PRINT Specifications

Transcription

1 PRINT Specifications

2 Table of Contents CONTACT INFORMATION... 3 TERMS OF PAYMENT... 3 POLICY Approval... 4 Copyright... 4 Measurement... 4 General Rates Apply... 4 Co-op Advertising... 4 Liability and Error Allowances... 4 Disclosure... 4 Agency and Advertiser Orders... 5 Rate Revisions... 5 News/Editorial Style Copy... 5 Printing Material... 5 Position Requests... 5 Contracts... 5 Size Requirements... 9 Additional Products/Services... 9 Materials Delivery Address... 9 Delivery Hours... 9 Packing & Delivery Contact... 9 SPADEA SPECS DISPLAY AD DEADLINES The Philadelphia Inquirer...11 The Philadelphia Daily News...11 PRODUCTION SPECIFICATIONS Ad Materials...12 Color Ad Specs...12 Electronic Ad Delivery...12 PRINT SPECS The Philadelphia Inquirer... 6 The Philadelphia Daily News... 7 PRE-PRINTS Pre-prints... 8 The Philadelphia Inquirer... 8 The Philadelphia Daily News... 8 The Philadelphia Advantage... 8 SMC... 8 Pre-print Ordering & Deadlines... 8 Pre-print Sizes

3 Contact Information Terms of Payment Contact Information Terms of Payment CONTACT INFORMATION THE PHILADELPHIA INQUIRER / PHILADELPHIA DAILY NEWS Published by Philadelphia Media Network (PMN) 801 Market Street, Suite 300, Philadelphia, PA The Advertising Checking Bureau, Inc. AP/Ad Send (Address to: PAPHQ) U.S. POSTAL SERVICE MAIL AND PACKAGES The Philadelphia Inquirer/The Philadelphia Daily News P.O. Box 8263, Philadelphia, PA Attn: General Advertising Department SPECIAL CARRIER MAIL AND PACKAGES The Philadelphia Inquirer/The Philadelphia Daily News 801 Market Street, Suite 300, Philadelphia, PA Special Carrier mail and packages will be accepted by front security desk from 8am to 5pm Monday through Friday FOR GENERAL AND RETAIL ADVERTISING INFORMATION Please call or fax CONTACT advertisingrequests@phillynews.com SR. VICE PRESIDENT, SALES & MARKETING Fred Groser ( FGroser@philly.com ALL RATES ARE NET / TERMS OF PAYMENT All general rates are net of agency commissions. All bills are due and payable (net) within 15 days after the last day of the calendar month in which the advertising is published. We may, at our option, request that bills be paid weekly and require payment within seven days. Delinquent accounts are subject to reasonable collection charges. If payment is not made in accordance with these terms, Philadelphia Media Network may refuse to insert further advertising, and all bills will become due and payable immediately. Cash discounts are not offered. If a check is dishonored by the maker s bank, a returned check fee of $25.00 per check will be charged. Advertiser agrees to pay any federal, state and local taxes imposed on the transaction. If no claim has been made on a payment made by an advertiser within two years, it shall be deemed to have been paid to Philadelphia Media Network for services rendered. Philadelphia Media Network will provide advertisers a PIN number to verify publication of ads via the Internet. Tearsheets will no longer be provided without additional charges. Contact your sales representative for details. ( ADVERTISING DIRECTOR Jeff Stachowski JStachowski@philly.com VICE PRESIDENT OF LOCAL ADVERTISING Tony Cuffie ( TCuffie@philly.com 3

