THE STATION THAT SOUNDS LIKE PORTLAND

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3 THE STATION THAT SOUNDS LIKE PORTLAND

4 LIVE 95.5 Target Audience If it is going on or is about to happen in Portland, Live 95.5 is the station that captures the event and connects listeners with it. Live 95.5 is the only Live and Local contemporary radio station in Portland. The station is targeted musically and promotionally for the year males and females, reaching over 168k Facebook followers.

5 LIVE 95.5 Target Audience + Stats HIP, LIVE,CURRENT Our audience is active, educated, hip, family oriented and in the know. LIVE 95.5 has an obligation to our listeners to accurately represent the music, attitude, and style of today s trendsetters. We do just that. Our jocks are live, local and we connect with the Portland consumer market. MAINSTREAM + RELEVANT Today s largest consumer group wants the best and most current hits. We give it to them. LIVE 95.5 listeners are brand ambassadors for us and they will be for you as well. Our listeners are the most loyal consumers in the market. IN-TOUCH We are everywhere. East, West, North, South LIVE 95.5 has your consumers covered. Live at a major concert event or tailgating at one of Oregon s favorite sports teams, we are in front of your audience and talking to them everyday.

6 LIVE 95.5 Target Audience + Stats 444,900+ Weekly listeners Hosts Brooke and Jubal, ICE, Huggie, Lo Live&Local Studios in Downtown PDX Consistency strong and consistent with adults and Acquisition listeners are more likely to purchase in many categories: auto, furniture, electronics, mattress, cameras, computers, home security systems, pools/spas, video gaming, etc. +64% Of listeners attended college +37% Of listeners earn $75k + 168,000+ Followers on Facebook Community our station and its personalities are always out meeting the listeners. Some of our annual events include: My Muddy Valentine, Girls World Expo, Shamrock Run- Leprechaun Lap, Truck Load of Coats, Strides Against Breast Cancer and the Aids Walk. Nielsen: Tapscan Mar 17

7 LIVE 95.5 Target Audience + Stats Target Audience Superserving adults in their thirties, average age of 36 Over 52% of the audience falls in the A25-44 demo 51% male / 49% female Also effective with A18-44 & A25-49 Reaches single adults and young families 51% have children under 18 living at home 27% have a college degree or more and over 35% have some college Over 51% are homeowners 38% of the audience earns an income of $75k+ 81% work full or part-time and over 13% are either students or homemakers Scarborough R1 2017: Mar16-Feb17

8 LIVE 95.5 Target Audience + Stats Live 95.5 Listeners Are in the Market to Buy Attended R&B/Hip Hop/Rap Concert. Shopped at Forever 21. Used Snapchat. Ordered Dominos. Plans to purchase a mattress. Visited Dutch Bros. Ate at a sports bar 30 days). Added Bathroom/Household remodel. Ate Frozen Pizza (last 7 days). Visited a theme park. Purchase movie tickets. Snowboarded. Purchased electronic. Spent $100-$499 on skin care items. Drank vodka. Index 251 Index 197 Index 185 Index 173 Index 173 Index 171 Index 171 Index 165 Index 163 Index 158 Index 158 Index 157 Index 154 Index 140 Index 137 Source: Nielsen Ratings Tapscan Mar16-Feb17 *18+ Nielsen recent 3-month average, market average 100

9 LIVE 95.5 Meet the Listener Meet the Listener Name: Morgan Age: 32 Gender: Female Residency: Beaverton Family: Married Two children (One boy, 6 One girl, 4) Market Value of Home: $350,000+ Occupations: P/T Pediatric Nurse at a private practice Sales with a telecommunications provider Favorite Vacation: Universal Studios/Sea World Favorite Activities: Tennis, Skiing, Attending UO Football games Restaurants: On average 10x/month at quick service

10 LIVE 95.5 Brooke & Jubal PORTLAND CHOOSES BROOKE AND JUBAL! TWEETS Never had a morning radio pref before but w stuff like Second Date Update & Laser Stories I m done w everyone else! Sooo happy to hear familiar voices @manym79 #BrookeandJubal are the best morning 2 nd Date Update was cray! KISSING SCHOOL! Sat outside work to listen until the end so EFFIN worth it! Josh Bailey #BrookeandJubal made my

11 FLO RIDA TORI KELLY LIVE 95.5 Events EVENTS DILLON FRANCIS

12 LIVE 95.5 Hot Sheet M-F 5am-10am BROOKE & JUBAL M-F 10am-2pm ICE M-F 2pm-6pm HUGGIE M-F 6pm-12am LO Format: Live Live 95.5 is the only Live and Local contemporary radio station in Portland. The station is targeted musically and promotionally for the active year males and females. Live 95.5 plays hit music from The Weeknd, Ed Sheeran, Maroon 5, The Chainsmokers, Justin Timberlake and more If it s going on or about to happen in Portland, Live 95.5 is the station that captures the event and connects listeners with it. Using FM, and our brand new APP and engaging with our 167,897 (6/16/17) Listener Age Audience Snapshot: Reaches over 444,900 listeners weekly!* Reaches single women and young married couples Over 51% are homeowners More than 51% have children under 18 living at home 27% have a 4-year college degree or more Over 81% work full or part-time KBFF Professionals occupations market index at 136* Active buying audience compared to other formats! Household Income Major Station Events Live Studio Tie Ins My Muddy Valentine Run (February) Cinco de Mayo Run (May) Artist Flyaways Chart-topping artist ticket stops Pack to School (Aug) Run Like Hell (Oct) 73.30% 26.50% 18.80% 19.00% Male 51% Female 49% 24.10% 11.10% 2.00% 0.70% P18-24 P25-54 P55-64 P k 50-75k k 100k+ Scarborough R1 2017: Mar16-Feb17

13 LIVE 95.5 Digital Assets Interactive Asset Streaming simulcast spots Streaming player banner Video pre-roll :15 Wall Paper/Takeovers 300 x 250 and 728x90 Station mobile applications Social Media Sweepstakes Platform Text messaging Winning Weekend Concert pre-sales YouTube and Soundcloud Channels Programmatic- Retargeting- Search Targeting

14 LIVE 95.5 Coverage COVERAGE MAP

15 LIVE 95.5 Website WEBSITE live955.com

16 LIVE 95.5 TarOverview OVERVIEW Listeners are connecting to their favorite stations everywhere they go whether tuning in at their desk, at work or on-the-go on their mobile phone or tablets The mobile app technology provides a bridge between broadcast and digital radio through a downloaded application on a listeners mobile device. Our mobile apps provide the advertiser an interactive screen directly to the user, allowing them to clip and pull interactive content to their phone. As an advertiser, you can build brand awareness generate direct consumer response capture permission based lead generation secure campaign performance analytics

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