MEDIA KIT. Inspiring & Educating Wood Flooring Professionals. In Print In Person Online Around The World

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1 2019 MEDIA KIT Inspiring & Educating Wood Flooring Professionals In Print In Person Online Around The World

2 Our Mission Hardwood Floors magazine, the official publication of the National Wood Flooring Association, offers a signature mix of reporting dedicated to providing wood flooring professionals across the supply chain with the information necessary for personal and business success.

3 AT A GLANCE Our Audience Your Customer Our readers are a global community of professionals who are dedicated to making an impact in the wood flooring inustry. Deepen your brand's connection with our engaged and passionate audience by building a custom marketing package with us today. Our Commitment Your Investment The Hardwood Floors magazine team works closely with our advertising partners to design custom-tailored solutions that align with their individual needs. As a not-for-profit trade publication, proceeds from the magazine are invested directly back into the industry through NWFA member services and advocacy for wood flooring. Our channels reach your customers in print, in person, online, and around the world. O u r R e a c h print subs 25k+ Print Subscribers* 1,100+ App Downloads Since Launch 30,000+ App Article Views Since Launch 50+ In Person Events 4,000+ Individuals Reached k+ Website Users 254k+ Website Page Views 14k+ E-Newsletter Subscribers 43% Average Open Rate 14% Average Click Rate *BPA Membership Applied for June, 2018 Website data Aug. 1, Aug. 31, Hardwood Floors App launched May 15, hardwood floors magazine media kit

4 Aacer is proud to be a part of our industry s official trade publication, Hardwood Floors magazine. Each year the HFM team works closely with us to create a custom package that aligns with our marketing needs. Their assistance doesn't stop there. They are there for us throughout the year to bounce ideas off of, offer suggestions, and be our second set of eyes. We are happy to have this outlet to reach out to our customers, and look forward to the continued partnership with NWFA/Hardwood Floors. - Janelle Pederson, Marketing Coordinator - Aacer Flooring Hardwood Floors magazine always takes the time to talk with us each year and listen to how our business is growing and changing. They then offer solutions that are catered specifically to our business to help us grow and maintain our brand exposure within the industry, not only through the print publication but also across Expo, digital, and educational platforms. It is this customization of products where we feel we have a great partner in advertising. We greatly appreciate the value that the Hardwood Floors magazine has provided us, and look forward to continuing our partnership." Danzer is a hardwood company, and working with the NWFA over the last few years has allowed us to focus our message to customers with common interests. As non-wood products are becoming more and more sophisticated with "wood look" visuals, the NWFA provides a clear platform for our true wood products. Additionally, the flexibility of the NWFA s advertising department provided a great platform to launch our specific marketing campaign and ultimately provided a path to success. Since partnering with the NWFA, we have seen a spike in inquiries, as well as new business. We look forward to a long and prosperous partnership!" - Tracy Rowlett, Product Manager/ Flooring NA - Danzer - Josh Neuberger, Marketing Manager - Pallmann hardwoodfloorsmag.com 3

5 2019 EDITORIAL CALENDAR FEB/ MAR AD CLOSING: MATERIAL DUE: APR/ MAY AD CLOSING: MATERIAL DUE: JUN/ JUL AD CLOSING: MATERIAL DUE: AUG/ SEP AD CLOSING: MATERIAL DUE: OCT/ NOV AD CLOSING: MATERIAL DUE: CONSUMER MARKETING TECHNICAL FOCUS PRODUCT FOCUS BONUS FOR ADVERTISERS BONUS DISTRIBUTION NWFA EXPO PREVIEW TECHNICAL FOCUS PRODUCT FOCUS BONUS FOR ADVERTISERS BONUS DISTRIBUTION Subfloors + Sports Floors Subfloors/Subfloor Preparation/Adhesives Buy one 1/2 page or larger ad, receive free digital product focus in e-news NWFA Training, DOMOTEX USA WOOD FLOOR OF THE YEAR TECHNICAL FOCUS PRODUCT FOCUS BONUS FOR ADVERTISERS BONUS DISTRIBUTION TECHNICAL FOCUS PRODUCT FOCUS BONUS FOR ADVERTISERS BONUS DISTRIBUTION Sanding Techniques & Sanding Equipment Sanding Equipment/Abrasives + Expo Exhibitor Showcase Buy one 1/2 page or larger ad, receive a second ad of equal size free NWFA Expo, NWFA Training Finishes Unfinished Wood Flooring + Finishes/Applicators/Fillers 20% off any size ad NWFA Training CONTRACTOR HEALTH 2020 INDUSTRY OUTLOOK TECHNICAL FOCUS PRODUCT FOCUS BONUS FOR ADVERTISERS BONUS DISTRIBUTION Engineered Wood Flooring Factory-Finished Flooring + Floor Manufacturing Equipment/Supplies + Essential Contractor Gear Buy one 1/2 page or larger ad; receive free footerboard in e-news NWFA Training HVAC Systems and Impact on Wood Flooring Specialty Wood Flooring + Borders/Inlays/ Vents/Moldings/Stair Parts 20% off any size ad NWFA Training, NAFCD DEC/ JAN AD CLOSING: MATERIAL DUE: UNDER 40 TECHNICAL FOCUS PRODUCT FOCUS BONUS FOR ADVERTISERS BONUS DISTRIBUTION Working with Restoration Companies Tools/Moisture Meters/Supplies/Nailers/ Fasteners + Maintenance Products & Recoat Systems Inclusion in NWFA TISE Preview TISE, CCA, NWFA Training

