ISSA Media Kit February 2017

Transcription

1 ISSA Media Kit Take Advantage of Unlimited Opportunities Whether you want 365-day exposure through online and print media or face-to-face targeted messaging through sponsorships, ISSA and the ISSA/INTERCLEAN family of trade shows offer numerous ways you can target your message to the cleaning industry's top decision-makers. Learn more about ISSA. Build your brand and drive leads with the following ISSA media: ISSA.com Website & E-Newsletters ISSA Digital & Print Publications ISSA/INTERCLEAN Branding Opportunities See what hot deals and promotions are currently running at TO ADVERTISE OR SPONSOR, CONTACT: Carl Diwby Sales Manager, Internet and Print Ads Mikel Gabrielson Account Executive, Accessories and Equipment Specialist Iris Weinstein Senior Sales Executive, Chemical and Paper Specialist Phone: (North America) or Fax: REQUEST MORE INFORMATION FOR AD MATERIALS, CONTACT*: Print Ads: Digital Ads: *Note: Contracts and all other paperwork should be sent to your ISSA account executive. Page 1 of 24

2 ISSA.com Website & E-Newsletters Featuring more than 40,000 unique visitors and up to 370,000 page views each month, ISSA.com is the cleaning industry's most popular website and a perfect venue for you to reach the industry's most influential decision-makers. Choose from a variety of display and video advertising options below. REQUEST MORE INFORMATION View web ad specifications Page 2 of 24

3 Video Ads Video makes it easy for prospects and customers to hear and see your message! Create excitement and awareness for your products, bring more prospects to your website, and increase sales by featuring your video ad on ISSA.com. VIDEO AD Video Ads are featured in the popular ISSA.com Buyers Guide, where nearly 200,000 search-result pages are viewed each year Video Ads appear in the ISSA-TV section of the website Videos can be up to 5 minutes long and include a 100-word description with a link to your company s website Includes your medium rectangle (300 x 250-pixel) banner ad that appears with your Video Ad. Member price: $795 per month Three-month package: $2,200 (Video Ad Preview included)* Six-month package: $4,200 (Video Ad Preview included)* VIDEO AD PREVIEW Make an impact on customers with an eye-catching Video Ad Preview that appears on all secondary pages of ISSA.com and links directly to your fulllength video on ISSA-TV. Video Ad Previews generate up to three times more views than standard videos. Member price: $795 per month Page 3 of 24

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5 Educational Quick Clip Sponsorship Sponsor an Educational Quick Clip (EQC) an original online educational video featuring cleaning-industry and business experts and capture traffic from a highly attentive audience. The EQC sponsorship places your banner ad alongside a new video that ISSA produces and promotes via to an audience of nearly 50,000 industry professionals. Two new EQCs are released each month, and viewing sessions are as high as 1,500 views per video, per month! View the EQC video release schedule. When you sponsor an EQC, you can feature your pre-roll video a 10-second clip that appears just before the EQC video for free! Your sponsorship includes: Your company name and banner ad inserted paired with the EQC video of your choice. Your ad links to your website or to your online video ad on ISSA-TV to maximize your video views. Guaranteed and consistent increase in views with the launch of a new video every other week, along with a broadcast to nearly 50,000 industry professionals. Your logo and description featured in the EQC broadcast . A 10-second (advertiser-provided) video pre-roll clip that appears just before the featured EQC. Also include 50 words of copy for company description in the broadcast . Member price: $1,295 for the life of the video Price: $1,700 for the life of the video Page 5 of 24

6 Buyers' Guide Featured Listing The Buyers' Guide serves as ISSA's online membership directory. The Buyers Guide Featured Listing, which places your company at the top of the search results when website visitors search for products and services, generates five times the profile views, five times the s sent, and four times the click-throughs to company websites, compared to standard listings. And no wonder the ISSA Buyers' Guide produces search results more than 15,000 times per month. Your featured listing includes a report that shows how many times your company s record appeared and was accessed from the Buyers Guide search results! The report also includes s received and website click-throughs. Plus: Your company logo (with a link to your Buyers' Guide listing) appears in the "Featured Member" box at the bottom of each page on ISSA.com. Member-only price: $150 per month; $1,595 per 12-month package Page 6 of 24

7 Website Display Ads ISSA.com features two display ads to maximize your exposure on the website. LEADERBOARD AD This large rotating leaderboard ad is positioned at the top of all pages on ISSA.com. Your ad appears run-of-site. Member Price: $1,295 per month $3,400 for 3-month package $6,600 for 6-month package $12,500 for 12-month package HALF-PAGE AD This ad appears on all interior pages of the website. Ad appears run-of-site. Member Price: $1,495 per month $4,000 for 3-month package $7,600 for 6-month package $14,500 for 12-month package Page 7 of 24