4 Policy Policy Approval In order to maintain the integrity of our publications, all advertising is subject to approval and acceptance by The Philadelphia Inquirer/The Philadelphia Daily News. We have the right to reject/cancel any advertisement at any time, even if it was acknowledged and accepted for publication. Copyright Advertiser agrees that the advertisement as it appears in The Philadelphia Inquirer/The Philadelphia Daily News/ Philly.com will become the property of PMN and hereby assigns all ownership interest in the advertisement, under the Copyright Act or otherwise, to PMN. Unless otherwise notified by PMN, advertiser is granted a license to place the ads in other media. Advertiser authorizes PMN to bring suit in its discretion and at its expense for any unauthorized use, reproduction, display or distribution of the advertisement as it appears in The Philadelphia Inquirer/The Philadelphia Daily News or for its unauthorized alteration. Measurement When placing your order for advertising, please be sure to designate the width in columns and the depth in inches. We will publish and bill you for the exact space you order (subject to the retail minimum depth requirements). The measurement is made from cut-off rule to cut-off rule. PMN may change the width of the columns in its newspapers from time to time, for any reason, including but not limited to a redesign of its newspapers, or changes in industrystandard specifications. General Rates Apply General rates apply to all display advertising of manufacturers, distributors, and wholesalers of products or services, to the display advertising of insurance, magazine, and newspaper publishers, public policy, public utilities, TV, radio, and communication companies, technology, transportation (airlines, land and airfreight, bus lines, railroads, transportation rental companies, cruise lines, etc.), and the retail business of manufacturers, distributors, and wholesalers of products or services General rates apply to the display advertising of advertising agencies, associations, stock brokers and other financial services. Road shows, lectures, seminars, circus, concerts, hotel showroom sales and other applicable advertising of a transient nature is charged at the open general rate, full or part run. All local political advertising, full and part run, is charged at the $1,000,000 level. A contract is not required. All ads must be labeled Paid Political Advertisement and comply with current state and federal regulations. Public service rates may apply to non-profit agencies. Non-profit applies to approved organizations making a direct appeal for funds, volunteers, and/or donations. Organizations must be approved and have a 501(c)(3) charity status to qualify. PMN does not guarantee any given level of circulation or readership for an advertisement or distribution of a product. Sunday circulation is provided on certain holidays. These holidays are charged at the Sunday contract rate and include Sunday pricing of color and any other applicable premiums. Co-op Advertising PMN prohibits the brokering of its advertising space. Retailers placing orders on behalf of an advertiser, qualifying for general rates, will be charged the applicable General rate. Co-op rates are available to individual local advertisers that run creative supplied by a manufacturer, distributor or wholesaler of products, providing that the local retailer s address and phone number clearly appear in the ad. Co-op rates are also available to manufacturers, distributors or wholesalers of products that include a local dealer list in their ad. Additional requirements apply. Ask your sales representative for details. Liability and Error Allowances The advertiser and/or advertising agency assumes liability for all content (including, but not limited to, text and illustrations) of advertisements published, and also assumes responsibility for payment of all costs, expenses (including attorney s fees), liabilities and damages arising therefrom against PMN. PMN will not be liable for failure to publish any advertising for any reason including, but not limited to, strikes, labor disputes, government action, acts of God, war, fire, riots, breakdown of equipment, or any other circumstances. Under no circumstances will PMN be liable for consequential damages of any kind (including actual or consequential damages) or for errors of any kind in an advertisement, including those errors caused by it, except for the cost of the space occupied by the error. Claims for error allowances must be made within 15 days after the advertisement s insertion and will be granted on the basis of the first insertion only. Any claims or other legal action brought against PMN by the advertiser or the advertising agency shall be brought only in the United States Court for the Eastern District of Pennsylvania or the Philadelphia County Court of Common Pleas. Pennsylvania law shall govern. Advertiser agrees to indemnify, defend and hold harmless PMN, together with PMN s affiliates, and their respective owners, partners, members, directors, officers, employees, agents and assigns (each, an "PMN Party ), from and against any and all damages, claims, demands and expenses (including but not limited to attorneys fees) brought against or incurred by any PMN Party arising out of or in connection with the publication of Advertiser s advertising by or through PMN and/or its publications. Disclosure Any references to PMN shall be construed as Philadelphia Media Network, LLC, which does business under the name PMN. 4