6 Industry Guide Online Search our online Industry Guide to find products and professionals from across the supply chain. NWFA WOOD FLOORING INDUSTRY GUIDE B O N U S I S S U E NWFA INDUSTRY GUIDE NOV AD CLOSING: MATERIAL DUE: months of visibility for the price of one Viewership by key decision-makers Advertiser designation throughout the Product Listings section Distributor advertisers noted with Advertiser designation in the Geographic Areas Served section NWFA Advertiser designation next to your company name in membership listing Featured listing and link to your site from online Industry Guide (Available at hardwoodfloorsmag.com) Enhanced online Industry Guide microsite also available, see digital advertising section for pricing. hardwoodfloorsmag.com 5

7 EDITORIAL FOCUS 25% Business Best Practices 15% New Products 25% Technical Expertise 15% Industry In Every Issue Covering every aspect of a wood flooring professional's career. 5% Other Wood Stock A collection of industry news spanning the entire supply chain. Business Best Practices A series of articles focused on helping you run your business. At the Site Vital information about installation, sanding and finishing. 15% People Tech Talk Guidance from industry experts on timely topics. New Products Features the latest wood flooring products. NWFA Resources Highlights of various tools and resources available to NWFA Members. 6 hardwood floors magazine media kit

8 AUDIENCE OVERVIEW Hardwood Floors magazine connects you with a powerful audience of key decision makers, making it the perfect platform for your brand. Print Subscriber Breakdown 42% Contractor 28% Dealer/Retailer 12% 10% Manufacturer/ Importer/Exporter Inspector/Architect/ Designer/Consultant/Other 6% Distributor 2% Manufacturer Rep/ Business Services 67% 19% 8% 6% Owner/President/CEO/VP General Manager/Manager Sales Rep/Sales Manager Inspector/Architect/ Designer/Consultant/Other NWFA Member Annual Survey Results 95% Read Hardwood Floors magazine 76% Read Hardwood Floors magazine weekly e-newsletter Out of 28 member benefits rated, Hardwood Floors magazine was selected as the #1 for most used service. hardwoodfloorsmag.com 7

9 RATE CARD - PRINT ADVERTISING Print Advertising Print Sizes (Four Color)* 1x 3x 7x Spread $9,585 $9,375 $9,040 Full Page $6,350 $6,090 $5,990 2/3 Page $5,700 $5,490 $5,225 1/2 Page (Island) $5,450 $5,285 $4,800 1/2 Page (Horizontal or vertical) $4,785 $4,770 $4,545 1/3 Page (Square or Vertical) $4,300 $4,135 $3,950 1/4 Page $3,875 $3,605 $3,440 1/6 Page $3,300 $3,245 $3,140 Print Insert 1 Side 2 Sides 4 Sides 8 Sides $3,895 $4,925 $7,895 $11,340 Additional Print Opportunities False Cover, Belly Band, French Door (split) Cover, Blown-in Postcard Print Call for pricing Trade Show Guide Advertising Full Page NWFA Expo Exhibitor Showcase $925 Sponsored Content Print Advertorial 1 Page $4,500 2 Pages $9,000 *Call for black and white advertising rates. Flap opens at the line False Cover Belly Band Reader Spotlight I look forward to reading the technical articles in each issue. There's always something I can learn from or relate to that will help grow my personal and business success. - Jason Arnold, Walnut Grove Hardwood Floors 8 hardwood floors magazine media kit

