YOUR FREE GUIDE TO NEW ZEALAND ARRIVAL MEDIA KIT

Transcription

1 YOUR FREE GUIDE TO NEW ZEALAND ARRIVAL MEDIA 2015 KIT

2 Arrival is a must read for tourists visiting New Zealand Magazines Published Magazines and magazine ads capture focused attention: Publisher The focused process of magazine reading ensures attention to advertising. Each page turn provides the opportunity to inspire and delight. History Quarterly Magazine advertising is relevant and welcomed: People Media Group 12 years as New Zealand s leading tourism magazine Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are acknowledged as an essential part of the magazine. Cover price Magazines are credible: Over 1 million readers each year Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others. Circulation Magazines offer a lasting message: Distribution Locations Ads keep working 24/7. They provide a lasting, durable message with time to study a brand s benefits. Readers save relevant magazine ads for future reference. Free Readership More than 300,000 per annum Auckland Airport Christchurch Airport Queenstown Airport * see Page 3 Distribution Magazine advertising drives web searches and visits: Magazines are where consumers go for ideas and inspiration. That s why magazine ads are leading influencers, driving readers to advertiser websites and to start a search. ARRIVAL MEDIA KIT 1 1

3 The Magazine Arrival is the only news-stand quality magazine targeting New Zealand s 2.8 million-plus annual inbound leisure and business travellers. Quarterly, 100-page plus, A4 gloss paper, perfect bound, four-colour throughout We inspire and delight our readers, delivering inspiration and information about the awesome things to do in New Zealand. Lifestyle, leisure and recreational features combine with in-depth regional reports, and destination analyses Web version available Free Arrival website listing at The Market Arrival magazine puts the spending power of more than 2.8 million international travellers in your hands. More than 2.8 million visitors come to New Zealand each year 71% arrive at Auckland International Airport The passengers from all 23 plus airlines arriving at Auckland International Airport pick up Arrival magazine 59% are not first time visitors 51% are fully independant travellers (FIT s) FIT s have not pre-paid for accommodation, transport, entertainment or any activities 38% are Semi-Independent Travellers (SIT s) By definition SIT s have only paid for one of more activity 71% of all visitors use a car/van 31% of all visitors use domestic air travel 527,796 visited museums 549,990 did a scenic boat cruise 312,811 viewed a cultural attraction 80% went shopping All information based on year to Sept 2013 Ministry of Business, Innovation & Employment. ARRIVAL MEDIA KIT 2

4 The Power of Distribution Arrival has a licence to provide magazines via more than 14 purpose-built racks within international terminal arrival areas. Auckland Airport: On the way to Duty Free (just past Maori carvings) In the Customs Hall prior to clearing Customs Baggage Hall (bottom of escalator) Next to the main carpark pay machines for those visiting family and friends In the forecourt at the Airbus pick-up point In the taxi and shuttle bus forecourt Christchurch International Airport Queenstown Airport and surrounds ARRIVAL MEDIA KIT 3

5 Advertiser Feedback Interislander N-Zone Queenstown Interislander has been advertising in Arrival magazine for five years and I believe that it is the most efficient and cost-effective means for NZ tourism operators to get their products in front of international arrivals. Interislander has seen ROI of 20:1 from our Arrival magazine vouchers. You just can t afford to pass up on advertising opportunities like that. Gavin We ve advertised with Arrival Magazine since 2004 and it s been a really important part of our marketing mix. It gives us the most Return on Investment from any publication we advertise in which is amazing since they are mostly distributed in Auckland! It shows customers really value the magazine and bring it travelling the country with them. Ann-Louise Kaikoura Whale Watch We have been advertising with Arrival for four years now and have received over 1000 coupons in the last 12 months alone. I would recommend Arrival to other New Zealand tourism operators as it a great way to get their products in front of the very important FIT market. Lisa Cave World We redeem more vouchers from Arrival Magazine than any other form of advertising. It works! Trieste Taupo Bungy Taieri Gorge Railway We participate in the 8 Great Reasons to Visit Dunedin... we have been able to measure the success of the advertisement. We have found it a very worthwhile exercise... I would have no hesitation in recommending this publication to any operator. Barbara Arrival works and gives us the highest number of redemption s of anything we have done or are doing. We are in and will stay in. Vanessa Monarch Wildlife Cruises Arrival magazine has produced our best proven advertising result yet. Jenny Rainbow Springs Once again Arrival magazine vouchers have come up as the Number 1 response for us from all the mediums we use. It s simple and cost effective and gives us a great return on investment. Michelle Skywalk Over the last month almost 40% of our redeemable coupons for SkyWalk were from Arrival Magazine Amy ARRIVAL MEDIA KIT 4

