2014 media kit. The world leader in radio control media

Transcription

1 2014 media kit The world leader in radio control media Delivering the power, speed, and passion of RC across every media platform, RC Car Action is the undisputed leader in the industry. As the forerunner in RC media, RC Car Action continues to invest in providing our marketing partners with the industry s richest multimedia platform. We embrace broader media solutions and test new distribution models that continually drive interaction and engagement. Through our magazines, website, forums, The Radio Control Show, books, guides, special issues, and DVDs, beginners to hardcore enthusiasts turn to RC Car Action as their #1 source for success. Established 1985

2 tab overview ti- First drive by Horizon Hobby National champ on its first try! By RC CaR action Staff PHOTOS By Hope McCall The Turn of The millennium brought with it some radical changes in the RC industry, as emerging technology and a new wave of mainstream manufacturers forever changed the landscape of the hobby both in the backyard and on the racetrack. By the mid-2000s, nitro racing had taken the country by storm and the 1/8-scale buggy class, which was once the fringe division in the U.S. behind 1/10-scale 2WD stadium trucks, became the pinnacle of radio control competition. TLR (known then as Team Losi) was the first U.S. manufacturer to hit the scene with the release of the original 8IGHT buggy at the end of 2006, and they were rewarded with dozens of industry accolades, widespread media praise, and the ultimate prize the 2007 ROAR National Championship in the hands of superstar Adam Drake. The sheer success of TLR s first-class entry left the rest of the market to play catch-up, and the pace hasn t slowed down in the half-decade since. The 8IGHT didn t slow down either and TLR s race team continued to refine the 8IGHT platform by releasing the 8IGHT 2.0. Their drivers kept winning as well repeating as National Champions in 2008, 2009, and Leading up to the 2012 IFMAR World Championships in Argentina amid a sea of new chassis from opposing manufacturers in an increasingly competitive environment, TLR went back to the drawing board for a third incarnation of America s best buggy to kick off the 2013 season which, again, won a ROAR National Championship. We were the first to put the TLR 8IGHT 3.0 through its paces, and this is what we thought. Air Age Media reaches more than one million interested consumers Total Market Domination The leader in integrated media, circulation, and distribution among RC car magazines, RC Car Action delivers the widest exposure in the business across all media platforms. Air Age Media s powerful distribution system reaches more targeted readers than any other RC media company. #1 in Integrated Media RC Car Action is part of Air Age Media s extensive integrated marketing program. In addition to print and digital editions of RC Car Action, videos, forums, blogs, s, e-newsletters, special issues, social media, and ancillary products including books, DVDs, and other merchandise, are all part of an ongoing strategy to bring the best RC products to the widest cross section of consumers. With five category-leading magazines, print and digital products, seven websites, and RCX, the world s largest radio control expo, Air Age Media reaches more than one million interested consumers across the full age spectrum, from young action-sports fans to seasoned modelers. All print subscribers also receive full access to digital editions of RC Car Action on the ios devices, Android, Kindle Fire, and also Mac and PC. In addition, the RC Car Action special issues can be found at AirAgeStore.com. RC Car Action is available separately on the Barnes & Noble NOOK Store. #1 in Circulation Largest paid circulation among all RC publications Aggressive subscription marketing programs ensure that RC Car Action continues to have a higher paid circulation than any other car magazine 51% of all readers are subscribers #1 in Distribution Distributed to over 900 hobby shops through an exclusive partnership with Kalmbach Distribution Distributed in over 104 countries through industry leader Kable Distribution Services, Inc. Bonus copies are delivered to shows, events, and contests, reaching an even wider audience of RC car enthusiasts On sale at military exchanges overseas including the Army & Air Force Exchange Service (AAFES), the Navy Exchange Service Command (NEXCOM), and the Marine Corps Exchange (MCX) #1 in Newsstand Penetration RC Car Action ranks highest in sales for all RC magazines in Barnes & Noble and Books-a-Million. It can be found in all leading national chain stores, including supermarkets, drugstores, mass merchandisers and bookstores, top-quality independent stores, and Amazon.com. 92% of RC Car Action readers rate new product coverage as excellent/good, proving the value of promoting your new products in RC Car Action. The Scope Print Paid circulation 71,906 Bonus distribution 7,000 Total distribution 79,005 Total readership 276,600 Online 1,500,000 annual visitors team Losi Racing 8ight 3.0 Video 40,000,000 views e-newsletter 70,000 suscribers APP All subscribers have full digital access