5 Policy, continued Policy, cont'd Agency and Advertiser Orders Advertisements that bear resemblance to news or editorial matter must be labeled as Advertisement above every other column and test to be set in sans serif font. Any orders received that contain rates different from the current published rates will be considered clerical errors. Due to the daily volume of advertising, we are unable to notify you of rate differences before your advertisement is published. All orders, cancellations and corrections must be provided in writing. Disclaimer of liability clauses in orders or contracts from advertisers or advertising agencies shall be deemed void. Rate Revisions We reserve the right to revise advertising rates, terms and policies at any time. Contract advertisers, or their agencies, will be given 30 days notice in writing of rate revisions. All advertisements scheduled to run on Thanksgiving Day will be billed at the rate applicable to Sunday Editions. Printing Material We are not responsible for the return of advertising material unless return delivery instructions and adequate postage are received with the material. Under no circumstances will PMN be liable for damages of any kind (including actual and consequential damages) in the event of damage to such advertising material. Position Requests You may request positioning on any page; however, all decisions regarding positions remain at our option and are not guaranteed. We cannot acknowledge any claim for an adjustment, a refund, or a reinsertion due to the position in which an advertisement has been published. Contracts To be eligible for contract rates, you must sign an advertising agreement prepared by PMN. Other than as specifically described in this rate book, no other discounts or rebates shall apply. If you use less than the spending level specified in the contract, you will be obliged to pay for the space used, at the rate earned, based on the applicable schedule. If you incur such short rate charges or if PMN reasonably believes you will incur such short rate charges, PMN may bill, at its discretion, its good-faith estimate of the short rate charges on a monthly basis. We do not back-date contracts beyond a 30-day period. Rerun or make good linage will not be counted toward fulfillment of advertising contract requirements. Contracts are not transferable or assignable in whole or in part without the prior written consent of PMN. A transfer includes any change of control in which the shareholders or partners of an advertiser as of the date of the contract no longer exercise control over at least 50.1% of the advertiser, based on stock ownership or otherwise. Advertisements accepted and printed after a transfer or assignment shall not signify the consent of PMN to the transfer or assignment and shall be billed at the non-contract rates in effect at insertion. 5

6 Print Specs The Philadelphia Inquirer STANDARD BROADSHEET PRINT AD UNITS SIZE COLUMNS X INCHES SPECS DOUBLE TRUCK SPREAD 13 x 21 21" x 21" 1/2 DOUBLE TRUCK SPREAD 13 x " x 10.5" FULL 6 x 21 10" x 21" JUNIOR 5 x " x 18" 1/2 VERTICAL 3 x " x 21" DOUBLE TRUCK SPREAD 1/2 DOUBLE TRUCK SPREAD FULL 1/2 HORIZONTAL 6 x " x 10.5" 1/4 3 x " x 10.5" 1/8 3 x " x 5.25" 1/9 2 x " x 7" 1/16 2 x " x 4" 3" STRIP 6 x 3 10" x 3" 2" STRIP 6 x 2 10" x 2" 1" STRIP 6 x 1 10" x 1" MECHANICALS* COLUMN POINTS INCHES " 1/2 HORIZONTAL 1/4 JUNIOR 1/2 VERTICAL 1/ " " " " " GUTTER " DOUBLE TRUCK " DEPTH AGATE POINTS INCHES " * Display Ad Depth Requirements: Copy exceeding 18" deep must occupy and will be billed full column depth of 21". Copy will be centered in space. 1/9 1/16 3" STRIP 2" STRIP 1" STRIP 6

7 Print Specs THE PHILADELPHIA DAILY NEWS Print Specs The Philadelphia Daily News STANDARD TABLOID PRINT AD UNITS SIZE COLUMNS X INCHES SPECS DOUBLE TRUCK SPREAD 11 x " x 10" FULL 5 x " x 10" 1/2 5 x " x 5" 1/4 3 x " x 4" 1/8 2 x " x 3.125" 1/16 1 x " x 3.125" 2" STRIP 5 x " x 2" 1" STRIP 5 x " x 1" DOUBLE TRUCK SPREAD FULL MECHANICALS* COLUMN POINTS INCHES " " 1/2 1/4 1/ " " " 1/16 2" STRIP 1" STRIP GUTTER " DOUBLE TRUCK " DEPTH AGATE POINTS INCHES " * Display Ad Deadline Requirements: Copy exceeding 9" deep must occupy and will be billed full column depth of 10". Copy will be centered in space. 7

8 Preprints Preprints PMN offers Preprint distribution in The Philadelphia Inquirer, The Philadelphia Daily News, Shopper Express and Philadelphia Advantage. Preprint distribution varies by product and is available by ZIP code, sub-zip and ZIP code clusters in select markets. Quarterly, PMN provides updated estimates of Preprint quantities required for distribution. PMN net Preprint rates are based on the cost per thousand (CPM) of the quantity ordered by the advertiser. The Philadelphia Inquirer The Philadelphia Inquirer offers Preprint distribution on Tuesday, Thursday, Friday and Sunday. Preprint sizes: Minimum Dimensions: 8" x 6" Maximum Dimensions: 11" x 10" Minimum Dimensions Maximum Dimensions The Philadelphia Daily News The Philadelphia Daily News provides Preprint distribution weekly on Thursday. Philadelphia Advantage A verified, opt-in Select product that is delivered weekly, Philadelphia Advantage provides targeted delivery of popular advertising inserts plus shopping news. The distribution is targeted to select ZIP codes that are highly desired by our advertisers on a distribution day that is important to their business. The Philadelphia Advantage is distributed weekly on Saturday. 6" CUT EDGE 8" FOLDED EDGE 10" CUT EDGE 11" FOLDED EDGE Shopper Express PMN provides a Select Market Coverage (SMC) product weekly, called Shoppers Express. The SMC is carrier-delivered to 180,000 homes weekly on Saturday and Sunday. Distribution of the SMC product is non-duplicated and provides a one-stop shop method of executing an extended reach to non-subscribers of The Philadelphia Inquirer. Preprint Ordering & Deadlines Deadline for reservations and cancellation is noon, 25 days prior to issue date. Deadline for delivery of Preprints is no less than 10-days prior to issue date, but no more than 16 days prior. Signed Preprint frequency contracts must be on file with PMN in order to receice frequency discounts. 8

9 Pre-prints, continued Preprints THE PHILADELPHIA INQUIRER We Print Sections (minimum 6-page tabloid or 4-page standard) Minimum Stock Thickness: Fold Edge: Cut Edge: Single Sheet With Flap Or Four Pages Minimum Stock Thickness: Fold Edge: Cut Edge: Single Sheet Cards Minimum Stock Thickness:.007 /page** Minimum Dimensions; 8 x 6 Maximum Dimensions: 11 x /page minimum 8 width maximum 11 width minimum 6 width maximum 10 width.007 /page** minimum 8 width maximum 11 width minimum 6 width maximum 10 width Envelopes, Consumer Sample Packets, Coupon Packets, Perforated Cards, Die-Cut Preprints, Etc. All should be submitted for evaluation and testing. A sample quantity of 150 pieces must be furnished for a test run. The advertiser agrees to accept any unanticipated extra costs that may be incurred in handling these special supplements. Identification Individual pallets must carry a corner pallet tag visible from two sides of the pallet. The pallet tag must include the following information: Name of newspaper Supplement name Edition date of insertion Total number of supplements shipped Number of copies on the pallet Total number of pallets in the shipment Individual pallet number (e.g. 1 of 10 pallets) Total pallet weight Pallet tare weight Number of copies in each lift Name of printer and phone number Reserved space for two bar codes in the future Multiple versions of the same product will require A, B, C, D, etc. identifications Recommended Spoilage: Single Sheet Cards & Multiple Page Preprints Preprint Thickness: Daily Inquirer: Sunday Inquirer: % 5%.005 8% 4%.006 5% 3%.007 or greater 3% 2% 9

10 Pre-prints, continued Preprints THE PHILADELPHIA INQUIRER Additional Products/Services Product Sampling: Available Sunday home delivery copies -Polybags -Front page poppers Materials Delivery Address PMN 800 River Road (route 23) Conshohocken, PA Materials Receiving Department: Delivery Hours Monday through Friday: 6:30am 1:30pm; 9:30pm 3:30am Saturdays: 8am noon Sundays: 9:30am noon No receiving: 12:00am 6:00pm on the following holidays: New Year s Day, Memorial Day, 4 th of July, Labor Day, Thanksgiving, and Christmas. Packing & Delivery Contact In the event of any problems pertaining to packing or delivery, the printer or carrier should contact: Product Scheduling: (Eileen Bourque) or (Craig Hofman) When using MapQuest, Google Maps or GPS, use the intersection Swedeland Road and Schuylkill River Road, King of Prussia, PA

11 20 Spadea Specs The Philadelphia Inquirer INQUIRER SPADEA INQUIRER SPADEA 4.944" 10" " " 21" 20.75" NON-BLEED BLEED NON-BLEED NO BLEED: BLEED WITH BLEED: Front Page Single Inside Front Page Single Outside Wrap* Inside Wrap* 4.944" x 20.75" (4-color available) 4.944" x 21" (black & white only) " x 20.75" (4-color available) " x 21" (black & white only) Outside Back Page Single Inside Back Page Single 10" x 21" (4-color available) 10" x 21" deep (black & white only) 11

12 Display Ad Deadlines The Philadelphia Inquirer The Philadelphia Daily News PUBLICATION DAY PUBLICATION SECTION MONDAY RESERVATION DEADLINES COPY TO SET DEADLINE PDF (CR) AD DEADLINE THE INQUIRER ROP FRI. NOON FRI. 5PM FRI. 5PM DAILY NEWS ROP FRI. NOON FRI. 5PM FRI. 5PM TUESDAY THE INQUIRER ROP FRI. 5PM FRI. 5PM MON. NOON DAILY NEWS ROP FRI. 5PM FRI. 5PM MON. NOON WEDNESDAY THE INQUIRER ROP MON. NOON MON. 5PM TUES. NOON DAILY NEWS ROP MON. 5PM MON. 5PM TUES. NOON THURSDAY FOOD ZONES MON. 5PM MON. 5PM TUES. 5PM THE INQUIRER ROP TUES. NOON TUES. 5PM WED. NOON DAILY NEWS ROP TUES. 5PM TUES. 5PM WED. NOON FRIDAY THE INQUIRER ROP WED. NOON WED. 5PM THURS. NOON DAILY NEWS ROP WED. 5PM WED, 5PM THURS, NOON SATURDAY THE INQUIRER ROP THURS. NOON THURS. 5PM FRI. NOON SUNDAY* THE INQUIRER ENTERTAINMENT WED. 5PM WED. 5PM THURS. 7PM BUSINESS WED. 5PM WED. 5PM THURS. 7PM HEALTH & SCIENCE TUE. 5PM WED. 5PM THURS. 7PM MAIN NEWS WED. 5PM THURS. 5PM FRI. NOON TRAVEL THURS. 5PM 10 DAYS PRIOR FRI. 5PM 9 DAYS PRIOR FRI. 5PM 9 DAYS PRIOR DAILY NEWS ROP THURS. NOON THURS. 5PM FRI. NOON * Plus Thanksgiving 12

13 Production Specifications Production Specifications The Philadelphia Inquirer and The Philadelphia Daily News print on offset presses. Ad Materials Electronic ad material for black and white and color ads are encouraged. The Philadelphia Inquirer and The Philadelphia Daily News require PDF/XIA files the industry standard for electronic ad submission. Type: Minimum 8-point sans serif Dot % Aimpoints (for digital files): Highlight: 3% Midtone: 35% Shadow: 85% Resolutions: Images: 200 dpi Line Art: dpi Color Ad Specs Type: Minimum 12-point sans serif Dot % Aimpoints: C M Y K Non-Detail Whites Highlight Midtone Shadow Resolutions: Images: 200 dpi Line Art: dpi Max. Total Area Coverage: 240% All color elements must be prepared as CMYK. No RGB, Pantone, Lab or Index colors. Spot Colors must be selected from The Philadelphia Inquirer and The Philadelphia Daily News Spot Color Reference Chart. Contact your sales representative for a copy. For more ad specification information, refer to SNAP (Standards for Newspaper Ad Production, available from NAA) or our Production Specifications available from your sales representative. Electronic Ad Delivery The following is a quick guide to the transmission options for The Philadelphia Inquirer and The Philadelphia Daily News. AdDesk: A free web-based system. Also contains print specifications, electronic ad preparation information, ad sizes and deadlines. For information, call or or go to AdSEND: An electronic delivery service offered by AdSEND. AdSEND accepts PDF files only. Charges vary. Call for more information. AdTransit: A web-based delivery service. Go to for information on registering and fees. AdTransit accepts PDF files only. FastChannel: Lets you send your ads over the Internet. FastChannel accepts PDF files only. Go to to upload your advertising files. 13