REPORT Summer Marketing Enhancement Plan. Prepared for South Padre Island Date: 5/4/2017

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2 REPORT Summer Marketing Enhancement Plan Prepared for South Padre Island Date: 5/4/207

3 Marketing Enhancement Plans Why Are We Here? TAG was asked to enhance the existing summer marketing mix with additional spend to make sure summer performance is stronger than last year Board unclear if the budget should be spent for a summer or fall push Board to approve timing and budget for additional spend 2

4 Summer Marketing Enhancement Plan Execution Breakdown Incremental print, TV, radio, digital, theatre, & airport creative New content development for executions Summer Mexico Release Blogger Conference Additional blogger monthly outreach (4 months) 3

5 Summer Marketing Enhancement Plan Additional Media 207 South Padre Island Convention & Visitors Bureau Summer Push Media Plan FISCAL YEAR MEDIA CAMPAIGN Q FY8 Market/ # Gross $ OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Media Vehicle INS/weeks Impressions (000) # SPRING BREAK College Months DIGITAL SEM (Google; Yahoo & Bing) 8 TBD $62.5 SEM + FB Retargeting (All platforms) 8 TBD $5.0 Paid Social (FB, Instagram) 8 TBD $47.5 Device ID Targeting (All platforms) 2 TBD $25.0 PRINT Spring Break Guide (FP4C - Annual) 500,000 $4.0 Spring Break Subtotal $54.0 Leisure - Families (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $22.5 SEM+ FB Retargeting (All platforms) 6 TBD $5.2 Paid Social 6 TBD $22.5 Spring Break Subtotal 500,000 $50.2 LEISURE - (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $23.0 SEM+ FB Retargeting (All platforms) 6 TBD $8.5 SEM (Google; Yahoo & Bing & FB Targeting) $2.8 Paid Social 6 TBD $23.0 Paid Social $5.0 Display (All Platforms) 9 2,2,500 $ Display (All Platforms) $2.0 Weather Bug (All Platforms) 3 4,90,476 $30.0 Travel Guides Free 6 3,600 $3.4 TV Cable (:30 San Antonio) 6 TBD $ Cable (:30 Austin) 6 TBD $ Premion OTT Streaming (Dallas) 2 300,000 $5.4 Premion OTT Streaming (San Antonio) 2 300,000 $3.7 Premion OTT Streaming (Austin) 2 300,000 $3.7 TV Everywhere (: 30 Austin) 2 TBD $20.0 TV Everywhere (:30 San Antonio) 2 TBD $20.0 TV Everywhere (:30 Dallas) 2 TBD $24.0 Jam Loop (:30 San Antonio) 2 TBD $6.0 Jam Loop (:30 Austin) 2 TBD $8.0 PRINT The 207 Official Yearbook of the San Antonio Spurs FP4CB 2,000,000 Client Placed AARP Texas (/2P4C + Advertorial) 796,000 $20.4 Houston Chronicle /4P Sponsorship w/ and banners,600,000 $6.3 My HEB FP Back Cover 340,000 $7.5 SW Airlines Magazine (FP4C) 3,490,000 $8.0 *Texas State Travel Guide /2P4C,246,894 $3. Texas Highways /2P4C 3 58,886 $2.8 TX Highways Events Calendar (Spring + Summer) /2P4C 2 95,000 $2.8 Texas Monthly FP4C 5,965,460 $75.7 TourTexas.com (206 Remaining Contract) 6 - $3.6 Southern Living (Travel Directory) 2 3,600,000 $0.0 See Texas First (/4P4C Spring+Fall) 2 2,00,50 $9.3 See Texas First (Fall Inside Front Cover UPGRADE) $7.8 *USA Today Winter Travel Guide (FP4C) 2 00,000 $8.3 *College Football Today 207/ ,000 $.4 OOH :30 Movie Theatres (Houston, Dallas) - 579,829 $25.7 Includes Digital Re-targeting and Lobby Screens Subtotal Leisure Texas 34,773,326 $26.8 LEISURE- (Midwest & Canada) DIGITAL SEM (Google; Yahoo & Bing) 3 TBD $38.0 SEM+ FB Retargeting (All platforms) 3 TBD $4.8 Paid Social 2 TBD $2.0 Display (All Platforms) 2 3,00,000 $59.0 Canadian Traveller - Digital (ROS) 2 70,000 Added Value Canadian Traveller - Highlight Content Articles 2 70,000 Added Value Canadian Traveller - E-Newsletter 2 35,000 Added Value Canadian Traveller E-Blasts (Wed) 2 26,000 