3 audience The RC Car Action Media Reader The RC Car Action Audience The RC Car Action reader is active, interested, and ready to spend. RC is more than just a hobby it is a passion and a lifestyle. RC creates a unique sense of community that our readers identify with as participants and enthusiasts. RC Car Action is at the center of the RC community, as the preeminent information provider. We have access to an enormously powerful consumer group that other outlets do not reach. As the recognized leader in RC media, RC Car Action can provide our marketing partners with a true multimedia strategy across all platforms to engage this audience and increase mindshare and market penetration. Male 99% Average number of years involved in RC 12 Average age 37 Average household income $73,616 Average yearly planned spending on RC $2,073 Average time spent reading each issue of RC Car Action 57 minutes Source: DJG Marketing Services (2013) RC Car Action readers are active. They spend 10.5 hours driving each month and 74% are racers at events.

4 RCX RCX: The Ultimate Radio Control Experience The #1 consumer event for radio control enthusiasts, RCX features the latest and greatest RC cars, trucks, airplanes, boats, and helicopters. High-speed drift tracks, rock climbing, sizzling demonstrations, professional aerobatic airplane and helicopter stunt shows, and interactive try me tracks and exhibits allow show attendees to have a hand in all the radio control action plus hundreds of exhibitors showcase the newest radio control gear and technology. RCX has become a must-attend event for RC fans, manufacturers, and retailers! Generate sales, launch new products, build your brand... Exhibit at RCX: High value and high ROI with exclusive sponsorships and exhibitor opportunities Generate sales Launch new products Build your brand image Put your products in front of thousands of ready-to-buy customers Connect with industry peers For more information, go to RCX.com. For sponsorship and exhibitor information, call or sales@rcx.com. 15,000 attendees from 10 different countries have been amazed with their RCX experience! 89% rated RCX as very good or good in overall entertainment value 51% were new to RC 69% said they are very likely or likely to get involved in RC 88% said that RCX will affect their future purchasing decisions 55% made a purchase at RCX 40% spent over $150

5 product/brand awareness campaigns FIRST DRIVE t s very easy to make a case for Team Losi Racing being one of the key innovators in RC, especially after you see its allnew 1/10-scale 2WD racing buggy, the 22. TLR got its start in 1/10-scale 2WD buggy racing when it tore open the box of innovation with the JRX Pro. Fast-forward to today and TLR has done it again. Losi didn t carry anything over from its previous XXX-CR racer. The 22 s platform is all new from the ground up; with an all-aluminum 2.5mm 7075 chassis and large 12mm threaded-body shocks, this ride is two buggies in one. You can run the 22 conventionally as a rear-motor car, or with the included parts in a mid-motor configuration. There is a lot more to TLR s latest racer, and we expose it right here for the very first time! 56 MORE FROM THIS ISSUE AT RCCARACTION.COM BY JASON SAMS PHOTOS BY JASON SAMS & HOPE MCCALL Price: $ (may vary with dealer) Wheelbase: mm Width: 9.9 in. (250mm) Weight as tested: lb. (1,550-1,575g) (depends on battery used) Chassis: 7075 aluminum plate with radiused sides and built in front kick-up Differential: Ball, with gear that uses 14 balls for increased longevity Suspension: Lower A-arms with upper 3.5mm steel turnbuckles Steering: Molded rack slides within channel for precise slop-free steering Shocks: 12mm threaded bodies with top and bottom caps (upper caps have bleed holes) Wheels: Molded dish style with 12mm hexes in the rear (2 sets of front and rears included with the kit) Tires: Not included Losi Pink Taper Pins (front) SEE EXCLUSIVE VIDEO OF TLR S and Losi Pink BK Bars (rear) were used for 22 AT RCCARACTION.COM testing FEBRUARY The #1 RC news and information source Build Your Brand and Promote Your Products Utilize the powerful media components of RC Car Action to build your brand, promote your products, and reach your target audience. Whether you are looking to promote a single product, a new offer, or your entire product line, partnering with the #1 RC news and information source gives you access to the largest audience of eager-to-know and ready-to-buy RC consumers. Leverage our integrated media strategy and reach our customers who are at the heart of your targeted audience. Increase your sales and overall brand awareness by giving the largest community of actively engaged radio control customers an in-depth look at your newest and most important products. promote your products and brand via exposure across all RC Car Action distribution channels exclusive new product announcements Dedicated landing page Photos, videos, and editorial coverage converge to maximize the audience experience and your exposure the radio control zone Forum Forums for the discussion of all aspects of RC including racing, monster trucks, nitro engines, radio systems, electric power systems and more 50,000+ unique customers monthly RCCARACTION.com Your product will be featured in one of the billboard sliders on the homepage and will be the first post in RCCarAction.com s daily news. (72,100+ unique visitors monthly) E-Newsletter post and ads Reach a highly targeted and engaged audience with our biweekly, opt-in e-newsletter that includes links to website coverage. 70,000+ subscribers RC Car Action The world s #1 RC magazine 276,600+ readers monthly Your Brand & Products Editorial blogs Where readers get in touch with the experts promotions Target an opt-in audience of more than 70,000 with your promotional messages. Links to your company website Direct traffic to your website Twitter mentions Tap into the enormous popularity of mobile instant messaging 8,800 followers Facebook mentions Social media is one of our most important brand builders 60,000+ likes Pinterest Follow us and repin the stuff you like. We joined in June 2013 and are quickly growing THE RADIO CONTROL SHOW The only weekly RC show on the web. 24,000+ viewers monthly TEAM LOSI RACING S BACK... OUTSIDE THE BOX, AGAIN! I Team Losi Racing 22 WORLD EXCLUSIVE! TEAM LOSI RACING22 specs TLR 22, total audience delivered: 1,043,576 Traxxas Stampede, total audience delivered: 1,459,600

