MEDIA KIT PH: Improve Your RO W ith a Wellness Diagnostic. Employees: to Controlling Co.

Transcription

1 Improve Your RO I W ith a Wellness Diagnostic 202 Page 9 MEDIA KIT Recruiting, Retainin g & Rejuvenating Employees: Incentive Top Talent with Voluntary Benefits Page 28 Educating Consu mers about Healt hcare Price Transparenc y is the Best Solut ion to Controlling Co sts PageBene 54fits Live Magazine November 20 Self Funding Magazine Benefits Live Ma gazine Decemb er Healthcare Reform Magazine Volume 9, No 2 March 20 w w w. S e l f F u n d i n g M a g a z i n e. c o m VoluntaryBenefitsMagazine.com April 20 Voluntary Benefits CorporateWellnessMagazine.com Self Funding Magazine Healthcare Reform Magazine Volume 9, No 2 March 20 Volume 9, No 2 March June 20 w w w. H e a l t h c a r e R e f o r m M a g a z i n e. c o m VoluntaryBenefitsMagazine.com Volume 9, No 2 March 20 July 20 Voluntary Benefits CorporateWellnessMagazine.com Volume 9, No 2 March 20 July 20 w w w. H e a l t h c a r e R e f o r m M a g a z i n e. c o m PH: INFO@BENEFITSLIVE.COM

2 FIRST LOOK AT DYNAMIC READERSHIP Benefits Live Magazine incorporates all four of the leading, niche online magazines in the Employer Healthcare & Benefits industry; Corporate Wellness Magazine, Voluntary Benefits Magazine, Self Funding Magazine and Healthcare Reform Magazine. ACCESSING BENEFITS LIVE IS SIMPLE AND CONVENIENT Benefits Professionals seeking the information and resources from industry experts can turn to Benefits Live Magazine for all of their news and insight in the employee benefits space. The brainpower behind Benefits Live Magazine was to create a magazine for the reader; one publication to streamline the process of getting news and insight in the employee benefits space. What we achieved is revolutionary; one place to gather four industry publications SUPERIOR ONLINE RANKING Digital Editions deliver Engagement and Value to Advertisers Corporate Wellness Magazine, Voluntary Benefits Magazine, Self Funding Magazine and Healthcare Reform Magazine are all Ranked # on Google Search Engine. 96% 87% 83% 8% of Benefits Live Magazine Readers say they trust the information they read in our magazine of Readers state the diversity of our publication offers them insight on a wide range of topics relating to their industry. Readers say they learn something new every time they read our magazine. of Benefits Live Magazine Readers are the Decision Makers for Health and Benefit Plans. Pg 62 Pg 52

3 THE POWER OF GOING DIGITAL Internet traffic to online news sites has grown rapidly, a conservative estimate deems about 5% of ALL internet visits are relating to reading news online. Benefits Live Magazine has capitalized the digital space for employer healthcare and providing profitable advertising opportunities in an online presence. A PIECE OF THE DIGITAL TAKEOVER The adaption of Digital Publications to the needs of tablets and smart phones improves advertising performance 96% said of Benefits Live Magazine Readers state it is important to be able to read digital publications for the most up to date information on their smart phone device 93% of Readers said they do receive their latest business trends from on line publications 88% of Readers say they do not like to wait to get a magazine in the mail and they prefer to get their news instantly VERSATILITY OF ADVERTISING IN DIGITAL PUBLICATION When advertisers place an advertisement in our PDF Print Ready and Digital Flip-Through of Benefits Live Magazine, their ad will be accessible on four unique websites;

4 EDITORIAL CALENDAR EDITORIAL CALENDAR January February March Topics below will be Included In the featured section of the magazine. Other Topics will also be covered in each issue. Month Featured Topics Submission Deadlines Evidence Based Wellness IT Innovation in Wellness Employer Education & Engagement Temporary & Individual Health Insurance Plans Short & Long Term Disability Life Insurance and Other Ancillary Products Dec. 5 Jan. 5 Feb. 5 Editorial Guidelines The editorial guidelines are designed to assist you in understanding the types of articles we will accept and will not accept for inclusion in our magazine. Please read these guidelines prior to submitting an article. Articles must be original and must not have been published previously or be under consideration by another publication. Articles must be educational and informative. Articles can be up to 2,000 words. April May Measuring ROI Value Based Benefits Design Dental Insurance Prescription Drug Plans Mar. 5 Apr. 5 Articles are due by the 5th of the month for publication on the st of the next month. June July August September October Congress Issue November Post congress Issue December Cancer Awareness Month Disease Management Corporate Wellness Grants Creating a Culture of Health Preventive Care Leadership Awards Communication Strategies for Engaging Employees Investing in a Healthy Culture Cancer Awareness Month Vision Creative Health Insurance Options Identity Theft & Legal Plans Leadership Awards Mini Medical & Limited Plans Long Term Care May 5 Jun. 5 Jul. 5 Aug. 5 Aug. 30 Oct. 5 Nov. 5 Advertorial, commercial or sales articles will not be accepted. While we appreciate cutting edge articles on topics which can include new ideas and new marketing concepts, our readers wish to be educated and not sold. Articles should not mention the author s name or company s name. You have the option to include a 50 word (maximum) bio that will appear after your article where you can mention your name or your company s name. Articles cannot be an advertisement, promotional material, press release or include excessive self-promotion. See next page for additional guidelines

