engaging with the strata community

Transcription

1 engaging with the strata community Sponsorship Prospectus WA Financial Year 17/18 Released May 2017

2 engaging in the business of strata 2 Strata Community Australia is the peak industry body representing strata management firms, businesses that service strata schemes and owners of strata-titled property. By becoming an SCA (WA) sponsor, you are opening the door to engaging with over 500 people who manage, service or own in strata schemes, plus over 100 strata management firms with more than 100,000 strata lots under their management in WA. We seek expressions of interest from sponsors who are active in the strata community and have a shared vision of strong governance and the creation of strong and vibrant strata communities. Contents 3 Partnering with SCA (WA) 6 Our Membership 7 Sponsor Engagement at Events 13 Which Sponsorship Package is for You? 14 Silver Sponsorship Package 19 Gold Sponsorship Package 25 Platinum Sponsorship Package 34 Platinum Exclusivity 36 Sponsorship Comparison 39 Annual Media Sponsorship 45 Bespoke Event Sponsorship Opportunities 48 Becoming a Sponsor Partner 49 Application For Sponsorship

3 partnering with sca in wa 3 When you sponsor SCA (WA), the partnership will help you to: Reach strata managers who manage over 100,000 strata lots Increase your brand presence with strata management firms Develop relationships with decision-makers in strata management Engage with active strata owners Generate business leads Share knowledge and thought leadership Showcase products and services

4 engaging with leaders in strata 4 Some aspects of sponsorship have changed, to enhance how you engage with leaders in Strata: Sponsorship is not membership Exclusivity for Platinum is an optional extra Formalising the opportunity to share knowledge with members Increased media activity with bespoke media partnerships Increased engagement with bespoke coffee cart activations at events Increased office support to administer our partnerships Supporting you to be effective sponsors with knowledge and skills

5 engaging with leaders in strata 5 Our members include: Principals of strata management companies Strata managers who actively manage the day-to-day governance and wellbeing of strata schemes across the state Strata owners who are actively involved in the wellbeing and future direction of their strata scheme Related businesses that support the management of the strata community SCA (WA) has a database of over 500 people who receive regular communications, nearly 300 employees of strata management firms, over 100 strata management firms who have membership, and a total of 543 members (as at 31 March 2017).

6 sca (wa) members 6 Strata Management (Staff) Members 279 Corporate Strata Management Business Members 82 Owner & Strata Community Members 73 Corporate Strata Services Business & Staff Members 104 Life Member 5 Total Members 543 As at March 2017

7 sponsor engagement at events 7 There are a broad range of events, from Social to Shared Learning and Formal Education activities, for both strata managers and lot owners. As in previous years, sponsors can engage as Partners (guaranteed for Platinum) where they have face-time with participants as well as brand presence, or as Supporters (guaranteed for all categories) where they have attendance and brand presence. Sometimes additional opportunities are sold to other sponsors where we have more events than sponsorship entitlements.»» Platinum and Gold sponsors are also given additional Knowledge Sharing opportunities at events a new formalised benefit that has been built into both packages for the first time in 2017/18.

8 learning & education for our members 8 Social Opportunity Mingling with strata managers and principals Build community connectedness Develop one-on-one relationships Opportunity to Sponsor or Partner as available Knowledge Sharing Sharing knowledge across the industry Industry experts opinions Broad-based knowledge Opportunity to Sponsor or Partner as available Formalised Learning Formal education modules CPD activity for strata management firms Thought leadership meets formal education Opportunity to Sponsor or Partner as available

9 learning & education new for 2017/18 9 Platinum Knowledge Partner Solus minute talk by sponsor Opportunity to share knowledge on a defined topic at a PD event Bring in an expert, or talk yourself as an industry level expert Event topic agreed in conjunction with SCA (WA)

10 learning & education new for 2017/18 10 Platinum Knowledge Partner Solus minute talk by sponsor Opportunity to share knowledge on a defined topic at a PD event Bring in an expert, or talk yourself as an industry level expert Event topic agreed in conjunction with SCA (WA) Gold Education Panellist Participate in a panel discussion in conjunction with others Share knowledge as a panellist in an 8 12 minute slot Event topic agreed in conjunction with SCA (WA)

11 learning & education new for 2017/18 11 Platinum Knowledge Partner Solus minute talk by sponsor Opportunity to share knowledge on a defined topic at a PD event Bring in an expert, or talk yourself as an industry level expert Event topic agreed in conjunction with SCA (WA) Gold Education Panellist Participate in a panel discussion in conjunction with others Share knowledge as a panellist in an 8 12 minute slot Event topic agreed in conjunction with SCA (WA) Coffee Cart Increased opportunity for social engagement Will be included at PD events with suitable size and venue Meet and greet all caffeine addicts and start conversation Open to Platinum event partners, then Gold, Silver or public at additional cost

