MG Principles and Practice of Marketing ( )

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1 MG Principles and Practice of Marketing ( ) View Online Module Leader - Maged Ali Advertising age (no date). Campaign (no date). AdMap magazine (no date). Adweek breaking news in advertising, media and technology (no date). Ailawadi, K. L., Lehmann, D. R. and Neslin, S. A. (2001) Market response to a major policy change in the marketing mix: learning from Procter & Gamble s value pricing strategy., Journal of marketing, 65(1). Available at: ve. Arnould, E. J. and Thompson, C. J. (2005) Consumer culture theory (CCT): twenty years of research, Journal of consumer research, 31(4), pp doi: / Ashworth, L. and Free, C. (no date) Marketing dataveillance and digital privacy: using theories of justice to understand consumers online privacy concerns, Journal of business ethics. Springer, 67(2). Available at: Baines, P. and Fill, C. (2014) Marketing. Third edition. Oxford, United Kingdom: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011a) Marketing. 2nd ed. New York: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011b) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011c) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011d) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011e) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011f) Marketing. 2nd ed. Oxford: Oxford University Press. 1/5

2 Baines, P., Fill, C. and Page, K. (2011g) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011h) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011i) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011j) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011k) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011l) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011m) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011n) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011o) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011p) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011q) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011r) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011s) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011t) Marketing. 2nd ed. Oxford: Oxford University Press. Baines, P., Fill, C. and Page, K. (2011u) Marketing. 2nd ed. Oxford: Oxford University Press. Brand republic (no date). Brassington, F. and Pettitt, S. (2013) Essentials of marketing. 3rd ed. Harlow, England: Pearson Education. Available at: 2/5

3 Bush, V., Harris, S. and Bush, A. (1997) Establishing ethical boundaries for service providers: a narrative approach, Journal of services marketing, 11(4), pp doi: / Carrigan, M., Marinova, S. and Szmigin, I. (2005) Ethics and international marketing: research background and challenges, International Marketing Review, 22(5), pp doi: / Dibb, S. and Simkin, L. (2001a) The marketing casebook: cases and concepts. 2nd ed. Australia: Thomson. Dibb, S. and Simkin, L. (2001b) The marketing casebook: cases and concepts. 2nd ed. Australia: Thomson. Economist (no date). London: Economist Intelligence Unit. Available at: B&C=the+economist. European journal of marketing (no date). Emerald. Financial times (no date). Available at: &C=financial+times. Ganesh, J. (2004) Managing customer preferences in a multi-channel environment using Web services, International journal of retail & distribution management, 32(3), pp doi: / Hastings, G. (2006) Ten promises to Terry :, Social marketing quarterly, 12(2), pp doi: / International journal of market research (no date). Available at: &C=international journal of market research. International journal of research in marketing (no date). Available at: B&C=international journal of research in marketing. International marketing review (no date). Available at: B&C=international marketing review. Jobber, D. and Ellis-Chadwick, F. (2013) Principles and practice of marketing. 7th ed. Maidenhead: McGraw-Hill. Jobber, D. and Fahy, J. (2009a) Foundations of marketing. 3rd edition. Maidenhead: McGraw-Hill Education. Jobber, D. and Fahy, J. (2009b) Foundations of marketing. 3rd edition. Maidenhead: McGraw-Hill Education. 3/5

4 Journal of consumer research (no date). The University of Chicago Press. Journal of International Marketing (no date). East Lansing, Mich. Available at: &C=journal of international marketing. Journal of marketing (no date). Available at: &C=Journal of marketing. Journal of marketing research (no date). Available at: B&C=Journal of marketing research. Journal of the Academy of Marketing Science (no date). Available at: &C=journal of the academy of marketing science. Kotler, P. et al. (2013) Principles of marketing. 6th European edition. Harlow, England: Pearson. Available at: Kotler, P. and Armstrong, G. (no date) Principles of marketing. Fifteenth, Global edition. Available at: Kärnä, J., Hansen, E. and Juslin, H. (2003) Social responsibility in environmental marketing planning, European journal of marketing, 37(5/6), pp doi: / Laczniak, G. R. and Murphy, P. E. (2006) Normative perspectives for ethical and socially responsible marketing, Journal of macromarketing, 26(2), pp doi: / Lane, N. and F. Piercy, N. (no date) Ethical and moral dilemmas associated with strategic relationships between business-to-business buyers and sellers, Journal of business ethics. Springer, 72(1). Available at: Learnhigher Free teaching & learning resources for UK higher education (no date a). Learnhigher Free teaching & learning resources for UK higher education (no date b). Learnhigher Free teaching & learning resources for UK higher education (no date c). Marketing science (no date). Available at: B&C=marketing science. 4/5

5 Marketing Week (no date). Mintel reports (no date). Naik, P. A., Raman, K. and Winer, R. S. (no date) Planning marketing-mix strategies in the presence of interaction effects, Marketing science. INFORMS, 24(1). Available at: ext=planning&searchtext=marketing-mix&searchtext=strategies&searchtext=in&search Text=the&searchText=presence&searchText=of&searchText=interaction&searchText=eff ects&searchuri=%252faction%252fdobasicsearch%253fquery%253dplanning%252bmar keting-mix%252bstrategies%252bin%252bthe%252bpresence%252bof%252binteraction% 252Beffects%2526amp%253Bfilter%253Djid%25253A %25252Fj100726%2526amp %253BSearch%253DSearch%2526amp%253Bwc%253Don%2526amp%253Bfc%253Doff% 2526amp%253BglobalSearch%253D%2526amp%253BsbbBox%253D%2526amp%253Bsbj Box%253D%2526amp%253BsbpBox%253D. Nairn, A. (2006) Commercialisation of childhood? The ethics of research with primary school children., International journal of market research, 48(2). Available at: ive. Nill, A. and Schibrowsky, J. A. (2007) Research on marketing ethics: a systematic review of the literature, Journal of macromarketing, 27(3), pp doi: / Pears, R. and Shields, G. J. (2013) Cite them right: the essential referencing guide. Ninth Edition. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan. Available at: Sargeant, A., Jay, E. and Lee, S. (2006) Benchmarking charity performance: returns from direct marketing in fundraising, Journal of nonprofit & public sector marketing, 16(1-2), pp doi: /J054v16n01_05. Scovotti, C. and Spiller, L. D. (2006) Revisiting the conceptual definition of direct marketing: perspectives from practitioners and scholars, Marketing management journal, 16(2). Available at: ive. Smith, N. C. and Cooper-Martin, E. (no date) Ethics and target marketing: the role of product harm and consumer vulnerability, Journal of marketing. American Marketing Association, 61(3). Available at: The Guardian (no date). The Independent (no date). Yoo, B., Donthu, N. and Lee, S. (2000) An examination of selected marketing mix elements and brand equity., Journal of the Academy of Marketing Science, 28(2). Available at: ve. 5/5