PRIMARY AGENT PRIMARY AGENT MAGAZINE EDITORIAL CALENDAR ENHANCED ADVERTISING OPPORTUNITES

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1 2018 MEDIA KIT

2 PRIMARY AGENT PRIMARY AGENT MAGAZINE Primary Agent magazine provides an in-depth look at issues affecting independent agents workplace, industry and association. Every month the magazine includes state-specific news; commentaries on coverage, preventing E&O and technology; and other articles of interest to independent agents. Between print and digital distribution, over 10,400 agency staff throughout Delaware, Maryland and Pennsylvania receive the publication. EDITORIAL CALENDAR MONTH TOPIC(S) ART DUE January Social media February Small business tips March Perpetuation April Coverages May Errors & omissions June Marketing & branding July Employee management August Training & education September Carrier relations October Government affairs November Coverages December Year in review ENHANCED ADVERTISING OPPORTUNITES Want to promote an upcoming event, a new product, or an entire product line? Our special opportunities and unique offerings are sure to guarantee your message leaves a lasting impression. Contact Laura for custom pricing. BELLYBAND Exclusive: Be the premier focus of readers by wrapping your message around the front cover of Primary Agent magazine. FALSE COVER Exclusive: Put your company before all else by being on the cover of the magazine, and reap the benefits of commanding reader interest. AD INSERT Exclusive: Your ad will reach readers first as it is printed on more weighted paper than the other pages. ADVERTORIAL Choose from a full page ad with a full page advertorial for $1,530 or a half page ad with a half page advertorial for only $950.

3 READERSHIP IA&B member agency principals and owners, who are monthly recipients of the print edition of Primary Agent, are typically middle age and older with established careers, extensive professional networks, strong community involvement and comfortable lifestyles. REACH AGENTS WITH A DIVERSIFIED BOOK OF BUSINESS DELAWARE MARYLAND PENNSYLVANIA COMMERCIAL 52 % 36 % 12 % 0 % PERSONAL GROUP HEALTH 45 % 45 % 5 % 5 % OTHER 40 % 50 % 5 % 5 % REACH AGENCIES WITH SOLID AGENCY REVENUE $ K $ K DE 38.5% 23.1% MD 34.1% 12.2% PA 29.5% 13.6% REACH THE SELF-IDENTIFIED SMALL BUSINESS OWNER DE - 54% MD - 60% PA - 72%

4 RATES & SPECS Placement Specs. (in.) 12x 6-11x 1-5x 12x (bw) 6-11x (bw) 1-5x (bw) Full Page 8.5 x 11 * $1020 $1110 $1130 $525 $590 $650 2/3 Page Vertical 4.5 x 9.25 $790 $855 $915 $405 $460 $525 1/2 Page Island 4.5 x 7 $715 $795 $895 $370 $425 $515 1/2 Page Horizontal 7 x $630 $705 $790 $325 $380 $455 1/3 Page Square 4.5 x $530 $625 $705 $270 $335 $405 1/3 Page Vertical x 9.25 $490 $585 $660 $250 $315 $380 1/4 Page x $370 $465 $545 $190 $250 $315 1/6 Page Vertical x $255 $320 $415 $130 $175 $240 1/6 Page Horizontal 4.5 x $255 $320 $415 $130 $175 $240 Inside Front Cover ** $1235 $1235 $1235 Inside Back Cover ** $1235 $1235 $1235 Outside Back Cover ** $1280 $1280 $1280 Classifieds First Column Per Inch $35 $45 $55 Each Additional Inch $30 $30 $30 Rates are net and per insertion *Full page dimensions: 8.5 x 11 full coverage ad file must include at least.125 inch bleed. Live information should be at least.5 from edges. **All cover pages are reserved for four-color advertisements. Contact IA&B if exception to be requested. ARTWORK REQUIREMENTS Accepted Format: Adobe PDF Set to print-quality specifications Fonts must be embedded All images must be 300 DPI Convert all RGB images to CMYK before creating the PDF file. If PDF is black and white, convert all images and text to grayscale All RGB, Pantone and spot colors will be converted to process CMYK format All ads should be created at 100% of reproduction size and not compressed All scanned color images should be 300 DPI (as CMYK); black and white line art should be 600 DPI A full-size proof that is created from the final file must be included. (Laser copy is accepted only for the black and white ads. Quality color printed proofs must be sent with four-color files.) Both screen and printer fonts must be included with digital ads. Note to PC users: convert all fonts to paths/outlines/curves to avoid font substitutions Live matter should be kept 1 2 inch from bleed edges; Please indicate bleed and trim marks on match print Should these guidelines not be followed, IA&B assumes no responsibility for poor reproduction quality ADDITIONAL CHARGES: Special positions are reserved for full-page ads only and are honored on a first-come, first-served basis. Ten percent (10%) is added to ad rate when special placement is requested.

5 DIGTAL OPPORTUNITIES IA&B Homepage Online advertising not only allows you to zero in on your target customer, but also gives you extensive tools to track ROI of your marketing dollars. Your ad with an active link instantly takes decision makers to current information about products and services they re ready to buy. 4,704 AVG. MONTHLY UNIQUE HOMEPAGE VIEWS 1:43 AVG. TIME ON HOMEPAGE Stats reflected from January - June 2017 Placement Leaderboard Specs. 970 x 70 3 Month Minimum $750 per month AGENT HEADLINES Weekly e-newsletter sent with state-specific content to all Delaware, Maryland and Pennsylvania member agency staff. Placement Top Banner Middle Banner Lower Banner Specs. Price Per Week $550 $450 $325 PRIMARY AGENT Monthly e-newsletter sent to all member agency employees that links to the digital edition of Primary Agent magazine. Exclusive advertising exposure provided. Placement Top Banner DISTRIBUTION DISTRIBUTION 10,446 10,446 AVG. OPEN RATE AVG. OPEN RATE 31% Specs. Exclusive Per Month $750 19% This open rate reflects agency owners and principals.

6 TO ADVERTISE: LAURA GAENZLE Account Executive Insurance Agents & Brokers through its partnership of agents associations in Delaware, Maryland and Pennsylvania is committed to delivering value through a member-centered, customer-driven philosophy. Over 1,200 member agencies are the driving force behind the association s professional training offerings, government affairs work, agency tool development, communications, and carrier and legal advocacy.