2007 MEDIA KIT. New in 2007! Published by. Effective January 2007

Transcription

1 Published by Effective January 2007 New in 2007! 2007 MEDIA KIT

2 General Information Frequency: Bimonthly Publisher: SAGE Publications, 2455 Teller Road, Thousand Oaks, California 91320, U.S.A., Phone: (805) , Fax: (805) Society Affiliation: Offi cial Journal of the American Lifestyle Medicine Association (ALMA) Editor-in-Chief: James M. Rippe, M.D. Commercial Sales Director: Bob Vrooman, (805) , Advertising Representative Diane Diamond The Leonard Media Group 415 Horsham Road, Horsham, PA Phone: (215) ext. 205 Fax: (215) General Policy on acceptance of advertising: All advertising is subject to the publisher s and society s approval. The advertiser and/or advertising agency assume liability for all contents of advertising and any claims against the publisher as the result of the advertisement. About Lifestyle Medicine There is no longer any serious doubt that negative lifestyle practices and habits contribute to the majority of morbidity and mortality in the United States every year. It has been estimated that poor lifestyle choices contribute to between 70-80% of all mortality in the United States. Both the medical profession and the public at large have come to increasingly understand that making positive lifestyle choices has an enormous impact on both short-term and long-term health and quality of life. Despite overwhelming evidence that negative lifestyle practices signifi cantly contribute to poor health outcomes, the United States is suffering from an epidemic of lifestyle-related disease. For example, the population in the United States has become progressively less active and more obese. Many trends point toward a vast emerging marketplace among healthcare professionals geared toward helping these practitioners About the American Lifestyle Medicine Association (ALMA) The Rippe Lifestyle Institute and the Florida Hospital System are partnering to launch the American Lifestyle Medicine Association in 2007, concurrently with the launch of the journal. This will be a national organization of primary care providers and other healthcare professionals who are interested in furthering their understanding of the impact of lifestyle on health. The Association will host their fi rst annual meeting in All members will receive a subscription to the American Journal of Lifestyle Medicine as a benefi t of membership. understand and act upon the enormous knowledge that has accumulated relating lifestyle practices to health. The time has come for a multidisciplinary journal to provide a clearing house of information in this area. In response to this, SAGE Publications has partnered with James Rippe, MD (founder of the Rippe Lifestyle Institute), and the newly-formed American Lifestyle Medicine Association, to launch the American Journal of Lifestyle Medicine. This new journal will circulate to a minimum distribution of 15,000 primary care practitioners during its fi rst year, providing them with evidence-based concepts in the vast area of lifestyle medicine. It will educate primary care providers on the value of lifestyle changes coupled with effective pharmaceutical intervention. This is the only journal in the world to focus on the emerging fi eld of Lifestyle Medicine.

3 Readership Readership of the American Journal of Lifestyle Medicine includes primary care practitioners interested in the impact of lifestyle practices on health. The readership has been hand-picked to include the top 10% of prescribers of pharmaceuticals in the following lifestyle-related therapeutic categories: Cardiovascular Disease Pain/Arthritis Sexual dysfunction Diabetes/Metabolic Disease Stress/Anxiety Obesity Readership Profile Physician Readership Specialty Breakdown Nurse Practitioner 20% Physician Assistant 10% Physician 70% Urology, Endocrinology, Pulmonary & related specialties 5% Internal Medicine 39% * Mailing list and subscriber data provided by Verispan, Cardiovascular Disease 22% Family Medicine 34% Editorial Editorial Description The American Journal of Lifestyle Medicine will publish a broad range of articles intended to help primary care providers and other health educators guide their patients to lead healthier lifestyles. The journal will provide commentaries and research reviews on nutrition and diet, cardiovascular disease, obesity, anxiety and depression, sleep problems, metabolic disease, and more in a readable, immediately accessible, and usable format. The journal will be edited by Dr. James M. Rippe, a nationally renowned cardiologist and authority on health, fi tness, and healthy weight loss. AJLM will focus on: Recognizing and addressing the impact that lifestyle decisions and activities have on health Emphasizing the interaction between traditional therapies (e.g. pharmaceuticals, nutritional products, etc.) and lifestyle modalities to treat disease and achieve superior outcomes Highlighting and providing information about therapies that minimize the extent to which illness impacts lifestyle A peer-reviewed professional resource, American Journal of Lifestyle Medicine will cover topics including, but not limited to: Addictive disorders Allergies & respiratory infections Anxiety & depression Cardiovascular disease Coronary artery disease Dermatology & skin care Diabetes Dislipidemia Hypertension Men s health Metabolic syndrome Nutrition & diet Obesity & weight management Osteoarthritis Pulmonary medicine Sleep disorders Sports medicine Urology Women s health

