Media Information 2019 Advertising rate card no. 09 Valid from 10/01/2018

Transcription

1 Media Information 2019 Advertising rate card no. 09 Valid from 10/01/2018 Print + Online

2 We re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Sales Management phone + 49 (0) 611 / mobile + 49 (0) 173 / rouwen.bastian@springernature.com Thomas Heusler Media Sales phone + 49 (0) 611 / thomas.heusler@springernature.com Susanne Bretschneider Ad Management phone + 49 (0) 611 / susanne.bretschneider@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße Wiesbaden Germany phone + 49 (0) 611 / anzeigen-wiesbaden@springernature.com

3 Cross-media services Journals Online solutions Books Corporate Solutions Veranstaltungen Events Also available as emagazine Print + digital Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles together with your advertisement with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we ll be happy to advise you: Rouwen Bastian Sales Management phone + 49 (0) 611 / rouwen.bastian@springernature.com

4 Table of contents Trade journal Title portrait Schedule and topics...2 Conferences...3 Advertising rate card no Formats and technical information...7 Overview ATZextra MTZextra...8 ATZrecruiting...9 The ATZ family...10 Circulation and distribution analysis Website Portrait...12 Prices advertising formats...13 Formats and technical information...14 Newsletter Portrait...15 Prices advertising formats...16

5 Trade journal Title portrait 1 1 Title: ATZheavyduty (formerly ATZoffhighway) 2 Brief description: The innovative technical periodical offers the entire fascination of the commercial vehicle technology on and off the road, on usual high standard. ATZheavyduty reaches readers far beyond the commercial vehicle industry. Developers of construction and agricultural machinery, commercial road vehicles and industrial trucks are addressed as well as the wide range of industry suppliers. ATZheavyduty is a unique trade journal for commercial vehicles, special vehicles and machinery in a booming market. It is published as a German-language print magazine and e-magazine as well as an English-language e-magazine under the title ATZheavyduty worldwide. 3 Target group: Suppliers and equippers, those involved in research, the service industry, and the manufacture of engines and machines, special vehicles, passenger cars and commercial vehicles 4 Frequency: 4 times a year 5 Magazine size: 210 mm 279 mm 6 Year of publication: 12 th volume Subscription price: Yearly subscription Germany 112 (incl. V.A.T. + p&p) Foreign countries (excl. V.A.T. / incl. p&p) Single issue (incl. V.A.T. + p&p) 8 Official journal of: 9 Membership: 10 Publishing company: Springer Vieweg Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Str Wiesbaden Germany phone +49 (0)611 / Publisher: Dr. Johannes Liebl, Wolfgang Siebenpfeiffer 12 Advertising: Rouwen Bastian (Sales Management) phone +49 (0)611 / rouwen.bastian@springernature.com Thomas Heusler (Media Sales) phone +49 (0)611 / thomas.heusler@springernature.com 13 Editor: Dr. Alexander Heintzel (Editor-in-Chief) phone + 49 (0) 611 / fax 462 alexander.heintzel@springernature.com Dipl.-Ing. (FH) Andreas Fuchs Alleestraße Hochheim Germany phone +49 (0)6146 / fax 58 fuchs@fachjournalist-fuchs.de 14 Scope analysis: on request 14 Content analysis of the editorial part: on request 1

