2019 SPONSORSHIP INFORMATION

Transcription

1 2019 SPONSORSHIP INFORMATION Italian Festival of Arizona 2019 Sponsorship & Vendor Information All Rights Reserved

2 Table Of Contents About Events & Attractions Press & Media Sponsorship Levels and Branding

3

4 The 6th annual Italian Festival of Arizona is a two day show celebrating Italian culture, music, food and commerce. Visitors will enjoy authentic Italian cuisine, live music, and can purchase Italian handcrafted items from our vendors. The event opens a window on Italian culture, past and present, through music, arts, food, drinks, and more! We anticipate over 15,000 attendees in 2019! Why support the Italian Festival: By supporting the Italian Festival, you, your family, or business is giving back to the community. Such giving helps the community as a whole to thrive and in the end, benefits the giver as well. It brings focus to the important contributions the Italian community has made in the State of Arizona. Let s share their experience: The following is feedback from vendors who participated in our previous Italian Festivals. I have been to the first three Italian Festivals. It has been always very well organized and attended. We have seen visitors growing in numbers every year. In 2016 we could not make enough bread and pizzas. We will be back in 2017, - Fabio Ceschetti, owner of Fabio s on Fire. Once I stepped in the Festival, I immediately felt like I was at home, my Italian home. Everything looked exactly like an Italian Sagra (festival). Every vendor was happy to be there to showcase their products in the gorgeous, festive and colorful environment. All the visitors were excited to finally have an event focused on the Italian culture in Arizona and my booth was always full with people wanting to know more about taking a trip to Italy MariaLaura Boldini Creal, Fantastica Italia- Customized Vacations Your Italy Travel Specialist. I have been to the Italian Festival every year. It has been always very, very well organized. We also had everything needed to support our restaurant sales, it was quite incredible. The attendance was fantastic. We will be at the next one Angiolo Livi, Chef and Owner, Avanti Restaurant The attendance was really very good, we had people lining up for the two days to taste our different products. We were handing samples out without a moment of rest. Our sales were really good. We will be back next year - Sogno Toscano, Olive Oil Distributor. Thank God there is finally an Italian Festival to preserve culture here in Arizona. The Arizona Italian Festival was the perfect atmosphere to sell my product. It was a captive audience in a gorgeous setting. We look forward to participating in the festival for years to come as this will only keep getting bigger Michael Ennio Tassoni. Tassoni Enterprises.

5 Experience: Italian Culture Be transported to an Italian piazza where the celebration begins Saturday morning with Italian music, wine tasting in the grotto, and delicious Italian bites from local Italian bistros. Stroll along the exhibits while shopping for hand crafted items. Visit the stands of Italian businesses that bring authentic products to the valley and keep Italian Traditions alive. Learn how to make handmade pasta and enjoy the different type of Italian Pizzas crafted by the Pizzaioli. Destination: Old town Scottsdale Scottsdale Southbridge (Stetson to Marshall Way) and Soleri Bridge, 7121 E Stetson Dr., Scottsdale, AZ It is the ideal location to host vendors, sponsors and attendees for an Italian weekend like no other. Due to the overwhelming response from the public and expansive media coverage surrounding the event, the 6th Annual Italian 2019 s event will feature more entertainment, more events for guest to enjoy different aspects of the festival. The entertainment on the main stage will have easy view access for the visitors to enjoy. Old Town Scottsdale is the place to be and be seen. The event will draw from the local traffic in addition to the bringing in attendees from the greater Phoenix area and outside the great State of Arizona. Presented By: The Italian Association of Arizona The Italian Association (IA) is a private, non-profit 501(c)(3), non-political membership organization open to the Italian and American Community of Arizona and to the students of Arizona s Universities that have an interest in developing their understanding and knowledge of Italy. The IA objective is to provide its members with a broad range of services to support their business, to facilitate communications and exchanges between members, to help accelerate their expansion plans and to promote Italian culture. Our vision is to be able to gather in time the necessary financial resources to create an All Italian Center (Cultural Center) with services in support of the Italian/American Community of Arizona. In a few words, we want to create Arizona s very own Little Italy. The Italian Association hosts multiple events, offers business networking opportunities and develops opportunities for Italian businesses here in Arizona.

6 EVENTS & ATTRACTIONS th Annual Italian Festival: Festival Highlights: o Wine Garden o Beer Garden o Espresso Bar o Food from Italian Restaurants o Live Music Performance from Italy o Opera Performances o Sbandieratori Group from Italy o Face Painting o Kids Activities o Pasta Eating Contest o Pizza throwing contest o Cooking Demonstrations o And more Saturday February 23 rd, 11AM-9PM Sunday February 24 th, 11AM-5PM Scottsdale Southbridge and Soleri Bridges, 7121 E Stetson Dr., Scottsdale, AZ Press & Media: The Italian Association has employed Jennifer Kaplan, owner of Evolve Public Relations and Marketing to promote the Festival on local TV, Radio, Print and Online. The various media outlets include, but not limited to, Arizona Republic, Arizona Foothills, So Scottsdale Magazine, iheart and CBS radio, all the major local TV networks (Fox 10, Channel 3, NBC 12 and ABC 15). They will also be supporting Internet Marketing and Social Media, which include but not limited to, Groupon, Living Social, and Facebook. Sponsorship: Be a part of the 6 th annual Italian Festival. We request your sponsorship for the Italian Festival, and we propose a long-term partnership to support Italian Culture & Commerce here in the valley. We estimate that pre-event promotions will reach over 200,000 people through extensive , media, and online campaigns, as well as the festival s promotional materials, media, website, blasts, banner signage, and vendor booths. For more information, please contact Italian Association at: Info@ItalianAssociation.org

7 SPONSORSHIPS LEVELS Diamond Exclusive Partner $10,000 Company logo on official festival flyer & poster and post cards. (30,000+ cards to be distributed at Talking Stick resort Arena) Banner ad in all marketing campaigns Banner ad on Italian Association and Festival Websites (6 months post festival) Mentioned in all online advertising i.e. Groupon ticket sales (100K plus impression) Banner on side of festival main stage Banner at VIP tent and Italian Museum Supporting Partner Recognition (via announcements) at festival Company Logo in our Monthly Newsletter / blasts. (12 month period) Corporate Banner (3-4 banners) with business logo displayed at Festival Company Logo included on all media press releases Company Logo included in flyers, handouts and bill boards at the festival Display corporate banner on all social sites and online medium for a period of 6 months after the festival 10 x 10 Booth Space at festival 50 sponsor festival passes (admission to festival) 5 VIP Tent passes Platinum Partner $5000 Banner ad in all marketing campaigns Banner ad on Italian Association and Festival Websites (3 months post festival) Mentioned in all online advertising i.e. Groupon ticket sales (100K plus impression) Supporting Partner Recognition (via announcements) at festival Company Logo in our Monthly Newsletter / blasts. (12 month period) Corporate banner at Italian Museum Corporate Banner (2 banners) with business logo displayed at Festival Company Logo included on all media press releases Corporate logo included in flyers and handouts Display corporate banner on all social sites and online medium for a period of 3 months after the festival 10 x 10 Booth Space at festival 50 sponsor festival passes (admission to festival) 5 VIP Tent passes Gold Partner $3000 Banner ad on Italian Association and Festival Websites (3 months post festival) Mentioned in all online advertising i.e. Groupon ticket sales (100K plus impression) Supporting Partner Recognition (via announcements) at festival Company Logo in our Monthly Newsletter / blasts. (6 month period) Corporate Banner (2 banners) with business logo displayed at Festival Display corporate banner on all social sites and online medium for a period of 3 months after the festival 10 x 10 Booth Space at festival 25 sponsor festival passes (admission to festival)

8 Silver Partener $ Supporting Partner Recognition (via announcements) Company Logo on the festival website with a direct link to your website Sponsorship Mentions through Social Media Shared Banner (up to 2 Silver Sponsors) with business logo displayed at Festival 10 sponsor festival passes 10 x 10 Booth Space at festival Bronze Partner - $ Company Logo on the Festival website with a direct link to your website Sponsorship Mentions through Social Media Shared Banner (4 5 other Bronze Sponsors) with business logo displayed at Festival For additional information, call or Info@Italianassociation.org

9 2016 SPONSORSHIP & VENDOR INFORMATION Contact: Italian Festival of Arizona 2019 Sponsorship & Vendor Information All Rights Reserved