JUNE 5, 2016 DISNEYLAND ANAHEIM

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1 SPONSOR GUIDE

2 Be a part of the AAF s celebration of diversity and inclusion in the advertising industry at ADMERICA, AAF s national conference, at the Disneyland Hotel in Anaheim. On Sunday, June 5, we will recognize companies and agencies that have demonstrated a continued commitment to making our industry increasingly diverse and reflective of the many vibrant communities within our society during the Mosaic Awards & Dinner. The next day, AAF will present the Mosaic Keynote during ADMERICA s National Student Advertising Competition Luncheon and the Mosaic Learning Lab on Monday, June 6. This year will also mark the debut of the Mosaic Media Image Award. This award will recognize scripted, unscripted, documentary or live show content disseminated via broadcast television, cable or online channels that positively portray a broad, realistic spectrum of multicultural life, that assist in increasing viewer s perceptions and understanding of multicultural communities. The AAF will shine a spotlight on game-changing content that made a splash in 2015! This is a perfect opportunity for you to show your support for multiculturalism in advertising alongside the top agencies and companies that have established themselves as pioneers of this social and corporate responsibility. We look forward to your support and participation. KEY DATES Program Ad Deadline: April 27, 2016 Guest List Deadline: May 11, 2016

3 MOSAIC AWARD WINNERS MOSAIC AWARDS Multicultural Ad Campaign Campaign: Moving Money For Better, Internationally Agency: Gravity Media Client: Western Union Campaign: La Chingona Agency: Richards/Lerma Client: Pizza Patrón Student Multicultural Ad Campaign Campaign: Hear the World From Your Spot Student: Kelsey Collie School: Lindenwood University Client: Spotify Multicultural Talent in Advertising Campaign: Rose From Concrete Agency: Wieden+Kennedy Client: Powerade MOSAIC MEDIA IMAGE AWARDS Game Changer Title: Pepsi + Empire Network: Fox Brand: Pepsi Agencies: OMD, The Content Collective, BBDO, Wasserman, The Barbarian Group, PMK*BNC Multicultural Digital Campaign Campaign: American Dream Sweepstakes Agency: The Quirk Creative Client: Western Union Long-Form Media Award Title: East of Main Street Media Type: Documentary Network: HBO Workforce Inclusion Agency: BBDO New York Program: The BBDO Creative Residency Multicultural Student Programs Agency/Company: AAF Roanoke Program: Adscape: Explore the Landscape of Advertising Multicultural Traditional Media Usage Campaign: Seeing Stars Agency: Sanders\Wingo Client: AT&T Supplier Diversity Agency: DDB Worldwide Program: Diversity + Creativity Partners Program Advocacy Media Award Title: Black Is Human If I Grow Up Media Type: YouTube & Facebook Video Agency: Burrell Media Champion Lucinda Martinez Senior Vice President, Multicultural Marketing HBO Lifetime Achievement in Media Carmen J. Smith Executive Creative Development & Inclusive Strategies Walt Disney Imagineering

4 SPONSOR BENEFITS For more information regarding sponsorship, contact Kai Jones at or (202) DIVERSITY PLATINUM: $50,000 2 premier VIP tables of 10 at awards dinner with opportunity to host 5 NSAC students and an advisor Cover position, 4/C, full-page program book ad Acknowledgement at awards dinner and keynote Logo identification in promotional materials Banner ad on AAF s members-only website (30 days) Access to NSAC Presenters Resumé Database 5 ADMERICA conference registrations with premier VIP seating at banquet events ($4,250 value) Full page ad in ADMERICA 2016 program book DIVERSITY GOLD: $25,000 1 premier VIP table of 10 at awards dinner with opportunity to host 5 NSAC students and an advisor Premium position, 4/C, full-page program book ad Logo identification in promotional materials Banner ad on AAF s members-only website (30 days) Access to NSAC Presenters Resumé Database 4 ADMERICA conference registrations with premier VIP seating at banquet events ($3,400 value) DIVERSITY SILVER: $15,000 1 VIP table of 10 at awards dinner with opportunity to host 5 NSAC students and an advisor 4/C full-page program book ad Listing in promotional materials Access to NSAC Presenters Resumé Database 3 ADMERICA conference registrations with VIP seating at banquet events ($2,550 value) DIVERSITY BRONZE: $10,000 Table of 10 at celebration dinner 4/C full-page program book ad Listing in promotional materials 2 ADMERICA conference registrations with VIP seating at banquet events ($1,700 value) DIVERSITY CRYSTAL: $7,000 2 VIP seats at awards ceremony B/W full-page program book ad Listing in promotional materials

5 SPONSOR RESERVATION FORM Please send the completed form to Kai Jones via fax at (202) or by mail to: AAF, Attn: Mosaic Awards, 1101 Vermont Ave. NW, 5th Floor, Washington, DC SPONSORSHIP LEVELS COST TABLES & TICKETS COST Diversity Platinum $50,000 Table of 10 * : $5,000 $5,000 Diversity Gold $25,000 Ticket * : $550 x # of tickets Diversity Silver $15,000 *Tables and tickets include attendance Mosaic Awards Dinner and Learning Lab. Diversity Bronze $10,000 PROGRAM AD $2,500 Diversity Crystal $7,000 TOTAL AMOUNT DUE: SPONSOR INFORMATION Company: Name: Phone: Address: City: State: Zip Code: Phone: POINT OF CONTACT Name: Phone: PAYMENT INFORMATION Send Invoice Check Enclosed (payable to AAF) Visa MasterCard American Express Cardholder Name: Card Number: Exp. Date: Security Code: Cardholder Billing Address: City: State: Zip Code: Cardholder Cardholder Phone: Cardholder Signature: Date: SPONSORSHIP TERMS: This form constitutes an agreement between the sponsoring company and the AAF. AAF must receive this completed form in order to reserve a sponsorship and full payment is due upon acceptance of the sponsorship by AAF. CANCELLATION POLICY: Sponsorships and program ads are non-cancellable and non-refundable. Tables and Tickets are refundable, less a $250 fee, if a written request for refund is received by the AAF not less than 30 days prior to the beginning of the event. Refunds will be made by the same payment method that was used to pay AAF. PLEASE NOTE: The AAF is a 501(c)6 organization; therefore, a payment to the AAF does not qualify as a charitable contribution. Your tax professional can advise if the payment is deductible as a business expense.

6 TABLE GUEST LIST Please send completed form to Kai Jones at no later than May 11, GUEST NAME COMPANY

7 PROGRAM BOOK ADS Please send ads to Adrianne Lipscomb at PROGRAM BOOK AD DIMENSIONS Full Page Trim: 7 x 10 Full Page Bleed: 7.25 x Live Area: 6.5 x 9.5 ACCEPTED MATERIALS All ads should be submitted as a PDF (PDF-X/1a preferred) with the following specifications: High-resolution (300dpi) with all fonts embedded and with printer s marks and bleeds 4-color ads: All elements should be in CMYK mode Black & white ads: All elements should be in GRAYSCALE mode. Please label the file with your [[company/client name]]_ma16.pdf. Advertiser/agency accepts full responsibility for reproduction variations between the digital file and the printed image for ads that do not conform to our specifications. PROGRAM BOOK AD DEADLINE: APRIL 27, 2016