10 PRINT AD SPECIFICATIONS Spread Live Area: 15.5" x " Trim Size: 16" x " Bleed:.125" Full Page Live Area: 7.5" x " Trim Size: 8" x " Bleed:.125" 1/3 Page Vertical 2/3 Page 1/2 Page Vertical 1/4 Page 1/4 Page 1/3 Page Square 1/2 Page Horizontal 1/2 Page Island AD SIZE WIDTH HEIGHT Spread* Full Page* /3 Page /2 Page (Island) /2 Page (Horizontal) /2 Page (Vertical) /3 Page (Vertical) /3 Page (Square) /4 Page /6 Page Expo Exhibitor Showcase 5.25" 8.25" Live Area: 4.75" x 7.75" Trim Size: 5.25" x 8.25" Bleed:.125" Expo Exhibitor Showcase Production Requirements *Live area: Headlines, body copy, logos, and other critical elements should remain inside the live area to minimize any chance of being trimmed off. Live area must be 0.5" in from trim on all sides (for full page and spread bleed ads only). Electronic files: Supplied PDF files (CMYK & High Quality Print) are preferred with all high-resolution image data embedded within the file. All fonts must be converted to outlines or paths. Ad files may also be furnished in native application file format where the following programs have been used: Adobe Photoshop, Illustrator, or InDesign. All application files must be accompanied by copies of all linked images and fonts used. All image files used must be in.tif,.jpg or.eps format. All files should have an effective resolution of 300 dpi at reproduction size. ad materials to katie.schenk@nwfa.org. Questions? Call or libby.johnston@nwfa.org hardwoodfloorsmag.com 9

11 RATE CARD - DIGITAL ADVERTISING Digital Advertising Website Ads 1 Year 6 Months Welcome $10,000 $6,000 Skyscraper $5,000 $3,000 Block $2,500 $1,500 Industry Guide Enhanced Microsite $1,000 E-News Ads 1x 3x 6x 12x Leaderboard $825 $710 $600 $525 Block $715 $620 $520 $450 Footer $615 $520 $420 $350 Digital Product Listing $825 $710 $600 $525 Custom One mailing $1,750 Additional Digital Opportunities Sponsored Video One Video Sponsored Website Content Digital App Pop Up Ad $1,500 (Includes 1 edition of e-news + featured position on website for 1 week) Call for pricing Call for pricing 30,000+ App Article Views since launch 1,100+ App Downloads since launch Recognition HFM Mobile App was the recipient of the "Gold" 2018 Excel award from Association Media & Publishing 10 hardwood floors magazine media kit

12 DIGITAL AD SPECIFICATIONS Website Leaderboard x 90 Block 160x160 E-Newsletter Leaderboard X 100 Welcome Ad 640 x 480 Skyscraper x 600 Block 336 x 280 Footerboard X 100 Website Ad DIMENSIONS FILE SIZE FILE FORMAT (Width x Height) Welcome Ad 640 x 480 Up to 100 KB Animated.gif,.gif,.png,.jpg, html5 Leaderboard 970 x 90 Up to 80 KB Animated.gif,.gif,.png,.jpg, html5 Skyscraper 160 x 600 Up to 80 KB Animated.gif,.gif,.png,.jpg,.html5 Block 160 x 160 Up to 80 KB Animated.gif,.gif,.png,.jpg Special Placement Banner 728 x 90 Up to 80 KB.gif,.jpg,.png E-News Ad DIMENSIONS FILE SIZE FILE FORMAT (Width x Height) Leaderboard & Footerboard 500 x 100 Up to 30 KB Block 336 x 280 Up to 30 KB.jpg or non-animated.gif.jpg or non-animated.gif Custom Specs Keep at a fixed width of 600 pixels. Image files for photos must be attached separately and.jpg,.gif, and.eps files are preferred. Images must be at least 72 dpi in resolution. We can accept HTML files that do not contain CSS (cascading style sheets), but it s not the preferred method. When using a style, please use INLINE STYLES only; do not use internal or external style sheets. Subject line of 50 characters or less. Questions? Call or libby.johnston@nwfa.org hardwoodfloorsmag.com 11

13 BUILD A CUSTOM MARKETING PACKAGE Customize a marketing package with Hardwood Floors magazine. We make it easy to combine print and digital opportunities with the magazine, NWFA education, Expo, and more. Plus, with an updated consumer site and coinciding homeowner's handbook, enhanced hands-on training, updated technical publications, and a growing community of wood flooring professionals, there's a wide variety of opportunities to maximize your marketing dollars and help you connect with your customers. Build your custom marketing package today. MARKETING OPPORTUNITIES Print Ads Digital Ads Custom s Sponsored Content Inserts False Cover Options Sponsored Videos Events Invest in your business. Support your industry. Grow together. hardwoodfloorsmag.com libby.johnston@nwfa.org 12 hardwood floors magazine media kit

14 Contact Hardwood Floors magazine today or visit hardwoodfloorsmag.com, to learn more. Libby Johnston Director of Media & Advertising Stacy Brown VP, Publishing & Communications Katie Schenk Media Production Specialist Chesterfield Industrial Boulevard, Chesterfield, Missouri EM PH toll-free: local: