MEDIA KIT

Transcription

1 MEDIA KIT Advertising with MPUG, the user group for Microsoft Project practitioners, is the most costefficient and effective way to reach the people who care about your project management products and services

2 Reach Your Core Audience: Targeted. Responsive. Efficient. Sponsorship Bundle (12 Months of Advertising) Your 12-month sponsorship of the MPUG weekly newsletter and website will reach precisely the influential project managers who help define, guide and approve the purchase of tools, training, and services. By participating in the sponsorship program, you'll be guaranteed coverage for your advertising in each of 12 upcoming months. Your 12-month sponsorship package includes: New this year virtual trade show! The trade show will be open to our entire community and offer you a thirty minute spotlight to describe your product or service to attendees. Your product or service information will be included in event marketing, PR and follow on materials. Each vendor will have a dedicated product page on MPUG.com. MPUG will not sell spots in the tradeshow, this exclusive opportunity is only available to our sponsors and key partners. See p. 7 for more information. A banner each month in our MPUG newsletters (minimum twelve banner advertisements), including six lead banner positions and six mini. See p. 8 for details. A banner in the exclusive MPUG.com Solutions & Services Directory on MPUG.com (to be updated with a link to the focused article featuring your product or service). See p. 9 for details. A banner on the MPUG.com home page (in rotation with other advertisers for 12 months). See p. 10 for details. Up to three search terms or phrases that will push your offerings to the top of the list of search requests on MPUG.com for an extended period. See p. 10 for details. Your newsletter sponsorship message will reach project management practitioners and Microsoft Project users more than 390,000 times during the period for which you contract. Cost: Only $5,000 for the 12-month sponsor advertising program! MPUG.com Home Page Premier location among worldwide event listings and headings: Cost: $1,500. Services and Solutions Directory MPUG member companies (group or corporate) are automatically listed in our services and solutions directory (with name and business description). We also offer advertising spots on this page for our sponsors. MPUG is driving their members to these pages for services. "I wanted to let you know that I really enjoy reading your MPUG 'Ask the Expert' articles." 2

3 Editorial Profile The highly popular MPUG.com and its weekly newsletters are dedicated solely to the needs of Microsoft Project users and practitioners. A user group designed to help project management professionals maintain real-time awareness of techniques, events, news, and jobs, MPUG.com provides the kind of practical advice and information that drives users to open our newsletters and visit the site often. Recent topics have included: Using Facebook and Twitter in project management Microsoft Project and PMI PMP certification advice A Microsoft Project 2010 feature rally Best practices for Microsoft Project Integrating SharePoint and Project Easy ways to earn PDUs to maintain the PMP credential Putting on a demo that gets attention Basics of Microsoft Project 2007 and Project 2010 Beginning, intermediate, and advanced reporting techniques How-to's on formatting text on a Gantt chart, creating reports, and managing resources 3

4 Readership Profile MPUG Membership by Job Function C-Level 7% Senior Business 10% Project Practitioner 30% PMO 22% IT 16% Functional Area Manager 10% Other 5% MPUG Membership by Industry Consumer Goods 17% Financial 11% Government 15% Healthcare 8% Industrial Goods 2% Services 21% Technology 24% Utilities 2% MPUG Membership by Region (75 Countries Represented) North America 45% EMEA 22% Australasia 11% India 9% LATAM 8% Other 5% I am very pleased with what you have done with MPUG, and your improvements to this site are excellent compared to what MPA had become." 4

5 Partial List of Member Readers Among our tens of thousands of readers and members, you'll find the following governmental, national and international organizations represented: Boeing BT Chase Chevron Cisco Dell DePaul University Exchange Bank Ford Goodrich Government of Ontario Government of Washington State Honeywell HP Kellogg Loyola University Chicago Microsoft National Council on Comp Insurance National Park Service New Jersey Transit Nissan Northrop Grumman Ohio State University Parker Pfizer Qualcomm Raytheon SAIC MPUG Chapters are Worldwide! Australia - Canberra Australia - Melbourne Australia - Perth Australia - Sydney Brazil Canada - Montreal Canada - Ottawa Canada -Toronto France Mexico - Mexico City MPUG Global Netherlands New Zealand Norway South Africa Spain United Kingdom - London United Kingdom - Manchester United Kingdom - Midlands US - Albany US - Atlanta US - Austin US - Baltimore-Washington Metro US - Birmingham Alabama US - Boston US - Central Florida US - Central Indiana US - Central Ohio US - Charlotte US - Chicago US - Cincinnati US - Dallas/Ft. Worth US - Delaware Valley US - Farmington (Connecticut) US - Frontrange (Colorado) US - Greater Kansas City US - Greater Kansas City US - Houston US - Las Vegas US - Madison US - Nashville US - New York City Metro US - Northeast Connect US - Northeast Ohio US - Phoenix US - Puget Sound US - Raleigh-Durham US - Rhode Island US - Sacramento US - San Diego US - San Francisco Bay Area US - Silicon Valley US - South Florida US - Southeast Michigan US - St. Louis Regional US - Tampa Bay US - Twin Cities US - Western New York 5