8 E-Newsletter Advertising ISSA s e-newsletters are sent to cleaning industry decision-makers each month. The CleanScene e-newsletter is ed to more than 8,800 building service contractors and in-house service professionals from ISSA-member firms and partner associations; the ISSA Times is sent to more than 12,000 distributors, wholesalers, and other ISSA members. E-NEWSLETTER BANNER ADS Place your banner ad in the ISSA Times and/or CleanScene e-newsletters to promote your business to a targeted audience of professionals. Choose from two sizes or purchase one of each in one issue (Banner Package). Note that banner ads are priced per issue (i.e., ads in ISSA Times and CleanScene are purchased separately). PREMIER BANNER Member price: $1,295 per issue Price: $1,500 per issue Page 8 of 24

9 SPOTLIGHT BANNER Member price: $1,295 per issue Price: $1,500 per issue BANNER PACKAGE The Banner Package includes Premier and Spotlight Banners in the same issue of CleanScene and/or ISSA Times, if available. Member price: $1,950 per issue FEATURED PRODUCT OF THE MONTH Make sure that industry decision-makers notice your products by featuring them in ISSA s popular e-newsletters. Your product image and 50-word description run in CleanScene or ISSA Times in addition to the ISSA.com Weekly Product Showcase. Member price: $1,795 per issue, per month Price: $1,995 per month Page 9 of 24

10 ISSA Digital & Print Publications ISSA s selection of digital and print publications are highly respected and highly read. Plus, they reach all segments of the cleaning industry, which means you can, too, when you take advantage of advertising opportunities in the following publications: ISSA Today Official Exhibit Directory ISSA Membership Directory REQUEST MORE INFORMATION Page 10 of 24

11 ISSA Today Editorial Calendar Published six times per year, ISSA Today contains articles written by business and industry experts covering a wide range of topics, alerting readers to ISSA and ISSA-member activities and news as well as changing management strategies, legislation, and industry trends. ISSA Today s print and digital audience includes top executives, purchasers, and decisionmakers from ISSA s membership, including distributors, building service contractors, in-house service providers, wholesalers, and manufacturer representatives. Each print edition of ISSA Today is read by an average of 7,000 top decision-makers! ISSA Today 2017 Editorial Calendar Issue Cover Story Market Focus Bonus Distribution February 2017 Benchmarking: Where Do You Stand? Floor Machines & Batteries ISSA/INTERCLEAN Latin America 2017 April 2017 Assuring Safety in an Unsafe World Environment & Sustainability Preconvention (June) Recruiting: Going for the Glam Restroom Convention (September) ISSA/INTERCLEAN Official Exhibit Directory Innovation Showcase ISSA/INTERCLEAN North America 2017 Postconvention (November) ISSA/INTERCLEAN Review; Technology & the Once Unfathomable Carpet Care December 2017 Certification: Does It Matter? Tissues, Towels & Dryers Download the 2017 Editorial Calendar. WRITERS' GUIDELINES Feature articles: The deadline for submissions is the first of the month, two months prior to publication. Photos and other graphics are encouraged. Word count for one-page feature is words; two-page feature 1,200-1,400 words. Manuscripts are accepted electronically and are nonreturnable. Articles are published on a space- available basis and at the sole discretion of ISSA. ISSA assumes fi rst serial rights of all submissions, does not accept previously published Page 11 of 24

12 material without prior approval, and reserves the right to edit and post all copy on ISSA.com. All articles published on the ISSA website are covered by ISSA Today s established copyright. MEMBER NEWS ISSA Today and ISSA.com welcome news about member-company activities and products for publications on a space- available basis. News is sent via RSS feed to top news media subscribers as well as distributed to many social networking sites including Facebook and Twitter. Many also appear in ISSA s popular LinkedIn group. SUBMISSIONS Feature articles and news submissions should be sent to ISSA Media Communications & Publications Director Lisa Veeck at lisav@issa.com. Page 12 of 24

13 Advertising Deadlines Issue Date Closing Date Materials Due Postconvention /31 11/4 February /5 1/6 ISSA Membership Directory /9 1/20 April /10 2/24 June 2017 Pre- convention issue 4/14 4/28 Official Exhibit Directory 7/21 7/28 Post-Convention issue 9/22 9/29 December /27 11/3 Page 13 of 24