Added Value PRINT *AARP Great Lakes (/2P4C + Advertorial) 4 3,326,700 $53.8 Midwest Living /2P4C 2,900,000 $33. Warm Weather Getaways Canadian Traveller (2 Page Article), Winter Issue) 2 74,000 $5. Explore Magazine (/2P4C, Winter Issue) 2 37,000 $4.9 Canadian Traveller (/2P4C, Spring Issue) 37,000 $4.9 Subtotal Leisure Midwest 9,530,300 $234.5 RGV WEEKENDERS TV Cable 8 TBD $32.0 Cable $0.0 RADIO Radio 9 TBD $32.2 Radio $7.0 PRINT RGV Guidebook FP4C 2 30,000 $.6 Subtotal RGV 30,000 $7,065.8 MEXICO (Monterrey) DIGITAL Paid Social 3 TBD $25.0 El Norte Online 8 2,240,832 $5.4 TV Cable /TV 9 TBD $70.5 RADIO Radio 4 TBD $3.0 PRINT El Norte FP4C 26 3,577,392 $25.6 El Norte Cover/Editorial 2 - $2.3 El Norte SPI Section Semana Santa $9. OOH Outdoor Billboard 4 7,240,000 $9.0 Subtotal Mexico 23,95,86 $98.0 B2B GROUP/MEETINGS DIGITAL Display & Pre-Roll (Austin) 3 4,400,000 $25.5 SEM (Google; Yahoo & Bing) 6 TBD $0.0 E-blasts (DFW, Houston, SA, Austin/San Marcos, RGV) 4 95,800 $. PRINT Connect/ TBD $25.0 CVENT TBD $ Diamond Listing Static Banner Ad 300x250 Billboard Ad Photo, Logo and Text Speed RFP Widget Search Screen Ad-Photo and Text Hero Ad-Photo and Text Texas Town & City FP4C,000 $.3 Texas Tour & Meeting Guide /2P4C 45,000 $8.3 TSAE Association Leadership /2P4C 3,000 $.4 Texas Meetings & Events /2P4C 3 47,500 $5.7 Subtotal Meetings 4,602,300 $3.4 HOUSTON TV Cable (:30 Houston) 6 52,876 $70.0 Zones: Woodlands, Sugar Land, Katy Bear Creek, Innerloop, Champions Premion OTT Streaming (Houston) 2 300,000 $5.4 Digital Interconnect Strategy (TVE) 7,000,000 $25.0 Houston Only Subtotal Houston,82,876 $5,524.0 TRIP ADVISOR DIGITAL Premium Destination Sponsorship TBD $83.8 Subtotal Trip Advisor TBD $83.8 NATURE TOURISM DIGITAL Display (All Platforms) TBD $ Bird Watcher's Digest (E-blast) - 76,000 $2.9 Bird Watcher's Digest (728x90 ROS) - 76,00 $0.8 Texas Fish & Game - Facebook Promotion - 07,330 $0.6 Birdwatching Magazine (80x50 E-Blast Banner) - 20,000 Value Added PRINT Texas Saltwater Fishing Magazine (FP4C) - 90,000 $3.2 Bird Watcher's Digest (FP4C -Sep/Oct) - 40,000 $2.9 Birdwatching Magazine (FP4C - Sep/Oct) - 69,000 $3. Texas Fish & Game Magazine (FP4C) - 9,744 $3.6 Texas Lakes & Bays (Annual - Back Cover) - 40,000 $3.4 TX Parks & Wildlife Outdoor Annual (FP4C) - 2,800,000 $22.9 Subtotal Nature Tourism 3,40,075 $63.9 AIRPORT OOH Houston Hobby (:0, 4 screens) - 0,500,000 $34.3 Houston Hobby (:0, 4 screens) $22.9 Houston Intercontinental (:0, 34 screens) - 3,432,000 $4. Houston Intercontinental (:0, 34 screens) $32.0 DFW International (:0, 3 screens) - 43,500,000 $4. DFW International (:0, 3 screens) $22.9 Dallas Love Field (:30, 33 screens) -,956,000 $3.7 Dallas Love Field (:30, 33 screens) $9. San Antonio Airport (:0, 0 screens) -,952,53 $6.9 San Antonio Airport (:0, 0 screens) $4.6 Sun Country Terminal 2 (Minn/St. Paul) - $6.9 *4x48 Permanent Bulletin (Austin) - $7. 3,489,420 BEN WHITE-S/S, 0.5 MI W/O HWY 83 - F/W Southwest The Magazine (Winter Travel) FP4C - 3,490,000 $7.4 PRINT Subtotal Airport 68,39,933 $9,609. Gross $ Gross $ Gross $ Gross $ Gross $ Gross $ $,849,059 $458,540 $507,859 $59,458 $29,202 FY7 Total: FY7 Incremental (Summer Push) $250,000 FY8 Q Total: $479,432 $97,96 $26,297 $9,458 $77,54 $472,432 New Grand Total $2,578,49 Impressions Total: 56,83,626 4 College Sp Bk RGV Spring/Summer Leisure Texas Family Sp Bk Leisure MW & Canada *Pre-approved items Mexico Group/Meetings Q FY8 New Marketing Budget

6 Summer Marketing Enhancement Plan Additional Media TEXAS LEISURE Search, Paid Social & Display: 6/5-8/25 Cost: $39,800 Stream digital TV (Dallas, San Antonio, & Austin): 6/ Cost: $42,800 See Texas First Fall Inside Cover: 8/28-/24 Cost: $7,800 :30 movie theatre (Dallas & Houston): 6/5-6/3 $25,700 RGV WEEKENDERS Cable: 6/5-6/6, 7/3-7/7, 7/24-8/4, & 8/2-8/29 Cost: $0,000 Radio: 6/5-6/9, 7/3-7/0, 7/24-8/7, 8/2-8/28 Cost: $7,000 HOUSTON Stream digital TV: 6/5-9/28 Cost: $5,400 AIRPORT Houston, Dallas and San Antonio Airports: 6/5-6/9, 6/26-7/7, 7/24-8/4 Cost: $9,500 5

7 Summer Marketing Enhancement Plan Budget Breakdown June-August Media Additions $250,000 Agency time, content development, & Public Relations Footage retouching/editing and post production from shoot Blogger Conference TAG time/creative Production Creative direction $0, airport videos by city $20, Digital/social assets $5,000 2 RGV/Mexico radio spots $7,000 Print ad & resizes $3,000 Misc. new ideas $5,000 Mexico Release Additional Blogger/Writer monthly outreach (4) $00,000 $5,000 $20,000 $50,000 $3,000 $2,000 6

8 Fall Marketing Enhancement Plan Execution Breakdown Incremental print, TV, radio, digital, theatre, & airport creative New content development for executions Fall Nature Tourism Release Blogger Conference Additional blogger monthly outreach (4 months) 7

9 Fall Marketing Enhancement Plan Additional Media 207 South Padre Island Convention & Visitors Bureau Fall Push Media Plan FISCAL YEAR MEDIA CAMPAIGN Q FY8 Market/ # Gross $ OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Media Vehicle INS/weeks Impressions (000) SPRING BREAK College Months DIGITAL SEM (Google; Yahoo & Bing) 8 TBD $62.5 SEM + FB Retargeting (All platforms) 8 TBD $5.0 Paid Social (FB, Instagram) 8 TBD $47.5 Device ID Targeting (All platforms) 2 TBD $25.0 PRINT Spring Break Guide (FP4C - Annual) 500,000 $4.0 Spring Break Subtotal $54.0 Leisure - Families (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $22.5 SEM+ FB Retargeting (All platforms) 6 TBD $5.2 Paid Social 6 TBD $22.5 Spring Break Subtotal 500,000 $50.2 LEISURE - (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $23.0 SEM+ FB Retargeting (All platforms) 6 TBD $8.5 SEM (Google; Yahoo & Bing & FB Targeting) $2.7 Paid Social 6 TBD $23.0 Paid Social $5.0 Display (All Platforms) 9 2,2,500 $ Display (All Platforms) $2.0 Weather Bug (All Platforms) 3 4,90,476 $30.0 Travel Guides Free 6 3,600 $3.4 TV Cable (:30 San Antonio) 6 TBD $ Cable (:30 Austin) 6 TBD $ Premion OTT Streaming (Dallas) 2 300,000 $5.4 Premion OTT Streaming (San Antonio) 2 300,000 $5.4 Premion OTT Streaming (Austin) 2 300,000 $5.4 TV Everywhere (: 30 Austin) 2 TBD $20.0 TV Everywhere (:30 San Antonio) 2 TBD $20.0 TV Everywhere (:30 Dallas) 2 TBD $24.0 Jam Loop (:30 San Antonio) 2 TBD $6.0 Jam Loop (:30 Austin) 2 TBD $8.0 PRINT The 207 Official Yearbook of the San Antonio Spurs FP4CB 2,000,000 Client Placed AARP Texas (/2P4C + Advertorial) 796,000 $20.4 Houston Chronicle /4P Sponsorship,600,000 $6.3 w/ and banners My HEB FP Back Cover 340,000 $7.5 SW Airlines Magazine (FP4C) 3,490,000 $8.0 *Texas State Travel Guide /2P4C,246,894 $3. Texas Highways /2P4C 3 58,886 $2.8 TX Highways Events Calendar (Spring + Summer) /2P4C 2 95,000 $2.8 Texas Monthly FP4C 5,965,460 $75.7 TourTexas.com (206 Remaining Contract) 6 - $3.6 Southern Living (Travel Directory) 2 3,600,000 $0.0 See Texas First (/4P4C Spring+Fall) 2 2,00,50 $9.3 See Texas First (Fall Inside Front Cover UPGRADE) $7.8 *USA Today Winter Travel Guide (FP4C) 2 00,000 $8.3 *College Football Today 207/ ,000 $.4 Subtotal Leisure Texas 34,773,326 $04.4 LEISURE- (Midwest & Canada) DIGITAL SEM (Google; Yahoo & Bing) 3 TBD $38.0 SEM+ FB Retargeting (All platforms) 3 TBD $4.8 Paid Social 2 TBD $2.0 Display (All Platforms) 2 3,00,000 $59.0 Canadian Traveller - Digital (ROS) 2 70,000 Added Value Canadian Traveller - Highlight Content Articles 2 70,000 Added Value Canadian Traveller - E-Newsletter 2 35,000 Added Value Canadian Traveller E-Blasts (Wed) 2 26,000 Added Value PRINT See Texas First - Canadian Insert (FP4C + Digital) 6,00,000 $24.7 *AARP Great Lakes (/2P4C + Advertorial) 4 3,326,700 $53.8 Midwest Living /2P4C 2,900,000 $33. Warm Weather Getaways Canadian Traveller (2 Page Article), Winter Issue) 2 74,000 $5. Canadian Traveller (FP4C) Fall Issue 37,000 $4.9 Explore Magazine (/2P4C, Winter Issue) 2 37,000 $4.9 Explore Magazine (FP4C) Fall Issue $4.9 Canadian Traveller (/2P4C, Spring Issue) 37,000 $4.9 Subtotal Leisure Midwest 20,630,300 $34,77.5 RGV WEEKENDERS TV Cable 8 TBD $32.0 Cable $9.6 RADIO Radio 9 TBD $32.2 Radio $6.6 PRINT RGV Guidebook FP4C 2 30,000 $.6 Subtotal RGV 30,000 $6,265.8 MEXICO (Monterrey) DIGITAL Paid Social 3 TBD $25.0 El Norte Online 8 2,240,832 $5.4 TV Cable /TV 9 TBD $70.5 Cable/TV $9.0 RADIO Radio 4 TBD $3.0 Radio $2.0 PRINT El Norte FP4C 26 3,577,392 $25.6 El Norte Cover/Editorial 2 - $2.3 El Norte SPI Section Semana Santa $9. OOH Outdoor Billboard 4 7,240,000 $9.0 Subtotal Mexico 23,95,86 $3,98.0 B2B GROUP/MEETINGS DIGITAL Display & Pre-Roll (Austin) 3 4,400,000 $25.5 SEM (Google; Yahoo & Bing) 6 TBD $0.0 E-blasts (DFW, Houston, SA, Austin/San Marcos, RGV) 4 95,800 $. PRINT Connect/ TBD $25.0 CVENT TBD $ Diamond Listing Static Banner Ad 300x250 Billboard Ad Photo, Logo and Text Speed RFP Widget Search Screen Ad-Photo and Text Hero Ad-Photo and Text Texas Town & City FP4C,000 $.3 Texas Tour & Meeting Guide /2P4C 45,000 $8.3 TSAE Association Leadership /2P4C 3,000 $.4 Texas Meetings & Events /2P4C 3 47,500 $5.7 Subtotal Meetings 4,602,300 $3.4 HOUSTON TV Cable (:30 Houston) 6 52,876 $70.0 Zones: Woodlands, Sugar Land, Katy Bear Creek, Innerloop, Champions Premion OTT Streaming (Houston) 2 300,000 $5.4 Digital Interconnect Strategy (TVE) 7,000,000 $25.0 Houston Only Subtotal Houston,82,876 $5,524.0 TRIP ADVISOR DIGITAL Premium Destination Sponsorship TBD $83.8 Subtotal Trip Advisor TBD $83.8 NATURE TOURISM DIGITAL Display (All Platforms) TBD $ Bird Watcher's Digest - 76,000 $2.9 (E-blast) Bird Watcher's Digest (728x90 ROS) - 76,00 $0.8 Texas Fish & Game - Facebook Promotion - 07,330 $0.6 Birdwatching Magazine (80x50 E-Blast Banner) - 20,000 Value Added PRINT Texas Saltwater Fishing Magazine (FP4C) - 90,000 $3.2 Bird Watcher's Digest (FP4C -Sep/Oct) - 40,000 $2.9 Birdwatching Magazine (FP4C - Sep/Oct) - 69,000 $3. Texas Fish & Game Magazine (FP4C) - 9,744 $3.6 Texas Lakes & Bays (Annual - Back Cover) - 40,000 $3.4 TX Parks & Wildlife Outdoor Annual (FP4C) - 2,800,000 $22.9 Subtotal Nature Tourism 3,40,075 $63.9 AIRPORT OOH Houston Hobby (:0, 4 screens) - 0,500,000 $34.3 Houston Hobby (:0, 4 screens) $.4 Houston Intercontinental (:0, 34 screens) - 3,432,000 $4. Houston Intercontinental (:0, 34 screens) $6.0 DFW International (:0, 3 screens) - 43,500,000 $4. DFW International (:0, 3 screens) $.4 Dallas Love Field (:30, 33 screens) -,956,000 $3.7 Dallas Love Field (:30, 33 screens) $4.6 San Antonio Airport (:0, 0 screens) -,952,53 $6.9 San Antonio Airport (:0, 0 screens) $2.3 Sun Country Terminal 2 (Minn/St. Paul) - $6.9 Sun Country Terminal 2 (Minn/St. Paul) $3.4 *4x48 Permanent Bulletin (Austin) - $7. 3,489,420 BEN WHITE-S/S, 0.5 MI W/O HWY 83 - F/W Southwest The Magazine (Winter Travel) FP4C - 3,490,000 $7.4 PRINT Subtotal Airport 68,39,933 $49,322.6 Gross $ Gross $ Gross $ Gross $ Gross $ Gross $ $,849,059 $458,540 $507,859 $59,458 $29,202 FY7 Total: FY7 Incremental (Spring/Summer) $250,000 FY8 Q Total: $479,432 $97,96 $26,297 $9,458 $77,54 $472,432 New Grand Total $2,578,49 Impressions Total: 57,283,626 8 College Sp Bk RGV Spring/Summer Leisure Texas Family Sp Bk Leisure MW & Canada *Pre-approved items Mexico Group/Meetings Q FY8 New Marketing Budget

