Malerblatt meinungsstark fundiert multimedial Media Kit 2019

Transcription

1 10 Seiten Video-Guide Malerblatt meinungsstark fundiert multimedial Media Kit 2019 Trade Magazine 3 Trade fair issue FAF 16 Anniversary issue 18 Websites 24 Newsletter 27 Crossmedia 28 Extras 31 53,240 readers per copy 2019 malerblatt.de Internetführer für Maler Lackierer Stuckateure 30 Seiten App-Guide 2019

2 Content Page In-house Contacts TRADE MAGAZINE Media Brand 3 Circulation and Distribution 6 Readership Analysis 7 Rate Card 10 Editorial Schedule 15 Special Advertising Formats 19 WEBSITES malerblatt.de 23 malerblatt-wissen.de 25 Advertising Manager Carola Gayda Phone carola.gayda@konradin.de Account Manager Marion Binder Phone marion.binder@konradin.de Order Management Henrike Henke Phone henrike.henke@konradin.de NEWSLETTER 26 CROSSMEDIA Trade Fair Special 27 Internet Guide 28 Catalogue Service 29 Konradin Medien GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany Advertising fax EXTRAS Malerblatt Market Research 30 2

3 Media Brand Malerblatt The painting trade has a lot to offer visually. The compelling visual imagery of the Malerblatt layout perfectly showcases projects, technical aspects and products. The well-informed reporting in a clear, eye-catching structure and the networking of the magazine contents with other media channels belonging to the Malerblatt brand family offer the basis for a wide-reaching advertising presence malerblatt.de Internetführer für Maler Lackierer Stuckateure 10 Seiten Video-Guide 30 Seiten App-Guide Malerblatt Internet Guide The Media Guide for painters and plasterers presents a selection of the industry s most important websites, apps and videos. The 15 th edition of the Guide will be published in 2019 with fully updated contents. As well as the printed version, the cross-media Internet Guide is available as an e-paper and an online database with optimised search functions. Malerblatt Wissenstipp Product of the Month Prominently-placed one-pager as an advertorial in the Malerblatt look and feel. Two-paged advertorial supplement with practical tips. The essential information about a special topic in a condensed form. Malerblatt plus Exclusive supplement tailor-made by the editors for customers. 3

4 Media Brand The website covers the entire spectrum of industry-relevant information, supplemented with current news. Social Media Editorial diary, platform for the exceptional and extraordinary - ideal for the exchange of information between the people behind Malerblatt and those working with the industry. With over 3,000 followers. and more 2019 Marketing Award 2019 The award is given to companies that position themselves outstandingly in the market. Newsletter Malerblatt-News Every Wednesday, the Malerblatt newsletter carries topical news to 9,800 recipients. The knowledge database for paint and plastering crafts offers access to basic trade know-how and expertise, background information, reference objects and extensive product worlds. Malerblatt Wissens-Check The Wissens-Check contains official questions to prepare oneself for the final apprenticeship exam. Available at and via mobile devices. Anniversary 2019 Malerblatt will turn 90. Anniversary promos and competitions. Catalogue service Catalogue presentation to generate addresses of potential customers. Market research Malerblatt conducts market surveys twice a year. Corporate Media Services Individual and exceptional solutions in the corporate publishing, events, webinars etc. 4

