NYSSO ANNUAL VENDOR MARKETING PACKET

Transcription

1 NYSSO ANNUAL VENDOR MARKETING PACKET Partner with us for the 2015 NYS Opticians Gala May 2-3, 2015

2 Join Us in Celebrating New York State s Ophthalmic Dispensing Profession The New York State Society of Opticians, Inc. (NYSSO) has been advancing and protecting the Ophthalmic Dispensing Profession since This is who we are this is what we are all about with members from Montauk Point to Niagara Falls, and from Massena on the Canadian border to Staten Island. There are many ways that your company can work with NYSSO in presenting your products and services to our members and Licensed Opticians across New York State both throughout the year and as part of any one of our events. Please read on for more detailson The 2015 New York State Opticians Gala &Professional DevelopmentSymposiumatTurningStone The Technology in Vision Care Summitin New York City A New & Exciting Event! Sponsoring a RegionalSymposiumor Meeting Other Marketing & Advertising Options with NYSSO For your convenience, after eachnyssomarketing option, you willfind that option s application form. NYSSOisglad to work with your companyto create the perfect marketing package. Contact us at (518) or nysso@caphill.com. The 2015 New York State Opticians Gala & Professional Development Symposium May 2-3, 2015 Turning Stone Resort & Casino TheAnnual NewYork State Opticians Gala is NYSSO smarquee event each year it continues to grow andbring more and more Opticians together from across the state to network with each other and the country s finest vendors. The Gala is an excellent opportunity toincreaseawareness of your products and services andbe seen supporting New York State s Opticians! SaturdayEvening:Gala Reception, Displays,Banquet& AnnualAwards;Sunday: Continuing Education Program Vendors areencouraged to use their sponsorship tickets to invite current and potential customers to this event. Table displays can be carried over to the next day for the Professional Development Symposium increasing exposure and face time with even more Opticians coming in for continuing education. New Marketing Option! Your company s ad or a video greeting can be added to the Gala Video for $250! Fulloptions can be found on the following page. We look forward to workingwithyou!

3 The 2015 New York State Opticians Gala & Professional Development Symposium Sponsorship Options Saturday Evening Gala Reception & Banquet (May 2, 2015) Partner with NYSSO by sponsoring tables for this event. We encourage you to share your tickets with your favorite customers, potential clients or employees. Platinum Level (Keynote Address Sponsor) - $7, tables of 8 (24 tickets); company logo and acknowledgement on all promotional mailings for event; program front cover recognition and program cover ad; company representative introduced during event program/keynote address; table display at event; banner acknowledgement Platinum Level (Optical Retailer of the Year Award Sponsor) - $7, Europa has secured. 3 tables of 8 (24 tickets); company logo and acknowledgement on all promotional mailings for event; program front cover recognition and program cover ad; award named after company; company representative presents award during event program; table display at event; banner acknowledgement Platinum Level (The 4 Under 40 Award Sponsor) - $7, Luxottica has secured. 3 tables of 8 (24 tickets); company logo and acknowledgement on all promotional mailings for event; program front cover recognition and program cover ad; award named after company; company representative presents award during event program; table display at event; banner acknowledgement Gold Level - $5, tables of 8 (16 tickets); acknowledgement on all promotional mailings for event; program inside cover ad; company representative presented during event program/brief remarks; banner acknowledgement Silver Level - $2, tickets with reserved tale space; acknowledgement on all promotional mailings for event; program full page ad; banner acknowledgement Bronze Level - $1, Table of 8; company listing in program; program ½ page ad; banner acknowledgement Copper Level - $ Shared Table with 4 Tickets; company listing in program New Option for 2015! We are adding to our evening s festivities a video loop Company Presentation Level - $ that will play both Saturday and Sunday. Insert your ad or Company provided with display table at Gala; 2 Reception greeting for $250. Will be uploaded to NYSSO & Banquet Tickets; program listing website after the Gala Weekend! Other Sponsorships Available Program Advertising Rates Conference Giveaway $ Back Cover $1, ½ Page $ Hospitality Bags $ Inside Cover $ 1, ¼ Page $ (Distributed on both days; and to all NYS Opticians after event) Full Page $ Sunday Professional Development/Continuing Education Program (May 3, 2015) Professional Development Sponsor - $2, (Can be divided between 2 companies) Sponsor will be given display area right outside CE rooms; can distribute handouts and giveaways to all CE participants; will be introduced at beginning of morning and afternoon segments of CE program; also sponsors coffee break. Company Literature & Giveaways All Gala professional partners are encouraged to share giveaways & information on their company which will be included in conference hospitality bags.

