Traveler. Midwest 2019 MEDIA KIT. Midwest Traveler inspires members to experience and explore their region and beyond.

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1 Midwest Traveler Midwest Traveler inspires members to experience and explore their region and beyond. As North America s largest motoring and leisure travel organization, AAA provides more than 57 million members with travel, insurance, financial, and automotive-related services. AAA remains dedicated to serving members since our founding in Today, AAA continues to be a trusted authority to our members and one of today s strongest and most recognized brands. Midwest Traveler is the magazine exclusively for AAA members in Missouri, as well as southern Illinois, southern Indiana, and eastern Kansas. Midwest Traveler offers impactful advertising opportunities to connect your brand with an educated and affluent audience. Be part of the AAA experience and deliver your message with a brand members trust.

2 CONNECT WITH AAA Midwest Traveler connects readers with advertisers through relevant content and thoughtful messaging. As a membership organization, AAA stays in constant communication with our members through regional magazines. By creating engaging interactions and meaningful impressions, Midwest Traveler offers advertisers the opportunity to stay in touch with communities of consumers and travelers throughout its circulation area. AAA reaches members through multiple touch points Member Publications Primary communication channel with AAA Members AAA Discounts & Rewards Program Exclusive discounts and offers for AAA Members AAA Branches Front facing with AAA Members Mobile App AAA products and services, discounts, TripTik Travel Planner, maps, travel bookings and more Direct Mail and E-Newsletters AAA.com Find deals, pay bills, book travel, and more Travel Guide and AAA TourBook Printed guidebooks and online mapping and trip-planning tool Social Media Facebook and Twitter

3 AUDIENCE PROFILE 43% Male DEMOGRAPHICS 57% Female ENGAGEMENT Readers are engaged with Midwest Traveler Married/Couples: 50% Age Distribution 26% 9% 66% 77% read 3 or 4 out of 4 issues received 80% spend at least 15 minutes reading Midwest Traveler 76% took action as a result of reading Midwest Traveler Average age: 59 $81,400 Average HHI 25% have HHI of $100k+ TRUST Readers trust and are inspired by Midwest Traveler 96% of readers were inspired to travel to destinations featured in Midwest Traveler 81% Own Home $234,585 Average valueof primaryhome Employed: 56% 84% Attended/Graduated COLLEGE 77% of readers used products or services advertised in Midwest Traveler 67% of readers took travel planning actions after reading Midwest Traveler Source: 2018 Midwest Traveler Reader Profile Study

4 OUR READERS Midwest Traveler readers are active travelers and consumers. Midwest Traveler features exciting recommendations on a variety of destinations and activities. The magazine motivates readers to discover everything their region has to offer through relevant and fresh editorial content. From local events and attractions to quick weekend getaways and exhilarating international vacations, readers turn to Midwest Traveler for travel advice, current events and areas to explore near and far. 85% of Midwest Traveler readers took a leisure trip in the last 12 months Types of leisure travel taken by Midwest Traveler readers 60% 51% 65% 15% 8% Road Trip Weekend Getaway Domestic Vacation International Vacation Cruise Source: 2018 Midwest Traveler Reader Profile Study

