2015 TASTE OF THE WORLD SPONSORSHIP OPPORTUNITIES

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1 2015 TASTE OF THE WORLD SPONSORSHIP OPPORTUNITIES FOR MORE INFORMATION CONTACT: Doug Duda or Michael Carroll Director, Travel Advertising, The New York Times

2 JOIN US FOR THE ULTIMATE TRAVEL & CULINARY EXPERIENCE On January 23-25, 2015, The New York Times Travel Show will once again take over the Jacob K. Javits Convention Center in New York City. Now in its twelfth year, the Travel Show has become an unparalleled destination for travel enthusiasts to experience new cultures and book their next trip. The world of food, and its close relationship to the travel experience, has always been a part of the Travel Show tradition, with some of the world s most notable culinary personalities joining us to offer tips and tastes from global culinary destinations. TASTE OF THE WORLD In 2015, we bring back the Taste of the World, our culinary travel showcase, featuring even more of the talent and tastes that draw audiences to the Travel Show, keep them there longer, and bring destinations to life. Take advantage of this incredible opportunity to connect with thousands of consumers, travel trade and media who are ready to dine on epicurean delights, sample savory beverages and travel. 2

3 REACHING INDUSTRY PROFESSIONALS AND TRAVEL ENTHUSIASTS In 2014, The New York Times Travel Show attracted more interested travelers, industry professionals and high-profile sponsors than ever before. HIGHLIGHTS INCLUDED: > Trade Attendance: 7,463 > Consumer Attendance: 16,255 > Total Attendance: 23,718 > Media/Press Attendance: 626 3

4 REACH YOUR TARGET AUDIENCE More Than 75% of Travel Show Attendees Spent 3+ Hours at The New York Times Travel Show ATTENDEE DEMOGRAPHICS & TRAVEL-RELATED BEHAVIOR > Median HHI: $113k > Median Age: 55 > 42% male; 58% female > 85% had a college degree or higher > The majority plan to spend $5k+ on vacation in the next year > Almost half of attendees have planned four or more trips in the coming year > 2 in 3 attendees are interested in vacationing in Europe > More than 2 in 5 are interested in traveling to the Caribbean > 2 in 5 are interested in traveling to Asia or Africa THE TRAVEL SHOW RESONATES WITH ATTENDEES > Bring your thirst for travel and adventure. You'll get the sense of traveling the world in a day without having to spend tons of money on airfare and hotels. > Informative, fun, and inspiring. There is a wonderful mix of exhibitors, presenters, and shows from around the world. Amazing to have all of these people in one place to speak with, ask questions and get ideas. So great! 4 Source: NYT internal data and 2014 Travel Show Exit Survey based on 1,265 survey participants

5 SPONSORSHIP OPPORTUNITIES: TASTE OF THE WORLD MAIN STAGE Taste of the World, our culinary-travel-show-within-the-show, now offers even more sponsorship opportunities for audiences to dive into new cultures food first. TASTE OF THE WORLD MAIN STAGE FEATURES > Culinary celebrities and Times journalists offering presentations and tastings > Enhanced attendee experience, including: New custom-designed kitchen set to showcase sponsor products and talent Increased seating capacity, allowing sponsors to reach over 6,000 attendees Enhanced audio/visual experience to sponsor content > Marquee positioning as the presenter of the talent and entertainment that brings audiences to the show > Audience meet-and-greets during the hour following the onstage presentations, offering opportunities to: Promote and sell products and books Engage audiences with sweepstakes and other vehicles for data capture > Expanded beer, wine and spirits presence, including: Mixologist demos Pairings for all stage presentations Other activations tailored to beer, wine and spirits brands and travel experiences PRESENTING SPONSOR BENEFITS > Logo exposure onstage > Show signage > Logo on show promotion: print and online > Two prime-time, one-hour presentation slots each day > Opportunity to insert sales collateral in show bag > One 10 x10 booth > Pre-show PR exposure Sponsorship Cost: > $60,000 net Opportunities are subject to change and approval. On-site activation opportunities are subject to additional costs incurred by the sponsor 5

6 SPONSORSHIP OPPORTUNITIES: CULTURAL STAGE CULINARY POP-UP PRESENTATIONS CULTURAL STAGE CULINARY POP-UP FEATURES > Showcase food and beverage products, destinations and lifestyle goods and services in Culinary Pop-Up sessions taking place on five cultural stages: Asia, Caribbean, Europe, Global and Latin America > Target attendees by geographic and ethnic affiliation and interest by sponsoring one stage, or cover the entire show floor with all five > Interweave your products and services into each stage s day-long cultural experience CULTURAL STAGE CULINARY POP-UP BENEFITS > On-stage banner and signage > Rotational logo on-screen > One dedicated culinary presentation each day Sponsorship Cost: > $10,000 net each Opportunities are subject to change and approval. On-site activation opportunities are subject to additional costs incurred by the sponsor 6

7 SPONSORSHIP OPPORTUNITIES: KIDS KITCHEN CORNER KIDS KITCHEN CORNER FEATURES > Showcase family-friendly destinations, events and venues > Communicate your healthy-eating and active lifestyle story > Create memorable experiences for the whole family to enjoy KIDS KITCHEN CORNER SPONSOR BENEFITS > Ability to customize 30 x30 space > Banners and signage > Stage furnishings > Opportunity for highly targeted distribution of goodie bags and other promotional materials > Engage audiences with register-to-win sweepstakes and other vehicles for attendee data capture Sponsorship Cost: > $25,000 net Opportunities are subject to change and approval. On-site activation opportunities are subject to additional costs incurred by the sponsor 7

8 PAST TRAVEL SHOW CULINARY TALENT > BBC TV host and writer Rachel Allen recommends farm stays in Ireland > Japanese culinary tour guide Elizabeth Andoh > New York Times Wine Editor Eric Asimov > Chef Dan Barber, Blue Hill at Stone Barns > Chef Rick Bayless, leader of Mexican culinary tours > New York Times columnist Mark Bittman with tips on where to eat healthy > Chef David Burke, restaurateur and culinary traveler > Anne Burrell, with a taste from her recent vacation > New York Times food writer Melissa Clark, culinary travel souvenir collector > Colin Cowie, TV host, South African wine country guide > Chef Ariane Daguin, Paris restaurant tipster > Doug Duda, host of Taste of The World > Chef Reuben Garcia, Minibar, handicaps food and drink festivals > Eden Grinshpan, showcasing Israeli street foods > Allen Katz, distiller, Slow Food board chair, slow spirits event guide > New York Times columnist Peter Kaminsky, fisherman and open flame cook > Candice Kumai, with advice for health-conscious travelers > Chef Brian Landry, Galatoire s Bistro, sampling New Orleans seafood today > Daisy Martinez, TV host, recreates the tastes of her travels to Puerto Rico > Myron Mixon, World BBQ Champ, TV host > Chef Paul Prudhomme > Chef Suvir Saran, Devi Restaurant > Chef Bill Telepan, Telepan restaurant > Charlotte Voissey, Spirits Tourism Presenter > Chef Jonathan Waxman, Barbuto restaurant 8

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