12 providing education to members 12 As a sponsor, you are partnering with us to provide excellent industry level knowledge and education. Topics for events are at the discretion of the Education & Professional Development Committee, and designed to ensure that a range of education needs are met. Gold and Platinum partners who wish to take up their entitlements are invited to talk with the General Manager or Committee Convener around suitable topics. Platinum and Gold sponsors are expected to bring industry level knowledge and not sell products when they are contributing to events. You are welcome to invite an expert speaker (at your expense) or speak yourself. The calendar of events is continually updated with most events secured 3 6 months in advance.

13 which sponsorship package is for you? 13 Consider a sponsorship package that is appropriate for your business, and you can then build on it buying bespoke engagement activities such as at the symposium, or media partnership, or additional opportunities that become available through the year in advertising features or digital member communications to provide the level of profile you need for your business. silver sponsor gold sponsor platinum sponsor Build brand associations with the strata community Create engagement and share knowledge Obtain industry exclusivity and leadership engagement

14 silver sponsorship package investment: $5,500 + gst 14 Exposure at events Discount on Symposium sponsorship Digital exposure Brand awareness

15 silver sponsorship package investment: $5,500 + gst 15 Silver level Annual Sponsorship is an affordable level of sponsorship that provides your business with an association with SCA (WA), without the requirement for providing knowledge and regular attendance at events. You can work with SCA (WA) to be an event supporter for the event that most appeals to your target market. Please be aware that Event Supporter opportunities are allocated on a first-request basis on receipt of sponsorship applications. Please note that Membership is no longer included as a Sponsorship benefit. Should you wish to be involved with SCA (WA) as a member, you are very welcome to take up a Corporate Strata Services Business Membership.

16 silver sponsorship package entitlements: Events 16 EVENT SUPPORT for 1x education event, with: Display 1x side or rear of room banner ANNUAL SYMPOSIUM includes: 15% discount on annual Symposium sponsorship opportunities Provide promotional material for attendees Acknowledged as an event supporter at event and on event invitations/ e-bulletins Attendance for 1x person

17 silver sponsorship package entitlements: Advertising & Digital 17 E-NEWS includes: 1x opportunity to provide an article of interest 1x opportunity to provide a banner advertisement that links to website LOGO EXPOSURE includes: Logo on website Logo in Silver section of Events Banner MEDIA ACCESS includes: Priority for additional advertising opportunities through other media outlets created by activity of SCA (WA) (first offered to Platinum and Gold sponsors) COLLATERAL includes: Company logo on Event Collateral Folders, where distributed at events

18 silver sponsorship package entitlements: other benefits 18 If available, option to purchase additional event support or event partner activity for education or social events. SCA (WA) Silver Logo for sponsor to use for marketing purposes. Acknowledged in Annual Report as Silver sponsor. Inclusion in SCA (WA) Supplier Directory on website.

19 gold sponsorship package investment: $12,500 + gst Increased exposure at events Social event networking Panellist opportunity as an industry expert Discount on Symposium sponsorship Increased digital exposure 19

20 gold sponsorship package investment: $12,500 + gst Gold level Annual Sponsorship is for those partners who wish to remain active in attending events, have knowledge to share and wish to be positioned as a specialist in the strata industry. It is a more affordable approach to sponsorship that will give you opportunity to be heard, but without paying for more regular stand-out opportunities. Please note that Membership is no longer included as a Sponsorship benefit. Should you wish to be involved with SCA (WA) as a member, you are very welcome to take up a Corporate Strata Services Business Membership. 20

21 gold sponsorship package entitlements: Events EDUCATION PANELLIST FORUM includes: Opportunity to sit on a panel of experts for a CPD event 8 12 min talk time in a panel scenario on a topic of joint expertise for the panel. Topic is agreed in conjunction with sponsors, but at the discretion of the SCA (WA) Education & Professional Development Committee. You may choose to pay to bring in an industry expert or talk yourself 21 ANNUAL SYMPOSIUM includes: 25% discount on annual Symposium sponsorship opportunities

22 gold sponsorship package entitlements: Events 22 EVENT SUPPORT for either an education or social event. This includes the following for 3x events: Education Event Social Event Display 1x side or rear of room banner Display 1x banner in a feasible location Provide promotional material for Acknowledged as an event supporter attendees Acknowledged as an event supporter at event and on invitations/ e-bulletins Attendance for 1x person at event and on event invitations/ e-bulletins Attendance for 1x person