5 EDITORIAL CALENDAR JAN/FEB Romantic Midwest getaways Four Diamond chefs on romantic dinners European river cruising Tank Trip: Nebraska City, NE CLOSE: 10/29/2018 MATERIALS: 11/5/2018 IN HOME: 12/20/2018 MAY/JUNE Missouri s Lake of the Ozarks Cruising the Great lakes 6 Tips for Yellowstone Canadian rail adventure Tank Trip: Santa Claus, IN CLOSE: 2/15/2019 MATERIALS: 2/22/2019 *IN HOME: 4/15/2019 *EARLY MAIL DATE THIS ISSUE ONLY SEP/OCT Outdoor adventures (IA/IL/MO) Colorado Rocky Mt. Nat l Park Alaska Tank Trip: Carthage, MO CLOSE: 7/5/2019 MATERIALS: 7/12/2019 IN HOME: 8/23/2019 MAR/APR South Dakota s Black Hills Carnival Horizon Springfield, MO Tank Trip: Family fun in Overland Park, KS CLOSE: 1/4/2019 MATERIALS: 1/11/2019 IN HOME: 2/22/2019 JULY/AUG Best of Midwest photo contest Small-town Fourth of July What s New at Navy Pier, Chicago Holland America Nieuw Statendam Tank Trip: Washington, MO CLOSE: 5/3/2019 MATERIALS: 5/10/2019 IN HOME: 6/21/2019 NOV/DEC Door County for winter fun Winter escapes, AZ/NM Plan now for spring break trips Berlin Wall Memorial in Fulton, MO Tank Trip: Alton, IL CLOSE: 9/6/2019 MATERIALS: 9/13/2019 IN HOME: 10/25/2019 Regional, domestic and international travel stories in every issue TANK TRIP Getaway ideas perfect for an extended weekend TRAVEL TREASURES Places to go and things to see, near and far FINAL WORD Spotlights a worthy attraction or upcoming event in region TIPS ON TRAVEL Advice and insights pertaining to travel today DRIVER S SEAT Stories to help drivers become safer behind the wheel. Editorial Calendar is subject to change

6 GENERAL ADVERTISING RATES Rate Card #69 Effective January 2019 All rates are gross 4 Color 1x 3x 6x Full Page $ 16,545 $ 15,720 $ 14,935 2/3 Page 11,580 11,000 10,450 1/2 Page 9,930 9,430 8,960 6,620 6,290 5,980 1/6 Page 3,310 3,140 2,985 Travel 1x 3x 6x Directory 4 inch $ 2,420 $ 2,300 $ 2,185 3 inch 1,700 1,615 1,535 2 inch 1,330 1,265 1,200 Ask about TRAVEL IDEAS rates for Jan/Feb & July/Aug Full page W 7.75 W x 10.5 H Spreads W 15.5 W x 10.5 H 2/3 Page W 4.5 W x x 9.5 H Square 4.5 W W x H Travel Travel Directory Directory 2.25 W x 2, x 32,3 or or 4 H 4 H Add.125 bleed to all sides Live copy no less than.25 from trims 1/2 Page Horizontal W 7 W x x 4.75 H H 2.25 W x 9.5 H x 9.5"H 1/6 Page 2.25 W x x4.625"h 4.75 H

7 AD SIZES AND SPECIFICATIONS Ad Close Dates 2019 Issue Space Close Materials Due First Possible In Home Date Jan/Feb 10/29/ /5/ /20/2018 Mar/Apr 1/4/2019 1/11/2019 2/22/2019 May/June 2/15/2019 2/22/2019 4/15/2019 Jul/Aug 5/3/2019 5/10/2019 6/21/2019 Sep/Oct 7/5/2019 7/12/2019 8/23/2019 Nov/Dec 9/6/2019 9/13/ /25/2019 May/June deadlines accommodate early mail/in-home dates Ad Sizes Full page 7.75 W x 10.5 H Spreads 15.5 W x 10.5 H 2/3 Page 4.5 W x 9.5 H Square 4.5 W x H Travel Directory x 2,3 or 4 H Add.125 bleed to all sides Live copy no less than.25 from trims 1/2 Page Horizontal W x H x 9.5"H 1/6 Page x4.625"h Print Ad Requirements All print ads must be uploaded to Ads must be submitted as a PDF/X1a File must be flattened prior to saving as a PDF/X1a File must be high resolution (300 dpi) CMYK or grayscale (no spot colors, RGB, LAB, or ICC color profiles) with a maximum density of 300 Fonts should be imbedded All marks including trim, bleed, center and color bars should be included in all colors and outside of the bleed area with offset at.1667 inch Please be sure that your advertisement is created to specifications prior to uploading. Your first upload on is FREE. Additional ad uploads may incur additional production charges. Production questions? Contact: Deb Reinhardt reinhardt.deborah@aaamissouri.com