nrha.com 2019 NRHA REINER TESTIMONIALS

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1 TESTIMONIALS To meet the needs of the readership, the Reiner s editorial content is oriented to the lifestyle of the reining competitor with training and educational components designed with the average weekend reiner in mind. Additionally, event coverage, program information, and tips ranging from fitness to a competitive mindset are highlighted to meet their needs. The magazine provides better service to members, leverages the website, and provides greater exposure to advertisers. Our world is changing, our industry is changing, and all forms of media are changing. We strive to deliver fresh, relevant content that helps reiners, regardless of their involvement. Gary Carpenter Commissioner It looks awesome! It s so much more professional. The design is clean and easy to navigate, with an excellent table of contents. It offers more informative content. I love the beautiful images that segue from one section to the next. Leslie Weibel Non Pro Member and Breeder I m really enjoying the new format and layouts. So much more reader-friendly. It s looking great, and I can t wait to see what s in store for future issues. I can t tell you how refreshing the new layout is, and it s great to see content that is actually relevant to the association s greater membership! Vaughn Robison Non Pro Member

2 Typical Member Profile: members are active. Most typically attend and/or participate in one to five -approved shows per year within 100 to 500 miles from home. The average member owns seven horses. Seventy percent of members own a farm or a ranch with the mean value of land, facilities, and equipment used for horses on these farms totaling $500,000 to $1 million MEMBER DEMOGRAPHICS 15,000 9,000 Worldwide Memberships U.S. Memberships members value their barns and facilities. Forty-one percent plan to improve or expand those facilities in the next 12 months. The average member is female. She s 48.7 years of age, married, and earns her primary income from the horse industry. members are well educated. Forty-nine percent of members have at least a college bachelor s degree, and 17 percent have earned a graduate or professional degree. members have strong financial resources. Fifty-five percent report having a gross annual income over $100,000, with the average member having an income of $100,000 to $150,000.

3 EDITORIAL CALENDAR & ADVERTISER DEADLINES JANUARY Nutrition and Breeding Slim an overweight horse Breeding your mare Affiliate Regional Championships Top nominators FEBRUARY Futurity Issue Complete coverage of the Futurity and Adequan NAAC event Meet the new president of Winners stories Photos from highlight events Sale results MARCH Open World Champions and Super Seniors Stories of success for open world champs Senior reining horses Italian Reining Futurity APRIL Non Pro World Champions and Tack Trends Stories of success for non pro world champs Tack trends Convention wrap-up MAY Grooming Trends in grooming JUNE Summer Care and Fly Control Avoid sun exposure War on flies Cactus Reining Classic JULY First Aid Wound-care tips NRBC European Futurity AUGUST Derby Issue Complete coverage of the Derby Winners stories Photos from highlight events And more SEPTEMBER Fall Health Take stock of your horse s health before championship season begins OCTOBER Blankets Blanket care European Derby and Affiliate Championships Reining by the Bay NOVEMBER Futurity Program Special section with must-have Futurity info Schedules Special events Sponsor highlights Affiliate Regional Championships High Roller Reining Classic Tulsa Reining Classic DECEMBER Stallion Issue Stallion health and behavior Leading stallions All American Quarter Horse Congress Affiliate Regional Championships

4 ADVERTISEMENT SIZES Display Ad Dimensions (width is given as the first dimension) 2-Page Spread (bleed) 16 x 10-3/4 (16 x ) 2-Page Spread (non-bleed) 15-1/4 x 10 (15.25 x 10 ) Full-Page (bleed) 8-1/8 x 10-3/4 (8.125 x ) Full-Page (non-bleed) 7-3/8 x 10 (7.375 x 10 ) 2/3-Page Vertical 4-5/8 x 9-3/4 (4.625 x 9.75 ) 1/2-Page Horizontal 7 x 4-3/4 (7 x 4.75 ) 1/2-Page Vertical 4-3/4 x 9-3/4 (7 x 4.75 ) 1/2-Page Digest 4-5/8 x 7-1/4 (4.625 x 7.25 ) 1/3-Page Square 4-5/8 x 4-3/4 (4.625 x 4.75 ) 1/3-Page Vertical 2-1/4 x 9-3/4 (2.25 x 9.75 ) 1/6-Page Horizontal 4-5/8 x 2-1/4 (4.625 x 2.25 ) 1/6-Page Vertical 2-1/4 x 4-3/4 (2.25 x 4.75 ) Tools To Rein By (3.243 x ) Magazine trim size is 7-7/8 x 10-1/2 (7.875 x 10.5 ) All materials must be submitted according to the specs shown above. 1/2 PG HORIZONTAL 2/3 PG 1/3 PG 1/6 PG 1/3 PG SQUARE 1/6 PG HORIZONTAL 1/2 PG 1/2 PG DIGEST TOOLS TO REIN BY Additional placement charges for premium placement right-hand pages (1 49), $150. Premium placement left-hand pages (2 48), $ Right-hand page guarantee following page 49, $150. Guaranteed placement with event coverage or editorial feature, $200. Additional spot colors: $245. Discounts available for camera-ready advertising, contracts, and Affiliates. Additional discounts are not available for premium placement, contracts, or spot colors. All rates are net.

5 PRICING INFORMATION Futurity and Derby Finals Draw Sheets Finals draw sheets are published for the Non Pro and Open Finals. These are extremely popular everyone in attendance wants to know as much about the finalists as possible and want to record the score for each horse and rider. Advertising purchased for the finals draw sheets appears in both the Open and Non Pro draw sheets. Advertising Is Full-Color Multiple Sizes and Formats Are Available Please contact us if you have interest in the covers or full-page ads. All ad space is sold on a first come, first scheduled basis. Contact Bucky Harris for more information. Back Cover: $1,500 Inside Front Cover: $1,250 Page 1: $1,250 Inside Back Cover: $1,000 Full Page: $750 Business Cards: $100 per unit (Discounts available for multiple increments). Business Cards Sizes $100: Business Card 2.4 x 1.3 $200: 2-Card Mini Banner 5 x 1.3 $200: 2-Card Stacked 2.4 x $250: 3-Card Banner 7.5 x 1.3 $250: Triple Stacked 2.4 x 4 $300: 4-Card 2 up 2 across 5 x $500: 6-Card Double Banner 7.5 x $500: 6-Card Stacked 3 up 2 across 5 x 4 /Markel Futurity Sale Catalog Where dedicated reiners from around the globe congregate at the Futurity to show, buy, and sell the world s best reining horses. Full-Page Color: $500 Net Rate Space reservation and copy due October 1, 2019 Ad Specs: Full-page bleed 5.75 x 9 or 14.61cm x 22.86cm Finished/Trimmed Size: 5.25 x 8.5 or 13.34cm x 21.59cm Includes bonus web banner ad in the Robin Glenn Pedigree mobile catalog (RGP App). Web Banner Size: 768 pixels x 80 pixels Format.PNG Futurity Exhibitor Edition Pricing Includes Futurity Draws, Adequan NAAC Qualifiers Finals Patterns, and additional information concerning the show. OFC: $1,700 OBC: $1,500 IFC: $1,250 IBC: $1,250 Page 1: $1,250 Full Page: $750 Project size will have a bleed of 8.5 x and trim size of 8.25 x Material Deadline Wednesday, November 6, 2019

6 DIGITAL ACTIVITY AND ENGAGEMENT According to online magazine analytics experts, page views rather than unique visitors are important for publishers. Each page view brings an impression to the ad/article on that page. Our readers show loyalty and engagement by clicking and generating page views to explore content. Below is a summary of that activity for TOTAL PAGE VIEWS 2,183,260 Top 3 issues: November: 238,361 January: 205,434 December: 202,788 UNIQUE ISSUE VISITS 44,798 Top 3 issues: January: 9,176 June: 4,186 August: 4,017 TOP 10 COUNTRIES (by issue visits) U.S.: 112,083 Canada: 24,202 Germany: 22,971 Italy: 16,252 Australia: 12,124 Belgium: 7,930 Netherlands: 7,701 France: 7,443 Sweden: 5,373 Mexico: 5,354 UNIQUE PAGE VIEWS 1,647,396 Top 3 issues: January: 180,713 November: 179,893 June: 151,173 AVERAGE MONTHLY EXPOSURE Users: 16,150 Pageviews: 74,350 Redesigned Website Head to to see the newly redesigned website including advertising opportunities for all types of businesses and operations! The new brings a fresh face to and the sport of reining! It s crisp, welcoming, and colorful, just like the sport, said Assistant Commissioner and Chief Communications Officer Christa Morris-Stone. We ve opened up the layout to make it easy to find the information members need most, while making sure other important information is easily seen and accessed. The new site boasts: A clean, crisp design for a modern look and feel Stacked menus, expanded footer, and Other News area to ease navigation to most desired content Magazine-style giving more space and visibility to news and editorial coverage News content categories to help visitors find stories they desire Redefined Corporate Partner Spotlight area to provide more exposure New paid advertising positions Contact us to become a website advertiser or to discuss new opportunities to get more exposure as a content category sponsor or in-content sponsor. NEW PAID ADVERTISING POSITIONS! Vast improvements seen: Less than two months into the new design, users increased 60%+

7 DIGITAL ADVERTISING RATES Digital Advertising Options Reiner Newsletter Banner Ads: Size 768 x 100 pixels Price $100 Reiner E-Blast: Reiner Promo E-Letter each month for the following issue of the Reiner sent to all Reiner Subscribers. Web Banner Multiple-Run Pricing: 300 pixels x 150 pixels 1-page buy: cost for banner $200 per month 6-page buy: cost $150 per Month 12-page buy: cost $100 per month Without a magazine full page buy Cost $300 one time Cost $275 6 times per month Cost $ times per month Digital Reiner added features and rates: Embedded video: $50 per file* Embedded audio: $50 per file ecards: $100 per side Special pages: $100 per page Rates are for finished submitted electronic files. Standard Features: Navigate with ease Standard or auto-flip icon links to Digital Reiner Table of contents article links Editorial and advertiser website links Editorial and advertiser links Share social media links; issue or article Sticky notes Drop-down menu displaying special content pages, advertisers, and archives Special page-marker tabs Keyword search Save the full edition Article text view Full-screen view Easy access from any system browser MULTIPLE ADVERTISING OPTIONS! Contact us to become a website advertiser or to discuss new opportunities to get more exposure as a content category sponsor or in-content sponsor.