23 gold sponsorship package entitlements: Advertising & Digital E-NEWS includes: MEDIA ACCESS includes: 2x opportunity to provide an article Priority for additional advertising 1x opportunity to provide a banner advertisement that links to website Inclusion in Call a Sponsor article with listing of Gold and Platinum sponsors LOGO EXPOSURE includes: Logo on website Logo on SCA (WA) office staff signature Logo in Gold section of Events Banner 23 opportunities through other media outlets created by activity of SCA (WA) (first offered to Platinum sponsors) COLLATERAL includes: Company logo on Event Collateral Folders, where distributed at events

24 gold sponsorship package entitlements: other benefits If available, option to purchase additional event support or event partner activity for education or social events. SCA (WA) Gold Logo for sponsor to use for marketing purposes. Acknowledged in Annual Report as Gold sponsor. Inclusion in SCA (WA) Supplier Directory on website. 24

25 platinum sponsorship package 25 investment: $22,000 + gst (No exclusivity) Exclusivity for 1 industry category for an additional $5,000 + GST Access to Strata Management Business Principals Strongest exposure at events Speaking opportunity as an educator/ industry expert Priority opportunity to buy additional sponsorship entitlements as they become available Greatest discount on Symposium sponsorship Greatest digital exposure & advertising opportunities

26 platinum sponsorship package 26 investment: $22,000 + gst (No exclusivity) Platinum is our highest level of Annual Sponsorship and is designed for those partners who are highly active in the strata space and wish to maintain regular interaction with strata management members as well as being actively involved in sharing knowledge and expertise. You will have access to Strata Management Business Principals and obtain significant discounts and early bird opportunities to sign up to additional sponsorship opportunities like the Symposium and Industry Awards. A maximum of 6-8 Platinum Members will be accepted (the quantity may vary depending on the number of events we are able to offer for your attendance). Please note that Membership is no longer included as a Sponsorship benefit. Should you wish to be involved with SCA (WA) as a member, you are very welcome to take up a Corporate Strata Services Business Membership.

27 platinum sponsorship package 27 entitlements: Events PRINCIPALS FORUM includes: Opportunity to attend our annual Principals Forum & Social Day over 2 days (accommodation is additional if you wish to stay on site) Partake in social event (e.g. golf or other activity) where you will be on a team with business principals Attend dinner on opening night Attend Forum KNOWLEDGE PARTNER S FORUM includes: Opportunity to present educational content to our members at a CPD event as an expert in your field. Estimated presentation time minutes, in conjunction with another relevant sponsor or presenter Consultation with SCA (WA) on choosing the topic for your presentation, with SCA (WA) Education & Professional Development Committee retaining final rights on determining the topic

28 platinum sponsorship package 28 entitlements: Events EVENT PARTNERSHIP for either an education or social event. For 1x event, Event Partnership includes: Education Event Opportunity to deliver a 3 to 5 minute presentation Display 2x front of room banners Provide promotional material for attendees Acknowledged as the event partner at event and on event invitations/ e-bulletins Attendance for 2x people (including presenter) from the company and the opportunity to invite 2 x non-sca Member strata managers as free guests Inclusion of logo on cover sheet when a pack of handouts is provided in an Event Collateral Folder (not at all events) Continued over >

29 platinum sponsorship package 29 entitlements: Events Additional option to Sponsor a Coffee Cart where available (first right of refusal, then opened to other Platinum, then Gold, then Silver), includes branded stickers on cups, ability to meet and greet and take orders for barista from all guests, signage on coffee cart and verbal thanks from MC or presenter as the coffee cart sponsor. < 50 attendees $2,000 > 50 attendees $4,000 Social Event Display 2x banners at entrance or feasible location Acknowledged as the event Partner Opportunity to supply and present door prize / winners prizes, serve arrival drinks, etc, as negotiated Attendance for 2x people

30 platinum sponsorship package 30 entitlements: Events EVENT SUPPORT for either an education or social event. Event Support includes the following for 2x events: Education Event Display 1x side or rear of room banner Provide promotional material for attendees Acknowledged as an event supporter at event and on event invitations/ e-bulletins Social Event Display 1x banner in a feasible location Acknowledged as an event supporter at event and on event invitations/ e-bulletins Attendance for 1x person ANNUAL SYMPOSIUM includes: 50% discount on annual Symposium sponsorship opportunities Attendance for 1x person