5 EDITORIAL CALENDAR EDITORIAL CALENDAR January February March April May June July August September October Congress Issue November Post congress Issue Topics below will be Included In the featured section of the magazine. Other Topics will also be covered in each issue. Temporary & Individual Health Insurance Plans Reinsurance & Stop Loss Third Party Administrators Subrogation Prescription Drug Plans Cancer Awareness Month Mini Medical & Limited Plans Alternative Revenue Stream Identity Theft and Legal Plans Healthcare Reform Claims Management & Disease Management & Utilization Review Month Featured Topics Submission Deadlines Underwriting Health Insurance & Medical Loss Ratio Accountable Care Compliance & Mandate Issues Class Act - Long Term Care Under Healthcare Reform Temporary and Individual Health Insurance Cancer Awareness Month Prescription Drugs Medicare Issues Self Funded Vs. Fully Insured Leadership Awards Wellness & Prevention Under Healthcare Reform Dec. 5 Jan. 5 Feb. 5 Mar. 5 Apr. 5 May 5 Jun. 5 Jul. 5 Aug. 5 Aug. 30 Oct. 5 Editorial Guidelines You may include a 50 word bio with your article where you can sell your company. Please include the company/personal bio at the end of the article. Do not send a separate bio or resume. Please include a high quality digital pic (headshot) with your article and a bio when you submit your article. Charts, graphs and other graphics can be included. If you would like to include your resources, citations, or point of reference in your article please place them just after the article but before your bio. Articles submitted must be the final draft, no rough drafts please. Please do not leave Track Changes on the document or send the document with edits or comments. Provide a suggested title for your article. Please submit all articles along with a bio and headshot to: info@voluntarybenefitsmagazine.com December Healthcare Reform Updates on Healthcare Reform & PPACA Nov. 5

6 ONLINE PRESENCE ADVERTISING PLACEMENT ON WEBSITES Top Leaderboard (728x90 Pixels) Right Ledger (300x250 Pixels) Right Ledger (300x00 Pixels) Bottom Leaderboard (728x90 Pixels) CUSTOMIZE YOUR PLACEMENT Video Pre Roll Expandable Ads Banner Advertisements in Issue Release Newsletter Announcements READERSHIP 45% - AGENTS, BROKERS AND CONSULTANTS 32% - HUMAN RESOURCE EXECUTIVES % - TPAS, MGUS, PBMS 7% - INSURANCE COMPANIES & HEALTH PLANS 5% - GOVERNMENTAL AGENCIES

7 ADVERTISING RATES ONLINE ADVERTISING PDF Print Ready Ad Specs Home Page Ad Size x cost 3x(0%) 6x(%5) 2x(20%) Top Leaderboard Bottom Leaderboard RIght Ledger Right Ledger 728 x x x x 00 $ $ $ $ $ $ $ $25.00 $4, $3, $3, $2, $7, $5, $5, $4, Second Pages Ad Size x cost 3x(0%) 6x(%5) 2x(20%) Inside Front Cover Full Page /2V Full Page Ads Bleed: 8.5 x.25 Trim: 8.25 x Live Area: x 0 /2V & /2H Ads /2V: 3.5 x 0 /2H: x Top Leaderboard 728 x 90 $ $ $ $ Bottom Leaderboard Right Ledger Right Ledger 728 x x x 00 $ $ $ $80.00 $80.00 $25.00 $ $ $ $ $ $ /2H /4V /4V Ads /4V: 3.5 x Video Pre-Roll Varies 4:3 $, $4, $7, $4, PDF PRINT READY ADVERTISING Requirements Benefits Live Magazine prefers all ad submissions to be submitted as a high resolution. PDF file at 300 DPI and in RGB format. Inside Front Back Cover Full Page /2 Page (H) /2 PAge (V) /4 Page (V) Ad Size x cost 3x(0%) 6x(%5) 2x(20%) 8.5 x 8.5 x 8.5 x 8.5 x x 4.25 x 5.5 $, $, $, $ $ $ $4, $4, $3, $, $, $, $7, $7, $6,20.00 $3, $3, $3, $4, $4, $, $6, $6, $5, Images should be 300 DPI and formatted as RGB. Fonts should be converted to outlines and all images converted to RGB with resolutions of 300 DPI. Images must be embedded. All advertising materials must be submitted 30 days before ad is requested to appear. UNACCEPTED FORMATS: PowerPoint, MS Word, Publisher, Freehand, Pagemaker, Corel Draw

