SPONSORSHIP OPPORTUNITIES & PACKAGES

Transcription

1 EUROPEAN SERIES 16 & 17 September 2015 Olympia, London SPONSORSHIP OPPORTUNITIES & PACKAGES ORGANISED BY

2 With hundreds of exhibitors, and the show growing year on year, sponsorship provides a great means of standing out from the crowd onsite, and demonstrating your position as a market leader and innovator. 2 We have a number of generic sponsorship packages, but we can work with you to develop a package that is bespoke to your company and your objectives whether it is visibility, brand positioning, data build or simply getting something into the hands of every visitor, we can build a platform to suit you and your budget. Premium partner sponsorship Flye flyers

3 PREMIUM PARTNER SPONSOR 3 If you want to position your company as the market leader and gain mass branding and visibility across every aspect of the show marketing campaign, and across the show on the day, the package provides it all; from key sponsor branding on marketing collateral, online and via s, branded registration and signage throughout the show, to post-show promotion and full data of our visitors. Pre-show promotion: Headline logo across the full marketing campaign your logo will be positioned in the show banner as the Platinum Partner including: All adverts, spanning the full packaging and print industry press in the UK, and core titles across Europe, plus key vertical industry press Show brochures distributed to potential exhibitors by post and Pre-show registration tickets sent direct to key industry decision-makers and buyers (distribution in excess of 20,000) Inserts in key industry press (distribution in excess of 100,000) All campaign s (logo positioning will be in the header) approx. 15 s sent to internal database of over 80,000 fresh and relevant industry contacts; plus full campaign of s to third party databases Full branding across the show website including: Platinum Partner logo positioning in the top section of every page of the show website, highlighting your company throughout the year to every potential visitor to the show Dedicated page on the website as Platinum Partner, to include images and text as supplied by the client Inclusion in PR campaign as Platinum Partner; including mention in all press releases and show previews and reviews Access to PR facility to push key news and messages in connection with the show to the media Access to the Online365 Premium package includes unlimited product presence, online matchmaking, logo visibility on a pre-show and post-show sent by Easyfairs to prospects and pre-registered visitors Opportunity to place a flyer in the badge mailing (sent to 6,000 contacts) Opportunity to send a dedicated to the Easyfairs packaging database of over 80,000 contacts to promote presence at the Packaging Innovations London show Pre-show promotion as registration sponsor, as outlined on page 6, including headline branding on registration pages, and logo and message on registration confirmation s Onsite visibility: 24m2 aisle stand with premium shell scheme, fully furnished Full registration package, as outlined on page 5, to include branding of registration area and staff, and promotional staff to hand out client s literature Headline branding across all signage, for example You Are Here boards Dedicated signage around the show promoting positioning as Platinum Partner Opportunity to include a Premium Partner personalised message in the show guide, distributed to all visitors at the show, inserted into Packaging News in advance of the exhibition, and also sent to Easyfairs and Packaging News full databases before the event Post-show promotion: to all show visitors sent by Easyfairs with a Platinum Partner sponsor message Data build: Full data of all attendees to the show (excluding third party opt-outs) for use for 12 months from the date of receiving the data (data will be seeded) Opportunity to run competitions for business card collection at registration and show feature areas as agreed with Easyfairs

4 SPONSORSHIP 4 All visitors have access to the dedicated Lounges. The sponsor company will have sole distribution of company literature in the Lounges and you will receive sponsor status, which will be broadcast across our whole marketing campaign. This will include your company logo and name on all tickets, s, website and onsite. Pre-show promotion: Positioning as sponsor, including logo as sponsor on all relevant marketing material: All adverts, spanning the full packaging and print industry press in the UK, and core titles across Europe, plus key vertical industry press Show brochures distributed to potential exhibitors by post and Front page of pre-show registration tickets sent direct to key industry decision-makers and buyers (distribution in excess of 20,000) Front page of inserts in key industry press (distribution in excess of 100,000) All s (logo positioning will be at the top of the ) approx.15 s sent to c. 12,000 invitees On registration page on show website Messaging across the campaign programme is courtesy of sponsor company, including: Messages in s Message in badge letter Access to the Online365 Premium package includes unlimited product presence, online matchmaking, logo visibility on a pre-show and post-show sent by Easyfairs to prospects and preregistered visitors Onsite visibility & presence: Logo visibility on onsite floorplan signage, including highlighted stand Full branding of Luxury Gold & Platinum Lounges, including logo on build of the lounge Logo on general show signage where relevant with positioning as sponsor Data build: Twelve months access to data for visitors who have opted in to receive information from third-party organisations (data will be seeded)

5 REGISTRATION 5 Every visitor and exhibitor walks through registration at least twice. With over 3,500 visitors to the show in 2014, you could brand and personalise the reception area to promote your company to industry professionals from the beginning of the event Pre-show promotion: Footer banner on all registration pages for Packaging Innovations & London for pre-registrations via the website before the show (client to provide artwork for banner) Logo and sponsor message on all registration confirmation s Onsite visibility & presence: Logo on header of registration page on computers for onsite registrations at the show Logo and stand number on signage, directional boards and registration desks (at registration only) this will include branding the registration desks as well as directional signage Promotional staff at each entrance (2 in total, supplied by Easyfairs) to hand out client s literature; these can be branded with your company T-shirts Plasma at registration to show slideshow or video of client s choice Opportunity to place pop-up banners at registration (maximum 2 per entrance; 4 in total) Opportunity to distribute literature at registration Opportunity to provide branded T-shirts for registration staff to wear Opportunity to provide lanyards for each visitor at the show Opportunity to place an insert in bags (All additional items such as lanyards, T-shirts, pop-ups, literature, inserts, etc, to be provided by client) REGISTRATION DATA UPGRADE You can supplement the registration package above by adding data build: Full access to all registration data(including pre-registration non-attenders, but excluding third party opt-outs) for use for 4 months from the date of receiving the data (data will be seeded) Question on the registration form asking registrants if they would like to receive information from your company; all opt-ins will be provided to you for unrestricted use after the show NB. This option is only if taken in conjunction with the full registration package above; it is not available as a separate package.

6 LEARNSHOPS PROGRAMME 6 The are the main visitor feature at each of our shows and are well attended and respected by our attendees. You can sponsor the seminar programme in the three dedicated theatres, each of which feature an average of four sessions a day. Pre-show promotion: Positioning as sponsor, including logo as sponsor on all relevant marketing material: page of pre-show registration tickets sent direct to key industry decision-makers and buyers (distribution in excess of 20,000) Front page of inserts in key industry press (distribution in excess of 60,000) All s regarding the (logo positioning will be towards the top of the ) to Easyfairs database of packaging contacts, and all major show partners and media databases On pages on show websites Mentions in press releases and show previews in industry media where are mentioned Onsite visibility: Logo visibility on onsite floorplan signage and in Show Guide Full branding of the three theatres, including logo and stand number on build of the theatres Logo on timetable signage on three theatres Logo on general show signage where relevant with positioning as sponsor Opportunity to distribute literature in, on seats and in literature racks around the three theatres Data build: Twelve months access to data for visitors who have opted-in to receive information from third-party organisations (data will be seeded)