4 NYS Gala & Professional Development Symposium SPONSORSHIP FORM Please complete this form and send it to the address listed below with your payment. Please send any artwork electronically to Please keep a copy of this contract for your records. Company Name: Contact Name: Title: Address: City: State/Province: Zip: Phone: PROFESSIONAL Platinum/Keynote ($7,500) Gold ($5,000) C o p p e r ( $ 8 0 0) PARTNERSHIP: Platinum/Award ($7,500) Silver ($2,500) Company Presentation ($650) 4 Under 40 Award ($7,500) Bronze ($1,500) ADDITIONAL MARKETING: Conference Giveaway ($800) Hospitality Bag ($800) Gala Video ($250) Continuing Education Program ($2,500) ADVERTISERS (Available to those who do not purchase a Professional Partnership): Full Page (7.5 x 10 ) Ad ($500) Inside Cover (7.5 x 10 ) Ad ($1,000) 1/2 Page (7.5 x 4.75 ) Ad ($250) Back Cover (7.5 x 10 ) Ad ($1,500) 1/4 Page (3.5 x 4.75 ) Ad ($100) PAYMENT: Total Enclosed: $ Check #: (Payable to NYSSO) Check Date: Credit Card: Visa Mastercard American Express Discover Card Number: Exp. Date: Card Holder Name: As my company s representative, I hereby acknowledge that either my company or I will be responsible to pay the amount listed for total services selected. I understand that additional information will be provided upon receipt of my payment. Date: Signature: Return this form with payment to: NYSSO 2015 Gala 1450 Western Avenue, Suite 101, Albany, NY Phone: Fax: nysso@caphill.com

5 Did you know that by 2018, the wearable eye product market will be a $12 billion business! Are you staking out your place in the future of vision care? presents a Technology in Vision Care Summit Sponsor this NEW NYSSO EVENT! Sunday, December 7, :00 a.m. 4:00 p.m. 3 West Club, 3 West 51 st Street, New York, NY This dynamic summit will feature the latest updates on technology in the vision care industry and hands-on demonstrations of some of the latest products on the market. Join us to learn what s really going on out there so you can be part of the future! A number of marketing opportunities available. Summit Sponsor ($1,000) Includes premier display location, company logo on all event materials & publicity, introduction at event, free full page ad in event program. Demonstration Sponsor ($500) Includes display table, scheduled time for conducting demonstration, announcement & gathering of attendees for demonstration, free quarter page ad in event program. Exhibitor ($250) Includes display table and listing in event program. Program Advertiser ($25 100) Full details can be found on following page.

6 TECHNOLOGY IN VISION CARE SUMMIT SPONSORSHIP FORM Please complete this form and send it to the address listed below with your payment. Please send any artwork electronically to Please keep a copy of this contract for your records. Company Name: Contact Name: Title: Address: City: State/Province: Zip: Phone: SPONSORSHIP: Summit Sponsor ($1,000) Includes premier display location, company logo on all event materials & publicity, introduction at event, free full page ad in event program. PAYMENT: Demonstration Sponsor ($500) Includes display table, scheduled time for conducting demonstration, announcement & gathering of attendees for demonstration, free quarter page ad in event program. Exhibitor ($250) Total Enclosed: $ Includes display table and listing in event program. Full Page Ad ($100) ½ Page Ad ($50) ¼ Page Ad ($25) Check #: (Payable to NYSSO) Check Date: Credit Card: Visa Mastercard American Express Discover Card Number: Exp. Date: Card Holder Name: As my company s representative, I hereby acknowledge that either my company or I will be responsible to pay the amount listed for total services selected. I understand that additional information will be provided upon receipt of my payment. Date: Signature: Return this form with payment to: NYSSO Technology in Vision Care 1450 Western Avenue, Suite 101, Albany, NY Phone: Fax: nysso@caphill.com

7 Advancing and protecting the Ophthalmic Dispensing profession since NYSSO Symposiums & Meetings Great Opportunities to Meet New York State s Opticians NYSSO offers live networking/continuing education events across New York State. These events include Regional Symposiums offering 4-6 credit hours on Sundays, and Regional Meetings offering 1-2 credit hours on weeknights. Past sponsors of NYSSO Symposiums and Meetings comment that these events allow them to target specific areas of the state--providing great opportunities to promote their goods and services to New York s independent Opticians, Opticians running medical practice dispensaries, Contact Lens Fitters, and those working for retail establishments. Sponsorship Benefits include: Your Company Logo featured on all event publicity (website and print) Live Company Link featured on all e-blasts Display Table at event Public Introduction at event Giveaway/Literature Distribution at event Sponsor a NYSSO Regional Symposium (4-6 credit hours) for $ Sponsor a NYSSO Regional Meeting (1-2 credit hours) for $ We also welcome the opportunity to build a custom marketing package for your company! Contact the NYSSO State office for details. NYSSO s Calendar of Events can be found on the next page. To participate, please complete the enclosed form following the Calendar of Events. Please Note: The Annual Gala & Technology Symposium have their own event pricing. Ask for details Western Avenue, Suite 101 Albany, NY Phone: Fax: nysso@caphill.com Website:

