The Expression of Values through Social Media. Rebekah Dorn Communications Coordinator, Student Affairs Florida State University

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1 The Expression of Values through Social Media Rebekah Dorn Communications Coordinator, Student Affairs Florida State University

2 Agenda What s Out There? Why Should We Be Using It? They re Talking about Values on There? What Could I Talk About? How to Implement It On Your Campus.

3 History of Social Media Folk Stories Newspaper: Letter to the Editor Social Media has been around for years, this is just the newest form

4 Social Media Outlets: Web 2.0 Myspace/Facebook Text Messaging Instant Messaging Blogging Twitter/CoTweet Podcasting YouTube Wikis Second Life Social Bookmarking

5 Who is online? Baby Boomers: 47% Generation X: 61% Millennials: 77% Source: 2009 emarketer report

6 Why are they using it? Communication Express themselves Connect with old friends/new friends Convenience Everyone else is doing it! Grew up on it Addicted

7 Benefits Advertise to the vast majority of campus for programs and services on campus Rallying force in times of crisis (Haiti Vigil) Allows students to express themselves Excellent networking opportunity For students For professionals Keep in touch with students, alumni and/or peers who have graduated or are at other institutions

8 Dangers Forum for bragging about illegal activity Drinking Drugs Theft Sexually Explicit Language Inaccurate representation Everything posted becomes public forever Stalking (online and off) At best, Facebook is a stalking service. It s taboo to talk about it, but everyone uses it (Johnson, 2005). Identity Theft Addiction Withdrawing from Real life

9 Talking So Others Will Hear Millennials In Action Special, Sheltered, Confident, Conventional, Team Oriented, Achieving, Pressured This is a Normal Expression The World Wide Web was invented in This year s freshman class wasn t born yet. Feeling Connected Status Updates Joining Groups

10 Values Through Status Updates Determined to walk by faith and not by sight! Five years ago, my dad was diagnosed with prostate cancer. Fortunately, it was detected early, removed and did not spread. Since then I have become an advocate of prostate cancer research and prevention. Another day. Another dollar. Is there a better way to start your morning than with 5, 1 minute planks at Pilates? We really have to get control of our national debt. Dave Ramsey for president. I cant do anything right. I suck.

11 Expression of Values Groups created Save NASA Seminoles for Haiti Jon Dalton Institute Don Elwell for County Commissioner, District 2 Raise awareness for cystic fibrosis Tell people about what they are passionate about at the moment

12 What can you hear? What are the HOT topics? Opportunities for learning and engage our students on their terms and talk to them on a level they can completely understand and relate to. What groups are students creating? How are they using Facebook in general? How do they feel about campus decisions, policies, etc. What pictures are they uploading What behavior are they participating in? Challenge & hold accountable for inaccurate representations Look for students who are withdrawing from the community

13 Why Is it Important? Understand the WHOLE student This is a very present part of their world Meet them where they are.

14 Super Bowl Social Media Craze Pepsi Using $20 million to go to Social Media Budweiser Vote through FB for Favorite Commercial ROI (Return on Ignoring)

15 Obama Election Campaign

16 My Turn Day Celebrities and Syndicated Radio Show Started Movement President Obama s emphasis on service Three Simple Steps: What are you going to do for others in the community? Make arrangements to make it happen. On February 10: Announce your plan to the world through social media. Myturnday.com WE CAN T INSTITUTE CHANGE BY JUST TALKING ABOUT IT. IT S TIME TO START DOING.

17 Social Media in Higher Education Educational Holocaust Victim Create A Buzz Videos/Clues Informational Upcoming Event/Forum/Policy How Are You Expressing Your Values?

18 Social Media In Higher Education Social Media Policies Examples of FSU on Web 2.0 Admissions ($$ Campaign) DSA (blogger, Twitter, FB) Alumni Association Oglesby Union FSU Island

19 Steps to Implement Social Media Plan Get Online Choose a topic Create a message (140 characters max) Be Yourself/Institution Speak Their Language Add Value Link Back to your Institution Stay Timely Try Again Don t forget your day job!

20 Anyone Can Do This! You have the message that needs to be sent. Use this as additional communication methods

21 Measuring Success Success= engagement Talk is Cheap Message x Followers, Friends, BFFs, etc. # of Videos x # of Views Eyeballs and Ears vs. Hearts and Minds

22 Activity Choose some event/program from your campus Write the message (remember short and catchy) Be Yourself/Institution Speak Their Language Add Value Link Back to your Institution Choose a venue (FB, Twitter, Blog, Event)

23 Questions/Demonstration