6 Trade journal Schedule and topics T This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call +49 (0)611 / (Thomas Heusler). Issue, month (AD, CD, PD)* Issue 1 AD 02/26/2019 CD 03/05/2019 PD 03/22/2019 Fairs, events, congresses Locations Dates 2019 HANNOVER MESSE Hanover 04/01 05 BAUMA Munich 04/08 14 engineexpo Stuttgart 05/21 23 Ligna Hanover 05/27 31 transport logistic Munich 06/04 07 Issue 2 Sensor + Test Nuremberg 06/25 27 AD 05/14/2019 VDI DITEV Getriebe in Fahrzeugen Bonn 07/10 11 CD 05/20/2019 PD 06/11/2019 Issue 3 ATZlive Expert forum Powertrain Stuttgart area October Engines: AD 08/28/2019 CD 09/03/2019 PD 09/20/2019 Issue 4 AD 10/08/2019 CD 10/14/2019 PD 11/01/2019 Agritechnica Hanover 11/10 16 ATZlive Heavy-Duty-, On- and Off-Highway Engines Friedrichshafen 11/26 27 SPS IPC Drives Nuremberg 11/26 28 Leading topic Main subjects Special issues annual editions, etc.** Construction machinery and vehicles: developments, trends and innovations Transmissions: e.g. automatic, double clutch, semi-automatic and hydraulic transmissions, manual transmissions, continuously variable transmissions, distribution, pre- and post-transmissions, and secondary gearbox e.g. diesel, electric, hybrid and/or gas engines, exhaust aftertreatment Agricultural machinery: developments, trends and novelties * AD = Advertising deadline CD = Copy deadline PD = Publication date ** Special issues annual issues manufacturers issues special pages: Supplements in the magazines ATZ / MTZ. Further special issues and special subjects to be announced. Drive train: e.g. axles, brakes, diesel engines, electric motors, gas engines, transmissions, hybrid drives, clutches Road commercial vehicles from 16 t and construction site commercial vehicles: developments, trends and novelties Mobile automation: drive control and regulation, automated driving, display systems, operating elements, data transmission, radio remote controls, sensors Industrial trucks: developments, trends and innovations Simulation and test: e.g. simulation software, test benches Mobile hydraulics: e.g. axial piston machines, external gear machines, radial piston motors, mobile controls, hydraulic pumps and gears, mobile electronics Exhaust aftertreatment: Measuring and testing e.g. DeNOx catalytic converter, DOC, SCR, particulate fil- testing and monitoring technology: measuring, ter, materials systems, test stands New products at Bauma (cover story) Road commercial vehicles from 16 t and construction site commercial vehicles (extended focus topic) Mobile Automation (extended focus topic) MTZextra Test Benches and Simulation for Drivetrains New products at Agritechnica (cover story) ATZheavyduty annual calendar 2020 Regular columns: development interviews research commentaries product news 2

7 Conferences 2019 for vehicle and engine specialists January February April June July October November The Powertrain of Tomorrow 23. and 24. January Frankfurt/Main 13 th Int. MTZ Conference Drive Systems of the Future 6 th Int. Engine Congress 26. and 27. February Baden-Baden Entire system PKW NFZ Fuels Joint event of ATZlive and VDI Wissensforum Automated Driving 02. and 03. April Wiesbaden 5 th Int. ATZ Conference chassis.tech plus 25. and 26. June Munich 10 th Int. Munich Chassis Symposium Automotive Acoustics Conference 09. and 10. July Zurich / CH 5 th Int. ATZ Conference Automotive Acoustics Electrified Mobility incl. Grid Integration of Electromobility in October Stuttgart 2 nd Int. ATZ Conference Expert forum Powertrain: Simulation and Testing Charge Exchange and Emissions Friction in Drive and Vehicle in October Stuttgart area 2 nd Transformational Congress 12. and 13. Nov. Frankfurt/Main The Vehicle of Tomorrow 19. and 20. Nov. Frankfurt/Main 1 st ATZ Conference Heavy-Duty-, Onand Off-Highway Engines 26. and 27. Nov. Friedrichshafen 14 th Int. MTZ Conference Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor. Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field? You will find detailed informations on our homepage: Sponsorship and exhibition opportunities will be tailored to your company s specific needs! For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition) phone + 49 (0) 611 / elke.vanlon@springernature.com 3

8 Trade journal Advertising rate card no. 09, valid from 10/01/2018 P 1 Advertisement formats and prices (prices in Euro) Total fee including the printed German issue, the electronic ATZheavyduty worldwide and linking inside the German emagazine. Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,907 8,883 9,859 10,835 1/1 page ,960 4,935 5,910 6,885 2/3 page upright horizontal ,289 4,100 4,912 5,724 Juniorpage ,372 2,958 3,544 4,131 1/2 page upright horizontal ,066 2,577 3,088 3,599 1/3 page upright horizontal ,605 2,001 2,397 2,793 * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request 2 Surcharge for additional advertising in German and English emagazines (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linking of your advertisement in both emagazines printed issue German emagazine German ATZheavyduty worldwide English the German ATZoffhighway, as well as the English ATZheavyduty worldwide 4

9 Trade journal Advertising rate card no. 09, valid from 10/01/2018 P 3 Advertisement formats and prices (prices in Euro) Standard price list printed German issue without linking Format Type area formats width height in mm Format for bleed ads width height in mm** Basic price b/w 2-colours* 3-colours* 4-colours* 2/1 page ,060 7,931 8,803 9,674 1/1 page ,536 4,406 5,277 6,147 2/3 page upright horizontal ,937 3,661 4,386 5,111 Juniorpage ,118 2,641 3,164 3,688 1/2 page upright horizontal ,845 2,301 2,757 3,213 1/3 page upright horizontal ,433 1,787 2,140 2,494 1/4 page upright horizontal block ,151 1,380 1,608 1/8 page upright horizontal block ,059 1,287 4 Surcharge for advertising in the emagazine (only in combination with printed advertisement) Type of advertising File format Price in Audio or video integration mp4 or YouTube-video 750 Picture gallery.jpg,.jpeg,.png,.bmp 500 Linked advertisement Insertion Link 250 (e.g. logo, website) PDF download Link 250 Type of advertising (File) format Price in 1 1/1 page 4 colours 210 x 279 mm (wxh) 990* 1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550* *Price includes link * ISO scale ** plus 3 mm bleed difference on all sides Further formats on request Actual distributed circulation: 3,953 copies You can find our technical information and specifications for digital copy at Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long Printing and binding methods: Offset, adhesive binding Contact: Susanne Bretschneider (Ad Management) phone + 49 (0) 611 / susanne.bretschneider@springernature.com 5

