Programmatic Advertising. Ratecard Q4 2018

Transcription

1 Programmatic Advertising Ratecard Q4 2018

2 Page 2 OUR BRANDS NEWSMEDIA VIDEO CONTENT HLN Flanders biggest news site News, sports, showbiz, regio, Nina 7sur7 French speaking counterpart of HLN.be News, sports, showbiz De Morgen Newsbrand for the young, urban and upscale News, politics, economics, science, opinion, sports Cult (Music, film, tv, expo) Zine (Interview, foto, lifestyle) VTM Biggest commercial television station in Flanders News, entertainment, sports Family channel Appeals to a broad audience Q2 Commercial television station for young adults International series Films Top-class football with Champions League Wide range of adventure and music SPECIFIC CONTENT ONLINE SERVICES Goedgevoel Website of the biggest monthly magazine in Flanders Stylish, news-driven women site that focuses on health, psychology, sex, relationships, children and food. Humo Website of the magazine Humo Young and upscale Investigative journalism, critical platform, strong interviews, culture, humour Tweakers.be Biggest Dutch technology website News and information about hardware, software, games and internet Spaargids.be Guide-épargne.be Biggest comparison site for financial products in Belgium Information about saving accounts, loans, payment products, insurances, pensions, etc. Stievie.be (Free and Premium) Watch your favorite TVshows live or timeshifted On desktop, laptop, smartphone, tablet and even on your tv (premium)

3 Page 3 OUR BRANDS / NEWSMEDIA REACH Avg unique browsers/month Avg page views/month desktop mobile site/app PROFILE IN % 26,9 21,7 19,1 13,2 HLN.be 10,7 8,4 Flanders biggest news site News, sports, showbiz + HLN regio Regional news of Flanders + NINA Content of the NINA magazine which is distributed with HLN newspaper on Saturdays: focus on health, sex and relationships, family, cooking and (life)style % % COMMERCIAL POSSIBILITIES Display Video instream Video inread women men Social Group ,3%

4 Page 4 OUR BRANDS / NEWSMEDIA REACH Avg unique browsers/month Avg page views/month desktop mobile site/app PROFILE IN % 31,4 20,8 20,0 11,4 11,2 5, SUR 7 French speaking counterpart of HLN.be News, sports, showbiz 44% 56% COMMERCIAL POSSIBILITIES Display Video inread women men Social Group ,9%

5 Page 5 OUR BRANDS / NEWSMEDIA REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 26,4 23,2 18,2 13,9 12,5 5,8 De Morgen Newsbrand for the young, urban and upscale News, politics, economics, science, opinion, sports Cult: music, film, tv, expo Zine: Interview, foto, lifestyle 47% 53% COMMERCIAL POSSIBILITIES Display Video instream Video inread women men Social Group ,9%

6 Page 6 OUR BRANDS / VIDEO CONTENT REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 25,1 19,0 21,5 19,2 7,7 7,4 VTM Biggest commercial television station in Flanders News, entertainment, sports Family channel Appeals to a broad audience 56% 44% COMMERCIAL POSSIBILITIES Video instream women men Social Group %

7 Page 7 OUR BRANDS / VIDEO CONTENT REACH Avg unique browsers/month Avg page views/month desktop mobile site/app PROFILE IN % 25,2 26,6 22,0 12,2 11,1 2,8 Q2 Commercial television station for young adults International series Films Top-class football with Champions League Wide range of adventure and music Social Group % 67% COMMERCIAL POSSIBILITIES Video instream women men 61%

8 Page 8 OUR BRANDS / SPECIFIC CONTENT REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 34,7 25,9 20,8 8,3 7,5 Goedgevoel.be Website of the biggest monthly magazine in Flanders 2, Stylish, news-driven women site that focuses on health, psychology, sex, relationships, children and food % Social Group ,9% 63% COMMERCIAL POSSIBILITIES Display women men

9 Page 9 OUR BRANDS / SPECIFIC CONTENT REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 24,5 21,2 23,8 18,3 8,0 4,2 Humo.be Website of the magazine Humo, for young and upscale target groups Investigative journalism, critical platform, strong interviews, culture, humour 42% 58% COMMERCIAL POSSIBILITIES Display Video instream women men Social Group ,1%