6 Advertising Specifications Ad File Format: Only high resolution (300dpi) composite PDF files acceptable. No TrueType fonts to be used in any file. All postscript fonts must be embedded. Full Page Trim Size: 275mm x 210mm Bleed Size: 285mm x 220mm 1/2 Page Horizontal Image Size: 120mm x 180mm No RGB, index or spot colours to be used in any file all must be CMYK. We do not accept ads created in Publisher or Corel Draw or any Microsoft program such as Word or PowerPoint. Files must be correct ad size including bleed if appropriate. No registration marks to be included on artwork. 1/3rd Page Vertical Image Size: 240mm x 55mm 1/3 Page Horizontal Image Size: 80mm x 180mm Files can be supplied on CD or ed. Logos: Preferred format is CMYK eps, ai or pdf file but we will accept a high resolution CMYK tiff or jpeg file. No web logos accepted. Images: Image/s to be supplied as high resolution tiff or jpeg files. No web images accepted. 1/4 Page Standard Great Reason Image Size: 125mm x 92mm Image Size : 46mm x 95mm Arrival Magazine has the right to reject an image or request a different image. Special sizes available upon request POA ARRIVAL MEDIA KIT 5

7 Other Media Arrival Digital Zine We have developed the next phase of our digitally published and distributed magazine. The goal is to greatly broaden our base of readers, customers, and advertisers. Utilising digital publishing allows us to grow digital readership through getting to readers early (pre arrival), growing an even bigger audience by making it easy for the readers to share content with social networks and importantly get deep real-time metrics that help us all analyse and understand exactly how readers are responding to and sharing our content. We will use data to make better editorial, design, and business decisions. Smartphone Apps People Media has developed a platform to deliver via Smartphone apps, a very effective client rewards program. The app platform allows location based offers to be delivered via the Smartphone to the customer. The offers are tailored to the clients needs and the needs of their customers. Arrival is our own brand, we have additionally white-labelled these programmes for other customers, such as State and AMI Insurance. AA Smartfuel People Media are the exclusive re-seller of the AA Smartfuel programme into activities and attractions within New Zealand. What this means is, that not only will New Zealanders enjoy petrol savings at New Zealand s leading tourism attractions but also international visitors will have the opportunity to enjoy the same savings. The programme is extensive with over 1.7 million New Zealand AA Smartfuel cardholders and 700,000 active users per month. Shane Stoneman, National Sales Manager Mobile: DDI: shane@peoplemediagroup.co.nz Richard Bull, Manager - Strategic Alliances and Partners Mobile: DDI: richard@peoplemediagroup.co.nz ARRIVAL MEDIA KIT 6

8 YOUR FREE GUIDE TO NEW ZEALAND ARRIVAL Material Deadlines 2015/2016 Issue Distribution Period Main Influence Period Material Deadline 51 Autumn Apr 2015 to Jun 2015 Apr 2015 to Jul 2015 Feb Winter Jul 2015 to Sep 2015 Jul 2015 to Oct 2015 May Spring Oct 2015 to Dec 2015 Oct 2015 to Jan 2016 Aug Summer Jan 2016 to Mar 2016 Jan 2016 to Apr 2016 Nov 20