10 Trade journal Advertising rate card no. 09, valid from 10/01/2018 P 2 Additional fees: Placement: 2nd, 3rd and 4th cover pages 4c 523 Binding placement requests 523 Colour: Fee for special colours: fee for each additional colour, price on request Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price 3 Discounts: Discounts apply to all additional fees: colour, placement and bleed fees. Discounts do not apply to special costs or additional technical costs. 4 Columns: Job advertisements / business connections Page Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page 4,075 4-page 6,158 These prices apply for paper weights up to 170 g. Delivered untrimmed, trimming on request. Enclosures: (no discounts available) Loose, maximum size 203 mm 272 mm Up to 25 g per thousand 295 Up to 30 g per thousand 305 Number of enclosures on request Prices for heavier enclosures on request Fixed enclosures: (no discounts available) Per thousand up to 25 g, incl. gluing costs, applicable only with purchase of a 1/1 page ad 210 Number of postcards on request Larger and heavier formats on request (also applies for product samples) 6 Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / thomas.heusler@springernature.com 7 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 6

11 Trade journal Formats and technical information F 1 Journal format: 210 mm wide 279 mm long Print space: 175 mm wide 240 mm long 2 Printing and binding methods: Offset, adhesive binding 3 File transfer: FTP: Access information on request susanne.bretschneider@springernature.com Maximum file size: 10 MB! Please use Winzip (.zip) to compress your file. The name of the zip file should start with the journal name, followed by the issue and customer name. 4 File formats: Please send printable PDF X3 files. Please use PDF version 1.3 for your document (no transparencies, please). Please add 3 mm at the edges in bleed advertisements. A double-page should be one pdf file. It is recommended to create double-page spreads without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings etc. available via anzeigen@le-tex.de 7 Proofs: Since we use Process Standard Offset (PSO) printing, we don t need proofs. 8 File archiving: Since files are archived for 1 year, repeat printings of the unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and suitable, error-free printing materials and/or inserts. Should clearly unsuitable or damaged materials be submitted, the publisher will demand their immediate replacement. Should no suitable materials be submitted, the publisher will print the advertisement in the quality the submitted materials allow. 10 Contact: Susanne Bretschneider, Ad Management phone + 49 (0) 611 / susanne.bretschneider@springernature.com 7

12 Special Publications 2019 Overview of the special publications 2019 of ATZ, MTZ and ATZelektronik! Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation. Make a targeted and non-distributive presentation of your current products and services to our readers. We design individual offer packages for you according to your wishes and needs. About your different possibilities will be happy to inform you: Rouwen Bastian (Sales Management Automotive) phone + 49 (0) 611 / rouwen.bastian@springernature.com Subject to change without notice. The standard price list on page 5 applies. 8

13 Our readers are the candidates you are looking for. recruiting Find your talents with ATZrecruiting! Secure the highest attention of the development engineers of well-known companies and future graduates with a publication tailored to your needs. CONTACT: Rouwen Bastian (Sales Management Automotive) phone + 49 (0) 611 / rouwen.bastian@springernature.com 8 Pages Basic Package Portrait of the company Interview with management or HR managers by ATZ editorial staff Best practice report from your company 3 cover picture suggestions Your own advertisements / job advertisements Circulation copies, distribution with ATZ / MTZ or ATZelektronik Taylormade for you Every company is unique. Therefore we design each ATZrecruiting individually and are happy to take the time for a consultation. Valid for Germany: additional VAT applies to all prices listed. You can find our general terms and conditions at Further Possibilities Banner at springerprofessional.de Available in the online library Display of your issue at ATZlive congresses (within 12 months) Reference to your special in 3 newsletters from springerprofessional.de from 12,500 9

