NEWS ANALYSIS INTELLIGENCE PROJECTS CONTRACTS TENDERS

Transcription

1 MEDIA PACK ,237 monthly print and digital readership 93% of readers use the magazine to help make purchasing decisions 81,735 total monthly brand reach NEWS ANALYSIS INTELLIGENCE PROJECTS CONTRACTS TENDERS

2 Print Advertising Construction Week Qatar (CWQ) is a dedicated monthly magazine for Qatar s construction sector. Launched in 2012 by the team responsible for the region s leading weekly business-to-business brand, Construction Week, CWQ today boasts a dedicated team of publishing professionals that have turned the title into a must-read magazine for Qatar s ever-evolving and rapidly developing construction market. CWQ provides its readers with essential insights on every aspect of the construction sector, from local and regional industry trends through to business development, labour issues, project updates, equipment innovations and tender information. Blending face-to-face interviews with important industry figureheads, site visits, news, analysis and independent comment, each month CWQ looks behind the stories shaping Qatar s construction industry. The magazine s overarching goal is to equip its readers with the critical knowledge they require to do their jobs more effectively, and drive their organisation forward in one of the most exciting construction markets in the GCC and beyond. In addition to its monthly print edition, CWQ is available to readers as a digital magazine and as an application, available on the ios, Android and Kindle platforms. Its content can also be found on ConstructionWeekOnline.com, which delivers more than 240,000 unique visitors per month and 850,000 page views per month. Aside from its widely anticipated annual awards programme, CWQ also hosts a Summit, which has the venue filled to capacity with the sector s decision makers who gather to debate current issues within the industry, while sharing concerns and offering solutions. In addition, in November, CWQ acknowledges Qatar s construction leaders and influencers in an annual Power List, all of which serve as ideal forums to attract the individuals and organisations responsible for Qatar s construction prowess. For its commercial partners, the CWQ brand offers an unparalleled opportunity to get in front of the people responsible for Qatar s building boom, and its advertising and sponsorship solutions allow companies to position their brands, products or services as an integral part of this development. PRINT BENEFITS Advertising in Construction Week Qatar offers numerous advantages: CREDIBILITY CWQ with six years in the industry, the publication s personalised interview approach has developed deep-seated trust within Qatar s construction leadership, resulting in contemporary and credible content. TARGETED AUDIENCE CWQ s is dynamic and as its subscribers and database changes, amendments are made and accuracies maintained through a dedicated in-house team, ensuring the publication arrives at the correct desk. PURCHASING POWER CWQ s readers are decision makers and purchasing influencers; and 93% of them use the title s editorial and advertising content to make purchasing decisions. MEASURABLE RESULTS From decision makers met, through to business cards collected, or the click-throughs generated by digital campaigns, CWQ allows advertisers to measure the return on investment they receive. BRANDING Print advertising and sponsorship are proven to solidify a firm s brand identity. Each month, and at its annual awards and events, CWQ provides opportunities for commercial partners to increase their brand recognition.

3 EDITORIAL CALENDAR 2017 PUBLICATION DATE SPECIAL REPORT FEATURE EVENT January Facades and Cladding Concrete - February Formwork Equipment Rentals - March MEP Work Earth Moving April Facilities Management Project Qatar Summit Preview 1 Summit Preview 2 May Green Building Fittings And Interiors June Renewable Energy Commercial Vehicles July Project Management Flooring Summit Review Project Qatar Preview Project Qatar Preview Cityscape Review Cityscape Review CWQ Awards Preview 1 August Constuction Waste Recycling Windows And Doors CWQ Awards Preview 2 September Materials Handling Temp Power CWQ Awards Preview 3 October Roads and Bridges CWQ Awards November BIM Power List December Lifting and Work-at-height Year in Review

4 CIRCULATION STAT ATTACK 80,482 total monthly brand reach PHENOMENAL FOCUS The publication is geared to maximum performance, from exposure and content to final delivery 20,982 total monthly readership - print and digital 59,500 weekly enewsletter subscribers READERSHIP BY SECTOR* Contractors 29% 23% Consultants MULTI-MEDIA IN EVERY SENSE CWQ has been serving the region s construction community for six years, through its monthly print offering, its annual awards, conferences and enewsletters. ADJUSTING THE CROSS-HAIRS CWQ s subscribers and database are reviewed twice a year by ITP Business in-house circulation data team, ensuring the magazine reaches its target audience. CIRCULATION & READERSHIP* Controlled Print Circulation 4,151 Readership Multiplier (Print) 3.31 Print Readership 13,740 Registered Digital Circulation 2,343 93% of readers use the magazine to help make purchasing decisions Others Architects Quantity Surveyors 5% 4% 10% 12% 17% Developers Government App Downloads 4,899 Total Readership - Print & Digital 20,982 Weekly enewsletter Subscribers 59,900 Total Brand Readership 80,482 *Publishers own data: ITP Business Readership Survey June 2016

5 STAT ATTACK 851,954 BPA average monthly page impressions (Jan-June 2016) 242,719 BPA average unique users (Jan-June 2016) 25,446 Qatar generated sessions in June ,500 subscribers receive the Construction Week Qatar enewsletter 4,899 app downloads Online Advertising Launched in 2008, ConstructionWeekOnline. com is the digital destination for Middle East construction professionals. The site includes: the very latest news, analysis, and comment from our team of expert journalists; accurate and up-to-date industry data and contacts; new business opportunities in the form of relevant tenders, project announcements, and classifieds; construction jobs; interactive community features; and much more. The website is also the online home of ITP Business seven industry-leading magazines, which include: Construction Week Qatar, Middle East Architect, Construction Week Al Arabia, PMV Middle East, MEP Middle East, Commercial Interior Design, Facilities Management Middle East and Construction Week. Together, this suite of publications covers the entire design, build, and operate (DBO) spectrum. The total number of unique visits and page impressions generated by ConstructionWeekOnline. com is audited by BPA Worldwide. From January - June 2016, the site saw an average of 851,954 page impressions and 242,719 unique users each month. Detailed and up-to-date reports are available on request, or can be tracked independently online. For our commercial partners, ConstructionWeekOnline.com is both an exceptional and measurable way to reach a massive audience of professional readers. The website also offers a formidable promotional tool that can be tailored to deliver a specific brand or product message to a large and qualified audience. Construction Week Qatar sends out a weekly newsletter to a base of 59,500 subscribers with a roundup of all the latest Qatar construction headlines. The editorially lead newsletter has an average open rate of 34.62%, and a click through rate of 29.27%. ONLINE BENEFITS Advertising on ConstructionWeekOnline.com and in its enewsletters offers numerous benefits: CREDIBILITY The content on ConstructionWeekOnline.com is driven by the region s most respected portfolio of construction magazines including Construction Week Qatar, Middle East Architect, Construction Week Al Arabia, PMV Middle East, MEP Middle East, Commercial Interior Design, Facilities Management Middle East and Construction Week. TARGETED AUDIENCE The sector-specific nature of the site, its editorial content, and the tightly controlled enewsletter circulation ensure it speaks to the right professionals. MEASURABLE RESULTS Digital advertising packages include click through reports that explain how visitors responded to your campaign throughout its duration. INNOVATION Digital campaigns give clients the opportunity to showcase their creativity, both in terms of how they present themselves to market and how potential customers perceive them. REALTIME OPPORTUNITIES Online campaigns take place in realtime, so clients can target buyers with specifically released offers and promotions for their products and services.

6 STAT ATTACK 2011 Construction Week Qatar Awards launched 70+ Nominations spanning 13 award categories 300+ Construction professionals attend the gala evening 2011 Construction Week Qatar Summit launched 150+ Attendees at the Construction Week Qatar Summit Event Sponsorship CONSTRUCTION WEEK QATAR EVENTS In addition to its print and online presence, Construction Week Qatar engages with its audience at a number of social events throughout the year. The Summit brings together more than 150 industry executives every April to discuss the most topical and challenging issues facing the industry, specific to the Qatar market. The subjects covered at the Qatar Summit speak to the heart of the matters most important to the senior construction executives that attend each year. The Construction Week Qatar Awards celebrates the best of the industry at a lavish gala dinner and awards ceremony in September. The awards will celebrate their seventh year in 2017 and will crown the best projects, contractors and individuals as thirteen award winners are revealed on the night. Each year, more than 270 industry executives attend the awards, which have become a red letter occasion in the construction industry calendar in Qatar. Construction Week Qatar s events offer sponsors numerous opportunities to engage with their target market. Prior to each event, sponsors benefit from significant branding opportunities via a multi platform campaign, which incorporates editorial, advertising, a dedicated website, blasts and enewsletters. The events themselves facilitate face-to-face and in-depth knowledge-sharing with key decision makers. After the conference and awards, the opportunities continue in the form of post-show reports and editorial coverage in print and online. EVENT BENEFITS Sponsoring Construction Week Qatar s events delivers a number of benefits, including: CREDIBILITY For the Construction Week Qatar Awards, an independent judging panel assesses more than 70 award nominations before voting takes place. For the Construction Week Qatar conferences, specialised programmes are created and speakers identified based on their ability to deliver real insights, inspiration and business information. COMMUNITY By sponsoring one of Construction Week Qatar s events, commercial partners are involving themselves in the Construction Week Qatar community, either helping it celebrate its successes or furthering knowledge sharing and best practice. TARGETED AUDIENCE Construction Week Qatar s events are invitation only; with invitees coming from either the magazine s controlled circulation or the awards shortlist. This ensures only qualified professionals attend. BRANDING The marketing lifecycle of Construction Week Qatar s events, and the onsite activity surrounding both the awards and the conference, ensure sponsor branding is prominent throughout thus allowing them to build brand recognition with attendees.

7 SPONSORSHIP AWARDS & EVENTS OFFER THE FOLLOWING OPPORTUNITIES Awards AWARDS SPONSORS A variety of award sponsorship packages are available, which include varying levels of brand exposure through and after the awards lifecycle and on-the-night promotions. PRESENTING SPONSOR The leading awards sponsorship sees the awards referred to as being in association with throughout the lifecycle, with maximum exposure guaranteed. PLATINUM SPONSOR An exclusive opportunity for a maximum of two sponsors, positioning them at the heart of the awards. Includes multiple on-stage appearances on the night and significant pre-awards exposure. GOLD SPONSOR Up to three sponsors are able to secure gold sponsorship, positioning firms as true supporters of the industry throughout the awards build-up and on the night itself. CATEGORY SPONSOR This sponsorship ties a brand to a particular category that fits its primary market, such as Commercial Project of the Year. Includes on-stage award presentation, and multiple brand exposure points. Summit NAMED SPONSOR A variety of Construction Week Qatar packages are available, including Platinum, Silver and Associate. These provide clients with maximum exposure through the event lifecycle. EXHIBITOR SPONSOR These platforms provide a dedicated place to meet and greet prospective clients, display solutions, and promote your brand throughout the day. LANYARD SPONSOR The name badge and lanyard is one of the first things delegates look at as they introduce themselves, and is worn throughout the event. GIFT SPONSOR A gift sponsorship allows firms to get their products into the hands of the delegates and provides a take home reminder of their offering. LUNCH SPONSOR The lunch at a Construction Week Qatar event is always a busy affair, as delegates take advantage of the networking opportunity. The lunch sponsorship creates a real engagement platform with a first class,c-level audience.

8 RATE CARD ADVERTISING RATES RATE CARD FOR CONSTRUCTION WEEK QATAR Size Dimensions - Trim Dimensions - Bleed Single Issue Price 6 series price (price per issue) 12 series price (price per issue) Double Page Spread 410 x x 285 AED 29,966 ($8,160) AED 26,965 ($7,343) AED 25,472 ($6,937) Full Page 205 x x 285 AED 19,234 ($5,238) AED 17,315 ($4,715) AED 16,356 ($4,454) Half Page 177 x 125 N/A AED 14,983 ($4,080) AED 13,483 ($3,671) AED 12,735 ($3,468) Quarter Page 177 x 60 N/A AED 13,463 ($3,666) AED 12,116 ($3,299) AED 11,443 ($3,116) Outside Back Cover 205 x x 285 AED 34,399 ($9,367) AED 32,340 ($8,807) AED 29,235 ($7,961) Inside Front Cover 205 x x 285 AED 25,653 ($6,986) AED 23,086 ($6,287) AED 21,805 ($5,938) Inside Back Cover 205 x x 285 AED 21,455 ($5,842) AED 19,307 ($5,258) AED 18,238 ($4,966) Belly Band N/A N/A AED 25,653 ($6,986) AED 23,086 ($6,287) AED 21,805 ($5,938) Cover Mount N/A N/A AED 36,146 ($9,843) AED 34,484 ($9,391) AED 30,725 ($8,367) Inserts N/A N/A AED 23,533 ($6,408) AED 24,944 ($6,793) AED 23,533 ($6,408) PRINT ADVERTISING EDITORIAL PRODUCTION Sales Director Mark Palmer Tel: Mobile: mark.palmer@itp.com Sales Executive Michael Fletcher Tel: Mobile: michael.fletcher@itp.com Construction Week Qatar Editor Kim Kemp Tel: kim.kemp@itp.com Production Coordinator Mahendra Pawar Tel: mahendra.pawar@itp.com