305 S. Congress Avenue Austin, Texas Phone: (512) FAX: (512)

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2 305 S. Congress Avenue Austin, Texas Phone: (512) FAX: (512) For an online version of this card visit: Table of Contents StatesmanJobs...1 Ahora Si!/Classified Recruitment Rates...2 Classified Recruitment Rates...3 Classified Recruitment Rates...4 Classified Recruitment Rates...5 Special Services...6 Mechanical Requirements...7 Deadlines...8 Terms and Conditions...10 Copy Regulations...13 Statesman s Family of Recruitment Solutions In print or online, in English or Spanish, on the road or in the home, nobody connects with Central Texans like the Austin American-Statesman. As the #1 media source for the city, complemented by the #1 family of web sites, the Austin American-Statesman provides the most comprehensive lineup of news, information and fun that Central Texans rely on.

3 The Austin American-Statesman offers advertisers a range of recruitment solutions in the Classified section, online and throughout the newspaper. Supplemental products include Statesman.com, our free Spanish-language weekly newspaper ahora si!, Inserts, XLent and several special sections throughout the year. For more information about these and other products, rates, deadlines, etc., please contact your recruitment sales representative. StatesmanClassifieds, on statesman.com, hosts Central Texas largest and best online marketplace for cars, homes, jobs and merchandise. It s where serious online buyers go to search both the Austin American-Statesman classifieds and other online-only listings. Advertising opportunities allow advertisers to target their marketing message to specific online users in each of the categories on StatesmanClassifieds. With over 19 million page views monthly and growing, the statesman.com family of websites is Central Texas number one online resource. StatesmanJobs within StatesmanClassifieds is rich with resources for jobseekers and is the most heavily trafficked area of the site. Users coming to StatesmanJobs can browse or search employment advertisements from the Austin American-Statesman print pages as well as advertisements posted only online. StatesmanJobs also offers tools to help jobseekers plan and execute a successful job search. Searchable Job Listings Advertisers can expand their reach by placing classified advertisements on StatesmanClassifieds where advertisements are searchable for six days following the publication of the print advertisement. Post-A-Job - Advertisers can place their job listings themselves through our Post-A-Job utility on the site and enhance their message by including a hyperlink which takes candidates directly to the advertiser s website for an immediate response. Our job wrapping service provides a convenient means for advertisers to utilize StatesmanJobs. With this service, listings from the advertiser s web site are electronically gathered and placed on statesmanclassifieds.com, multiplying the audience for all jobs on the advertiser s web site, with no extra work. Featured Employers Companies listed in the Research Employers area of the site promote the strengths of their company as a place to work. An entry in the Featured Employers section includes company descriptions, contact information, company logo and links to the company s website. Promotional banner advertisements in StatesmanClassifieds direct attention to the listing. For more information regarding an online employment strategy that will maximize the power of the web, call (512)

4 AHORA SÍ! Our free Spanish-language weekly newspaper provides a new opportunity to reach Austin s Hispanic market, which has grown 91 percent since the 1990 census. This market is the fastest growing ethnicity in Central Texas and the 19th-largest Hispanic population in the U.S. Call your advertising representative for rate and deadline information. Classified Recruitment Rates Recruitment Rates All employment-related advertising, no matter where published, is subject to employment rates, acceptance standards, deadlines and restrictions. This category includes those advertisers who offer products and/or services directly related to the recruitment and/or hiring of employees. National Per Line Rate... $23.31 per line 6-line minimum. The National rate applies to businesses advertising for jobs offered outside the state of Texas, regardless of the advertiser s address and/or phone number. Advertisements which contain only toll-free numbers, URL and/or addresses as the point of contact will be rated at the National rate (unless Job Fair/Job Board rate applies). Local Employment (6-line minimum) 1x... $14.24 per line 2-7x... $7.12 per line Advertisement must run within 7 - day window to receive lower rate. Advertisements Online Your advertisement can be available online for 7 days at statesman.com/jobs. The text of both display and incolumn advertisements are searchable. Contact your recruitment sales representative for more information and rates. 2 Agency Commission National and Local employment rates are commissionable at 15% to recognized recruitment advertising agencies meeting all the following conditions: Agency is billed directly for recruitment insertions