8 BRANDING OPPORTUNITIES REVITALIZING ADVERTISING Branding Opportunity Rates 202 advertising in Benefits Live encompasses an entire spectrum of branding and visibility to take your marketing and advertising to new standards. Fresh digital advertising is the catalyst in an industry that is relying heavily on social media and instant news access to their Smart Phone and Tablet devices. The Branding Opportunities are unique and accessible to attract your target audience. OFFICIAL SPONSOR OF IPAD/TABLET EDITION Official Sponsor of ipad/tablet Version (Sponsor of either CWM, VBM, SFM,or HRM) White Papers x Cost 3x Cost (0%) $,083 $2,925 $,625 $4,387 Webinar Series $3,250 $8,775 Single Podcasts $3,000 $7,200 Banner Advertisements $500 $,350 6x Cost (20%) 2xCost(30%) Logo on all marketing and promotions for ipad/tablet version Logo on Benefits Live Magazine ipad/tablet version cover Banner Advertisement on Issue Release WHITE PAPERS White Paper based on industry surveys, research and healthcare reform data Benefits Live Magazine will write, edit, and produce the White Paper. Company will be the sole sponsor of The Benefits Live Magazine White Paper The White Paper will be C0-Sponsored by the Advertiser Official Sponsor of ipad/tablet Version (Sponsor of either CWM, VBM, SFM,or HRM) White Papers Webinar Series Single Podcasts Banner Advertisements $5,99 $0,000 $7,800 $5,000 $5,600 $30,000 $4,400 $25,200 $2,400 $4,200

9 BRANDING OPPORTUNITIES Healthcare Reform Magazine WEBINAR SERIES Benefits Live Magazine will create a year-long webinar series on cutting edge topics in the benefits Industry. The webinar will feature interviews and spotlights from key industry professionals, such as employers and agents. Volume 9, No 2 March 20 Volume 9, No 2 March 20 Webinar Series Featured on itunes, Benefits Live Magazine Website, Employer Healthcare Social Network, Facebook, YouTube, LinkedIn and Twitter. www. HealthcareReformMagazine.com CorporateWellnessMagazine.com March 20 Yearlong webinar series hosted by Benefits Live Magazine Series featuring biweekly or monthly interviews on industry trends Company brands 30-second advertisement spot or sound bite SINGLE WEBINARS & PODCASTS Utilizing itunes to streamline webinars and podcasts is the most accessible and preferred method for insurance industry professionals to receive their information. Webinar Series Featured on itunes, Benefits Live Magazine Website, Employer Healthcare Social Network, Facebook, YouTube, LinkedIn and Twitter. Webinar interview or showcase or Podcast co sponsored by Advertiser BANNER ADVERTISEMENTS IN ISSUE RELEASE ANNOUNCEMENTS

10 ADVERTORIALS REMIX YOUR ADVERTISING Advertorials transform your brand building initiatives. The contextual marketing is designed to work smarter, so you don t have to work harder. The end result is desired simplicity; the ability to achieve more than what you aim. Readers are an estimated 500 times more likely to read an Advertorial rather than a Print Advertisement. Here s why: Advertorials provide useful and attractive information on your product and service Advertorials increase the knowledge of Benefits Live readers in an editorial environment Placing an Advertorial increase your sales by enhancing the image of your product and portraying it as a solution MAKE THE SWITCH TO EDUCATIONALLY DRIVEN MARKETING As a public relations professional, I am constantly seeking opportunities to raise brand awareness for my clients. Combining wellness, benefits and selffunding on a single platform helps my clients reach a broader audience with the articles they write for your various publications. - David Coleman President Coleman Communications, West Hartford, CT IMPROVE BRAND RECOGNITION WHILE EDUCATING READERS You are establishing yourself as an expert in the industry when you select an advertorial for your target audience Advertorials $4,000 Added Value Benefit Customized Press Releases for each Featured Advertorial in Benefits Live Magazine

11 ADVERTORIALS CAPTURE THE READERS ATTENTION MAKE YOUR MARK Eliminate the perception of exaggeration. An advertorial does not focus on predominately selling a product. The end result is a compelled reader who interested in the advertorial as an article to gather information. ENHANCE THE PRODUCT IMAGE AND INCREASE YOUR SALES The conveyed message of an advertorial is simple. Your product and service is presented as a tool to benefit their business. You are providing facts, statistics and educational results that set your company at a higher standard in the marketplace. Advertorials are designed to appear identical to the articles in the magazine, reinforcing the educational component of its design and purpose Advertorials will be placed in a strategic and relevant location within Benefits Live Magazine, allowing readers to spend more time viewing the page and increasing exposure to the product or brand message To improve search engine exposure, company homepage links are built into each advertorial Work directly with the Benefits Live Team to design the concept of your Advertorial. Have one of our experts create the content or write your own.