2015 Issues. Editorial Calendar & Ad Deadlines and Specifications

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2 puts faith in the context of everyday life. With a strong focus on social justice, we offer a fresh and balanced take on the issues that matter most in our world, adding a faith perspective to such challenges as poverty, education, family life, the environment, and even pop culture. Each month s issue is packed with comprehensive reporting, in-depth interviews, colorful opinion essays, cultural commentary, media reviews, and more. For nearly 80 years we have been a courageous, forward-thinking forum for discussion among a broad range of voices. Start reading and join the conversation. Now in its 80th year, U.S. Catholic is part of the publishing mission of the Claretians, a religious community of priests and brothers that follows in the footsteps of St. Anthony Claret. The Claretians began their publishing ministry in the United States in 1935 with the first edition of the magazine The Voice of St. Jude. In 1963, The Voice of St. Jude transformed into U.S. Catholic magazine. Today Claretian Publications in Chicago is one of the country s most respected Catholic publishers of magazines and newsletters.

3 Editorial Calendar & Ad Deadlines and Specifications Effective November Issues Special Advertising Guide Save 40% on ads in Ad Guide. Space Materials Save 15% on ads outside Ad Guide. Deadline Due January - Women s Issue Women s Religious Guide 11/3 11/20 February - Education Issue Education/University Guide 12/1 12/18 March - Spring Books Issue Spring Books Ad Guide 1/5 1/23 April Retreats/Summer List Ad Guide 2/2 2/20 May 3/9 3/27 June 4/6 4/24 July 5/4 5/21 August Retirement/Estate Planning Ad Guide 6/1 6/19 September - Young Adults Issue Young Adults/Vocations Ad Guide 7/6 7/24 October - Fall Books Issue Fall Books Ad Guide 8/3 8/21 November Christmas Gifts Ad Guide 9/7 9/25 December 10/5 10/23 U.S. Catholic is mailed to subscribers no later than the 18th of the month preceding the issue date. Mechanical Requirements U.S. Catholic is printed computer-to-plate. For the best reproduction quality, it is required that all advertisements meet the following specifications: High-resolution PDF or JPEG, sent via to: ads@uscatholic.org Resolution on photos and illustrations must be 300 Line screen of at least 133 lines per inch All fonts must be embedded into file All colors, including RGB colors, must be converted to CMYK Full-page ads that bleed should include an additional 1/8-inch bleed all the way around and crop marks (see exact bleed and trim measurements under Ad Sizes - other side). No crop marks, except on full-page, bleed ads Camera-ready art and film are not accepted Any advertisement not meeting these specifications will incur production charges of at least $25, depending on the amount of production work required. U.S. Catholic assumes only reasonable responsibility for the reproduction quality of advertisements submitted without a printed proof for press checks and will not issue credits of any kind if a printed proof was not supplied. Advertising Design/Production Service U.S. Catholic production staff can help you design your eyecatching, contemporary ad at reasonable rates. Whether you re looking for ideas on how to communicate your message or just need help with the finishing touches, the U.S. Catholic creative team can bring your message to life. Call , for design-service costs. Terms & Conditions Cancellations occurring after the published Space Deadline will incur a cancellation fee in the amount of 50% of the total value of the advertisement. Invoices are due within 45 days of receipt, and, unless otherwise requested, advertisers will be billed at the time of publication. U.S. Catholic reserves the right to reject any advertising it considers not in line with its mission for any reason. List Rental For list-rental information, call Sara Bieszczat, marketing specialist, at Rate Policy Rates are subject to change without notice. Rates apply to postproduction-ready submissions only. Frequency discount rates must be used within a one-year period. Cancellations are not accepted after closing date.

4 .org USCatholic.org is the online companion to U.S. Catholic magazine. Updated daily, the website offers readers breaking news, blogs, commentary, multimedia, and an outlet to discuss the pressing issues of the day. With more than 70,000 unique visitors a month, the site is a destination for readers seeking the latest information on the Catholic Church and a faith perspective on a wide variety of stories in the headlines. 468 x 60 The large banner ad does not display on mobile phone devices. 234 x x x x 150 All pricing is monthly - ads run for one month from the day they are posted on the site. Internet files should be submitted as.jpeg or.gif (animated gif). Advertiser will submit URL/Link with ad material, for landing page. USCatholic.org Ad Rates Banner Web Ads Open 3x (save 10%) 6x (save 15%) 12x (save 20%) 468 x 60 Home Page $480 $432 $408 $ x 60 Internal Page $540 $486 $459 $ x 60 Home page $300 $270 $255 $ x 60 Internal Page $360 $324 $306 $288 Tile Size Web Ads Open 3x (save 10%) 6x (save 15%) 12x (save 20%) 250 x 250 Home Page $270 $243 $230 $ x 250 Internal Page $300 $270 $255 $ x 400 Home Page $270 $243 $230 $ x 400 Internal Page $300 $270 $255 $ x 150 Home Page $120 $108 $102 $96