5 1 Portrait 01 Title: Malerblatt 02 In brief: Malerblatt inspires and informs managers in the painting and plastering trades with examples of high-quality design and well-researched specialist and management articles together with current industry news. Malerblatt forms opinions and supports companies in the industry in making decisions in all aspects of their business. The Malerblatt product family reaches its target group across every media channel. The portfolio includes the trade magazine in both print and digital subscriptions, the malerblatt.de and malerblatt-wissen.de websites, the weekly newsletter, Wissens-Check and its social media presence. 03 Target group: Painters, plasterers, interior decorators, building contractors, renovation companies, decorators merchants, the supply industry, colleges, associations 04 Frequency: 12 issues per year 05 Format: DIN A4 06 Year: 90 th year Subscription price: Annual subscription: Inland Abroad Organ: Organ of the national guilds of Rhineland-Palatinate, Hesse, South Baden 09 Memberships: 10 Publishing house: Konradin Medien GmbH 11 Publisher: Katja Kohlhammer 12 Advertising: Carola Gayda, Advertising Manager 13 Editorial: Martin Mansel, Editor-in-chief Phone Andreas Ehrfeld Phone Susanne Sachsenmaier-Wahl Susanne Wierse Evelyn Becker 14 Pagination analysis 2017 = 12 issues Circulation: 973 pages = 100.0% Editorial section: 695 pages = 71.4% Advertising section: 278 pages = 28.6% of them: Classified ads: 1 page Bound inserts: 58 pages Loose inserts: 32 pieces 15 Content analysis of editorial content pages = 100.0% News 71 pages = 10.2% Shape & colour 74 pages = 10.7% Technology & materials 107 pages = 15.4% Dry construction & interiors 74 pages = 10.6% Business & market 116 pages = 16.7% Education & further training 79 pages = 11.4% Malerblatt Special 76 pages = 10.9% Associations, books, events 34 pages = 4.9% Others 64 pages = 9.2% 5

6 2 Circulation and Distribution Analysis 01 Audited by: 02 Circulation analysis: Average copies (July 1, 2017 to June 30, 2018) 3.1 Circulation by postcode regions: Percentage of actual circulation Print run: 19,700 Actual circulation: 19,624 of them abroad: 339 Sold copies: 7,741 of them abroad: 246 Subscriptions: 3,772 of them for members: Retail sale: Other sales: 3,969 Freistücke: 11,883 Rest-/Archivexemplare: Geographical distribution analysis: Share of total distributed copies Economic area % Copies Germany ,285 Abroad comprising Austria Switzerland other foreign countries Actual circulation ,624 Postcode 2 8.1% = 1,562 copies Postcode % = 2,198 copies Postcode 5 9.7% = 1,871 copies Postcode % = 2,025 copies Postcode % = 4,108 copies Düsseldorf Osnabrück Köln PLZ 5 PLZ 4 Dortmund Frankfurt Mainz Saarbrücken PLZ 6 PLZ 7 PLZ 2 Bremen Hamburg Hannover Kassel Stuttgart PLZ 3 Erfurt Schwerin Magdeburg Nürnberg PLZ 8 PLZ 9 Leipzig München PLZ 0 Berlin Summary of the survey method: 1. Method: File-based recipient-structure analysis total circulation 2. Population: Actual circulation 3. Sample: Total circulation 4. Target persons of the study: Recipients of the magazine 5. Study period: June/July Survey completed by: Konradin Media Group PLZ 1 Potsdam Dresden Postcode 1 4.5% = 868 copies Postcode 3 9.4% = 1,813 copies Postcode 0 7.7% = 1,485 copies Postcode 9 8.3% = 1,601 copies Postcode 8 9.1% = 1,755 copies 6