8 NYSSO Calendar of Events August 2014 August 10 September 2014 Metro Regional Symposium September Membership Year Begins September 10 September 17 Mid Hudson Valley Meeting September 28 Fall Turning Stone Symposium September 30 Lower Hudson Valley Meeting October 2014 October 1 October 5 October 5 October 19 October 26 October 26 November 2014 Buffalo Regional Meeting Fall Board of Directors Meeting Albany Regional Symposium Long Island Regional Symposium Metro Regional Symposium Buffalo Regional Symposium November 2 Rochester Regional Symposium November 12 November 19 Mid Hudson Valley Meeting November 25 Lower Hudson Valley Meeting December 2014 December 3 December 7 January 2015 January 14 January 25 January 25 February 2015 February 11 February 15 February 17 February 24 Technology and Vision Care Symposium Metro Regional Symposium Annual Lake Placid Regional Symposium Western New York Regional Symposium in Batavia Binghamton Regional Meeting Lower Hudson Valley Meeting March 2015 March 11 March 11 March 18 April 2015 April 8 April 8 April 12 April 26 April 28 May 2015 May 2 May 2-3 May 13 May 20 June 2015 June 10 June 10 June 28 July 2015 July 6 August 2015 August 9 August 31 Capital-Saratoga Regional Meeting Mid Hudson Valley Meeting Rochester Regional Meeting Buffalo Mini Regional Symposium at ECC Metro Regional Symposium Lower Hudson Valley Meeting Spring Board of Directors Meeting 2015 Gala & Professional Development Symposium at Turning Stone Mid Hudson Valley Meeting Capital-Saratoga Regional Meeting Western New York Golf Outing Renewals for Membership Year Sent out Metro Regional Symposium Membership Year Ends For up-to-date scheduling and full event details, please go to the NYSSO Online Calendar of Events at Note: Schedule is subject to change. Watch for these calendar updates from NYSSO. NEW YORK STATE NYSSO SOCIETY OF OPTICIANS, INC.

9 MEETING/SYMPOSIUM SPONSORSHIP FORM Please complete this form and send it to the address listed below with your payment. Please send any artwork electronically to Please keep a copy of this contract for your records. Company Name: Contact Name: Title: Address: City: State/Province: Zip: Phone: SPONSORSHIP: Regional Symposium Sponsor ($500) TOTAL: $ PAYMENT: Which Symposium(s)? Regional Meeting Sponsor ($250) Which Meeting(s)? Check #: (Payable to NYSSO) Check Date: Credit Card: Visa Mastercard American Express Discover Card Number: Exp. Date: Card Holder Name: As my company s representative, I hereby acknowledge that either my company or I will be responsible to pay the amount listed for total services selected. I understand that additional information will be provided upon receipt of my payment. Date: Signature: QUESTIONS? Please contact Society Deputy Administrator Meghan McGrath, or nysso@caphill.com Return this form with payment to: NYSSO Sponsorship 1450 Western Avenue, Suite 101 Albany, NY Fax: nysso@caphill.com

10 Marketing Options for You The New York State Society of Opticians, Inc. (NYSSO) offers a number of marketing options for companies to heighten awareness about their products and servicesto NewYorkState s Licensed Opticians andopticalpractices.theseare: Our Website at A great way to have your message seen by Opticians and the general public. A resourcefor members and Ophthalmic Dispensing professionals across the state and nation. Specific NYSSO Regions can betargeted. Banner Ads, Rotating Company Logo Placement & Job Bank rates can be found on following page. Our Newsletter The Eye Openeris the official publication of NYSSO. The newsletter contains articles of interest to NYS Opticians, reportssociety news, provides legislative updates, as well as continuing education opportunities. Ad rates can be found on the following page. Ads must be sent as hi-res artwork (as pdf, jpg or eps file; at least 300dpi). Belowplease findour ad sizes: E-Communications NYSSO is in regular contact with all of its members and Licensed Opticians across NYS. If you would like to deliver your message directly to these professionals, NYSSO can help you achieve this through an e-blast. An e-blast containing your company s advertisement/message will be denoted as A Message for NYSSO Members from [Company Name]. This paid advertisement helps forward the mission of NYSSO. E-Blast to All NYSSO Contacts $300.00

11 Marketing Options AGREEMENT FORM Please complete this form and send it to the address listed below with your payment. Please send any artwork electronically to Please keep a copy of this contract for your records. Company Name: Contact Name: Title: Address: City: State/Province: Zip: Phone: Website Advertising: Banner Ads 6 months - $1, year - $1, Rotating Company Logo 6 months - $ year - $ Job Bank 30 days - $ days - $ days - $ The Eye Opener: (Size Dimension/Rates for 1 Issue and 4 Issues) Full Page (7 1/4 x 9 1/4 ) Ad: One Issue - $ Four Issue- $1, Half Page (7 1/4 x 4 ½ or 3 1/2 x 9 1/4 ) Ad: One Issue - $ Four Issues - $ Quarter Page (3 1/2 x 4 1/2 ) Ad: One Issue - $ Four Issues - $ Business Card Ad - $75.00 E-Blast E-Blast to all NYSSO Contacts - $300 PAYMENT: Total Enclosed: $ Check #: (Payable to NYSSO) Check Date: Credit Card: Visa Mastercard American Express Discover Card Number: Exp. Date: Card Holder Name: As my company s representative, I hereby acknowledge that either my company or I will be responsible to pay the amount listed for total services selected. I understand that additional information will be provided upon receipt of my payment. Date: Signature: Return this form with payment to: NYSSO Marketing 1450 Western Avenue, Suite 101, Albany, NY Phone: Fax: nysso@caphill.com