5 2015 Print Ad Rates Effective January 2015 Open 3x 6x 12x save 9% save 18% save 27% Center spread* $3,000 $2,730 $2,460 $2,190 Center spread with bleed Live area: 15.25" x 9.5" Trim size: 16.25" x " Full-bleed size: 16.5" x " Full-pg non bleed: x 9.5 Full-pg bleed: x Live area: 7.125" x 9.5" Trim size: 8.125" x " Full-bleed size: 8.375" x " Full page* $1,900 $1,725 $1,555 $1,385 Back Cover* $2,125 $1,930 $1,740 $1,550 Inside Front Cover* $2,125 $1,930 $1,740 $1,550 Inside Back Cover* $2,000 $1,820 $1,640 $1,460 2/3 page color $1,565 $1,420 $1,280 $1,140 2/3 pg horizontal: x /3 pg vertical: 4.67 x 9.5 2/3 page BW $1,365 $1,220 $1,080 $940 1/2 pg vertical: 3.5 x 9.5 1/2 pg horizontal: x /2 pg island: 4.67 x 7 1/2 page color $1,325 $1,205 $1,085 $965 1/2 page BW $1,125 $1,005 $885 $765 1/3 pg square: 4.67 x /3 pg vertical: 2.25 x 9.5 1/3 page color $1,005 $915 $820 $730 1/3 page BW $805 $715 $620 $530 1/4 pg vertical: 3.5 x /4 pg horizontal: x /4 page color $860 $780 $705 $625 1/4 page BW $660 $580 $505 $425 1/6 pg vertical: 2.25 x /6 pg horizontal: 4.67 x /6 page color $690 $625 $565 $500 1/6 page BW $490 $425 $365 $300 *Full page prices include color. Add $100 for other special-position requests. Inserts Please call for specifications and pricing.

6 Reader Circulation & Demographics U.S. Catholic readers are educated and have disposable income. Gender of Subscribers Female... 54% Male... 46% 54% Female 46% Male Geographic Distribution East Coast : 38.9% North Central: 35.6% South Central: 8.9% West: 16.6% West 16.6% North Central 35.6% South Central 8.9% East Coast 38.9% 3.5% 3.7% 13.6% 11.56% 19.4% 47.5% 6.5% 8.2% 16.7% 14.4% 10.4% 20.0% 14.9% 3.5% 18% 35.1% 27% 15.3% Circulation Paid circulation...18,880 Distribution...19,330 Readership...60,000 Education High School Diploma...3.5% Some College/Assoc. Degree % Bachelor s Degree % Master s Degree % Doctorate % Other...3.7% 96.5% have some college or greater 79.1% have college degree or greater 62.7% have a master s degree or greater Continuing Education 79.1% attend seminars, retreats, or conferences each year. Household Income Range $20, % $20,000 to $39, % $40,000 to $59, % $60,000 to $79, % $80,000 to $99, % $100,000 to $149, % $150, % 67.9% have greater than $40,000 annual income 47.9% have greater than $60,000 annual income 33% have greater than $80,000 annual income Book-Buying Habits Quantity of books purchased by our readers in the past year? None...3.5% 1 to % 4 to % 8 to % more than % 77.4% purchase 4 or more books per year 50.4% purchase 8 or more books per year 60.3% have purchased books after seeing them advertised in U.S. Catholic

7 Readership Study Fall 2014 Study Criteria: A readership study of U.S. Catholic subscribers was conducted from August 21-28, The study utilized a web survey hosted by Constant Contact. Study Summary: U.S. Catholic subscribers are engaged and actively read the magazine. They are highly educated, have disposable income, travel, read, and attend continuing education programs. Who reads and follows U.S. Catholic: n U.S. Catholic subscribers show strong engagement in the magazine by their 23% survey response rate. n 54% are female, 46% male. n 71% have been married. n U.S. Catholic subscribers are highly educated with 59% holding advanced degrees (graduate and doctorate degrees). n U.S. Catholic subscribers are loyal readers with 70% having been subscribers for more than 3 years and 52% having been subscribers for more than 5 years. n Pass-along rate: 3 readers per copy = 57,990 readers per issue. n 67% spend between 1 and 3 hours per month reading U.S. Catholic. n 68% own/use a tablet or smart phone. n 85% are active parishioners; - 12% are clergy - 46% are lay ministers (paid) or parish volunteers - 92% attend mass on a regular basis n 33% have an annual household income of $80,000 or higher. n 79% visit uscatholic.org n 75% consume U.S. Catholic content through weekly e-newsletter n 75% attend seminars, retreats, or conferences each year. n 92% travel at least once per year. n 16% travel more than 6 times per year. n 35% purchased more than 10 books in the past year. n 65% gave more than $1000 in charitable contributions in the past year.

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