5 Advertisements must be received camera ready Advertisements must be received on or before materials deadline to be eligible for agency commission. Invoices must be paid by the 20th of the month immediately following publication. Invoices not paid by the 20th of the month following publication may be subject to rebilling with agency commission disallowed. Job Fair/Job Board $46.73 Per Line Rate Advertising a multi-company job fair or job board is billed at this rate. A job fair is an event involving independent companies for the purpose of hiring/interviewing job candidates attending the event, or obtaining contact information for such candidates before the event. Additionally, this rate applies to all print or Internet advertising containing job listings aggregated from multiple sources, as well as all advertising for internet sites that are comprised of listings aggregated from multiple sources. All advertisements of this nature will be published in this classification. This rate is non-commissionable and no other discounts are applicable. The dominant purpose of the advertisement will determine classification. Color Rates Black & one color $1,317 Black & two colors $1,719 Black & three colors $2,033 Double Truck Black & one color $2,097 Black & two colors $2,508 Black & three colors $2,935 Discounts Discounts may not be combined except as noted on this rate card. Contact your recruitment sales representative for more information. Employment Agencies/Services Advertisements for providers of employment services, job search support and all other career related services will be published in the Employment Agencies/Services classification. These services include but are not limited to resume writing, skill assessment, and career consulting and placement for which the user pays a fee. Employer paid staffing 3

6 4 and search advertisements seeking candidates for specific, current bona fide job openings can publish in the employment classifications. The dominant purpose of the advertisement will determine classification. Employment Classifications The employment classifications are intended to advertise current bona fide job openings only, for which readers may reasonably expect to be hired. All other employmentrelated advertisements must appear in Career Training and Education, Employment Agencies/Services, Job Fair/Job Board classifications or ROP positions. The dominant purpose of the advertisement will determine classification. Holiday Rates As a result of Sunday home delivery being distributed on selected holidays, the Sunday rate will be applied for the following days in 2006: New Year s Day (Sunday, Jan. 1, 2006), Martin Luther King Day (Monday, Jan. 16, 2006), President s Day (Monday, Feb. 20, 2006), Memorial Day (Monday, May 29, 2006), Independence Day (Tuesday, July 4, 2006), Labor Day (Monday, Sep. 4, 2006), Columbus Day (Monday, Oct. 9, 2006), Day Before Veterans Day (Friday, Nov. 10, 2006), Thanksgiving Day (Thursday, Nov. 23, 2006), the day after Thanksgiving (Friday, Nov. 24, 2006), and Christmas Day (Monday, Dec. 25, 2006). Career Training & Education Advertisements for job related skills training/instruction, career development, or academic programs which do not offer specific current employment opportunities will be published under the Career Training & Education classification. The dominant purpose of the advertisement will determine classification. Keywording Employment advertisements are arranged alphabetically by job field keyword. The job field keyword appears in the upper left-hand corner of the advertisement. Logos Add your company logo to incolumn advertisements. Submit original copy (faxed version will not reproduce well) of your logo to your sales representative before 4pm on Monday and begin using your logo by the following weekend. Point Sizes & Fonts We offer 8 point sizes and 4 fonts/typefaces. These may be viewed online at

7 Bolding: Have your entire incolumn advertisement printed in bold for an additional $2.00 per day. Incolumn Borders Add a border to the top and/or bottom of your advertisement. We offer a number of styles to choose from. These may be viewed at Thumbnail Art Use thumbnail art to help you say it with style. These may be viewed online at Premium Position Advertising The Sunday StatesmanJobs full color section front is available for 1/2 or 1/4 page advertisers. Space is limited to availability. Contact your recruitment sales representative for more information and rates. ROP Rates (6 column) National....$ per inch Local Open Rate 1x...$ per inch 2-7x...$ per inch Advertisement must run within 7-day window to receive lower rate. Job Fair/Job Board...$1, per inch Standby Advertisements A discount will be allowed for standby advertisements which may publish at the discretion of the Austin American-Statesman management. Advertisements must be camera ready. Contact your recruitment sales representative for details. 5

8 6 Special Services Proofs Advertisements may be proofed by or fax. A cover sheet will accompany the proof with all the neccessary information on it. ed proofs will be in PDF format and are viewable with Adobe Acrobat Reader. The subject line will contain your account billing name, advertisement size and advertisement run date. Corrections must be faxed back or called into PrePress by the listed proof deadline on the cover sheet. The Austin American-Statesman does not guarantee proofs. Recomposition or major changes to any advertisement requiring a complete makeover will be charged $60 per hour. Ad Services hours: Monday - Friday 8:30am to 6:00pm. For proof information, call (512) Corrections vs. Changes When the advertiser approves any proof copy of advertising, Publisher shall not be liable for the return of any charges made in connection with publication if the publication contains errors or omissions, or if errors occur on changes made on proofs. No proofs will be shown on advertising materials submitted after the Publisher s deadlines. A composition charge of $60 per hour will be made for change of original copy or layout, and for advertising material prepared for publication and not used. Advertising Artwork A complete Creative Services Department is available to assist in creating your advertisement. Fashion illustration, cartoons, product illustration, logo design, and advertisement layout are some of the services available. Deadlines are two days prior to newspaper deadlines. Art charges of $60 per hour are incurred after the first 30 minutes. Logo copyrights may be purchased for a fee. For more information concerning Creative Services call (512) All artwork, layouts, or other material created by the Austin American-Statesman in connection with the publication of any advertisement, whether at the specific direction of the Advertiser, the Agency, or as made necessary to conform the advertising copy to specifications of the Austin American-Statesman, shall belong solely to the Austin American-Statesman without regard to whether any additional fee is charged for providing such material or any service associated with creation of any layout, artwork, or the like. It is specifically agreed between Publisher and the Advertiser that all copyright or similar rights in such artwork, layout, or similar material shall belong to the Publisher.

9 Mechanical Requirements Printing Process: Offset TEN COLUMN MEASURES Standard Page column inches 10 columns (69p9 picas/11 5/8 ) wide x 21 deep Number of Columns Wide Picas Inches 1 6p7 1 1/8 2 13p7 2 1/4 3 20p7 3 7/ p8 4 5/8 5 34p8 5 3/4 6 41p8 6 15/ p8 8 1/8 8 55p9 9 5/ p9 10 7/16 10 (standard full page) 69p9 11 5/8 21 (double truck) 145p2 24 3/16 Any standard section advertisements over 19 inches deep will be charged at full depth (21 ). Minimum size for each column: 1x4, 2x2, 3x3, 4x4, 5x5, 6x6, etc. Printed dimensions are 1% less due to pagination requirements. SIX COLUMN MEASURES (Homes, Business, Main News, Sports, Lifestyle, special sections) Standard Page column inches 6 columns (69p9 / 11 5/8 ) wide x 21 deep Number of Columns Wide Picas Inches 1 11p0 1 13/ p9 3 13/ p6 5 3/4 4 46p3 7 11/ p0 9 11/16 6 (standard full page) 69p9 11 5/8 11 (double truck) 120p5 20 1/16 13 (full double truck) 145p2picas 24 3/16 Any standard section advertisements over 19 inches deep will be charged at full depth (21 ). Minimum size for each column: 1x1 1 / 2, 2x2, 3x3, 4x4, 5x5, 6x6. Printed dimensions are 1% less due to pagination requirements. 7

10 Mechanical Requirements Printing Process: Offset continued Tabloid Page - 5 columns (60 picas/10 ) wide x 11.5 deep. Number of Columns Wide Picas Inches 1 11p2 1 7/8 2 23p5 3 7/8 3 35p7 5 15/ p9 7 15/16 5 (standard full page) 60picas (full double truck) 124p6 20 3/4 Any tabloid advertisements over 9.5 inches deep will be charged at full depth. Same minimum sizes apply. Deadlines & Submission Incolumn Line Advertising Deadlines* Publication Day Fax Deadline Phone-In Deadline Monday Friday prior, 12 noon Friday prior, 4:00 pm Tuesday Monday prior, 12 noon Monday prior, 2:30 pm Wednesday Tuesday prior, 12 noon Tuesday prior, 2:30 pm Thursday Wednesday prior, 12 noon Wednesday prior, 2:30 pm Friday Thursday prior, 12 noon Thursday prior, 2:30 pm Saturday Thursday prior, 2 pm Thursday prior, 4:00 pm Sunday Friday prior, 12 noon Friday prior, 4:00 pm 8 Display Advertising Deadlines* (paste-up) Publication Day Fax Deadline Monday...Wednesday prior, 12 noon Tuesday...Thursday prior, 12 noon Wednesday... Friday prior, 12 noon Thursday...Monday prior, 12 noon Friday... Tuesday prior, 12 noon Saturday... Tuesday prior, 12 noon Sunday...Wednesday prior, 12 noon

