Should you wish to make an enquiry about any of the products showcased, please contact Exterion Media on

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2 Some of these ideas you may have seen and forgotten about - from wrapping a whole Bus to covering the rear from top to toe, or fully backlighting your creative on a Bus T-Side. Our Bus Iconic Heroes are sure to get your brand noticed and talked about. This brochure aims to bring these innovations and techniques to life and showcase what Exterion Media can do for you. Although, some of the Bus Iconic Solutions you will read about cannot be done justice within the pages of this brochure. Bus offers the largest advertising presence on the high street and can inspire and amaze audiences. Bus advertising is literally up everyone s street. In the last week, over 638,000 people have seen advertising on the outside of a Bus. They deliver unavoidable messages to both pedestrians as they walk down the high street and motorists as they drive through towns and cities. They talk to and elicit responses directly from consumers; our Bus coverage delivers unique ways to communicate with the population of Northern Ireland at a time when they are spending more and more time out of home. Should you wish to make an enquiry about any of the products showcased, please contact Exterion Media on Source: work.shop,play. NI, Mar 2015

3 Mega Rears seize both drivers and pedestrians attention and have generated some of the most famous and talked about Bus campaigns over the years because they have the power to make a huge impact on a wide audience. Mega Rears are an ideal format to build and maintain brand awareness over a longer period of time, gaining maximum value from bus advertising. Target and grab the attention of motorists and pedestrians Mega Rears on a double deck bus are almost 4 metres high, which means your message will be unmissble. This giant canvas offers more space, making it even easier to make your brand stand out from the crowd.

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5 Showcase your brand on the whole back of a single deck bus. Commonly thought of as a second shop window on the street, Super Rears are perfect for making a bold statement in towns and cities across Northern Ireland. As well as acting as a canvas for stunning visuals, Super Rears also offer extended dwell time and one to one communication with drivers and their passengers, allowing you to provide all important call to action details. Long life vinyl means that campaigns can be run for longer durations and deliver a continual presence for your brand. Source: work.shop,play. NI, Mar 2015

6 The mobile nature Bus advertising already dominates high streets across Northern Ireland. A Wrapped Bus, either double deck or single deck, amplifies your message even further by providing maximum and unmissable impact. Fully Wrapped Buses offer the largest advertising canvas with a double deck bus longer than a 48 sheet poster and with a larger area than a 96 sheet. This format virtually provides ownership of the bus allowing you to really let the creative juices flow and make a real statement on the street. It s the ultimate way to advertise on a large scale and take your message to areas where other OOH formats cannot reach. Why not consider leaving the windows unwrapped as a creative alternative?

7 Source: work.shop,play. NI, Mar 2015

8 The Bus Hug allows you to cost-effectively achieve stand out and dominate the bus with your brand without having to wrap it. To create a Bus Hug simply package a Mega Rear, T-Side and Superside on the same Bus! A winning combination of Mega Rears, T-Sides and Supersides is sure to provide huge impact whilst attracting attention from motorists and pedestrians alike. Source: Translink 2015

9 T-Sides are the most distinctive advertising format on a Bus and play host to powerful visuals as well as eye-grabbing headlines - a strong combination when mixed with the high coverage that Bus advertising delivers. Adding illumination to this already powerful format ensures your brand will Dazzle, Glow, Shine and Amaze throughout darker Autumn and Winter cycles! A bigger, fully illuminated pack of 30 x Bus T-Sides. improved coverage - 84%+ coverage Vs. Adults 15+ (and this doesn t factor in full illumination - so your true coverage will only be greater!). Available on the Metro fleet, and with the new pack offering 100% illumination, you re message is sure to shine brighter across Greater Belfast. Source: work.shop,play. NI, Mar 2015

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11 Add some class and standout to your T-Side or Superside campaign with LED lights immersed within the creative to create a magical feel and more memorable impact on your audience. LEDs can be strategically embedded into key messages to draw even more attention to your creative, and by using this effect on a selection of buses you not only differentiate your campaign, but because it is seen frequently, the special LED sites elevate the whole campaign. Source: work.shop,play. NI, Mar 2015 Available on the Greater Belfast Metro fleet Why not combine two Bus Iconic solutions like Phoenix Natural Gas and their festive LED Bus Wrap?

12 Natasha Downey Specialist Sales Executive Michael Cunningham Agency Sales Account Manager Nuala Meenehan Agency Sales Account Manager Jayne Hunter Direct Sales Executive Lee McFaul Direct Sales Executive Exterion Media No.1 Lanyon Quay Belfast BT1 3LG

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