MEDIA PACK The magazine & multi-media platform focused on equestrian

Transcription

1 The magazine & multi-media platform focused on equestrian style 1

2 Style Reins gallops towards growth with new look and team giving businesses greater opportunities Style Reins is fast becoming the magazine of choice for not just style conscious horse owners and riders, but for anyone who loves and appreciates the equestrian lifestyle and aesthetic. Style Reins is a multi-media platform with an impressive growing audience reach with unique marketing channels. Opportunities include promotion to a highly engaged social media audience driving an average monthly reach of 16+ million users across all channels including popular weekly Twitter chats, website and bespoke enewsletters. Style Reins truly fulfils a void in the equestrian publication market by providing its readers with informative, entertaining and inspiring editorial that highlights stylish and fashionable products from brands that appeal to an equestrian loving audience. WEBSITE STATS Q K VISITS 27.5K PAGE VIEWS 31.8K FOLLOWERS 49 MILLION REACH 11K FOLLOWERS 220K REACH 6.5K 30K 2.3K FOLLOWERS REACH FOLLOWERS 45K REACH 2

3 STYLE REINS TRAVEL Working with Style Reins has been a great experience. They are always keen to create new ways to collaborate. Xenia Vicente, Digital Marketing, MUSTO Photo: Lens & Hound Jordan McCabe of Aztec Diamond Equestrian

4 AUDIENCE PROFILE UK 50% 4% % 20% 17% 13% ROW 20% US 30% FEMALE 87% MALE 13% 7% % % TO MAGAZINE DISTRIBUTION READS OF DIGITAL MAGAZINES PER ISSUE 2000 PRINT COPIES MINIMUM PER ISSUE 300 COPIES FOR SUBSCRIBERS/ SINGLE COPY SALES, ADVERTISER COPIES ETC AN UPMARKET LIFESTYLE AUDIENCE INCLUDING: Star Alliance Lounge at Heathrow No 1 Traveller lounge at Gatwick 10 x country spa hotels near race tracks & main equestrian event locations 400 COPIES TO EQUESTRIAN CENTRES TO EQUESTRIAN C FOR CAFÉ AREAS 400 COPIES TO HIGH END EQUESTRIAN RETAILERS 300 COPIES AT HIGH PROFILE EQUESTRIAN EVENTS & COUNTY SHOWS

5 Model & Styling: ZInta Braukis Photo: David Potter Style Reins offers a unique platform to reach target audiences. Dean Brown, Media Sales Manager MAGAZINE BOOKING & COPY DEADLINES SPRING SUMMER AUTUMN WINTER BOOKING DEADLINE 20TH JAN BOOKING DEADLINE 20TH APRIL BOOKING DEADLINE 20TH JULY BOOKING DEADLINE 20TH SEPTEMBER FINAL COPY DEADLINE 24TH JAN FINAL COPY DEADLINE 24TH APRIL FINAL COPY DEADLINE 24TH JULY FINAL COPY DEADLINE 24TH SEPTEMBER PUBLICATION DATE 1ST MARCH PUBLICATION DATE 1ST JUNE PUBLICATION DATE 1ST SEPTEMBER PUBLICATION DATE 1ST NOVEMBER 5

6 ADVERTISING PACKAGES NEWCOMERS CLEAR ROUND THE MANE EVENT BEST IN SHOW VAT PER YEAR* VAT PER YEAR* VAT PER YEAR* 1,440 + VAT PER YEAR* Pay monthly 20+VAT pcm Pay monthly 40+VAT pcm Pay monthly 80+VAT pcm Pay monthly 120+VAT pcm Pay upfront 204+VAT (SAVE 36) Pay upfront 408+VAT (SAVE 72) Pay upfront 816+VAT (SAVE 144) Pay upfront 1,224+VAT (SAVE 216) which entails; Full page listing on Style Reins website with 10 photos, unlimited text, web link, social media links and contact form Monthly Twitter shout out for your web listing 1 x Find of the Day editorial or 1 x Social media competition 2 x Press release publication 1 x Find of the Day editorial or 1 x Social media competition 2 x Press release publication 1 x Find of the Day editorial or 1 x Social media competition 2 x Press release publication Listing in 4 x Style Reins magazines (print and digital issues) 1 x Sponsored article (website) 1 x Sponsored article (website) 1 x Website editorial mention 1 x Magazine editorial mention 1 x Website editorial mention 1 x Magazine editorial mention 1 x Full page magazine advert TOTAL REACH 49 MILLION UP 11 MILLION ON Q3 2016!! 6

7 PREMIUM ADVERTISING PACKAGES PUISSANCE SUPREME CHAMPION PAY UPFRONT AND RECEIVE A 15% DISCOUNT 2,790 + VAT PER YEAR* Pay monthly 232+VAT pcm Pay upfront 2,372+VAT (SAVE 418) 4,530 + VAT PER YEAR* Pay monthly 377+VAT pcm Pay upfront 3,850+VAT (SAVE 680) PRINT DIGITAL 1 x Find of the Day editorial or 1 x Social media competition 12 x Press release publication 1 x Sponsored article (website) 1 x Website editorial mention 1 x Magazine editorial mention 1 x Full page magazine advert 1 x full page magazine competition 1 x Find of the Day editorial or 1 x Social media competition 12 x Press release publication 2 x Sponsored article (website) 2 x Website editorial mention 2 x Magazine editorial mention 3 x Full page magazine advert 1 x double page magazine competition DPS 750 DPS 1st position 950 Full page 450 Half page 250 Competition sponsor min 500 prize Product advertorial full page 550 Sponsored editorial POA Find of the Day 150 Competition promotion min 150 prize Press release package 240 pa Sponsored article 400 #equestrianhour sponsorship 375 pcm #dressagehour sponsorship 250 pcm Premium Positions available on request

8 TECHNICAL SPECIFICATION HALF PAGE HORIZONTAL AD 205MM X 100MM HALF PAGE HORIZONTAL AD 100MM X 205MM FILE FORMAT PDFX1-A, CMYK, IMAGE RESOLUTION 300PPI, ALL FONTS EMBEDDED 8

9 FULL PAGE AD TYPE AREA: 193MM X 193MM (16MM MARGIN) TRIM: 225MM X 225MM BLEED: 231MM X 231MM DPS AD TYPE AREA: 418MM X 193MM (16MM MARGIN) TRIM: 450MM X 225MM BLEED: 456MM X 231MM 9

10 Take advantage of our new look, wider distribution and additional print run to reach our combined digital and print reach of over 16 million people per month. Caroline Constable, Founder and Editor, Style Reins SPRING 2016 RESULT! Your spring race fashion guide is inside BEST Competition TURNED OUT wear that s a wardrobe winner The UK s Only Magazine 100% Focused on Equestrian Style EQUESTRIAN INSIDER Darby Ward on show jumping, singing & handling setbacks STYLE REINS The U The UK s Only Magazine Focused On Equestrian Style SPRING HOOKED ON POLO The best clothes & the coolest people What YOU & YOUR HORSE should be wearing this SPRING Xtra-time with ZINTA BRAUKIS WIN 500 Asmar Equestrian clothing from UPTOWN E STORE To discuss your requirements please contact Dean on the numbers or s below. We look forward to working with you! Dean Brown Media Sales Manager, Norwich Off ice crafting the conversation D: M: E: dean.brown@newhallpublishing.com @dressagehour