BENEFITS OF ADVERTISING ON NJ.COM

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1 Media Kit 2008 Benefits of Advertising...2 About Us...3 Advertising Opportunities...5 Jobs Advertising...6 Real Estate Advertising...8 Automobile Advertising...9

2 BENEFITS OF ADVERTISING ON NJ.COM NJ.com receives over 2 million unique users per month 1 and over 81 million page views 2 every month. It s an audience we deliver to our advertisers every day in ways that help them grow their businesses. If you re trying to develop a larger audience for your business we can tailor an advertising package that works for you. NJ.com is the leading Web site in NJ, a very wired state. We re affiliated with 14 major New Jersey newspapers including The Star-Ledger, The Times, The Jersey Journal, The Express-Times, Gloucester County Times, Bridgeton News, Today s Sunbeam, Hunterdon County Democrat, The Warren Reporter, The Reporter (Somerset), Independent Press, Cranford Chronicle, The Record-Press and Suburban News. Source: Advance Internet Internal Statistics Source: 1 Visual Sciences, January Advance Internet 2007 Average Monthly Statistics NJ.COM 2

3 ABOUT US NJ.com is New Jersey s largest local Web site for news, sports, entertainment, jobs, autos, real estate and information. In addition to serving as the online home of Jersey s 14 largest and most prominent newspapers, NJ.com offers forums, blogs, webcams, and listings on where to go and what to do in and around the Garden State. NJ.COM 3

4 ABOUT US (Continued) Seen and Heard We advertise NJ.com to our audience throughout the state using every major marketing channel (and some pretty inventive ones too!). We reach our audience no matter what they re doing. On The Road NJ.com billboard campaigns run on mass transportation routes throughout the state. On the Bus: NJ.com Bus King campaigns run on mass transportation throughout the state. On the Train: NJ.com PATH posters run on all routes throughout New York and New Jersey. In Print: NJ.com newspaper ads run daily in our affiliated newspapers. At Events: NJ.com sponsors many business and community events throughout New Jersey. NJ.COM 4

5 ADVERTISING OPPORTUNITIES Ad Units Whether you want to build your brand, drive traffic to your Web site, or promote a special offer or deal, there s an NJ.com advertising program that can work for you. NJ.com can produce all of your online creative with no additional charge. In addition to standard web banners, NJ.com supports the ad units demonstrated below. NJ.COM 5

6 JOBS ADVERTISING The right talent is closer than you think. SM When you re looking to hire, you want diverse and quality candidates with the right skill sets. Advertise with NJ.com and reach more high-caliber, local jobseekers every hour of every day. When you advertise with NJ.com, you get more than just a long list of candidates, you get quality, local candidates to ensure the right fit for your business. NJ.COM 6

7 JOBS ADVERTISING (Continued) NJ.com Fast Facts 2 million Unique Users per Month 1 81,000,000 Average Monthly Page Views 2 Median age is 41 years old 3 Male to female ratio is 52% to 48% 3 Our diverse audience makes finding the right candidate easy... While 45% of our audience is between ages 25-44, 16% are 18-24, 22% are 45-54, and 28% are age % have graduated college or more, 26% have some college and 20% are high school graduates. 3 17% of our audience is in a professional/ technical occupation, 22% is proprietor/ managerial, 18% is clerical/sales and 16% is blue collar. 3 29% of NJ.com users visited classified web sites occasionally to search for jobs. 3 Job Seekers use NJ.com for: Quick Job Searches Resume Posting Job Fair Information Advanced Search Capabilities Don t Take Our Word For It... NJ.com s Career Section has given us an opportunity to not only advertise our job openings but to market the Dassault Falcon Jet brand name. Through our Employer Profile, potential candidates can find out more about the company and get to our Web site to do more research. Mark Clifford Employment & EEO Specialist Dassault Falcon Jet Source: 1 Visual Sciences, January Advance Internet 2007 Average Monthly Statistics 3 The Media Audit, Feb-Mar 07/Jul-Aug 07 Base: New Jersey Fourteen County Area (Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, Union, Hunterdon, Mercer, Ocean, Sussex, Warren) NJ.COM 7

8 REAL ESTATE ADVERTISING Your Next Success Story Starts Here. Whether you are targeting agents, brokers, builders, developers and/or property managers, NJ.com is the only local online Web site that can help you reach the target audience you need. When you advertise on NJ.com you re reaching more qualified potential real estate customers who are already in the right mindset, are ready to go and need your expertise in real estate - they just need to know where to find you. Audience Facts about NJ.com Though our median age is 41 1, we reach across all age groups: 16% are age % are age % are age Across all income levels: 19% earn 50-74,999K annually 1 15% earn 75-99,999K annually 1 29% earn 100K + annually 1 Average annual household income is $81,480 1 And varying degrees of education: Some College: 26% 1 College Graduate or More: 50% 1 HS Graduate: 20% 1 NJ.com Visitors are in the market for Real Estate: 21% NJ.com visitors live in a home with a market value of $500,000 or more 1 Over 133,000 NJ.com visitors plan to buy a home in the next 2 years 1 NJ.com visitors are 26% more likely to be home owners with an income of $100,000 or more 1 Over 78,000 NJ.com visitors, who currently rent, plan to buy a home in the next 2 years 1 Source: 1 The Media Audit, Feb-Mar 07/ Jul-Aug 07 Base: New Jersey Fourteen County Area (Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, Union, Hunterdon, Mercer, Ocean, Sussex, Warren) NJ.COM 8

9 AUTOMOBILE ADVERTISING When ready to purchase, today s car buyer is more well-informed and prepared. Get your name in front of potential customers at the beginning of their searches by advertising on NJ.com and you ll increase the foot traffic and quality of customers coming through your doors. When you reach the right people at the right time, you sell more cars. NJ.com Fast Facts 2 million Unique Users per Month 1 81,000,000 Average Monthly Page Views 2 Average annual household income is $81,480 3 Median Age is 41 years old 3 72% of site visitors are between 18 and 49 years old 3 50% are college educated 3 Male to female ratio is 52% to 48% 3 NJ.com Visitors are in the market for Automobiles: Over 322,000 NJ.com visitors plan to buy a car, van, truck or SUV in the next 12 months 3 Over 174,000 NJ.com visitors plan to buy a new car, van, truck or SUV 3 NJ.com visitors are 41% more likely than the average person in New Jersey to plan to buy a van, truck, or SUV 3 NJ.com visitors are 57% more likely than the average person in New Jersey to spend $30,000 or more for their next vehicle 3 Don t Take Our Word For It... In spring 2004, New Jersey State Auto Auction began advertising their inventory on NJ.com Autos Section. Laszlo, the General Sales Manager, had this to say: Right from the beginning, we experienced a dramatic increase in automobile sales and traffic to our website ( The response, now, has been even better than before. Advertising on NJ.com & SILive.com has generated a dramatic increase in phone ups and s resulting in more sales. I am very happy with NJ.com Source: 1 Visual Sciences, January Advance Internet 2007 Average Monthly Statistics 3 The Media Audit, Feb-Mar 07/ Jul-Aug 07: New Jersey Fourteen County Area (Bergen, Essex, Hudson, Middlesex, Monmouth, Morris, Passaic, Somerset, Union, Hunterdon, Mercer, Ocean, Sussex, Warren) NJ.COM 9

10 For questions, comments or information about advertising on NJ.com, please contact us: NJ.com 30 Journal Square, Suite 500 Jersey City, NJ ADS