7 LUXURY PACKAGING CONFERENCE 7 The launch of the in 2014 has been phenomenally successful, with speakers from companies such as Harrods, Diageo, Godiva Chocolatier and many more, and delegates from companies including Faberge, De Beers and Bang & Olufsen; it has already become the unique event for thought leadership in the luxury brand market. Aligning your company with this prestigious programme will position your brand as the premier luxury packaging company. Pre and post-show marketing: ONSITE PROMOTION & VISIBILITY: Branding on conference screens within conference rooms (holding & intro slides) Opportunity to brand room and entrance with pop-ups Opportunity to brand delegate lounge, including placing pop-ups in the lounge, displaying packs (Easyfairs to provide 2 glass cabinets, should sponsor require display cabinets for packs) Logo on all onsite signage relating to the conference Opportunity to do a sponsor address (5 mins max) to attendees each day Opportunity to provide any branded materials for delegates, such as bags, pens, paper, mints, bottled water, delegate gifts, etc Opportunity to place promotional material on seats, and around the conference, and in the delegate lounge Opportunity to collect business cards in the delegate lounge Logo on front of delegate pack/manual, and opportunity to provide insert in delegate pack (standard mono A4 printing provided by Easyfairs; if anything more complex is required, sponsor to provide the printed material by Easyfairs deadline) 2 delegate places for sponsor company s staff for both days of the conference Headline logo across the full conference marketing campaign, including: On top of all pages of the website relating to the conference as conference sponsor All s relating to the conference (near top of ) Logo on conference adverts in Packaging News Front of conference brochure pdf Opportunity to send a dedicated to the Easyfairs packaging database inviting them to book a meeting with you at the show Inclusion as conference sponsor of all PR and editorial promotion (press releases, show previews, etc) relating to the conference

8 NETWORKING SPONSORSHIP 8 is an essential part to Packaging Innovations and London. It is a perfect chance to get your brand in front of industry professions and key buyers. CHAMPAGNE HOUR 5,000 During both days of the show we will be hosting a champagne hour for all visitors. The champagne hour offers a more sophisticated sponsorship opportunity. To elevate your presence across the show, you will receive the following: Pre-show promotion: Champagne Hour to be billed as <Your company name> Champagne Hour, with your logo where the champagne hour is mentioned: On show website On s sent to Easyfairs and partner databases Mentions within press releases and show previews Onsite visibility: Your company logo on the champagne tables & signage Your logo on the champagne voucher SYMPOSIUM NETWORKING This year at our Drinks and Beauty Symposiums we will be holding special networking opportunities for the attendees, for them to enjoy a glass of champagne at the end of these insightful sessions. This gives you the opportunity to be seen as a thought leader in these trending parts of the industry. OFFICIAL SHOW NETWORKING DRINKS The perfect place for attendees to connect with industry peers and develop new business relationships at our official exhibition networking drinks and the perfect place to gain key brand awareness for your company by sponsoring this event. To find out more about pricing and networking promotion contact the team.

9 PRODUCT & FLYERS 8 SPONSORSHIP Promotional products and collateral are some of the most impressionable sponsorship options available. Improve your brand awareness by sponsoring one of our show items SHOW LANYARDS Each visitor will be walking around the exhibition with a lanyard, and it provides a highly visible opportunity to promote your company logo during and after the event. (Client provides 4,000 lanyards) VISITOR SHOW BAGS During the show, industry specific magazines and exhibitor literature is handed out, as well as free exhibitor give-aways. By supplying your own branded gift bags, you can promote your company long after the event. (Client provides 4,000 bags) SHOW FLYER HAND-OUTS We have dedicated staff members walking around the show all day long each day who will hand out your leaflets, flyers or additional promotion items to attract visitors to your stand. (Limited to three companies) SHOW BAGS INSERTS Provide an insert to be put into all gift bags that are distributed at the entrance. There is potential for your company/product to reach over 4,000 visitors. (Limited to five companies)

10 FIND OUT MORE We know each of you will have specific objectives, targets and requirements, so we can tailor any packages around what your company would like to achieve, whether it is brand awareness, new products launches, industry visibility or data build. Contact a member of the team today to find out more. David Fergus, Sales Manager +44 (0) David.Fergus@Easyfairs.com Sam Williams, Sales Manager +44 (0) Sam.Williams@Easyfairs.com Ellis Owen, Sales Executive +44 (0) Ellis.Owen@Easyfairs.com ORGANISED BY