B2B Media Publisher's Statement

Transcription

1 B2B Media Publisher's Statement 6 months ended June 30, 2018 Subject to Audit Field Served: Field Served: Advertising, Marketing, Communications and Media. Ad Age is a global source of news, intelligence and conversation for the marketing and media community. Ad Age connects today's marketers and brands online, in print and in person with analyses, insights, and events including Ad Age digital:next and Ad Age A-List & Creativity Awards, and industry data including the Agency Report and Leading National Advertisers. TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 58,999 AVERAGE QUALIFIED PAID CIRCULATION Individual - 15,580 AVERAGE QUALIFIED NONPAID CIRCULATION Individual - 34,166 Individual - 2,009 Individual - 22 Individual Individual Individual 17,795 Individual 34,337 Sponsored Individually Addressed Average Circulation 34,337 Sponsored Individually Addressed Sponsored Individually Addressed - 3 Sponsored Individually Addressed 659 Multicopy Same Addressee Multicopy Same Addressee - 5,944 Multicopy Same Addressee - 1 Multicopy Same Addressee 6,188 Single Copy Sales - 20 Single Copy Sales 20 Average Circulation 24,662 AVERAGE NONQUALIFIED CIRCULATION Nonqualified Allocated for Shows & Conventions Nonqualified Allocated for Shows & Conventions 486 Nonqualified Miscellaneous, Including Staff Copies - 2,814 Nonqualified Miscellaneous, Including Staff Copies 2,814 Average Nonqualified Circulation 3, W. Seegers Road Arlington Heights, IL T:

2 CIRCULATION BY ISSUES Issue cated) cated) Jan 08 16,637 7, ,451 34, ,306 58,757 Jan 22 16,846 7, ,864 34, ,252 59,116 Feb 05 16,708 7, ,724 34, ,217 58,941 Feb 19 17,067 7, ,192 34, ,235 59,427 Mar 05 16,632 7, ,487 34, ,210 58,697 Mar 12 16,693 7, ,550 34, ,185 58,735 Mar 19 16,240 7, ,103 34, ,188 58,291 Apr 02 16,284 7, ,471 34, ,300 58,771 Apr 16 15,920 8, ,241 34, ,258 58,499 Apr 30 16,111 8, ,957 34, ,481 59,438 May 14 16,174 8, ,819 33, ,070 58,889 May 28 15,697 8, ,788 33, ,098 58,886 Jun 11 15,713 8, ,786 34, ,955 59,741 Jun 25 15,740 8, ,841 34, ,975 59,816 Page 2 of

3 BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry % A B C D E F G 1. Brand Marketers 25, , ,619 21, ,369 3,133 4, , , Media 4, , ,120 2, ,483 1,079 1, Advertising Agencies & Other Agencies/Consultancies 16, ,994 1, ,074 8, ,007 5,915 3, ,027 2,464 1,486 1, Ad Tech/Marketing Tech 1, Sub- Brand Marketers, Media, Agencies & Support Services (1-4) 47, ,262 1, ,374 33, ,367 10,449 9,169 2,158 2,034 18,550 2,308 3, Universities/Colleges/Schools 7, , , Others Allied to the Field, including Libraries 1, Other Circulation Subscriptions 3, ,968 1, , Single Copy Sales Circulation 59, ,740 8, ,841 34, ,975 Key to Title and Occupation: A. C-Suite B. Executive/VP/GM C. Sales D. Media Director/Supervisor, Media Buyer/Planner E. Director/Manager of Marketing/Advertising (including Brand/Product Marketing Dir/Mgr, PR, Communications Dir/Mgr) F. Creative/Production G. Other Page 3 of

4 SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry A B C D E F G 1. Brand Marketers 3,133 4, , , Media 1,079 1, Advertising Agencies & Other Agencies/Consultancies 5,915 3, ,027 2,464 1,486 1, Ad Tech/Marketing Tech Brand Marketers, Media, Agencies & Support Services (1-4) 10,449 9,169 2,158 2,034 18,550 2,308 3,073 Key to Title and Occupation: A. C-Suite B. Executive/VP/GM C. Sales D. Media Director/Supervisor, Media Buyer/Planner E. Director/Manager of Marketing/Advertising (including Brand/Product Marketing Dir/Mgr, PR, Communications Dir/Mgr) F. Creative/Production G. Other Page 4 of

5 AGE OF SOURCE ANALYSIS Within Source 1 Year 2 Years 3 Years Percent Direct Request From Recipient 36,820 8, ,399 8,174 2,461 46, Written 6,920 6, ,444 1, , Telecommunication 10, ,982 1, , Internet and 19,797 1, ,973 4,696 1,343 22, Direct Request From Recipient's Company 1, , , Written Telecommunication 1, , , Internet and Communication Other Than Request Written Telecommunication Internet and Association Business Directories Lists Acquired Circulation Other Sources 12, ,435 12, Subscriptions 50,544 8, ,129 8,198 2,487 59, Percent Single Copy Sales 2 Circulation 59,816 MAILING ADDRESS ANALYSIS & Circulation Percent Individual by Name and Title and/or Occupation 10,312 1, ,882 33, ,629 45, Individual by Name Only 4, ,438 1, ,341 6, Title or Occupation Only Company Name Only Multicopy Same Addressee 361 6, ,966 6, Subscriptions 15,738 8, ,839 34, ,975 59, Single Copy Sales 2 Circulation 59,816 Page 5 of

6 GEOGRAPHIC ANALYSIS State cated) cated) Alabama Arizona Arkansas California 2, ,138 4, ,860 7,998 Colorado Connecticut ,153 Delaware District of Columbia Florida , ,613 2,243 Georgia ,595 Idaho Illinois 1, ,619 2, ,356 3,975 Indiana Iowa Kansas Kentucky Louisiana Maine Maryland ,091 Massachusetts ,499 Michigan , ,030 1,754 Minnesota ,289 Mississippi Missouri ,078 Montana Nebraska Nevada New Hampshire New Jersey , ,767 2,382 New Mexico New York 3,811 1, ,318 5, ,537 10,855 North Carolina ,554 North Dakota Ohio ,215 1,215 1,909 Oklahoma Oregon Pennsylvania ,204 1,298 1,298 2,502 Rhode Island South Carolina South Dakota Tennessee Texas ,137 1,681 1,681 2,818 Utah Vermont Virginia ,095 Washington West Virginia Wisconsin ,177 Wyoming TOTAL 48 CONTERMINOUS STATES 14,933 8, ,143 34, ,474 57,617 Alaska Hawaii TOTAL ALASKA & HAWAII Single Copy Sales U.S. Unclassified TOTAL UNITED STATES 14,955 8, ,166 34, ,571 57,737 Poss. & Other Areas U.S. & POSS., etc. 14,983 8, ,198 34, ,580 57,778 Canada International , ,406 Military or Civilian Personnel Overseas International , ,038 Address Only Other Unclassified GRAND TOTAL 15,740 8, ,841 34, ,975 59,816 Page 6 of

7 Powered by TCPDF ( NOTES Price Data Basic Price Subscriptions Basic Prices U.S., 1 yr. $109.00; 2 yrs. $ Canada and Mexico, 1 yr. $239.00; 2 yrs. $ Other International, 1 yr. $429.00; 2 yrs. $ Single Copy $4.99 Sponsored Individually Addressed - $55.00 to $ Sponsored Individually Addressed - $79.00 to $ Sponsored Individually Addressed - $55.00 to $ Definition of Recipient Qualification: recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel. Rounding %: Due to rounding, percentages may not always add up to 100%. Multicopy Same Addressee - : subscriptions represent copies sold in quantities of 2 or more to business concerns receiving the print version of this publication at prices shown in price paragraph. Copies were mailed in bulk to the purchaser for redistribution. Multicopy Same Addressee - : subscriptions represent copies sold in quantities of 2 or more to business concerns receiving the digital version at prices shown in price paragraph. The digital version of this publication is made available through a password protected website wherein an notice is sent to recipients notifying them of the availability of each issue. Multicopy Same Addressee - : Represent copies sold in quantities of 2 or more to business concerns receiving the print and digital version at prices shown in price paragraph. Copies were mailed in bulk to the purchaser for redistribution. The digital version of this publication is made available through a password protected website wherein an notice is sent to recipients notifying them of the availability of each issue. Age of Source Reporting : Includes both paid and nonpaid circulation. Analyzed Issue: The information in Business/Occupational Analysis; Age of Source Analysis; Mailing Address Analysis; and Geographic Analysis is from an analysis of the June 25, 2018 issue. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Frequency: 24/year Format: Tabloid Parent Company: Crain Communications, Inc. Josh Golden Publisher Maria Giatrakis Senior Audience Development Manager Established: 1930 AAM Member Since: 1933 Member #: SRDS: 1 Published by: Crain Communications, Inc. 685 Third Ave. New York, NY T: (212) F: (212) Page 7 of