6 mobile & e-reader app More Power More Outlets Interact even more effectively with consumers The RC Car Action app (available on the ios devices, Android, Kindle Fire, NOOK, and also Mac and PC) allows RC fans to get the most up-to-date information whenever and wherever they want. Our highly popular app allows RC Car Action to further innovate and integrate its media properties while giving advertisers the ability to interact even more effectively with consumers. High-action photos and video in full-screen mode Information can be shared via , Facebook and Twitter Additional videos, photos and editorial, plus live links Newsfeed to the latest news, races and events on RCCarAction.com HOW TO SHORT COURSE MAINTENANCE GET IT DIALED IN WITH TEAM ASSOCIATED S RYAN CAVALIERI Team Associated s Ryan Cavalieri has already been on many podiums with his Factory Team SC10. He finished third at the Cactus Classic, second at the Midwest Electric Championships, and put his tuck on top of the podium at Motorama this year. Ryan was kind enough to sit down with me and share his maintenance routine on his SC10. Anyone who has had the chance to see Ryan drive his short course truck around the track knows how fast these things can go and still take a beating in the hands of one of the best in the world. Even though these trucks can take abuse with ease, maintaining your short course truck is a key to making it up on the podium. WORDS AND PHOTOS BY BRENT FIEGE RYAN S PROGRAM PRE-RACE Ryan has two different routines for maintenance. He gives his truck quite a bit of attention both in the pits and at home in his garage. There are two different types of maintenance schedules that he follows meticulously. They vary from each other but both are equally as important to keeping his truck handling properly and most importantly, finishing the race. 1 Before heading up to the driver s stand for practice, Ryan will go over two of the most basic but extremely important parts of his setup, the slipper clutch and ride height. His choice ride height on the SC10 is 31mm front and 28mm rear. Ryan always has an Upgrade RC setup board in his pits and checks the front ride height on the flat part of the chassis just behind the front kick-up. The rear is measured in the middle of the plate where the transmission case pops through. RC SHORT COURSE PERFORMANCE ht_maintenancev2.indd 79 7/14/11 5:55 PM

7 media Each day, new drivers, hardcore enthusiasts, and racing pros turn to RC Car Action Print Since 1985, RC Car Action has driven the market and set the standard for RC journalism. Covering the full spectrum of the radio control car market, from racing to ready-to-runs, kits to custom creations, each issue is filled with exclusive product launches, insider tech tips, hard-hitting comparison tests, in-depth product reviews, how-tos from the experts, and jaw-dropping project vehicles. Each day, new drivers, hardcore enthusiasts and racing pros turn to RC Car Action, their #1 media source, to guarantee success on the track, in the dirt, and over the rocks. Digital RCCarAction.com is the only website offering the dedicated content your customers are looking for. Brand your business with the #1 RC website and bring new dimensions to your marketing message with exclusive product launches, up-to-the-minute news, extensive international, event and race coverage, sweepstakes, action-packed videos and more. Our digital advertising opportunities offer the most cost-effective, immediate and measurable way to reach the largest audience of your targeted consumers and sell products, build brand awareness and encourage direct action. We connect with consumers at every possible touchpoint wherever they are, we are there, delivering the total RC experience! Monthly page views 231,800 Monthly video traffic 339,000 (monthly views) Unique visitors 72,100 per month Total online video views to date 40,000,000 (updated monthly) More than 1.5 million annual visitors and growing Source: Google Analytics (October 2013)

8 event coverage sponsorship Event Coverage Sponsorship The RC Car Action editorial team covers numerous RC events throughout the year. Events drive traffic to RCCarAction.com and build audience. Our editors fill all distribution channels with high quality, up-to-the-minute editorial, photos, and video. Place your company and your products at the center of event coverage and receive front and center access to our customers who are the heart of your market. event coverage sponsorship may include: Landing page where photo, video, and editorial coverage converges to maximize the audience experience and your exposure. (72,000 monthly visitors) Events drive traffic and build audience... E-blast to RC Car Action subscribers and opt-in e-list driving their attention to our on-site coverage. (70,000+ opt-in recipients) Post through the home page newsfeed driving viewers to coverage along with post including link to coverage from our bi-weekly, opt-in e-newsletter. (70,000+ opt-in recipients) Coverage on our forum, RadioControlZone.com. (50,000+ unique monthly visits) Sponsors also receive mention and logo in our e-blast promoting the event or race. (70,000 opt-in recipients) Sponsor logo Exclusive banner advertising on the event landing page Pre-roll sponsorship intro running before all event videos in the video player Sponsor pre-roll video intro

9 e-newsletter promotional campaigns A superb tool for strengthening customer loyalty... E-newsletter Promotional Campaigns Get your message out to a targeted and receptive audience. More than 70,000 RC Car Action e-newsletter subscribers have opted in to receive s and offers from a trusted source. Sponsorship campaigns promote product sales or direct response and provide immediate, measured results. The RC Car Action e-newsletter, complementing RC Car Action magazine, is received biweekly by more than 70,000 enthusiastic and engaged subscribers. Including your message in this opt-in e-newsletter through banner advertising, sponsoring specific content or with direct links to your website are highly effective strategies to stay connected with an existing audience, reach out to new prospects and raise awareness for your products and/or services. When you utilize the RC Car Action e-newsletter to deliver your message, we will provide you with tracking information on the total number of people who have read the e-newsletter and how many times links have been accessed. The RC Car Action e-newsletter is a superb tool for strengthening customer loyalty, building awareness, and establishing your brand and position. Opportunities Available: In-video ad 30-second maximum (one month) Seasonal opportunities can be timed to help customers take advantage of offers and promotions. Hyperlinks back to your website are available. Newsletters can be scheduled so that they are sent on specific dates. Featured banner advertising Sponsored content More than 70,000 opt-in recipients

10 custom publishing Custom Publishing Maximize your brand message with our custom publishing programs. If you re looking to reach a specific audience, extend a brand message, leverage a sponsorship, or build an association with a specific vehicle, RC Car Action Custom Publishing can help. Custom programs that partner with the #1 RC media brand can be designed to invite consumer engagement, spark sales, or drive traffic online and offline. Working with you, we create custom features that help you meet your brand objectives and offer improved stopping power through creative branding. Custom publishing offers highly unique marketing solutions that help your message stand out from all others. Maximize your brand message with custom publishing programs including: Fully distributed magazine Event fan guide Catalogs Bellybands Polybag catalogs, products Onserts Inserts Posters RC Car Action is our #1 RC media partner. Mike Jenkins, CEO & owner, Traxxas

