LOGO LICENSING. Rate Card and Usage Guide

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1 LOGO LICENSING Rate Card and Usage Guide

2 DIGITAL TRENDS Licensing 88% of online shoppers incorporate reviews into their purchase decision. OMGnational.com Incorporating a Digital Trends logo, review, video or quote in your marketing efforts provides your audience with an unbiased, trusted recommendation they can rely on when making a purchasing decision. Video marketing is also a quickly expanding and incredibly popular marketing platform to leverage. In fact, website visitors are 65% more likely to buy a product on an online retail site after watching a video. 277MM DigitalTrends.com & DT Media Network Total Reach Get noticed by placing your accolade on a variety of marketing materials, such as websites, social media, in-store displays or product packaging, print advertising, reprints and more! Visit the Digital Trends online licensing tool for more information. 30MM DigitalTrends.com Global Monthly Uniques Contact Mike to get started today! DigitalTrends@theygsgroup.com

3 LOGOS Licensing DIGITAL TRENDS Logos DIGITAL TRENDS STANDARD LOGO Digital Trends recommends hundreds of products every year that meet their exacting standards. Products that carry this stamp of approval stand out from the crowd, moving the needle in terms of price, performance and quality. DIGITAL TRENDS RECOMMENDED LOGO The Recommended Logo may not be the editor s absolute favorites, but they are still a smart purchase. If something has this award, we think you should give it strong consideration when you re shopping. EDITORS CHOICE LOGO These are standouts, and made a mark on reviewers and DT editors. From speakers to smartphones, only the best of the best receive the Digital Trends Editors Choice award. BEST PRODUCTS LOGO Digital Trends keeps up to date dozens of lists showcasing the best products, explaining in simply language why it was picked, who it s for, and why you should buy it or why you should hold off.

4 USAGE GUIDELINES Logos LOGO USAGE CREATIVE GUIDELINES 1. USAGE REQUEST All requests for logos and usage agreements must be made by to at. 2. CREATIVE GUIDELINES Recommended size is 100% of supplied logo size. On a white or light background, logo should be printed in color and kept in existing format. All quotes must be attributed to Digital Trends with the date of the review. 3. LAYOUT APPROVAL the mock-up of the Digital Trends logo or quote as your brand intends to use it (PDF or JPEG) to. All creative must be approved before going live with the usage. USAGE OPPORTUNITIES Incorporating a Digital Trends logo or quote in your advertising and product packaging are two high-impact ways to help drive sales. Use these great opportunities to show off your Digital Trends Feature with a logo or quote: Product advertisements and commercials Website (a link to DigitalTrends.com must appear wherever logo is displayed.) Product or product packaging Retail displays, including counter displays, shelf-talkers, point-of-purchase displays, posters/wall hangings and newsletters Intranet and internal correspondence Trade marketing

5 Digital Trends Standard Logo LOGO LICENSING RATES Online Digital Marketing Usage - One Year License...$2,000 Online Digital Marketing & Advertising Usage - One Year License...$4,000 Print Marketing Usage - One Year License...$2,000 Print Marketing & Advertising Usage - One Year License...$5,000 Product Packaging Usage - One Year License...$2,000 In-Store Display Usage - One Year License...$2,000 Advertising, Television, Single Usage - One Year License...$8,000

6 Digital Trends Recommended Logo LOGO LICENSING RATES Online Digital Marketing Usage - One Year License...$2,500 Online Digital Marketing & Advertising Usage - One Year License...$4,500 Print Marketing Usage - One Year License...$2,500 Print Marketing & Advertising Usage - One Year License...$6,000 Product Packaging Usage - One Year License...$2,500 In-Store Display Usage - One Year License...$2,500 Advertising, Television, Single Usage - One Year License...$8,500

7 Editors Choice Logo EDITORS CHOICE LOGO LICENSING Online Digital Marketing Usage - One Year License...$3,000 Online Digital Marketing & Advertising Usage - One Year License...$5,000 Print Marketing Usage - One Year License...$3,000 Print Marketing & Advertising Usage - One Year License...$6,500 Product Packaging Usage - One Year License...$3,000 In-Store Display Usage - One Year License...$3,000 Advertising, Television, Single Usage - One Year License...$9,000

8 Best Products Logo AWARD LOGO LICENSING Online Digital Marketing Usage - One Year License...$3,000 Online Digital Marketing & Advertising Usage - One Year License...$5,000 Print Marketing Usage - One Year License...$3,000 Print Marketing & Advertising Usage - One Year License...$6,500 Product Packaging Usage - One Year License...$3,000 In-Store Display Usage - One Year License...$3,000 Advertising, Television, Single Usage - One Year License...$9,000

9 Award Logos BEST PRODUCTS Ultra-wide Monitors DIGITAL TRENDS AWARD LOGO LICENSING Online Digital Marketing Usage - One Year License...$3,000 Online Digital Marketing & Advertising Usage - One Year License...$5,000 Print Marketing Usage - One Year License...$3,000 Print Marketing & Advertising Usage - One Year License...$6,500 Product Packaging Usage - One Year License...$3,000 In-Store Display Usage - One Year License...$3,000 Advertising, Television, Single Usage - One Year License...$9,000

10 Quote and Video Price Guide QUOTE LICENSING Online Digital Marketing Usage - One Year License...$2,000 Online Digital Marketing & Advertising Usage - One Year License...$4,000 Print Marketing Usage - One Year License...$2,000 Print Marketing & Advertising Usage - One Year License...$5,000 Product Packaging Usage - One Year License...$2,000 In-Store Display Usage - One Year License...$2,000 Advertising, Television, Single Usage - One Year License...$8,000 Video License - 6 months...$2, months...$3,000 Usage includes posting to company website, electronic digital presentation platform.

11 FAQS Usage Guide Answers Frequently Asked Questions 1. What is the benefit of licensing Digital Trends logos and content? People have many choices when shopping for consumer electronics. Digital Trends editorial endorsement gives people the confidence they need when making a purchasing decision. The award insignias are symbols people rely on that, in turn, set your product apart from the competition. 2. What is the turnaround time on licensing approval? Turnaround time is 24 hours after receipt of payment and submission of creative for approval. All creative material must be approved before it is distributed. 3. How do I get my product reviewed? Digital Trends runs the most comprehensive and thorough consumer electronics reviews site on the Web. The best way to get your product reviewed is to pitch it, via , to the right editor. 4. How are products tested? Digital Trends testing methods are the result of years of experience and research, employing the expertise of Digital Trends staff and editors, as well as feedback from the manufacturers whose products we review, and also feedback from users. 5. What is the difference between marketing usage and advertising usage licenses? Advertising usage applies when a company pays to place their creative on another entity s (media publisher, sports team or broadcaster) platform, such as print or digital publication, sports team or broadcaster. When your company uses your own creative on your company web site, social media pages or printed collateral and press materials, a marketing usage license would apply.