About the Fall Festival

Transcription

1 2016 Sponsorship Packages

2 About the Fall Festival Thirty four years ago, our festival was born out of an idea from our general services director, Gloria Neely, to create some fun activities to do in Orange Park. The festival began with roughly twelve craft booths and a couple guitar players. Since then, the festival has grown to two full days of over 200 vendors, a wide variety of entertainment and all sorts of activities for the whole family. Today, it has become the third largest event in Clay County with average attendance pushing 30,000 for the two day event! This year s festival will take place October 15th & 16th from 10am 5pm at Town Hall Park. Our festival has something for everyone. Attendees will enjoy a wide variety of food from barbeque and local seafood to fresh baked goods and locally harvested honey. Kids can bounce on inflatables and get their faces painted. Music lovers will delight in two stages packed with live entertainment. And of course, the shopping is second to none with unique gifts, handmade quilts, pottery and even treats for your furry friends.

3 The Opportunity The Orange Park Fall Festival is funded primarily through sponsorship. It is because of people like you that we are able to continue and grow this tradition. Town Hall Park is host to the festival and located on the busy corner of US 17 and Kingsley AVE barely two miles south of I-295. Our location alone provides a branding opportunity not easily found at other festivals. Fall Festival attracts attendees from all over North Florida and as far away as the Carolinas and Tennessee. Our guests range from families with young children to seasoned visitors who have attended the festival since it s inception. Nearly all are home owners with income levels over $50,000 annually. With so much to do, guests tend to hang out which gives you even more opportunities to promote your brand. Each level of corporate sponsorship includes booth space to help you capitalize on all the activity.

4 1 Advertising and Promotions OpFallFestival.com Over 11,000 unique visitors in the 30 days prior to the festival in TownofOrangePark.com, which refers over 75% of our visitors to the festival site, sees an average of 14,000 unique visitors every month. 2 Social Media 6,300 + followers focusing on Facebook and Instagram. Posts are made on the event page and shared to the Town s page as well as the Orange Park Farmers Market page. 3 Monthly newsletter with 2,000+ active readers. Targeted s to vendors, volunteers, local businesses and advertisers. Level of mention based on package selected.

5 Advertising and Promotions 4 Media 10,000 + flyers distributed across Clay County Corner Neighbor-to-Neighbor: 95,000 copies monthly Clay Today/Leader: 11,500 readers weekly Military Money Saver: 40,000 copies Jax4Kids Newspaper: 150,000 copies iheart Media Radio Spots Billboards - digital & daily Online event calendars Folio Weekly Jax4Kids Jax Moms Blog Facebook Digital versions of print media 5 On-Site/Signage sign at Kingsley & US17 Booth Space & Branded Assets Thank You signs & Banners Stage Mentions Hospitality 6 Promo Items Logo or name printed on program, maps, schedules, SWAG & t-shirts*. Shirts worn by vendors, staff, volunteers and other sponsors. *Only available for Presenting & T-Shirt sponsors

6 Presenting Bluegrass Marketing T-Shirt Festival Hospitality Main Stage Kids Zone Sponsor Stage Partner Sponsor Program Sponsors* $10,000+ $5,000 $4,000 $3,500 In-Kind $2,500 $2,500 $1,000 Pre-Event Marketing Social media campaign mentions Messaging Festival Flyer Logo on all print ads Negotiable Logo w/link on festival website Option for video ad on festival sponsor page Festival Program Full-Page Full-Page On-Site Recognition Full-Page Full-Page Negotiable Negotiable Half-Page Half-Page Festival Map Logo on T-shirt Marketing display/booth space Festival Map Branded Zone Banner Sign On T-Shirts Front Cover of Booklet Stage Mentions VIP & Staff Benefits Hospitality Suite Passes Negotiable Parking Passes Negotiable 2 2 Performer Meet & Greet/Kids Zone Passes Packages at a Glance All packages can be customized to meet individual company needs. Industry exclusivity and first right of refusal are only available for Presenting - Bluegrass Stage sponsor packages Negotiable 1/4 Page Based on Selection Based on Selection Based on Selection *Hospitality Sponsors Option (select one): Volunteer Tent, Vendor Welcome Party, Vendor Booth Contest, VIP Hospitality Suite

7 Friends of the Festival The Friends of the Festival program was created to allow individual donors become benefactors of the Orange Park Fall Festival. Benefits Your $250 donation entitles you to the following benefits: Listing on the Festival website as a donor on the sponsor page Listing in the Festival Program on the donor page 2 Festival T-Shirts 1 VIP Parking Pass You re in Good Company!

8 Contact Information For additional information regarding sponsorship opportunities, please contact: Emily Dockery Events Coordinator, Town of Orange Park (904) ext Orange Park Fall Festival October 15-16, 2016