Advertiser user guide

Transcription

1 Advertiser user guide

2 Advertiser user guide You want to advertise online You want to target very precisely your customers You want to choose your payment method You need a powerful tool to assess your performance and improve your efficiency You want a premium customer service and support You want autonomy and flexibility in your advertising campaigns management We offer a network of partners websites all carefully selected for the quality and attractiveness of their contents We offer 2 different payment models, each one well adapted to the nature of your campaigns You pay a fair price according to real time demand using the auction principle You want to know more? Please proceed

3 Content 1. Create your account 2. Create and manage you advertising campaigns 3. The general control bar 4. Dashboard: all the essentials on one page 5. Analysis: assess and improve your advertising 6. Log: your personal logbook 7. Support: a direct link to our technical team 8. Commercial inquiries

4 1. Create your account

5 1. Create your account 1. Visit 2. Click on Sign up"

6 1. Create your account 1. Fill in the requested information Registration only takes a few seconds...

7 1. Create your account After receiving an from us Confirm your registration by clicking on the link included in this Your account has just been created. Click "continue" to access your personal account pages

8 1. Create your account Your account has just been created, you are now on the first page dedicated to its management

9 2. Create and manage you advertising campaigns

10 2. Create and manage your advertising campaigns Click on the «Campaigns» tab If it is your first campaign, click on Create a campaign

11 2. Create and manage your advertising campaigns Name your new campaign Then choose your customer targeting settings : Continents and countries of publication Publishing sites categories Keep improving the targeting : Exceptions: the sites you absolutely not want to be seen on Campaign beginning and end dates, days and hours slot schedules Overall budget limit and daily budget limit... then save!!!

12 2. Create and manage your advertising campaigns Your new campaign has just been created. Now upload your banners

13 2. Create and manage your advertising campaigns Enter banner type (soon more types), name and link To get more chance to be published, preferably upload all banner sizes available (no extra cost) Choose your payment method per click (CPC) or per 1000 impressions (CPM) Save!!! After moderating of your banners and your links, the campaign will begin automaticaly at the selected date Set the value of the rate depending on the real time demand (auction)

14 2. Create and manage your advertising campaigns Once uploaded, you can view all banners in real size then, Save! NB : You can upload several banners for a same campaign provided they haven t the same object and the same redirection link

15 2. Create and manage your advertising campaigns After saving, you are directed back to your new campaign page 4 frames of different sizes make only one banner adapted to all formats available on our partners sites Banner and link are being moderated

16 2. Create and manage your advertising campaigns If you have created more than one campaign, their list and status are shown here Create a new campaign Stop, start or restart any campaign at any time Nb of banners in each campaign

17 3. The general control bar

18 3. The general control bar The general control bar enables to access all your tools : Dashboard: all the essentials about your account Analysis: tools to assess and improve your overall performance Campaign: a specific tool for Advertisers Sites: Register your site, assess its performance and monitor your earnings Log: keep up to date with your account Support: your personal link with our technical team

19 4. Dashboard: all the essentials on one page

20 4. Dashboard : all the essentials on one page You are connected. You can disconnect here

21 4. Dashboard : all the essentials on one page The content of your wallet, taking into account your spending in real time Refill your wallet or request a cash out of unused money The latest information about your account French or English: you choose the site language General business information as well as pros tips and advices

22 4. Dashboard : all the essentials on one page Your campaigns Key figures in real time: Total number of Impressions Total number of clicks CTR: click through rate in % Total expenses in Euros This part is dedicated to Publishers

23 5. Analysis : assess and improve your advertising

24 5. Analysis : assess and improve your advertising 1. Chose Analysis in the general Control Bar Select Campaigns or Banners in the drop down menu Sites is dedicated to Publishers

25 5. Analysis : assess and improve your advertising Choose what parameter to monitor Monitor real-time performance... Or select a predetermined period Select the beginning and end dates of the analysis period Choose whether to analyse a particular campaign or all campaigns at once

26 5. Analysis : assess and improve your advertising Compare two identical periods Yesterday and today Last week and the week before The last four days and the previous four, etc.

27 5. Analysis : assess and improve your advertising Check which campaign works best (views, clicks, CTR...) and compare these numbers with your spending (cost per click, cost, CPM...) Check the variation and take the appropriate action if necessary

28 5. Analysis : assess and improve your advertising You advertise in several countries? Compare the performances of your campaign in each country You like synthetic information? One Planet Only makes it simple for you

29 5. Analysis : assess and improve your advertising Select Banners in the drop down menu You have access to the same information and statistics for your banners than for your campaigns

30 5. Analysis : assess and improve your advertising You can create and export detailed reports in Excel or HTML formats

31 6. Log : your personal log book

32 6. Log : your personal log book All your account important events arranged by topics and dates

33 7. Support : a direct link to our technical team

34 7. Support : a direct link to our technical team 2. You can t find an answer, ask your question to our technical team 1. Use the search engine to find the topic you are looking for

35 8. Commercial inquiries

36 8. Commercial inquieries For any commercial related topic, write to: Or contact: (working hours)