7 3 Readership Analysis 1.1 Industries/industrial sectors: recipient groups Readers per copy Acc. to classification of industrial sectors 2008 % Proj. ca. Painting companies, total ,400 without shop premises ,580 with shop premises ,820 Plastering companies 3.2 1,690 Building industry e.g. redevelopment, preservation of buildings 6.3 3,380 Paint supply trade incl. coatings, wall and floor coverings 2.8 1,480 home fabrics, buying co-operatives Supply industry/manufacturers 3.5 1,900 Schools, vocational schools, institutes 4.8 2,530 Federations/guilds 2.4 1,270 Others e.g. interior decorators, restoration, 5.9 3,170 exhibition-stand construction, shop fitting No information , Company size: Readers per copy % Proj. ca. 1 2 employees , employees , employees , employees , employees 9.1 4, employees and more employees 4.0 2, ,240 Service portfolio of the companies: Readers per copy % Proj. ca. Coating, painting ,920 Wallpapering, wall covering ,540 Facade works ,780 Insulating ,760 Floor coating ,450 Floor covering ,340 Plaster and stucco work ,420 Thermal insulation systems ,070 Dry construction ,270 Scaffolding ,200 Decoration with home textiles, interior decorating ,900 Corrosion protection ,210 Concrete repair ,350 Church painting, restoration, gilding ,420 Roof coating ,140 Stretched ceilings 7.5 4,010 Sun protection 6.3 3,380 Multiple answers ,240 Summary of the survey method: 1. Method: Readership analysis by telephone survey sample survey 2. Population: 19,620 = 100.0% 3. Sample: 252 net interviews 4. Target persons of the study: readers per copy (RPC) 5. Study period: July Survey completed by: Foerster & Thelen, Bochum 7

8 3 Readership Analysis The readers are professional and like to make decisions! Education/training Position/function in company Master painter 66.7% Owner/managing director 68.3% Journeyman painter 7.5% Plant manager/head of department/master craftsman 9.9% Plasterer (master/ journeyman) Business economist, commercial training 5.9% Engineer 2.4% 12.7% 70% of the readers have a master craftsman s certificate Techn. employee/journeyman Commercial employee Specialist teacher/lecturer 9.5% 8.3% 2.0% 78% are in a leading management position Other 4.8% Not specified 2.0% Investment decision-makers 53,240 readers per issue are not involved 1.2% advise and recommend 4.4% make decisions together with others 42.4% 94% of the readers are investment decision makers make decisions on their own 52.0% 8

9 3 Readership Analysis The Malerblatt is used intensively and sparks buying impulses! Readers use Malerblatt intensively! Malerblatt initiates contacts and sparks buying impulses! 90 % would miss Malerblatt 87 % pick up a copy several times 70 % have been reading Malerblatt for longer than 10 years 69 min. is the average reading time for Malerblatt 81 % 67 % 34 % 25 % of the readers use trade magazines as their No. 1 source of information confirm that advertisements are part of professional information and provide them with new ideas/products visited the supplier s website on the Internet of the readers personally contact manufacturers Malerblatt is highly esteemed by its readers! To what extent do the following statements apply to Malerblatt? (totally agree/agree) 92 % Objective and credible reporting 79 % Appealing appearance 74 % Useful inspiration for professional practice 73 % Innovative, shows important trends 85 % are very interested in new products You are welcome to request more information and data on the Malerblatt-readership analysis 2016 from: carola.gayda@konradin.de 9

10 Rate Card No. 62 (Prices valid as of , in, plus VAT) Magazine format: 210 mm wide x 297 mm high, DIN A4 Untrimmed: 216 mm wide x 303 mm high Type area: 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Printing and binding: web offset, perfect binding Charges: No discounts Position: Price for cover pages and other guaranteed positions: 20% surcharge on relevant b/w price. Colour: See page 11 for colour surcharges. Print colours (CMYK) in accordance with ISO , other colours treated as spot colours. Metallic and phosphorescent colours on request. Discount: For orders within any 12 months (insertion year). No discount on colour and bleed surcharges and loose inserts. Discounts apply to bound inserts (1 insert = 1/1 advertising page). Repeat discounts: 3 ads 6 ads 9 ads 12 ads 18 ads 5% 10% 12.5% 15% 20% Bulk discounts: 3 pages 6 pages 9 pages 12 pages 18 pages 5% 10% 12.5% 15% 20% Classified ads and special ad formats: Sales/job offers/miscellaneous Jobs wanted Buyers guide/supplier s directory see page 14 Contact: Advice, booking: see contacts on page 2 Order confirmation, invoicing, vouchers, data delivery + technical details: Order management Henrike Henke Phone henrike.henke@konradin.de Data delivery: Use our ad portal at to submit your data online 1. PDF ads (automatic preflighting). 2. Native file (via upload mask, please compress data) Enquiries: Phone (8:00 a.m. to 5:30 p.m.) See page 14 for technical details. Conditions: Prior to digital transfer of advertising artwork, the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. Payment conditions: 2% discount for direct debit, advance payment and payment within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no. DE Bank account: Baden-Württembergische Bank, BIC: SOLADEST600. IBAN: DE Our general terms and conditions are available on the Internet at We would be happy to send you a copy on request. 10