10 Fall Marketing Enhancement Plan Additional Media TEXAS LEISURE Search, Paid Social & Display: 9/25-/20 Cost: $39,700 Stream digital TV (Dallas, San Antonio, & Austin): 9/4-/27 Cost: $46,200 See Texas First Fall Inside Cover: 8/28-/24 Cost: $7,800 MIDWEST CANADA LEISURE See Texas First Canadian insert full page: 9/4-2/8 $24,700 Canadian Traveler Fall issue full page: 9/28-2/8 $4,900 Explore Magazine Fall issue full page: 9/28-2/8 $4,900 RGV WEEKENDERS Cable: 8/28-9/, 0/2-0/6, 0/30-/3 Cost: $9,600 Radio: 8/28-9/, 0/2-0/6, 0/30-/3 Cost: $6,600 MEXICO Cable: 8/28-9/, 0/2-0/23, 0/30-/3 Cost: $9,000 Radio: 8/28-9/, 9/8-0/2, 0/6-0/30, /3-/20 Cost: $2,000 9

11 Fall Marketing Enhancement Plan Additional Media HOUSTON Stream digital: 9/4-/27 Cost: $5,400 AIRPORT Houston, Dallas and San Antonio Airports: 8/28-9/25 Cost: $49,00 0

12 Fall Marketing Enhancement Plan Budget Breakdown September-December Media Additions $250,000 Agency time, content development, & Public Relations Footage retouching/editing and post production from shoot Blogger Conference TAG time/creative Production Creative direction $0, airport videos by city $20,000 5 Digital/social assets $5,000 2 RGV/Mexico radio spots $7,000 3 Print ads $8,000 Nature Tourism Release Additional Blogger/Writer monthly outreach (4) $00,000 $5,000 $20,000 $50,000 $3,000 $2,000

13 # Gross $ 207 South Padre Island Convention & Visitors Bureau Summer Push Media Plan FISCAL YEAR MEDIA CAMPAIGN Q FY8 MAY Market/ OCTOBER NOVEMBER AUGUST SEPTEMBER APRIL JUNE JULY OCTOBER FEBRUARY MARCH NOVEMBER DECEMBER JANUARY DECEMBER Media Vehicle INS/weeks Impressions (000) # SPRING BREAK College Months DIGITAL SEM (Google; Yahoo & Bing) 8 TBD $62.5 SEM + FB Retargeting (All platforms) 8 TBD $5.0 Paid Social (FB, Instagram) 8 TBD $47.5 Device ID Targeting (All platforms) 2 TBD $25.0 PRINT Spring Break Guide (FP4C - Annual) 500,000 $4.0 Spring Break Subtotal $54.0 Leisure - Families (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $22.5 SEM+ FB Retargeting (All platforms) 6 TBD $5.2 Paid Social 6 TBD $22.5 Spring Break Subtotal 500,000 $50.2 LEISURE - (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $23.0 SEM+ FB Retargeting (All platforms) 6 TBD $8.5 SEM (Google; Yahoo & Bing & FB Targeting) $2.8 Paid Social 6 TBD $23.0 Paid Social $5.0 Display (All Platforms) 9 2,2,500 $ Display (All Platforms) $2.0 Weather Bug (All Platforms) 3 4,90,476 $30.0 Travel Guides Free 6 3,600 $3.4 TV Cable (:30 San Antonio) 6 TBD $ Cable (:30 Austin) 6 TBD $ Premion OTT Streaming (Dallas) 2 300,000 $5.4 Premion OTT Streaming (San Antonio) 2 300,000 $3.7 Premion OTT Streaming (Austin) 2 300,000 $3.7 TV Everywhere (: 30 Austin) 2 TBD $20.0 TV Everywhere (:30 San Antonio) 2 TBD $20.0 TV Everywhere (:30 Dallas) 2 TBD $24.0 Jam Loop (:30 San Antonio) 2 TBD $6.0 Jam Loop (:30 Austin) 2 TBD $8.0 PRINT The 207 Official Yearbook of the San Antonio Spurs FP4CB 2,000,000 Client Placed AARP Texas (/2P4C + Advertorial) 796,000 $20.4 Houston Chronicle /4P Sponsorship w/ and banners,600,000 $6.3 My HEB FP Back Cover 340,000 $7.5 SW Airlines Magazine (FP4C) 3,490,000 $8.0 *Texas State Travel Guide /2P4C,246,894 $3. Texas Highways /2P4C 3 58,886 $2.8 TX Highways Events Calendar (Spring + Summer) /2P4C 2 95,000 $2.8 Texas Monthly FP4C 5,965,460 $75.7 TourTexas.com (206 Remaining Contract) 6 - $3.6 Southern Living (Travel Directory) 2 3,600,000 $0.0 See Texas First (/4P4C Spring+Fall) 2 2,00,50 $9.3 See Texas First (Fall Inside Front Cover UPGRADE) $7.8 *USA Today Winter Travel Guide (FP4C) 2 00,000 $8.3 *College Football Today 207/ ,000 $.4 OOH :30 Movie Theatres (Houston, Dallas) - 579,829 $25.7 Includes Digital Re-targeting and Lobby Screens Subtotal Leisure Texas 34,773,326 $26.8 LEISURE- (Midwest & Canada) DIGITAL SEM (Google; Yahoo & Bing) 3 TBD $38.0 SEM+ FB Retargeting (All platforms) 3 TBD $4.8 Paid Social 2 TBD $2.0 Display (All Platforms) 2 3,00,000 $59.0 Canadian Traveller - Digital (ROS) 2 70,000 Added Value Canadian Traveller - Highlight Content Articles 2 70,000 Added Value Canadian Traveller - E-Newsletter 2 35,000 Added Value Canadian Traveller E-Blasts (Wed) 2 26,000 Added Value PRINT *AARP Great Lakes (/2P4C + Advertorial) 4 3,326,700 $53.8 Midwest Living /2P4C 2,900,000 $33. Warm Weather Getaways Canadian Traveller (2 Page Article), Winter Issue) 2 74,000 $5. Explore Magazine (/2P4C, Winter Issue) 2 37,000 $4.9 Canadian Traveller (/2P4C, Spring Issue) 37,000 $4.9 Subtotal Leisure Midwest 9,530,300 $234.5 RGV WEEKENDERS TV Cable 8 TBD $32.0 Cable $0.0 RADIO Radio 9 TBD $32.2 Radio $7.0 PRINT RGV Guidebook FP4C 2 30,000 $.6 Subtotal RGV 30,000 $7,065.8 MEXICO (Monterrey) DIGITAL Paid Social 3 TBD $25.0 El Norte Online 8 2,240,832 $5.4 TV Cable /TV 9 TBD $70.5 RADIO Radio 4 TBD $3.0 PRINT El Norte FP4C 26 3,577,392 $25.6 El Norte Cover/Editorial 2 - $2.3 El Norte SPI Section Semana Santa $9. OOH Outdoor Billboard 4 7,240,000 $9.0 Subtotal Mexico 23,95,86 $98.0 B2B GROUP/MEETINGS DIGITAL Display & Pre-Roll (Austin) 3 4,400,000 $25.5 SEM (Google; Yahoo & Bing) 6 TBD $0.0 E-blasts (DFW, Houston, SA, Austin/San Marcos, RGV) 4 95,800 $. PRINT Connect/ TBD $25.0 CVENT TBD $ Diamond Listing Static Banner Ad 300x250 Billboard Ad Photo, Logo and Text Speed RFP Widget Search Screen Ad-Photo and Text Hero Ad-Photo and Text Texas Town & City FP4C,000 $.3 Texas Tour & Meeting Guide /2P4C 45,000 $8.3 TSAE Association Leadership /2P4C 3,000 $.4 Texas Meetings & Events /2P4C 3 47,500 $5.7 Subtotal Meetings 4,602,300 $3.4 HOUSTON TV Cable (:30 Houston) 6 52,876 $70.0 Zones: Woodlands, Sugar Land, Katy Bear Creek, Innerloop, Champions Premion OTT Streaming (Houston) 2 300,000 $5.4 Digital Interconnect Strategy (TVE) 7,000,000 $25.0 Houston Only Subtotal Houston,82,876 $5,524.0 TRIP ADVISOR DIGITAL Premium Destination Sponsorship TBD $83.8 Subtotal Trip Advisor TBD $83.8 NATURE TOURISM DIGITAL Display (All Platforms) TBD $ Bird Watcher's Digest (E-blast) - 76,000 $2.9 Bird Watcher's Digest (728x90 ROS) - 76,00 $0.8 Texas Fish & Game - Facebook Promotion - 07,330 $0.6 Birdwatching Magazine (80x50 E-Blast Banner) - 20,000 Value Added PRINT Texas Saltwater Fishing Magazine (FP4C) - 90,000 $3.2 Bird Watcher's Digest (FP4C -Sep/Oct) - 40,000 $2.9 Birdwatching Magazine (FP4C - Sep/Oct) - 69,000 $3. Texas Fish & Game Magazine (FP4C) - 9,744 $3.6 Texas Lakes & Bays (Annual - Back Cover) - 40,000 $3.4 TX Parks & Wildlife Outdoor Annual (FP4C) - 2,800,000 $22.9 Subtotal Nature Tourism 3,40,075 $63.9 AIRPORT OOH Houston Hobby (:0, 4 screens) - 0,500,000 $34.3 Houston Hobby (:0, 4 screens) $22.9 Houston Intercontinental (:0, 34 screens) - 3,432,000 $4. Houston Intercontinental (:0, 34 screens) $32.0 DFW International (:0, 3 screens) - 43,500,000 $4. DFW International (:0, 3 screens) $22.9 Dallas Love Field (:30, 33 screens) -,956,000 $3.7 Dallas Love Field (:30, 33 screens) $9. San Antonio Airport (:0, 0 screens) -,952,53 $6.9 San Antonio Airport (:0, 0 screens) $4.6 Sun Country Terminal 2 (Minn/St. Paul) - $6.9 *4x48 Permanent Bulletin (Austin) - $7. 3,489,420 BEN WHITE-S/S, 0.5 MI W/O HWY 83 - F/W PRINT Southwest The Magazine (Winter Travel) FP4C - 3,490,000 $7.4 Subtotal Airport 68,39,933 $9,609. Gross $ Gross $ Gross $ Gross $ Gross $ Gross $ $,849,059 $458,540 $507,859 $59,458 $29,202 FY7 Total: FY7 Incremental (Summer Push) $250,000 FY8 Q Total: $479,432 $97,96 $26,297 $9,458 $77,54 $472,432 New Grand Total $2,578,49 Impressions Total: 56,83,626 Leisure Texas Family Sp Bk Leisure MW & Canada College Sp Bk RGV Spring/Summer *Pre-approved items Mexico Group/Meetings Q FY8 New Marketing Budget

14 # Gross $ 207 South Padre Island Convention & Visitors Bureau Fall Push Media Plan FISCAL YEAR MEDIA CAMPAIGN Q FY8 MAY AUGUST SEPTEMBER APRIL JUNE JULY OCTOBER FEBRUARY MARCH NOVEMBER Market/ OCTOBER NOVEMBER DECEMBER JANUARY DECEMBER Media Vehicle INS/weeks Impressions (000) # SPRING BREAK College Months DIGITAL SEM (Google; Yahoo & Bing) 8 TBD $62.5 SEM + FB Retargeting (All platforms) 8 TBD $5.0 Paid Social (FB, Instagram) 8 TBD $47.5 Device ID Targeting (All platforms) 2 TBD $25.0 PRINT Spring Break Guide (FP4C - Annual) 500,000 $4.0 Spring Break Subtotal $54.0 Leisure - Families (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $22.5 SEM+ FB Retargeting (All platforms) 6 TBD $5.2 Paid Social 6 TBD $22.5 Spring Break Subtotal 500,000 $50.2 LEISURE - (Texas including RGV) DIGITAL SEM (Google; Yahoo & Bing) 6 TBD $23.0 SEM+ FB Retargeting (All platforms) 6 TBD $8.5 SEM (Google; Yahoo & Bing & FB Targeting) $2.7 Paid Social 6 TBD $23.0 Paid Social $5.0 Display (All Platforms) 9 2,2,500 $ Display (All Platforms) $2.0 Weather Bug (All Platforms) 3 4,90,476 $30.0 Travel Guides Free 6 3,600 $3.4 TV Cable (:30 San Antonio) 6 TBD $ Cable (:30 Austin) 6 TBD $ Premion OTT Streaming (Dallas) 2 300,000 $5.4 Premion OTT Streaming (San Antonio) 2 300,000 $5.4 Premion OTT Streaming (Austin) 2 300,000 $5.4 TV Everywhere (: 30 Austin) 2 TBD $20.0 TV Everywhere (:30 San Antonio) 2 TBD $20.0 TV Everywhere (:30 Dallas) 2 TBD $24.0 Jam Loop (:30 San Antonio) 2 TBD $6.0 Jam Loop (:30 Austin) 2 TBD $8.0 PRINT The 207 Official Yearbook of the San Antonio Spurs FP4CB 2,000,000 Client Placed AARP Texas (/2P4C + Advertorial) 796,000 $20.4 Houston Chronicle /4P Sponsorship,600,000 $6.3 w/ and banners My HEB FP Back Cover 340,000 $7.5 SW Airlines Magazine (FP4C) 3,490,000 $8.0 *Texas State Travel Guide /2P4C,246,894 $3. Texas Highways /2P4C 3 58,886 $2.8 TX Highways Events Calendar (Spring + Summer) /2P4C 2 95,000 $2.8 Texas Monthly FP4C 5,965,460 $75.7 TourTexas.com (206 Remaining Contract) 6 - $3.6 Southern Living (Travel Directory) 2 3,600,000 $0.0 See Texas First (/4P4C Spring+Fall) 2 2,00,50 $9.3 See Texas First (Fall Inside Front Cover UPGRADE) $7.8 *USA Today Winter Travel Guide (FP4C) 2 00,000 $8.3 *College Football Today 207/ ,000 $.4 Subtotal Leisure Texas 34,773,326 $04.4 LEISURE- (Midwest & Canada) DIGITAL SEM (Google; Yahoo & Bing) 3 TBD $38.0 SEM+ FB Retargeting (All platforms) 3 TBD $4.8 Paid Social 2 TBD $2.0 Display (All Platforms) 2 3,00,000 $59.0 Canadian Traveller - Digital (ROS) 2 70,000 Added Value Canadian Traveller - Highlight Content Articles 2 70,000 Added Value Canadian Traveller - E-Newsletter 2 35,000 Added Value Canadian Traveller E-Blasts (Wed) 2 26,000 Added Value PRINT See Texas First - Canadian Insert (FP4C + Digital) 6,00,000 $24.7 *AARP