31 platinum sponsorship package 31 entitlements: Advertising & Digital E-NEWS includes: 3x opportunities to provide an article 1x opportunity to provide a banner advertisement that links to website 1x company profile insertion Inclusion in Call a Sponsor article with listing of Gold and Platinum sponsors E-BULLETIN includes: 1x opportunity for an exclusive e-bulletin to our membership database. Content must be an education piece or article of interest and is subject to editorial approval by SCA (WA). Linking to your website, or ours. LOGO EXPOSURE includes: Logo on website Logo on SCA (WA) office staff signature Logo at the bottom of E-news Logo in Platinum section of Events Banner

32 platinum sponsorship package 32 entitlements: Advertising & Digital COLLATERAL includes: Company logo included on Welcome Letters for new members Company brochure included in Welcome Packs for new members (subject to sponsor providing stock) MEDIA ACCESS includes: Priority for additional advertising opportunities through other media outlets created by activity of SCA (WA) (e.g The West features) Company logo on Event Collateral Folders, where distributed at events

33 platinum sponsorship package 33 entitlements: other benefits If available, option to purchase additional event support or event partner activity for education or social events. SCA (WA) Platinum Logo for sponsor to use for marketing purposes. Acknowledged in Annual Report as Platinum sponsor. Inclusion in SCA (WA) Supplier Directory on website.

34 platinum sponsorship package Exclusivity (Cost $5,000 + GST p.a.) 34 If selected, you can choose to be Exclusive in one of the following categories, meaning no other sponsor from this industry category can be a Platinum sponsor in the same time period. The category you choose must be your main area of business. Painting & Decorating Services Gardens Maintenance General Building & Property Maintenance Services Cleaning Services Pool Installation, Refurbishment & Maintenance Services Automatic Gates & Doors Installation & Maintenance Lifts & Escalator Services Gym & Lifestyle Installation & Maintenance Services Pest Inspection Services TV Reception Security & Communications Telecommunications Landscape Design & Architecture (no maintenance offering) Electricity Energy Provider Continued over >

35 platinum sponsorship package exclusivity (Cost $5,000 + GST p.a.) 35 Gas Provider Green Energy Provider Green Building Consultation Engineering Services Surveying Services Business Accounting Services Business Banking Services Business Financial Planning Services Strata Insurance Strata Property Valuer Strata Loans Strata & Commercial Law Strata Consultant Licensed Plumber Licensed Electrician Glazier Premium Funding

36 sponsorship comparison 36 Benefit Platinum Gold Silver $22,000* $12,500* $5,500* Events Principals Forum 1 Knowledge Partner 1 Education Panellist 1 Event Partner 1 Event Support Symposium Discount 50% 25% 10% Coffee Cart First right Second right Third right Option to purchase event partner & supporter activity First right Second right Third right * Prices exclusive of GST

37 sponsorship comparison 37 Benefit Platinum Gold Silver $22,000* $12,500* $5,500* Advertising & Digital e-news Article Banner Ad 1 1 Corporate Profile 1 Inclusion in Call a Sponsor article 1 1 e-bulletin Exclusive e-bulletin 1 Logo Exposure Logo on Website Logo on SCA (WA) staff e-signature Logo on Event Folders Logo at bottom of e-news Logo on Events Banner Platinum Gold Silver * Prices exclusive of GST

38 sponsorship comparison 38 Benefit Platinum Gold Silver Advertising & Digital Collateral Logo on Welcome Letters for new members Brochure included in Welcome Packs for new members Logo on Event Folders Media Access $22,000* $12,500* $5,500* Priority for additional advertising through other media outlet Other Exclusivity $5,000* First right Second right Third right SCA (WA) Sponsor Logo to use for marketing Platinum Gold Silver Acknowledgement in Annual Report Inclusion in SCA (WA) Supplier Directory Logo on Events Banner Platinum Gold Silver * Prices exclusive of GST

39 annual media sponsorship investment: $15,500 + gst 39 Media Partner Available to 2 or 3 Sponsors The Media Partner must be accepted by a vote of the SCA (WA) council to ensure there is brand compatibility between the Sponsor and SCA (WA).

40 annual media sponsorship benefits 40 Brand exposure to SCA (WA) members and the general public Opportunity to position yourself as a knowledge leader in Strata Prominent appearance in ad and advertorial copy in The West

41 annual media sponsorship 41 entitlements: the west feature Inclusion in 3 x features or inserts in The West in 2017/18 Front page logo inclusion in joint branded strip ad with SCA (WA) and other media partners designed by SCA (WA) 1 x 15x7 ad inclusion in each of The West features with priority page allocation Opportunity to provide quotes or commentary in SCA (WA) advertorial features where the topic discussed matches the sponsors area of expertise Priority feature in the supplier directory classified listing prepared by The West in the feature Opportunity to submit advertorial (industry level, not product selling) to be used at the editor s discretion in each lift out

42 annual media sponsorship 42 entitlements: Events Education Events Inclusion of copy of the media liftout/ feature distributed at PD event following publication Acknowledgement as Media Partner on opening slides for education events where the media liftout is included

43 annual media sponsorship 43 entitlements: Advertising & Digital E-NEWS includes: 3 x E-News featuring The West feature/ liftout Banner ad in these feature E-News

44 annual media sponsorship 44 entitlements: other benefits Acknowledged in Annual Report as Media Partner. Invitation to join the President at one industry breakfast/ briefing event run by other industry association or political group.