14 Advertising Rates ISSA Today Print Magazine Rates ISSA Membership Directory and Official Exhibit Directory Rates ISSA Today Print Magazine Rates* Rates are based on four-color costs. Ad Size 1x 4x 6x Full page $4,700 $4,450 $4,250 2/3- page vertical $3,740 $3,400 $3,340 1/2- page island (horizontal or vertical) $3,380 $3,160 $3,060 1/3- page vertical or square $2,490 $2,350 $2,290 1/4- page square $2,170 $1,960 $1,930 *ISSA Member pricing. Non-members pay an additional 20 percent Pricing does not apply to the Official Exhibit Directory and ISSA Membership Directory. Four-color, two-page spread: 1x - $7,990, 4x - $7,560, 6x - $7,225 Bleeds: Add 10 percent to total of space and color rates. Call for multiple insertion discount. Five-color, six-color, PMS, and metallic colors available upon request. Official Exhibit Directory Front cover flap or belly band: $16,550 Back cover: $12,650 Other special-position opportunities available upon request. ISSA Membership Directory Rates Rates are based on four-color costs. Ad Size Rate Full page $6,760 ISSA Official Exhibit Directory* Rates Rates are based on four-color costs. Ad Size Rate Full page $6,760 Page 14 of 24

15 2/3-page vertical $5,100 1/2-page island $4,430 1/3-page vertical or square $3,390 1/4-page square $2,825 SPECIAL-POSITION RATES* Inside cover or page 3: 30 percent Inside cover spread (pages 2 and 3): 30 percent Inside back cover: 10 percent Back cover: 60 percent *Percentage added to total of space, color, and bleed cost. Official Exhibit Directory Schedule-at-a-glance Three-page pullout: $21,000 Floor plan Two pager: $14,920 Floor plan Three-page pullout: $21,000 Bleeds: Add 10 percent to total of space and color rates. Inserts available upon request for a fee. Five-color, six-color, PMS, and metallic colors available on request. OFFICIAL EXHIBIT DIRECTORY COVER TRIANGLE Get your message on the front cover of the Official Exhibit Directory for all to see! Member price: $7,990 Official Exhibit Directory Cover Triangle Specifications Ad dimensions: 2.15" x 3.10" x 2.20" Page 15 of 24

16 INSERTS Inserts are billed per page at the earned frequency rate. Preprinted inserts are billed per page at the earned frequency rate. Additional Handling/Binding Charge (per Insert) All issues except convention-related issues: $450 Convention-related issues: $1,300 Page 16 of 24

17 Print Ad Specifications Ad Size Width (in) Height (in) Width (cm) Height (cm) Back cover 7.5 Bleed: 9 10 Bleed: Bleed: Bleed: 30 Inside front and back cover 7.5 Bleed: 9 10 Bleed: Bleed: Bleed: 30 Cover flap 6 Bleed: 7 10 Bleed: Bleed: Bleed: 30 Full page 7.5 Bleed: 9 10 Bleed: Bleed: Bleed: 30 Two-page spread 16 Bleed: Bleed: Bleed: Bleed: 30 2/3-page vertical /2-page island /2-page vertical 1/2-page horizontal 1/3-page vertical /3-page square Page 17 of 24

18 1/4-page square Ad tab Contact ISSA for specifications. Bleeds: 9" W. x 11.5" H. All bleeds must extend.25" (.64 cm) beyond trim with all the pertinent matter.25" (.64 cm) from trim on all sides. Trim size: 8.5" W. x 11" H. (21.6 cm x 27.9 cm) Exhibit Directory and Membership Directory Bleeds: 9" W. x " H. All bleeds must extend.25" (.64 cm) beyond trim with all the pertinent matter.25" (.64 cm) from trim on all sides. Exhibit Directory and Membership Directory Trim: 8.5" W. x " H. Trim size: 8.5" W. x 11" H. (21.6 cm x cm) Line screen: Preferred 175, minimum 133, maximum 200 Printing/binding: Sheet fed, offset, four-color process, perfect or saddle stitch Preferred materials: Electronic ads in Adobe Photoshop (CS), Adobe Acrobat (CS), Adobe InDesign (CS), and Adobe Illustrator (CS) for Mac platform. For large files sent via , outline all text and compress. All graphics and all printer and screen fonts must be supplied for Mac platform. Graphic file requirements: 300 DPI resolution minimum. Four-color graphics must be saved in CMYK as an EPS or TIFF file; JPEG and PDF fi les also accepted. ed fi les must have outlined copy. Files 10 megabytes or larger can be submitted via yousendit.com or other online file-sharing services. Do not send ads as Word, Excel, PowerPoint, PageMaker, QuarkXpress, or FreeHand documents. Acceptable disk types: CD. Ads must be accompanied by a hard-copy color proof. Acceptable proofs: Digital Matchprint, Kodak approval, Iris. Other materials: Costs for fi lm conversion, other materials, and/or production services will be billed. Material storage: 12 months Send ad materials to printad@issa.com. Page 18 of 24

19 RESERVED RIGHTS Advertising is sold on a first-come basis. ISSA reserves the right to adjust published rates without notice, adjust contracted schedules and placement, refuse copy, and/or to insert the word advertisement in advertising copy as ISSA deems appropriate. ISSA is not responsible for copy errors or unsatisfactory final production quality from provided materials. Advertising rates are effective November 2016 to December 2017 for all products. BILLING Agency commission: Advertisements placed through a recognized advertising agency and subject to agency commission are eligible for a 15 percent agency space discount. Billing and payment: All prices are quoted and collected in U.S. dollars. Payment is due within 30 days of the initial invoice date, after which it is considered past due and will be charged a 2 percent monthly late fee. Past-due and non-member accounts are ineligible to advertise in ISSA publication without full, advance payment of monies owed and for all contracted advertising. Cancellations of scheduled advertising must be received in writing by ISSA Today 30 working days after submitting the advertising application or are subject to full payment. ISSA reserves the right to hold the advertiser and/or agency jointly and individually liable in the event of nonpayment for all monies due ISSA. Page 19 of 24

20 ISSA Today Digital Advertising Opportunities The magazine is now available in new responsive design, which gives your readers an opportunity to view content anywhere, anytime. ISSA Today is the only trade publication sent to top executives, purchasers, and other decisionmakers in all segments of the cleaning industry. Unbiased content assures each issue is read cover-to-cover. Bonus: Advertisers are included in the digital edition, which receives up to 190,000-plus page views, and each issue is ed to 50,000 business leaders. ISSUE SPONSOR AD This one-of-a-kind exposure, available to one advertiser and only six times per year! Includes: Prominent logo placement, opposite front cover Tagline: This issue of ISSA Today is brought to you by Your Company. Video or slideshow linked directly to your website Member price: $2,590 per issue* *Official Exhibit Directory issue: $5,590 Issue Sponsor Specifications High-resolution company RGB logo Video messaging (see specifications in video ad description) Include URL link Send ad materials to two weeks prior to go-live date. Page 20 of 24

21 LINKS Your online ad linked to the URL of your choice. Price: Free to print advertisers through 2017! Send URL to POSTCARD This double-sided postcard advertising piece places your message directly in front of your customers and prospects ISSA Today s audience of top decision- makers. Member price: $1,295 Postcard Specifications Ad dimensions: 576 x 432 pixels File formats: JPEG, high- resolution PDF Include URL link SKYSCRAPER AD Your ad exclusively visible on every page of the most widely read cleaning industry publication. Member price: $2,590 per issue* *Official Exhibit Directory issue: $5,590 Page 21 of 24

22 Skyscraper Ad Specifications Ad dimensions: 175 x 575 pixels File formats: JPEG Maximum file size: 50KB Include URL link Ads are visible without scrolling on monitors 1280 x 1024 and above. Send ad materials to julio@issa.com two weeks prior to go-live date. VIDEO AD Bring your company s message alive and get readers attention by embedding video into your ad! Additionally you will receive sponsorship recognition in the release that goes to 50,000+ cleaning professionals. Member price: $1000 per embedded video Page 22 of 24

23 Video Ad Specifications Ad dimensions: 320 x 240 pixels File formats: Native video in WMV or AVI formats Length: Three minutes maximum Speed: For best quality, 24 frames per second or higher Players: Standard or custom Include URL link Send ad materials to julio@issa.com two weeks prior to go-live date. BELLYBAND AD Place your message directly on the cover of the professional cleaning industry s most popular bimonthly publication. Member price: $2,590 per issue* *Official Exhibit Directory issue: $5,590 Bellyband Ad Specifications Ad dimensions: 816 x 480 pixels (8.5" x 5") File formats: JPEG, high- resolution PDF Include URL link Send ad materials to julio@issa.com two weeks prior to go-live date. Page 23 of 24

24 Sponsorship Opportunities Take Advantage of Unlimited Branding Opportunities ISSA/INTERCLEAN North America 2017 attracts thousands of qualified cleaning industry buyers with high level purchasing power looking for the latest products, trends and ideas. Allow your company the opportunity to gain exposure, high visibility and brand recognition to this targeted audience. Your company can benefit before the show with pre-event marketing programs, during the show with on-site promotions and signage, and continue to attract attention after the show on through the various ISSA channels. REQUEST MORE INFORMATION ISSA/INTERCLEAN North America 2017 offers a variety of ways to stand out from your competition and drive business to your company and booth. With a mix of affordable, effective advertising and promotional opportunities as well as sponsorships, the right buyers will come looking to you! Page 24 of 24