4 Editorial Calendar Issue Editorial Highlights Bonus Distribution Value-Added Opportunities January/February Cardiovascular Disease, part 1 American Pharmacists Association March 16-19, 2007, Atlanta Free 12-month product description (up to 50 words) on American Lifestyle Medicine Association website for all 6X advertisers March/April Cardiovascular Disease, part 2 American College of Cardiology March 24-27, 2007, New Orleans Free counter cards for all full page advertisers American College of Sports Medicine May 30-June 2, 2007, New Orleans American Diabetes Association - June 22-26, 2007, Chicago American Academy of Nurse Practitioners June 20-24, 2007, Indianapolis May/June Stress/Anxiety Free counter cards for all full page and larger advertisers July/August Pain/Arthritis Free Ad Perception Study for all ½ page and larger advertisers September/ October Diabetes/Metabolic Disease American Academy of Family Physicians Oct. 3-7, 2007, Chicago American Psychiatric Nurses Association TBA Free counter cards for all full page and larger advertisers November Obesity Top 10 Reasons to Advertise in the American Journal of Lifestyle Medicine (AJLM) 1. Lifestyle Medicine is a growing market, and this is the fi rst publication of its kind in this fi eld. Be in it and be a leader. 2. An ad in the AJLM will improve your products patient outcomes. Consistent positive outcomes can only be achieved if primary care providers educate their patients on the value of lifestyle changes incorporated with pharmaceutical interventions. 3. The caregivers who will be receiving this journal are the very ones you need to reach and educate about your products. 4. The audience will consist of high-prescribers of pharmaceuticals specifi cally related to lifestyle, providing you with the ideal audience for your related product. 5. This is the only primary care journal reaching physicians, nurse practitioners, and physician assistants allowing your product exposure throughout the primary care giver continuum. 6. The University of Central Florida recently launched the fi rst Lifestyle Medicine course of its kind in an undergraduate program, an indication of this growing fi eld. 7. AJLM will be edited by Dr. James Rippe, a leader in the Lifestyle Medicine arena. 8. Its content will include peer-reviewed papers, products and other material relevant to Lifestyle Medicine. 9. AJLM is designed to help primary care providers and other health educators guide their patients to lead healthier lifestyles. Care providers will be encouraged to share the content with their patients since the commitment to a healthy lifestyle starts with them. 10. It will feature a different design from other journals to enhance its appeal and readership. Get in front of this audience with an ad in American Journal of Lifestyle Medicine as this market prepares to take off and expand!

5 Advertising Rates 2007 Black & White Rates 1X 3X 6X 12X 24X 1 page $2,850 $2,735 $2,610 $2,475 $2,335 1/2 page $1,995 $1,915 $1,825 $1,730 $1,630 1/4 page $1,365 $1,310 $1,250 n/a n/a Color Charges, Per Ad (in addition to B&W rates) Standard Color $795 Pantone Color $1,015 4 Color $1,450 Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate. AGENCY COMMISSION: 15% COVER AND PREFERRED POSITION SURCHARGES: Cover Earned B&W Rate + 40% Cover Earned B&W Rate + 30% Cover Earned B&W Rate + 50% Opposite TOC.... Earned B&W Rate + 30% Other specifi ed positions.... Earned B&W Rate + 20% INSERTS (BOUND): 2 page insert 3 times the earned black/white rate 4 page insert 5 times the earned black/white rate 8 page insert 8 times the earned black/white rate INSERT QUANTITY: Please call prior to each issue because the quantity fl uctuates. PAYMENT TERMS: Terms for invoices are Net 30. Publisher reserves the right to withhold advertising from delinquent advertisers. Closing Dates 2007 Issue Space Reservations Advertising Artwork Pre-Printed Inserts Mail Date January/February 11/27/ /4/ /13/2006 1/2/2007 March/April 1/29/2007 2/2/2007 2/13/2007 3/2/2007 May/June 4/2/2007 4/9/2007 4/18/2007 5/4/2007 July/August 6/4/2007 6/11/2007 6/20/2007 7/9/2007 September/October 8/3/2007 8/7/2007 8/17/2007 9/5/2007 November/December 10/1/ /8/ /17/ /2/2007 Cancellations will not be accepted after closing dates for reservations and must be submitted in writing. If artwork cannot be provided by the above deadlines or an extension approved by the publisher, then the publisher will run the most recent artwork submitted. If no artwork is on hand, then the advertiser will still be responsible for payment on the space reserved. Online Advertising Opportunities BANNER ADVERTISING Home Page Banner Rotating Content Pages Banner Rotating Advertiser Rate Non-Advertiser Rate 6-month 12-month 6-month 12-month exposure exposure exposure exposure $735 $1,280 $1,525 $2,625 $630 $1,100 $1,315 $2,310 Maximum of 5 rotating banners will be placed at any time. If others are not sold, then advertisers will receive bonus exposure for no additional cost. Advertiser rate applies to those companies advertising 3 or more times in the print journal during the current calendar year. BANNER SPECIFICATIONS: Home Page Banner: 140 pixels wide x 60 pixels high Run of Site Banner: 220 pixels wide x 40 pixels high Acceptable fi le formats: GIF, Animated GIF, JPG, PNG Other opportunities such as sponsored alerts may be available. Please contact us for more information. Other Marketing Opportunities Belly Band/Cover Wraps Advertisements that wrap around the middle of each issue. Journal Supplement Peer reviewed supplements to regular issues provide the ideal opportunity to educate the subscribers with information related to your company s mission. Article reprints Reprints of articles pertinent to your company s mission serve as excellent marketing support materials for conference hand-outs, collateral sales material, and direct mail pieces. Outserts Be the first advertiser to be seen by readers with your promotional item or product sample mailed within the polybag of each issue, outside of the journal. This is an exclusive opportunity only one advertising outsert permitted per issue!