Great Lakes (/2P4C + Advertorial) 4 3,326,700 $53.8 Midwest Living /2P4C 2,900,000 $33. Warm Weather Getaways Canadian Traveller (2 Page Article), Winter Issue) 2 74,000 $5. Canadian Traveller (FP4C) Fall Issue 37,000 $4.9 Explore Magazine (/2P4C, Winter Issue) 2 37,000 $4.9 Explore Magazine (FP4C) Fall Issue $4.9 Canadian Traveller (/2P4C, Spring Issue) 37,000 $4.9 Subtotal Leisure Midwest 20,630,300 $34,77.5 RGV WEEKENDERS TV Cable 8 TBD $32.0 Cable $9.6 RADIO Radio 9 TBD $32.2 Radio $6.6 PRINT RGV Guidebook FP4C 2 30,000 $.6 Subtotal RGV 30,000 $6,265.8 MEXICO (Monterrey) DIGITAL Paid Social 3 TBD $25.0 El Norte Online 8 2,240,832 $5.4 TV Cable /TV 9 TBD $70.5 Cable/TV $9.0 RADIO Radio 4 TBD $3.0 Radio $2.0 PRINT El Norte FP4C 26 3,577,392 $25.6 El Norte Cover/Editorial 2 - $2.3 El Norte SPI Section Semana Santa $9. OOH Outdoor Billboard 4 7,240,000 $9.0 Subtotal Mexico 23,95,86 $3,98.0 B2B GROUP/MEETINGS DIGITAL Display & Pre-Roll (Austin) 3 4,400,000 $25.5 SEM (Google; Yahoo & Bing) 6 TBD $0.0 E-blasts (DFW, Houston, SA, Austin/San Marcos, RGV) 4 95,800 $. PRINT Connect/ TBD $25.0 CVENT TBD $ Diamond Listing Static Banner Ad 300x250 Billboard Ad Photo, Logo and Text Speed RFP Widget Search Screen Ad-Photo and Text Hero Ad-Photo and Text Texas Town & City FP4C,000 $.3 Texas Tour & Meeting Guide /2P4C 45,000 $8.3 TSAE Association Leadership /2P4C 3,000 $.4 Texas Meetings & Events /2P4C 3 47,500 $5.7 Subtotal Meetings 4,602,300 $3.4 HOUSTON TV Cable (:30 Houston) 6 52,876 $70.0 Zones: Woodlands, Sugar Land, Katy Bear Creek, Innerloop, Champions Premion OTT Streaming (Houston) 2 300,000 $5.4 Digital Interconnect Strategy (TVE) 7,000,000 $25.0 Houston Only Subtotal Houston,82,876 $5,524.0 TRIP ADVISOR DIGITAL Premium Destination Sponsorship TBD $83.8 Subtotal Trip Advisor TBD $83.8 NATURE TOURISM DIGITAL Display (All Platforms) TBD $ Bird Watcher's Digest - 76,000 $2.9 (E-blast) Bird Watcher's Digest (728x90 ROS) - 76,00 $0.8 Texas Fish & Game - Facebook Promotion - 07,330 $0.6 Birdwatching Magazine (80x50 E-Blast Banner) - 20,000 Value Added PRINT Texas Saltwater Fishing Magazine (FP4C) - 90,000 $3.2 Bird Watcher's Digest (FP4C -Sep/Oct) - 40,000 $2.9 Birdwatching Magazine (FP4C - Sep/Oct) - 69,000 $3. Texas Fish & Game Magazine (FP4C) - 9,744 $3.6 Texas Lakes & Bays (Annual - Back Cover) - 40,000 $3.4 TX Parks & Wildlife Outdoor Annual (FP4C) - 2,800,000 $22.9 Subtotal Nature Tourism 3,40,075 $63.9 AIRPORT OOH Houston Hobby (:0, 4 screens) - 0,500,000 $34.3 Houston Hobby (:0, 4 screens) $.4 Houston Intercontinental (:0, 34 screens) - 3,432,000 $4. Houston Intercontinental (:0, 34 screens) $6.0 DFW International (:0, 3 screens) - 43,500,000 $4. DFW International (:0, 3 screens) $.4 Dallas Love Field (:30, 33 screens) -,956,000 $3.7 Dallas Love Field (:30, 33 screens) $4.6 San Antonio Airport (:0, 0 screens) -,952,53 $6.9 San Antonio Airport (:0, 0 screens) $2.3 Sun Country Terminal 2 (Minn/St. Paul) - $6.9 Sun Country Terminal 2 (Minn/St. Paul) $3.4 *4x48 Permanent Bulletin (Austin) - $7. 3,489,420 BEN WHITE-S/S, 0.5 MI W/O HWY 83 - F/W PRINT Southwest The Magazine (Winter Travel) FP4C - 3,490,000 $7.4 Subtotal Airport 68,39,933 $49,322.6 Gross $ Gross $ Gross $ Gross $ Gross $ Gross $ $,849,059 $458,540 $507,859 $59,458 $29,202 FY7 Total: FY7 Incremental (Spring/Summer) $250,000 FY8 Q Total: $479,432 $97,96 $26,297 $9,458 $77,54 $472,432 New Grand Total $2,578,49 Impressions Total: 57,283,626 Leisure Texas Family Sp Bk Leisure MW & Canada College Sp Bk RGV Spring/Summer *Pre-approved items Mexico Group/Meetings Q FY8 New Marketing Budget