11 calendar HELIS Special Issues In addition to its 12 monthly issues, the editors of RC Car Action also produce five hot selling special issues each year Calendar Monster trucks This best-selling special issue is devoted entirely to the ground-pounding, earthshaking, big-tire behemoths of the RC scene. From fire-breathing nitro machines and 50+mph electric monsters to realistic Monster Jam machines and all types in between, Radio Control Monster Trucks covers the big-truck scene with eye-popping photography and the insights of RC experts. This action-packed special issue is jammed with info for all experience and skill levels. Space Closing January 6, 2014 On Sale February 25, 2014 RC Short course Get behind the wheel of the passion that s driving the hobby. Our Short Course special issues are dedicated to the hottest RC segment and give the readers, your customers, what they want more trucks, tech tips, excitement and behind-thescenes action! Space Closing March 10, 2014 On Sale April 29, 2014 Speed & Power Speed power performance it s what every motorsports fan craves, and exactly what RC Car Action, The Model Motorsports Authority, delivers with Speed & Power. This all-new special issue captures the pure excitement of the fastest, wildest machines in radio control. Radio Control Speed & Power is packed with astounding machines that push the limits of performance on the road and in the dirt, topping 100mph in the process! From factory-built exotics that arrive ready-to-run to custom one-off machines you can build yourself, Radio Control Speed & Power covers the full spectrum of extreme radio control performance. Space Closing May 12, 2014 On Sale July 1, 2014 Month Closing Date On Sale January 9/23/13 11/12/13 February 10/28/13 12/17/13 March 11/25/13 1/14/14 Extreme Trail & Scale (special 32-page section) April 12/23/13 2/11/14 May 1/27/14 3/18/14 June 2/24/14 4/15/14 Extreme Marine (special 32-page section) July 3/24/14 5/13/14 August 4/28/14 6/17/14 September 5/26/14 7/15/14 October 6/30/14 8/19/14 November 7/28/14 9/16/14 Gasoline Alley 1/5 Scale (special 32-page section) December 8/25/14 10/14/14 RC CAR ACTion Buyer s Guide 2015 Now in it s 28th year of publication, the RC Car Action Buyer s Guide has been the definitive go-to product guide for RC enthusiasts worldwide! With hundreds of listings of the latest RC cars, trucks, boats, engines, and electronics and accesories, this must-have issue reaches everyone from beginners to seasoned pros. Listings Close July 28, 2014 Space Closing August 25, 2014 On Sale October 14, 2014 RC Action Designed and written for the entry-level enthusiast, this special issue will have thousands of new readers literally flipping over the content. With dual covers and content that speaks to cars, trucks and boats on one side, and planes, helis and quads on the other, this issue will reach an entire spectrum of potential newbies in radio control all in time for the busy holiday selling season. Special sponsorship opportunities available Space Closing October 27, 2014 On Sale December 16, 2014 DOUBLE ISSUE! RC ACTION FAST! EASY! FUN! Get Started in RC Today BUY SMART WE SHOW YOU HOW 10 PRESENTS BEST BUYS Get the most bang for your buck! YOUR RADIO CONTROL GUIDEBOOK FLIP FOR PLANES & 5 GREAT OFF-ROAD ADVENTURES KEEP IT RUNNIN Simple setup & repair tips All publications are available digitally across your customers PC, Mac, ios devices, Android, Kindle Fire and NOOK.

12 rates Print Ad Size 1x 3x 6x 12x Spread 10,083 9,781 9,487 9,013 Full page 5,307 5,148 4,993 4, page 3,821 3,706 3,595 3, page 3,237 3,140 3,046 2, page 2,282 2,214 2,147 2,040 1/6 page 1,168 1,132 1,099 1,044 Cover 2 NA NA NA 6,634 Cover 3 NA NA NA 6,103 Cover 4 NA NA NA 7,164 Online RCCarAction.com Rate Size Slider (homepage only) $350 weekly 700x320 3-pack $300 monthly 250x250 5-pack $450 monthly 250x250 E-Newsletter rate size Top $700 per send 728x90 Center $500 per send 468x60 Right $400 per send 120x240 Custom R rate size Advertiser $50 CPM Custom 72dpi, RGB static gif or jpeg. File size 60k max. All dimensions are in pixels. Contact Us To discuss how we can help you reach your target audience, please call (203) or advertising@airage.com 88 Danbury Road Wilton, CT USA (203) AirAge.com Trim Size: 8" x " Printing process: Web Offset SIZES WIDTH HEIGHT Spread With.125" bleed on all sides 16.25" Spread Non-Bleed 15" 10" Full Page Non-Bleed 7" 10" Full Page With.125" bleed on all sides 8.25" " 2 3 Page 4.625" 10" two-page spread bleed two-page spread non-bleed full- Page bleed full- Page nonbleed Required Ad material: 300 dpi PDF files, created to PDF/X-1a settings, are strong preferred All fonts must be embedded/included File must be built to the precise height/width listed in the table to the left Maximum combined ink density (total of all CMYK percentages) must not exceed 300% All material must be prepared according to SWOP (Specifications for Web Offset Publications) standards 1 2 Page (V) 4.625" 7.375" 1 2 Page (H) 7" 4.875" 1 3 Page (V) 2.25" 10" 1 3 Page (S) 4.625" 4.875" 2 3 Page 1 2 Page 1 3 Page 1 4 Page 1 6 Page on all ads with bleeds, keep live material.375 from trim and gutter Proofs: To help ensure accurate color reproduction, you must supply a SWOP standard proof (Kodak Approval preferred). Laser printouts will be used to confirm content integrity only, and will not be accepted as proofs for color. 1 4 Page (H) 7" 2.375" 1 4 Page (V) 2.25" 7.375" 1 6 Page (H) 4.625" 2.375" 1 6 Page (V) 2.25" 4.875" H = Horizontal, V = Vertical, S = Square Files up to 10MB can be ed to production@airage.com (large files should be zipped). FOR FTP INFORMATION CONTACT: Paul Streeto (203) production@airage.com