2016 MEDIA KIT. washingtonfamily.com. LOCAL. Timely. Relevant. 8 HOME DECORATING TIPS + TRICKS 10 MOTHER S DAY OUTINGS 15 SEASONAL CELEBRATIONS

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1 washingtonfamily.com Parties for Every Personality Lessons Learned at Camp SELF-CONFIDENCE, EXPLORATION, & RESPONSIBILITY April MEDIA KIT WASHINGTON SHADOWLAND MOM REVIEW 40 Ways to Grow a Green Kid PARTY GUIDE Lilly & Sophia 8 HOME DECORATING TIPS + TRICKS Shadowland Chantilly, VA washingtonfamily.com Washington FAMILY Magazine is the go-to resource for D.C. area parents for more than 20 years. Our magazine, website, enewsletter and social media outlets reach tens of thousands of local moms and dads in D.C., Maryland and Northern Virginia. WASHINGTON washingtonfamily.com May 2015 The Kane Show s Danni Starr Talks Kids, Career & Connections DIY SUMMER GARDEN More than 66,000 copies of the glossy monthly magazine are distributed FREE to area parents and businesses at over 2,000 locations. Washington FAMILY s print magazines can be found throughout Northern Virginia, Maryland and D.C. at grocery stores, schools, metro stops and more. We are the one-stop resource for local events, schools, camps and all things parenting. BABY & MATERNITY GUIDE Danni Starr Rockville, MD the benefits of prenatal massage therapy 10 MOTHER S DAY OUTINGS Washington FAMILY Magazine is also online (washingtonfamily.com), so readers can access our information whenever and wherever they like including a complete online version of the print magazine. Our website is geared toward busy moms and dads who need information that s local, relevant, interesting and easily accessed. With our website and social media reach, you can be part of Washington FAMILY and in-the-know along with thousands of other parents in the DMV. Washington FAMILY Magazine is published by Northern Virginia Media WASHINGTON washingtonfamily.com December 2015 are we there yet? Tips For Traveling with kids HOT TRENDS For holiday make-up TOP TOYS OF ALL TIME {pg. 18} Services, which also publishes Prince William Today, the Sun Gazette (McLean, Arlington), Stafford County Gazette, Belvoir Eagle, Quantico Sentry and Middleburg Life, reaching 160,000 high-income households. Their website, InsideNoVa.com attracts more than 300,000 unique visitors a month. Be part of our FAMILY today! SPRING BREAK & HOLIDAY CAMPS 15 SEASONAL CELEBRATIONS Kyle & Marissa Union Station, D.C.

2 Advertising Effect 70% use ads in Washington FAMILY to make purchasing decisions FAMILY Readers Top 10 Purchasing habits Age years old 1. Children s Apparel Female 91% Average Family Size 3.36 Median Household Income $170,300 Over 100,000 68% Over 200,000 21% Homeownership 90.8 % Market Value of Primary Home 500,000 to 999, % Education Attended College 96 % 2. Woman s Apparel 3. Dining & Entertainment 4. Men s Apparel 5. Pharm/RX Service - Tax Advisor / Services 6. Automobile Accessories 7. Vacations / Travel 8. Education / Classes 9. Furniture / Home Furnishings 10. Health Club / Exercise Class Graduated from College 51 % Completed Post Graduate 28 % FAMILY Magazine is very proud to have been the FIRST parenting publication in the Washington Region to be audited by a nationally recognized auditor. Please contact CVC at for a copy of our audit or ask your Account Executive for a copy. TO ADVERTISE WITH WASHINGTON FAMILY Ext. 7# WASHINGTONFAMILY.COM