11 Display Advertising Deadlines* (camera-ready, no paste-up work required) Publication Day Space Deadline Materials Deadline Monday Thursday prior, 4 pm Friday prior, 12 noon Tuesday Friday prior, 4 pm Monday prior, 12 noon Wednesday Monday prior, 4 pm Tuesday prior, 12 noon Thursday Tuesday prior, 4 pm Wednesday prior, 12 noon Friday Wednesday prior, 4 pm Thursday prior, 12 noon Saturday Tuesday prior, 4 pm Thursday prior, 12 noon Sunday Thursday prior, 4 pm Friday prior, 12 noon statesman.com/classifieds Deadline* Text must be submitted four working days prior to being online *Times shown are Central Standard Time During the holiday seasons, the advertising deadlines are earlier than those shown here. Electronic File Requirements Acrobat PDF file formats are accepted. After successful test completion, electronic advertisements are accepted and processed at no additional charge. Several layout and graphic programs are supported as well as many different types of removable storage cartridges. (Zip and Jazz disks and CD s). Advertisements on disk are due 12 noon, 24 hours prior to publication. Saturday, Sunday and Monday publications are due Friday 12 noon. Due to licensing restrictions concerning font ownership/ usage, and to ensure all pagination compatibility problems are solved prior to insertion, please ask your sales representative or contact Prepress at (512) The Austin American-Statesman receives advertisements from AP AdSend, WAM!Net, addirect.com, and Ad Transit. The Austin American-Statesman also maintains a FTP site and has a dedicated address for electronic advertisement submission. Please contact an electronic advertisement submission specialist at (512) for more information on using FTP or methods. Ask your advertising representative about submitting your line advertisements electronically. You may also copy for your advertisement as a Word document or ed text to adcopy@statesman.com 9

12 Fax Submission of Ads Classified advertisements may be faxed to (512) hours a day, 7 days a week. Faxing in advertisements is fast, convenient and saves time. It also allows you to specify exactly how you would like your advertisement to appear in the paper. Fax Guidelines Your fax should include: Billing/Account Phone # Sales Rep s Name (if known) Classification Schedule Type the fax in the style you wish it to appear in the paper. (e.g., company name in caps, bold or larger print, etc). Use clean simple pages, avoid drawing or writing on fax. Type text in 12pt. or larger sans serif font (e.g., Arial). 10 Terms & Conditions CREDIT TERMS - Credit available only upon approval of a completed credit application. PAYMENT TERMS - A courtesy account of up to $1,200 may be extended for those meeting our billing criteria. Certain classifications or types of advertisements are to be prepaid. Consult your sales representative for details. GENERAL POLICIES - All advertising submitted for publication in the Austin American-Statesman is subject to the following general policies in addition to any policies set forth by individual advertising agreements with advertisers. These conditions shall be cumulative of any specific agreement and may not be waived by any person other than the Publisher, General Manager, or the Vice President of Advertising of the Austin American-Statesman. The submission of any material for publication as advertising in the Austin American-Statesman shall constitute an agreement by the person, company, or entity submitting such advertising material to all of the terms set forth therein: ACCEPTANCE - The Austin American-Statesman, (hereinafter the Publisher ) reserves the right to reject or revise all material submitted for publication. The advertising

13 columns of the Austin American-Statesman are an integral part of the total publication and the Publisher shall exercise complete control over those columns. In the event that any material submitted by an Advertiser is published in the columns of the Austin American-Statesman, the Advertiser shall be responsible for all injuries or damages done to any individual as a result of the publication of such material. It is specifically agreed between the Advertiser and the Publisher that the Advertiser shall hold the Publisher harmless from any claims, any liability, and any costs, including reasonable attorneys fees, incurred as the result of the publication of any material submitted by the Advertiser. LIMITED LIABILITY - In the event that the Publisher fails to publish the advertisement or material submitted for publication or if the advertisement or advertising material as published contains errors or omissions, Publisher s liability shall be limited to the amount charged the Advertiser in connection with the service of providing advertising space or other services provided by the Publisher. This limitation on the amount of any liability shall apply even if the failure to publish or any errors or omissions result solely from the fault of the Publisher. In no event shall Publisher be liable for any consequential damages, lost profits, lost business, or any damages of any nature other than the return of charges made to the Advertiser in connection with the acceptance of the material. Publisher will not be responsible for more than one incorrect insertion of any advertisement and liability shall be limited to that portion of the advertisement affected by the error. IMPORTANT! PUBLISHER S LIABILITY IS LIMITED IN ALL CASES TO THE RETURN OF THE CHARGES MADE FOR THE ADVERTISING. THIS LIMITATION ON LIA- BILITY IS A CONDITION FOR THE ACCEPTANCE OF ANY ADVERTISING BY THE AUSTIN AMERI- CAN-STATESMAN. BILLING ADJUSTMENTS - Claims for error adjustments must be made within 30 days of receipt of billing. Errors within an advertisement should be reported immediately. The Austin American-Statesman s liability does not in any way exceed the cost of space involved. The Austin American-Statesman s liability is limited to the first insertion. Space ordered and not cancelled by deadline will be 11