6 Mechanical Requirements REQUIREMENTS FOR ELECTRONIC DELIVERY: General Instructions: A High Resolution Press-Ready PDF is required for all electronic ad submissions. PDF must be created using Adobe Acrobat Distiller. Files created in PDF Library cannot be accepted. All images within PDF must be created in TIFF or EPS format. All fonts must be embedded. Minimum required image resolution is 300 dpi for color or grayscale images and dpi for line art (1-bit) images. All color fi les must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. 2-color ads (standard) must be provided as black plus 100% cyan, magenta, or yellow. If other colors are present in the fi le, then we will charge accordingly. Trim Size: Full Page (Non-Bleed): Full Page (Bleed): ½ page vertical: ½ page horizontal: ¼ page vertical: Live matter: ¼ from trim Linescreen: /8 w x 10 7/8 h 7 w x 10 h 8 3/8 w x 11 1/8 h 3 3/8 w x 10 h 7 w x 4 7/8 h 3 3/8 w x 4 7/8 h Image Size/Crop: Digital art fi les should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1/8 minimum bleed is required on all sides. Proof Instructions: Color Ads: An identifi able SWOP-certified (Specifi cations Web Offset Publications must be supplied with the fi nal digital fi le. If a SWOP-certifi ed proof is not supplied, then the publisher cannot guarantee correct reproduction of color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof, will not warrant compensation to the advertiser. B&W Ads: A hard-copy proof the same size as the digital art must be supplied with the fi nal digital fi le. For detailed instructions on fi le preparation, please log on to We recommend that all advertisers prefl ight their ads prior to submission to publisher to check for errors. If you do not have prefl ight software, then you may use the free pre-fl ight at: File Submission Instructions: Please supply fi les on one of the following media: Iomega Zip (100 or 250), CD-ROM, or . Please include a SWOP-certifi ed proof and the prefl ight report with your digital submission. If ing artwork, then send the proof in a separate package in the mail. REQUIREMENTS FOR FILM: All fi lm must be right-reading emulsion side down. All reproduction materials must have registered marks, center marks, and trim marks clearly indicated. Whenever possible, advertisements should be supplied by digital format. Each negative must be clearly marked for color. All color pages must be accompanied by an identifi able SWOP-compliant proof. BIND-IN CARDS AND INSERTS: All bind-in cards and inserts are jogged to the head. All bind-in cards and inserts must have 1/8 trim beyond the crop mark area of the Head, Foot, Gutter and Face of the advertisement. Perforations must be 3/8 from gutter. All live copy should be no closer than ¼ from the trim. For inserts, 70# coated stock for minimum weight and 110# coated stock is the maximum. POSTAL REQUIREMENTS OF BUSINESS REPLY CARDS: Final size of all BRCs must be 4 ¼ h x 6 w. Minimum paper weight is 7 pt. Recommended stock is 75# hibulk. It meets the requirements set forth by the USPS for reply cards. Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifications. Addresses & Numbers FOR ALL ADVERTISING INQUIRIES: Diane Diamond The Leonard Media Group 415 Horsham Road Horsham, PA USA Phone: (215) ext. 205 Fax: (215) diane@leonardmedia.com FOR ARTWORK (PRINT AND BANNER ADS) SUBMISSIONS: Advertising Coordinator SAGE Publications 2455 Teller Road Thousand Oaks, CA USA Phone: (805) Fax: (805) advertising@sagepub.com PRE-PRINTED INSERTS: (list journal name, issue # and quantity on boxes/skid) Ship To: Tina Pringle/Pam Hays Dartmouth Printing 69 Lyme Road Hanover, NH USA Phone: (603) FOR REPRINTS AND SUPPLEMENT SALES: Bob Vrooman SAGE Publications 2455 Teller Road Thousand Oaks, CA USA Phone: (805) Fax: (805) robert.vrooman@sagepub.com