3 Guides & Virtual Fairs Tutoring, Therapy & Special Needs Spring Break Camps Preschool & Child Care Best For FAMILIES Dentist/Ortho Spring Break Camps Back-To-School Family Entertainment Virtual Entertainment Fair Family Entertainment Virtual Entertainment Fair Education Retail Virtual Private School Fair Party Fitness & Health Private School Theater & The Arts Dentist & Ortho Tutoring, Therapy & Special Needs Virtual Private School Fair Baby & Maternity Home Baby & Maternity Spring Break/Holiday Camps Virtual Private School Fair Welcome To Washington Summer Camp Tutoring, Therapy & Special Needs Preschool & Child Care Spring Break/Holiday Camps Fitness & Health

4 Online WashingtonFAMILY.com is where thousands of moms come to find ways to nurture their children, explore new ideas and live an inspirational life. Our website offers our FAMILY friends: Home Page and Content Ads Directory Resources Family Adventures Event Calendar Digital Magazine Mom Blogs News for the Moment Videos Contests and Giveaways Mom Reviews The Ultimate Online Resource! enewsletter Our enewsletter offers: Events ecoupons Content Sponsorship Contests Our web resources offer valuable exposure: eblasts ( s dedicated to your business offerings) Social Media (unique conversations about your business on Facebook and Twitter) Call about our detailed Integrated Marketing Plans that include Online, Social Media and Print Advertising. TO ADVERTISE WITH WASHINGTON FAMILY Ext. 7# WASHINGTONFAMILY.COM

5 SOCIAL MEDIA Washington FAMILY has created a community on its Facebook, Twitter, Instagram, GooglePlus, YouTube and Pinterest pages, where moms go to get advice, and hear about fun events and resources for their families. We reach moms on a personal level. Engagement Contests Giveaways Exposure to local moms MOM REVIEWS Word-of-Mouth can be one of the best ways to promote a business or product. So we ve gotten a team of local moms together to review products and services from our advertisers. We can review: Toys Hotels Restaurants Books Services... and more! Call about our detailed Integrated Marketing Plans that include Online, Social Media and Print Advertising. TO ADVERTISE WITH WASHINGTON FAMILY Ext. 7# WASHINGTONFAMILY.COM

6 Print Design Specifications File Requirements: Washington FAMILY accepts Adobe PDF files created using the unmodified PDFX1a2001Industry Standard setting, available within nearly all Adobe applications and current versions of Quark Xpress. If you are uncertain about your settings, please contact us for further guidance. Font embedment: All fonts must be embedded for proper output. Border When creating our advertisement, please make sure to have a border around the edge. A small, hairline border will be added to all ads that don t have one. Color space: All color (except black) must be composed of either CMYK and/or Grayscale. Other color spaces will require color conversation to the proper color space which can introduce unwanted color shifts and other potential situations when printed on an off-set press. Rich Black/Process Black: Black text and images must be composed of pure black (K) or a percentage of black (K) vs. a combination of varying percentages of Cyan, Magenta, Yellow and Black. Rich Black (a combination of CMYK) presents registration challenges on an off-set press and potentially unexpected reproduction. Here is an example of the correct color assignment for black: Color builds: Simple color combinations (builds) yield the brightest and most vibrant tones. Complex color combinations

7 (builds) can present registration difficulties and unexpected color reproduction. Colors with one or two color combinations (builds) work best. Image resolution: All images should be saved as high resolution DPI at 100%. Bitmap/monotone images should be saved black and white only with no levels of gray, at 1200 DPI. Lower resolution images may reproduce unexpectedly with lower quality. Bleed elements: Add 1/4 on four sides of the Full Page Trim Size for Full Page Bleed. Full Page Trim Size is 7.75 x White text: White text on a colored or black background should be set at 12 point or greater. Colored text: Text with 2 or more colors should be set at 12 point or greater. Trapping: In-RIP trapping negates the need for custom document trapping. Layout application preferences should be set to Knock-out All whenever possible. Ink Density: Total ink density (sum of all 4 colors in a particular area) should not exceed 240% to avoid unwanted offset or tracking off press. See the below example, where C=, M=, Y=, K=. This total should not be more than 240.