14 charged, even if no copy is provided and no advertising appears. No credit is given for advertisements that do not publish, regardless of circumstances. POSITIONING - Classified advertisements are positioned under the appropriate classification; however, we do not guarantee placement of the advertisement within the classification. All advertising purchased outside of Classifieds is positioned as Run of the Paper. All efforts will be made to accommodate position requests. RATES - The policies and contracted rates of the Austin American-Statesman as stated in these pages are subject to review and change by the Publisher and/or the Vice President of Advertising at any time upon 30 days notice. In the event of any taxes being added to print or online advertising, the dollar amount of that tax will not count toward fulfillment of the advertiser s agreed upon dollar commitment. The Advertising Agency and the Advertiser assume and agree to pay the charges including an appropriate tax for advertising published at their direction. Publisher may bill either Advertiser or Advertising Agency. Rates included in this rate card or in advertising agreements do not include any network sales commission, transaction or other such fees, which shall not be the responsibility of the Publisher unless approved by Publisher in writing. GENERAL - The Austin American-Statesman reserves the right to reject any and all advertising which it considers objectionable. It is also understood that if the state, municipal, or federal government passes a sales tax, the Austin American-Statesman reserves the right to add the amount of said tax to the advertising rates in this card. All mail order advertising, advertising on contests, business opportunities, and proprietary remedies must be submitted for approval. 12 ARTWORK - All artwork, layouts or other material created by the Austin American-Statesman in connection with the print and/or online publication of any advertisement, whether at the specific direction of the Advertiser,

15 the Advertising Agency, or as made necessary to conform the advertising copy to specifications of the Austin American-Statesman, shall belong solely to the Austin American- Statesman without regard to whether any additional fee is charged for providing such material or any service associated with creation of any layout, artwork or the like. It is specifically agreed between Publisher and the Advertiser that all copyright or similar rights in such artwork, layout or similar material shall belong to the Publisher. Copy Regulations LATE CHARGES - If and when late charges are administered, 10% of advertisement cost will be assessed. LATE ADVERTISEMENT KILLS - Display advertisements cancelled within 24 hours of publication or after 12 noon on the last business day before Sunday, Monday or holiday publication will be assessed a 25% space charge. Advertiser shall be liable for any and all costs incurred by Publisher in bringing advertising material within the conformance of published policy. NEWS STYLE (EDITORIAL) ADVERTISEMENTS - Advertisements in news style must print the word ADVERTISEMENT in minimum 12 point type (type size required varies depending on advertisement size). ADVERTISEMENT must be typeset once for every two columns of width (e.g., four-column advertisement would have it printed twice). Advertisements must be fully bordered. Standard news and headline typestyles and standard Austin American-Statesman format are not acceptable. Advertisements may carry partial reprints of Austin American-Statesman reviews or news stories as long as no copy is changed and the original message is not distorted. Headlines or articles from other publications submitted as components of ads must be accompanied by written approval from the publication to reprint. All news style advertisements are accepted based upon Austin American- Statesman approval to publish.

16 305 S. Congress Ave., Austin, Texas CALENDAR January 2006 February 2006 March 2006 S M T W T F S S M T W T F S S M T W T F S April 2006 May 2006 June 2006 S M T W T F S S M T W T F S S M T W T F S July 2006 August 2006 September 2006 S M T W T F S S M T W T F S S M T W T F S October 2006 November 2006 December 2006 S M T W T F S S M T W T F S S M T W T F S CALENDAR January 2007 February 2007 March 2007 S M T W T F S S M T W T F S S M T W T F S April 2007 May 2007 June 2007 S M T W T F S S M T W T F S S M T W T F S July 2007 August 2007 September 2007 S M T W T F S S M T W T F S S M T W T F S October 2007 November 2007 December 2007 S M T W T F S S M T W T F S S M T W T F S