14 The ATZ family: For technical and scientific content you can depend on know-how for the entire automotive value creation chain The technical magazine for decision-makers in the automotive development and production segment. Bridges the gap between automotive and electronics developers working in vehicle, drive-train, component and systems development. Trade journal for all commercial vehicle technology on and off the road. Trade magazine for engineers from the fields of engineering and technical purchasing in automobile production. Offers dependable specialist information for decision-makers in the fields of motor development and production. Combine and profit! For more information on the various subject areas, please consult the respective media information. We pay particular attention to technical advances, market innovations and special events: For more information and a preview of the latest topics, just visit 10

15 Trade journal Circulation and distribution analysis 2 1 Circulation monitoring: 2 Circulation analysis: average number of copies per issue in one year (July June ) Print run: 6,500 Actual distributed circulation of which, abroad: 283 (ADC): 3,953 Copies sold: 144 of which, abroad: 70 Subscription copies: 144 Member copies: 7 Individual sales: Other sales: Voucher copies: 3,809 Reminder, archive and record copies: 2,547 4 Digital distribution: All printed issues of ATZheavyduty (formerly ATZoffhighway) are also published in electronic form, as well as in the digital library springerprofessional.de, which is used by an average of 0.17 million unique visitors per month. (Source: AGOF daily digital facts ). 5 Article downloads: In the space of 12 months (July 2017 to June 2018) 3,275 ATZheavyduty articles (formerly ATZoffhighway) were downloaded from (PDF downloads in the subscriber-only area, not including previews and HTML views). PDF downloads include advertisements. 6 Distribution English emagazine ATZheavyduty worldwide: Qualified circulation with an average of approximately 2,000 digital issues of ATZheavyduty worldwide (formerly ATZoffhighway worldwide) per publication and the following geographical focus of distribution: USA, Germany, Great Britain, Japan, France, China (August 2018) 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany ,670 Foreign countries Actual distributed circulation (ADC) , Coverage in Germany structured according to postcode areas: current coverage upon request 11

16 Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/en/automotive 2 Brief description: Springer Professional Automotive is the international portal for the technical magazines ATZ, MTZ, ATZelektronik and ATZoffhighway. It provides engineers and decision-makers in the automotive industry all over the world with important technology and sector information. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springernature.com Patrick Schäfer phone + 49 (0) 611 / patrick.schaefer@springernature.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / thomas.heusler@springernature.com For agencies: 5 Usage data: on request Business Advertising GmbH phone + 49 (0) 211 / werbung@businessad.de 12

17 Fachwissen. Digital. Finden. Website Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner max. 120 Superbanner (big size) max. 120 Skyscraper or max. 120 Wide skyscraper max. 120 Medium rectangle max. 120 Wallpaper (superbanner + skyscraper) each max or Billboard max. 120 Half page max. 120 Sidebar max. 120 Floor ad 1, max Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our general terms and conditions at 13

18 Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: Flash, GIF, HTML, JPEG Redirects possible If Flash files are submitted, an alternative GIF version should always also be sent as a fallback image. Size: max. 120 kb per advertisement. The maximum allowable file size is based on the file size of the respective file(s). Springer Fachmedien reserves the right to reject files that would be especially straining for CPUs; a utilisation level of 40 % may not be exceeded (for standard PCs). Sound can be include in advertisements, provided the following conditions are met: At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. There should be a clearly visible button to turn off the sound. When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: 2 Delivery address: banner-wiesbaden@springernature.com 3 Delivery deadline: Up to 5 business days before placement. Target link: Please be sure to include the target link for each ad. 4 Newsletter If newsletter-format ads are submitted, please note advertisements: that animations cannot be displayed. 5 Contact: Nicole Groß Ad Management phone +49 (0) 611 / banner-wiesbaden@springernature.com 14

19 Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Automotive 2 Brief description: The newsletter provides engineers and decisionmakers in the automotive industry with the latest news on technology and developments in the branch in english language, providing a compact and concise overview of the latest events in this economic sector. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Frequency: fortnightly on Tuesdays (uneven calendar weeks) 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / christiane.koellner@springernature.com Patrick Schäfer phone + 49 (0) 611 / patrick.schaefer@springernature.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / rouwen.bastian@springernature.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / thomas.heusler@springernature.com 6 Usage data: 8,191 recipients (June 2018) 15

20 Fachwissen. Digital. Finden. Newsletter Prices advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic , text 300 characters ** 500 max. 45 Text ad large + logo/picture (gif or jpeg)* pic , text 650 characters ** 600 max. 45 Fullsize banner (gif or jpeg)* max. 45 Rectangle (gif or jpeg)* max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not be applied for online media. 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handels register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: You can find our general terms and conditions at Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): Account Nr.: Swift/BIC: DEUTDEBB IBAN: DE You can find our specifications for online advertising at 16

21 A world of information from the automotive field Springer Vieweg