10 Page 10 OUR BRANDS / ONLINE SERVICES REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 30,9 27,1 17,3 15,6 6,2 3,0 Tweakers.be Biggest Dutch technology website News and information about hardware, software, games and internet 25% Social Group % COMMERCIAL POSSIBILITIES Display Video instream women men 63,8%

11 Page 11 OUR BRANDS / ONLINE SERVICES REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 30,6 25,9 22,0 10,9 7,9 spaargids.be guide-épargne.be 2, Biggest comparison site for financial products in Belgium Information about saving accounts, loans, payment products, insurances, pensions, etc. 44% 56% COMMERCIAL POSSIBILITIES Display women men Social Group ,2%

12 Page 12 OUR BRANDS / ONLINE SERVICES REACH desktop mobile site/app Avg unique browsers/month Avg page views/month PROFILE IN % 25,5 21,2 19,3 18,1 Stievie.be Free and Premium Watch your favorite TV-shows live or timeshifted 13, On desktop, laptop, smartphone, tablet and even on your tv (premium) 45% 55% COMMERCIAL POSSIBILITIES Video instream women men 55+

13 Page 13 PRODUCTS DISPLAY DESKTOP Billboard 970 x 250 Big Leaderboard 840 x 250 Large Leaderboard 840 x 150 Leaderboard 728 x 90 Halfpage 300 x 600 Skyskraper 160 x 600 Wide skyscraper 120 x 600 Medium rectangle 300 x 250 IMU 336 x 280 Large rectangle 468 x 400

14 PRODUCTS Page 14 DISPLAY DESKTOP Billboard 970 x 250 Big Leaderboard 840 x 250 Large Leaderboard 840 x 150 Leaderboard 728 x 90 Halfpage 300 x 600 Skyskraper 160 x 600 Wide skyscraper 120 x 600 Medium rectangle 300 x 250 IMU 336 x 280 Large rectangle 468 x 400

15 PRODUCTS Page 15 DISPLAY MOBILE Mobile leaderboard 320 x 100 Mobile banner ad 320 x 50 Mobile rectangle 300 x 250 Mpage 320 x 480 Mobile leaderboard 320 x 100 Mobile banner ad 320 x 50 Mobile rectangle 300 x 250 Mpage 320 x 480

16 Page 16 PRODUCTS VIDEO INSTREAM VIDEO INREAD VIDEO Classic pre-roll and mid-roll ad placements Video that appears in otherwise non-video environments, such as text-based editorial content Long form Full episodes E.g. you watch the whole last episode of The Voice Short form Part of an episode E.g. you only watch the performance of The Voice candidate you liked the most Instream video* Inread video * can only be bought in RON

17 DEAL TYPES Page 17 Deal type Pricing Buyer(s) Inventory Benefits Availability Programmatic guaranteed Fixed One Guaranteed Total of impressions is guaranteed The advertiser is privy to a big part of our premium inventory Targeting possibilities Highest priority Display Video inread Preferred deal Fixed One Variable Higher priority in comparison with private marketplaces The advertiser is privy to a big part of our premium inventory Display Video inread Video instream Targeting possibilities Private marketplace Bidding Auction available for few selected advertisers Variable Higher priority and more transparency in comparison with open market Display Video instream Video inread Greater access to premium inventory Targeting possibilities Open market Bidding Auction available for every advertiser Variable Display Video inread

18 Display PMP - Floor Price + Average Monthly Inventory (IMP) Page 18 CONTENT Site RON 3,00 NL HLN 3,00 NL De Morgen 4,00 NL sur7 3,10 FR Humo 4,00 NL Tweakers 9,00 NL Spaargids 12,00 NL Guide-épargne 12,00 FR Context News 5,20 NL / FR Sports 5,20 NL / FR World of women 5,20 NL / FR Entertainment 5,20 NL / FR Tech & Science 6,50 NL / FR Travel & Weather 6,50 NL Car 6,50 NL Finance 6,50 NL / FR BEHAVIORAL* 24/7 6,00 NL / FR Foreign news seekers 7, It s all politics 7, Influencers 7, Sports enthusiasts 6,00 NL / FR Soccer lovers 7, Cycling lovers 7, Tennis lovers 7, Entertainment & Culture 6,00 NL / FR Movie lovers 7, Music lovers 7, Culture enthusiasts 7, Lifestyle 6,00 NL / FR Fashionistas 7, Foodies 7, Healthies 7, Beauties 7, Finance lovers 6,00 NL / FR Investors 7, The Economist 7, Techies & Scientists 6,00 NL / FR Gamers 7, Gadget lovers 7, Car enthusiasts 6,00 NL / FR Travel lovers 6,00 NL / FR House & Co 6,00 NL / FR * First party data only