6 Newsletter Publishing Schedule MPUG publishes a newsletter weekly, typically on Wednesday, with the Member alert newsletter alternating weeks with the Events newsletter. Editorial Events Publishing Schedule Issue Type of newsletter Issue Type of newsletter 10/31/2012 Editorial 11/7/2012 Event 11/14/2012 Editorial 11/21/2012 Event 11/28/2012 Editorial 12/5/2012 Event 12/12/2012 Editorial 12/19/2012 Event 12/27/2012 Editorial 1/3/2013 Event 1/9/2013 Editorial 1/16/2013 Event 1/23/2013 Editorial 1/30/2013 Event 2/6/2013 Editorial 2/13/2013 Event 2/20/2013 Editorial 2/27/2013 Event 3/6/2013 Editorial 3/13/2013 Event 3/20/2013 Editorial 3/27/2013 Event 4/3/2013 Editorial 4/10/2013 Event 4/17/2013 Editorial 4/24/2013 Event 5/1/2013 Editorial 5/8/2013 Event 5/15/2013 Editorial 5/22/2013 Event 5/29/2013 Editorial 6/5/2013 Event 6/12/2013 Editorial 6/19/2013 Event 6/26/2013 Editorial 6

7 Issue Type of newsletter 7/3/2013 Event 7/10/2013 Editorial 7/17/2013 Event 7/24/2013 Editorial 7/31/2013 Event 8/7/2013 Editorial 8/14/2013 Event 8/21/2013 Editorial 8/ Event 9/4/2013 Editorial 9/11/2013 Event 9/18/2013 Editorial 9/25/2013 Event 10/2/2013 Editorial 10/9/2013 Event 10/16/2013 Editorial 10/23/2013 PMI Global Congress 10/30/2013 Event 11/6/2013 Editorial 11/13/2013 Event 11/20/2013 Editorial 11/27/2013 Event 12/4/2013 Editorial 12/11/2013 Event Contact a Sales Representative Fax: All materials and payment due by the deadline specified. Solutions & Service ads will appear in the Solutions & Services online no later than the 5th of the month following ad request/ payment. MPUG.com reserves the right to reject any advertisements it deems inappropriate. All insertion order contracts are non-cancelable. Forward all banner and text materials to: production@mpug.com by the materials deadline. New! - Virtual Trade Show During Q2 of 2012, MPUG will feature it s first annual Virtual Trade Show. This is an exclusive opportunity only available to our sponsors and key partners MPUG will not sell spots in the tradeshow. The show will be open to our entire community and advertised to our 40k+ newsletter subscribers. What you get: 30 minute spotlight to describe your product/service to attendees Your product/service will be included in MPUG event marketing Your own dedicated product page on MPUG.com to describe your product/service, feature pictures or videos of it, and links to your website (Content restrictions below will apply). Your product/service will be included in follow-up materials sent after the show. 7

8 Advertising Specifications Newsletter banners All banners will appear in the weekly MPUG newsletter as well as the MPUG Services and Solutions webpage. Please include: URL: Location where you want visitors to land after clicking on your ad Size: pixels Maximum file size: 40KB File Format: JPG Alt-text: 45 characters maximum, including spaces Animation: Rotation allowed for website; no rotations for newsletter. Red outline shows sample placement for Member Editorial edition of newsletter Red outline shows sample placement for Events edition of newsletter 8

9 Mini Banners and Services & Solutions web page Please include: URL: Location where you want visitors to land after clicking on your ad Size: 190x100 pixels Maximum file size: 30KB File Format: JPG Alt-text: 45 characters maximum, including spaces Animation: No rotations allowed. Red outline shows sample placement for event edition of newsletter Sample for Services & Solutions Page Forward all banner and text materials to: by the materials deadline. 9

10 Advertising Specifications Website home page banners, 336x280 and 468x60 Please include: URL: Location where you want visitors to land after clicking on your ad Size: either 336x280 or 468x60 pixels Maximum file size: 40KB File Format: JPG Alt-text: 45 characters maximum, including spaces Animation: No restrictions Red outline shows placement for 336x280 ad. Forward all banner and text materials to: by the materials deadline. Keyword Search Designate up to three separate words or short phrases that will generate a listing for your company when a visitor searches the MPUG.com site! For example: 1) project manager, 2) project management 3) Microsoft Project. Be sure to include a URL/landing page for each listing as well as the text Title and Description you d like to have appear in the search results. Limit per search result description: 250 characters. See the example below. Key words, in this example project server vendors show up under Best Bets in the right hand column of MPUG.com 10

11 Content on MPUG.com (restrictions): Videos File Types Accepted MPEG-4, MPEG, VOB, and.wmv. Max Length 15 minutes Max Size 2 GB Documents File Types Accepted PDF and MS Word (.doc/docx) Max Size may not exceed 2 MG Forward all banner and text materials to: production@mpug.com by the materials deadline. 11