45 bespoke event sponsorship opportunities /18 annual symposium Date: November, 2017, Joondalup Golf Course The WA Symposium is an annual gathering of strata management leaders, managers, active owners and other professionals working in the strata sector such as lawyers, consultants and service providers In 2016, we had over 200 participants In 2017, we are expanding the event to a 1.5 day event Day 1 will be a Senior Strata Leadership day with learning, golf and dinner Day 2 will be an all Strata day with a half day stream for owners, and a full day for the broader strata management community Sponsor Packages will be announced shortly

46 bespoke event sponsorship opportunities /18 strata community awards Date: 8 December, 2017 In 2015 we launched our Industry Awards Program, to celebrate and encourage excellence in the strata management industry. This program has been extended and improved in 2017 to include six Award Categories and it is now a pathway to the SCA Australasian Awards that all winners of each state, chapter and territory will be entered into. There will be a strong call for entries throughout the industry and an Awards Gala Dinner will be held in December to announce the winners for WA. All winners will automatically receive entry and travel to the SCA Australasian Awards program in Sponsors will be invited to engage with this event, supporting the recognition of those who make a positive contribution to the industry, whilst receiving premium exposure to our members through different forms of marketing and communication. Sponsor Packages will be announced shortly

47 bespoke event sponsorship opportunities 47 event coffee cart sponsor Available at all suitable events Cost per event $2,000 (small events) $4,000 (large events) Meet and greet guests as they order a barista-made coffee. Sponsors are able to provide personalised branded stickers for the cups and display signage for the coffee cart. Open to Event Partners first, then Platinum, Gold, Silver or the public for an additional cost.

48 becoming a sponsor partner 48 Sponsoring Strata Community Australia in WA gives you access to the Strata Management community and provides opportunity for you to connect your brand with the peak industry body and share your expertise to a targeted group of active Strata managers and Owners. It is a demonstration of your knowledge of, and commitment to, a high performing strata sector in WA. Step 1: Choose your annual package (Platinum, Gold or Silver) Step 2: Confirm your interest in other additional opportunities (Coffee Cart, or Media Partner) Step 3: Complete the Sponsorship Application Form May 18 Cut off for current Sponsors to apply May 19 Sponsorship is opened up to the market

49 application for sponsorship 49 To become an annual Strata Community Australia WA sponsor, you must complete the Application Form and it back to Kara Grant at For this year only, current sponsors will have until May 18 to re-apply for sponsorship. After that, sponsorship is open to the general market. Sponsors will be considered on a first-come-first served basis with only completed and accurate sponsorship application forms being considered. If existing sponsors have an outstanding debt, their Sponsorship Application will not be considered as received until that debt is paid in full. Payment Terms Sponsors will be issued a 1/3 invoice within 7 days of their Sponsorship Application being accepted. This must be paid in full within 14 days. The balance will be invoiced within 30 days of the Application being accepted, and this must be paid in full by July 30, Payment plans can be made subject to an administration fee totalling 3% of the contract value. You must notify the SCA General Manager at the time of submitting your application if you wish to arrange a payment plan. Priority for Existing Sponsors Existing sponsors can apply immediately, and have the first right of refusal for their current sponsorship category up until May 18. They are considered on a first-come-first-served basis, subject to any outstanding debts being paid. New sponsors will be considered from May 18, and will be considered on a first-come-first-served basis. Please indicate the Sponsorship package you wish to take up: Silver ($5,500 + GST) Gold ($12,500 + GST) Platinum ($22,000 + GST) Platinum exclusivity (additional $5,000 + GST) for category (refer pages 34-35): Media Partner ($15,500 + GST) Please contact me about Coffee Cart Sponsorship Authorised Representative Name: Title: Company: ABN: Address: Contact Name for liaison with SCA (WA): Mobile Phone: Other Phone: Terms and Conditions will be supplied with the Contract document. Signature (authorised rep.): Date

50 Contact us Kara Grant, General Manager SCA (WA) T E gm.wa@stratacommunity.org.au PO Box 8105 Subiaco East WA