting Retargeting Plan D Plan C Plan B Plan A Impressions Conversions Read the case study at quantcast.com/learning-center/case-studies Quantcast matched the ROI of retargeting, but kept on delivering conversions when retargeting ran out of gas.

7 Quantcast by Vertical Retail Segment shoppers by product category, brand, and even SKU. Find millions who look like those already purchasing on your site. Quantcast Lookalikes help you segment shoppers who are looking to purchase. Awareness With Quantcast, understand what makes your audiences unique to you and find millions more. Drive interest in your newest product launch, sale or free shipping event. Consideration Quantcast helps you understand what makes these customers specific to your brand or the brands you sell. Use these audience definitions across your entire media buying plan. Quantcast can help you: Keep consumers aware of the latest brands and products you offer Find and reach new customers who are looking for a specific item Purchase ave plenty of campaign clicks, but not enough conversions? Is retargeting delivering great return on investment (ROI), but not the scale required to grow your business? Quantcast enables you to: Drive conversions and media efficiency Find and reach an audience that looks most like the people who actually purchase and only get clicks when they re likely to convert Campaign Results Quantcast Lookalike Campaign Baseline Click to Conversion Rate 0.33% 1.34% 4x Conversion Rate Read the case study at quantcast.com/learning-center/case-studies Because the Quantcast Lookalike was derived from already converting customers, the important performance metric sales was far superior.

8 Quantcast by Vertical Travel Learn about your brand loyalists. Gain insight into potential customers. Turn lookers into bookers. Prospective Brand Enthusiatists Understand the characteristics of your travelers and guests. Find and engage more people who look like your best customers so you can grow the top of your funnel. Consideration Understand what makes these individuals specific to your brand and services so you can find millions more like them and buy these new audiences. Attract and reach audiences who are ready to book a trip. Understand the uniqueness between those that browse and those that book. Learn why certain lookers drop off. Bookers Drive an increase in bookings. Reach a maximum number of consumers similar to existing converting customers. Find and reach an audience that looks most like the people who actually purchase and only get clicks when they re likely to convert. 2x Increase in Bookers Quantcast Lookalikes enabled a nationwide hotelier to beat a margin goal with scale. Read the case study at quantcast.com/learning-center/case-studies Use Quantcast to find and reach the right audience for your industry, brand or product.

9 Protecting Your Data Quantcast takes consumer choice and protection of your data very seriously. Quantcast offers brand safe placement of your advertising. We never share your data with third parties. Your Quantcast Looaklike model is entirely yours. We never allow anyone to retarget your audience or customers. Quantcast does not use any personably identifiable information (PII) for our measurement or advertising products. Read more at quantcast.com/how-we-do-it/consumer-choice At Quantcast, we believe that protecting privacy is core to our business.

10 Did you really read all that text? Congratulations. Now, time for some pictures.»

11 Compatible with the media partners of your choice.

12 Why we kick ass for you: Scale Quantcast can match your best customer to millions more who look just like them. That is the power of true scale. Performance When your audience model is based on your best customers you get superior results.

13 OK great, where do I start? Contact us and we ll show you how. Want to learn even more about Quantcast? Read our quick guide for Publishers. Ready to begin or learn more? Contact us today to learn about the first steps. We will be happy to answer any questions you have. Richard Kosinski SVP, Sales rkosinski@quantcast.com P: