2018/19 PROGRAM ADVERTISING KIT

Transcription

1 AFRICAN-AMERICAN SHAKESPEARE COMPANY 2018/19 PROGRAM ADVERTISING KIT FULTON STREET, SUITE 306, SAN FRANCISCO, CA AFRICAN-AMERICANSHAKES.ORG

2 About AASC The award-winning AfricanAmerican Shakespeare s mission is to open the realm of classic theatre to a diverse audience; and provide an opportunity and place for actors of color to hone their skills and talent in mastering some of the world s greatest classical roles. Dear Supporter of the Arts, A leading force in the African-American arts community, the African-American Shakespeare Company (AASC) showcases a diverse community of talented and disciplined artists and artisans as they practice their craft on the highest level. This past Season was the most well attended season in the company s history. AASC produced 4 productions (A Midsummer Night s Dream, Cinderella, A Streetcar Named Desire, and Richard III) with 23 performances which two productions had sold-out runs (Cinderella and Richard III), one was Theatre Bay Area Recommended (A Streetcar Named Desire), and another was selected as a San Francisco Bay Area Theatre Critics Circle Go See production (Richard III)! This season will be one of the premier culturally specific activities in the Bay Area s African-American community, offering attendees a top-notch performance and theatre experience, plus providing businesses an opportunity to reach this lucrative but often overlooked market. Introducing our Season: FOR COLORED GIRLS WHO HAVE CONSIDERED SUICIDE / WHEN THE RAINBOW IS ENUF, CINDERELLA, BLACK EAGLES and MACBETH. The official AASC programs provides attendees with valuable information regarding the shows, a thank you to our corporate sponsors and more. Please consider reserving advertising space for the season by August 27, Sincerely, Sherri Young, Executive Director L. Peter Callender, Artistic Director We carry out our mission by producing work from the cannon of classical theatre including Shakespeare and great American and world playwrights that is lively, entertaining, and relevant; re-interpreting time-favored classics in a style that speaks to and embraces an AfricanAmerican cultural aesthetic and identity; and offering training to developing actors to help them in their mastery of the language and style of the classics. Our community gains strength and cultural understanding from the melding of timeless dramatic works and the richness of the African-American experience. Perceptions change as together we gain a deeper appreciation for the common threads of the human spirit that bind us together.

3 Audience Demographics Our Audience is... From all over the San Francisco Bay Area San Francisco and East Bay residents make up 84% of our audience members Mature The average age of our audience is 48.7 years old with 6 over the age of 45 Diverse 63% of our audience member s background is of an ethnic minority with 40% identifying as African- American, 9% Latino/Hispanic/Spanish, 5% Asian, 3% American Indian, Pacific Islander, and 7% other or mixed Educated 75% of our audience members have a bachelor s degree or higher with 46% who have earned a graduate degree+ Middle Class 37% of our audience earn an annual household income of $100,000 or more Residence by County ALAMEDA 37% SAN FRANCISCO 34% CONTRA COSTA 13% SAN MATEO 5% SANTA CLARA 5% MARIN 2% SOLANO 2% SONOMA 2% NAPA SANTA CRUZ Gender FEMALE 68% MALE 3 TRANSGENDER / OTHER Age Ethnicity Education Income % % % % % % <17 2% AFRICAN-AMERICAN 40% CAUCASIAN 37% LATINO/HISPANIC/SPANISH 9% OTHER / 2+ 7% ASIAN 5% AMERICAN INDIAN 3% PACIFIC ISLANDER GRADUATE DEGREE + 46% BACHELOR S DEGREE 29% ASSOCIATE S DEGREE 4% SOME COLLEGE, NO DEGREE 16% HIGH SCHOOL GRADUATE / GED 2% 9 TH TO 12 TH GRADE $200K+ 10% $150K $199,999 10% $100K $149,999 17% $75K $99,999 4% $50K $74,999 20% $35K $49,999 8% $25K $34,999 6% LESS THAN $25K 14% ANNUAL HOUSEHOLD INCOME

4 Advertising Sizes, Rates & Deadlines Ad Sizes Ad Rates 1/4 VER. FULL PAGE / COVER 1/2 HORIZONTAL PREMIUM STANDARD Ad Space Width Height Ad in all 4 Programs (bundle) Ad in 1 Program Back Cover 5.75 in* 8.75 in* $850 total $700 total + Only 1 Inside Front Cover 5.75 in* 8.75 in* $750 total $600 total + Only 1 Inside Back Cover 5.75 in* 8.75 in* $750 total $600 total + Only 1 Availability Full Page 5.75 in* 8.75 in* $650 total $500 total Unlimited 1/2 Page Horizontal in 4 in $550 total $400 total Unlimited 1/4 Page Vertical 2.5 in 4 in $450 total $300 total Unlimited * includes a.125 inch bleed all around + ad space is only available if the bundle has not been reserved Productions Ad Space Reservation & Artwork Deadlines For Colored Girls Who Have Considered Suicide / When the Rainbow is Enuf Cinderella Program Content AD IN ALL 4 PROGRAMS (BUNDLE) Productions Production Run Reservation Deadline All 4 Productions The whole Season Art Deadline Aug 27, 2018 Aug 30, 2018 Size: 5.5 inch x 8.5 inch Color: Full Color - CMYK Cover: 100pt Gloss Cover Stock Inside Pages: 100pt Gloss Text Copies: Approx. 6,000 total Content: Cast and production team biographies, director s notes, photos, sponsor/ supporter listings, acknowledgments, and your ad! Each production has it s own custom program book Stand Out With Premium Placement Back Cover, Inside Front Cover, and Inside Back Cover. Only 1 available of each! Ad File Requirements PDF, TIF, EPS, or JPG at min. of 300 dpi Convert all colors to CMYK PDFs: Embed all fonts and elements File document size should be at the exact dimensions provided. One ad per file. Ads with bleed should have a.25 inch safety from the cut line 5.5 in x 8.5 in Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication. AD IN 1 PROGRAM For Colored Girls Who Have Considered Suicide / When the Rainbow is Enuf Sep 15 29, 2018 Aug 27, 2018 Aug 30, 2018 Cinderella Dec 21 23, 2018 Dec 3, 2018 Dec 6, 2018 Mar 16 31, 2019 Feb 20, 2019 Feb 25, 2019 Jul 13 28, 2019 Jun 19, 2019 Jun 24, 2019 Submitting Files Please submit your digital ad files to Sherri Young at syoung@african-americanshakes.org Important Notes All advertising is subject to AASC approval. Payment for ad space is due at space reservation deadline. All signed agreements are firm. Cancellations are nonrefundable. No agency commission or cash discounts accepted

5 AFRICAN-AMERICAN SHAKESPEARE COMPANY Advertising Agreement Payment Billing Information Credit card, check, money orders are acceptable forms of payment. Telephone ext. 8 Fax syoung@african-americanshakes.org Mail African-American Shakespeare Company Attn: Sherri Young - Ad in Program 762 Fulton Street, Suite 306 San Francisco, CA Please provide us a copy of this completed advertising agreement by fax, , or mail. Contact Name Company Billing Address City State Zip Phone Fax Ad Space Reservation TERMS Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A faxed, signed copy of this agreement is also binding. Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable. All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement. Ad Space Which one? AD IN ALL 4 PROGRAMS (bundle) OR AD IN 1 PROGRAM Your ad in all 4 production program books this season. This is the best option with incredible savings! TOTAL AMOUNT: $ Pay by Credit Card For Colored Girls Who Have Considered Suicide / When the Rainbow is Enuf Cinderella VISA MasterCard American Express Discover Card Number Expiration Date CCV# OFFICE USE Date Received Authorized Signature I have read and agree to the terms as set forth on this document.