19 Display PMP - Floor Price + Average Monthly Inventory (IMP) Page 19 PORTRAIT* Sociodemo Floorprice content PMP + 2,50 per category GENDER Male Female AGE Social class Floorprice content PMP + 5,00 Upscale (sociale klasse 1-2) Sociale klasse Sociale klasse INTENT* Floorprice content PMP Financial Intenders Energy Intenders Consumer Electronics Intenders Job Intenders Building & Renovation Intenders Immo Intenders Movers * First party data only

20 Video PMP - Floor Price + Average Monthly Inventory (IMP) Page 20 INSTREAM VIDEO* RON NL bumper ad 8,0 < 15 20,0 LONGFORM NL < 15 20, , ,0 Male/female targeting Floorprice content PMP + 2,00 INREAD VIDEO* Content RON 10,0 NL / FR HLN 11,0 NL News 12,0 NL Regio 12,0 NL Showbizz / music 12,0 NL Sport 12,0 NL Voetbal 13,0 NL You / NINA 13,0 NL De Morgen 13,0 NL SUR7 10,0 FR * First party data only

21 TECH SPECS Page 21 DISPLAY To ensure the visibility of your advertisement, it is crucial to deliver the material in a https environment The Z-index of the advertisement may not exceed , to avoid that the login screens of our websites are disturbed. Banners with a higher Z-index, will be taken offline until the correct adjustments are made. DESKTOP Item Width Height Weight File type Billboard 970px 250px 100KB HTML5 / GIF / JPEG Big Leaderboard 840px 250px 100KB HTML5 / GIF / JPEG Large Leaderboard 840px 150px 100KB HTML5 / GIF / JPEG Leaderboard 728px 90px 100KB HTML5 / GIF / JPEG Halfpage 300px 600px 100KB HTML5 / GIF / JPEG Skyscraper 160px 600px 100KB HTML5 / GIF / JPEG Wide skyscraper 120px 600px 100KB HTML5 / GIF / JPEG Medium rectangle 300px 250px 100KB HTML5 / GIF / JPEG Large rectangle 336px 280px 100KB HTML5 / GIF / JPEG IMU 468px 400px 100KB HTML5 / GIF / JPEG MOBILE Item Width Height Weight File type Mobile leaderboard 320px 100px 100KB HTML5 / GIF / JPEG Mobile banner ad 320px 50px 100KB HTML5 / GIF / JPEG Mobile rectangle 300px 250px 100KB HTML5 / GIF / JPEG Mpage 320px 480px 100KB HTML5 / GIF / JPEG

22 TECH SPECS Page 22 VIDEO INSTREAM VIDEO INREAD To ensure the visibility of your advertisement, it is crucial to deliver the material in a https environment VAST 2.0 only (No VPAID/MOAT/ ) Aspect ratio: 16:9 To prevent back-to-back playback of the same ad, each VAST tag may only be used once per campaign/line item in the DSP. All incoming VASTs are manually validated in our SSP To ensure the visibility of your advertisement, it is crucial to deliver the material in a https environment Aspect Ratio: 16:9 (4:3 not supported) Resolution: min 640 x 360 max 1920 x 1080 Maximum file size: 200MB Video formats: mov, flv, mpeg4, avi, etc. Codec: Standard video codecs accepted. (Not supported: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE) Sound: Only after mouse-over Length: Max 30 sec URL redirection (click command) OR VAST Redirect Maximum creative size hosted by agency: 5MB

23 CONTACT CHRIS HERMANN Programmatic Sales Expert MARIE TODOSIJEVIC Programmatic Sales Expert DIMITRI THIBAUT Programmatic AdOps Specialist KAREN SNIEKERS AdOps Coördinator Digital T chris.hermann@medialaan.be T marie.todosijevic@medialaan.be T dimitri.thibaut@medialaan.be T karen.sniekers@medialaan.be