FTA Summit Media Members Workshop

Transcription

1 FTA Summit 2018 Media Members Workshop

2 Priorities of the Media Center Cultivate a culture of participation instead of consumption What s important to the FTA: Getting more family travel stories told - both consumer & trade Creating a media coalition dedicated to the mission of the FTA Create opportunities where everyone can contribute and collaborate How the FTA will support media members: Elevate their value Showcase different ways the trade and agent members can work with media members Opportunity for all members to engage and develop mutually beneficial relationships Clear and transparent communication Deliver on commitments

3 Membership - Criteria INDIVIDUAL Qualification for Membership - Alignment with FTA mission - Considered a media professional - Demonstrate expertise in family travel MEDIA BRAND Qualification for Membership - Alignment with FTA mission - More than a single contributor - Has demonstrated interest in promoting family travel

4 Membership - Benefits INDIVIDUAL Benefit of Membership - Free access to FTA Summit - Opportunity to work directly with FTA trade members - Online portfolio to showcase your expertise - Access to qualified sources via FTA Links - Access to press trips hosted by FTA trade members - Access to custom research Membership Dues: $85/year (no change) MEDIA BRAND Benefit of Membership - All the benefits of individual membership - 2 free attendees to the FTA summit - Access to vetted and qualified family travel content producers - Access to the opportunity for customwritten family travel content for your publication - Media brand highlight in FTA newsletter once a year - Opportunities for content sharing and collaboration Membership Dues: $250/year (starting in Jan)

5 Membership - Application & Renewal INDIVIDUAL Submission process: Online Form Renewal of membership Membership dues are paid on an annual basis based on the month the individual joined. MEDIA BRAND Submission process: Online Form Renewal of membership Membership dues are paid on an annual basis based on the month you joined. May be asked to include links to 3-5 clips which demonstrate the individual is still active in the family travel space.

6 Membership Why qualification is important to the media? - Elevation of media members Two Different types of Media Members - Individual media - Media brand members - representing that brand Composition of Membership - Diversity in media types, ethnicity, gender, age, and financial status

7 Showcasing Your Expertise FTA Website Profile - Make sure to list your other areas of expertise and services that you could be hired for - Keep your portfolio of work current or showcase your best work - Timing: End of October 2018 How will the FTA members be using your profile? - Help with selection for press trips - Leads for assignments (freelancing for other publications, copywriting, SEO work, Social media work, content marketing) Family Travel Radio Podcast - Media interview opportunities

8 Opportunities to Connect Press Trips Past, present and future Media section FTALinks HARO style board: find sources for articles, press trips Editors: use FTA Links to source for freelance writers Connect directly with other FTA members - foster discussion, share best practices, showcase your expertise

9 Collaboration: 12-mth sharing calendar Purpose: - Facilitate sharing of content between media for year long amplification - Unification of themes How to participate: - Content calendar will be available online. Put you links in with social media handles - Tweet to a common hashtag (TBD) - Retweet and share on social media, each other s articles that you love - November 2019 What to expect from FTA: - Share media member content on social media and facilitate cross-amplification - Highlight a selection in FTA newsletter

10 Collaboration: Advocacy Campaign Goal: Unify the media to be the voice of FTA s advocacy campaign Timing: Q1 of 2019 (Pre-campaign work in progress) Key Elements of the FTA Campaign: Research-driven advocacy Leverage storytelling by media members Amplification through collaboration across the FTA Measurement of key performance indicators Why Participate? Help tip the scales on the importance of family travel Showcase the power of the FTA s media members (Case Study)

11 Q & A