YOUR COMPLIMENTARY ISLAND GUIDE MEDIA KIT

Transcription

1 YOUR COMPLIMENTARY ISLAND GUIDE MEDIA KIT

2 overview We will advertise again - True Anguilla has given us excellent exposure all over the island we are happy to associate our project with a quality publication that really sums up what Anguilla is all about. LISA BASIRE Marketing Director, Zemi Beach about TRUE ANGUILLA is Anguilla s newest and most stylish Complimentary Island Guide. Our conveniently sized magazine is filled with beautiful photography showcasing our exquisite beaches, welcoming people and very special places. TRUE ANGUILLA reflects the unique nature of Anguilla s tourism mix with the focus on the island s up-market visitor experience. TRUE ANGUILLA demonstrates the wealth of activities available to those visiting Anguilla by combining fabulous photography, inspirational articles and visitor recommendations with up-todate facts on getting to, and moving around the island, accommodation, dining, activities, spa and lifestyle, weddings, financial services, investment and real estate. TRUE ANGUILLA is created by the experienced and passionate publishing team of Orrett Wynter, Editor of DESIGN Anguilla, a quarterly design and lifestyle publication; and Trudy Nixon, Founder of True Communications - a professional marketing and communications consultancy with head office based on Anguilla and its content is the result on research and feedback on what REAL visitors to Anguilla want to know about the island.

3 our readers & advertisers We know what our readers think about the magazine because the True Anguilla Visitor survey has given us direct feedback. They say that the publication s handy size, wealth of excellent up to date information, original photography and use of visitor feedback and recommendations made the first edition of the magazine INFORMATIVE, HELPFUL and USEFUL. A staggering 100% said that they were either very satisfied (71%) or satisfied (29%) with TRUE ANGUILLA as an island guide. When asked, a gratifying 90% said YES (77% definitely an 13% probably) they would be likely to keep the magazine to plan a return trip to the Island; and 93% said they would recommend the online version of the magazine to others wanting to plan a trip to the island. READERS QUOTES: As we have been to Anguilla many times, we discovered some new places as a result of your magazine Great way to catch up on new and established restaurants and other happenings in Paradise. I think all the recommendations were spot-on. OUR ADVERTISERS SAY: We will definitely advertise again - because it has given us excellent exposure all over the island associating our project with a quality publication that really sums up what Anguilla is all about Lisa Basire, Marketing Director, Zemi Beach Our guests love picking up TRUE Anguilla when they go out exploring the island. Sherrille Hughes, Paradise Cove Resort & Ultimacy Villa Retreat. I was looking for a new marketing tool to jump start my small business and I chose TRUE ANGUILLA. Almost immediately I received bookings from nature enthusiasts who saw my advertisement in both the hard copy and online versions. The staff was professional and creative in helping me attain my goals. True Anguilla is an important part of my marketing portfolio. JACKIE CESTERO Owner/Operator, Nature Explorers Anguilla 77% DEFINITELY 13% 90% PROBABLY The number of our readers who said that they would be likely to keep TRUE ANGUILLA and use it to plan their next trip to Anguilla. demographics

4 distribution circulation & distribution TRUE ANGUILLA is published annually to correspond with the start of Anguilla s tourism season in November. Due to the success of Issue 1 we are increasing the distribution for Issue 2 from 22,000 copies to 40,000 copies in order to satisfy demand. The publication is distributed all over the island and within the region with the focus on St. Martin/ St Maarten and St Barth s. Distribution points include ports of entry, visiting cruise ships and yachts, incoming flights, hotels, villas, guesthouses, apartments, restaurants, stores, attractions and events. Additionally copies will be distributed via Anguilla Tourist Board s local head office as well as its overseas offices in North America, Canada, United Kingdom, Germany, France, Italy and Puerto Rico and to their travel partners in other international markets. TRUE ANGUILLA is the only visitor magazine available online. A digital edition is available for download from our website via PC s, ipads, Android tablets and other mobile devices. The download copy will host all content and advertising as it appears in the print version of TA. Readers will be able to access advertising product with a click through to connect to the advertisers own websites, providing instant contact through or via the contact telephone number. Advertisers also benefit from Social Media support through TRUE ANGUILLA s Facebook and Twitter. Our guests love picking up TRUE Anguilla when they go out exploring the island. SHERILLE HUGHES Paradise Cove Resort & Ultimacy Villa Retreat,

5 ad rates & specifications ad specs double page spread full page (w) x 8.75 (h) including bleed 6.25 (w) x 8.75 (h) including bleed half page (ver) half page (hor) quarter directory 2.45 (w) x 7.7 (h) 5.1 (w) x 3.75 (h) 2.45 (w) x 3.75 (h) Special Pages Regular Pages *Prices include creation of Ad graphics. Price* Finished Size (WxH) Outside Back Cover $5, x 8.75 (incl. bleed) Inside Front Cover Spread $6, x 8.75 (incl. bleed) Inside Back Cover $4, x 8.75 (incl. bleed) Double Page Spread $6, x 8.75 (incl. bleed) Full Page $3, x 8.75 (incl. bleed) Half Page (horiz.) $1, x 3.75 Half Page (vert.) $1, x 7.7 Quarter page $ x 3.75 Directory listing $360 Early Bird discount of 15% is available for contracts paid IN FULL by July 31st. If you would like to book more than 2 full pages we would be happy to offer you a percentage discount based on your levels of advertising. Advertising materials and payment deadline: August 16, 2014 Cherecia Lewis-Rogers cherecia@trueanguilla.com Advertising Inquiries Trudy Nixon trudy@trueanguilla.com Deborah Wynter deborah@trueanguilla.com TERMS AND CONDITIONS The easiest way to supply your advertisement is as a high-resolution (minimum of 300 dpi) PDF, JPEG or TIFF file scaled to the correct size on a CD-ROM, flash drive, or via . Document should be created in CMYK colourspace as printing will be based on CMYK format. Colours cannot be guaranteed if they require conversion from RGB, Pantone, or other colour standards. Files created in Microsoft Word, Microsoft Publisher, or any word processing program are not accepted. Positioning of advertisements is at the discretion of the Publisher except where request for a specific position is granted. Payment must accompany all insertions Cancellation or changes in orders may not be made by the Advertiser or its Agent after the closing date. Conditions, other than rates, are subject to change by publisher without notice. Rates are subject to change upon notice from the publisher. Please refer to advertising contract/insertion order for complete terms and conditions related to advertising. Please contact one of our sales associates for more information.

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