11 Rate Card No. 62 (Prices valid as of , in, plus VAT) Ads: Standard formats Formats Basic rates b/w Colour surcharge 2c 3c 4c Formats: width x height in mm Trim: add 3 mm to each side Total Colour Total Colour Total rate 2c surcharge rate 3c surcharge rate 4c Type area Trimmed 1/1 page 5, , , , , , x x 297 2/3 page 3, , , , , , land. 4col. port x x x x 297 1/2 page 2, , , , , , land. 4col. port. 2col. 188 x x x x 297 1/3 page 1, , , , , , land. 4col. port x x x x 297 1/4 page 1, , , , , land. 1/8 page , , , , land. port. port. 4col. 2col. 1col. 4col. 2col. 1col. 188 x x x x x x x x x 56 1/16 page in advertising section 1/32 page in advertising section , , port. 2col. 1col. 92 x x 65 not possible , , port. 1col. 44 x 32 not possible Bleed surcharge Surcharge for each col.ot colour: up to ¼ page , up to 1/1 page 1, No discounts on surcharges. 11

12 Rate Card No. 62 (Prices valid as of , in, plus VAT) Bound inserts Prices by grammage (qualifies for discounts, 1 insert = 1/1 page of advertising) Width x height in mm Conditions/ technical details Quantities/ deadlines Quantity 1 leaf = 2 pages 1 leaf + flap under 135 gsm 5, , gsm 6, , untrimmed 216 x 305 Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning of bound inserts depends upon the technical possibilities. Bound inserts on substrates other than paper on request. Quantity gsm gsm untrimmed 2 leaves = 4 pages 9, , x 305 Bound inserts must be delivered untrimmed and the first page is to be marked. Multi-leaf bound inserts must be delivered in folded condition and closed along the back edge, that is in the direction of insertion. Quantity: 20,500 copies Delivery deadline: 7 days after advertising deadline 3 leaves = 6 pages 13, , x 305 Additional measures such as folding and gluing, will be charged for. 4 leaves = 8 pages 15, , x 2 leaves Prices for bound inserts on paper weighing less than 80 gsm or more than 180 gsm and other paginations are available on submission of a sample. Trimming diagram: 297 mm trimmed 305 mm untrimmed 4-sided 216 mm untrimmed 3 mm fold (gutter) 210 mm trimmed cutting edge 3 mm each 432 mm 5 mm 3 mm 297 mm trimmed 297 mm trimmed 305 mm untrimmed 6-sided 216 mm untrimmed 3 mm 210 mm trimmed fold (gutter) 209 mm 195 mm 206 mm cutting edge 3 mm each 620 mm fold 195 mm 5 mm 3 mm Delivery address for bound inserts: at advertiser s expense to: Konradin Druck GmbH Kohlhammerstraße Leinfelden- Echterdingen, Germany Delivery note: For Malerblatt, issue (no.) Delivery times: Mon.- Fri. 7:00 a.m to 6:00 p.m. Euro-pallet dimensions: 80 x 120 cm (max. height 110 cm) 12

13 Rate Card No. 62 (Prices valid as of , in, plus VAT) Loose inserts Prices by grammage (no discounts) Conditions/ technical details Delivery address Formats/ quantities/ dates Per 1,000 copies, incl. postage up to 25 g up to 30 g up to 35 g up to 40 g up to 45 g up to 50 g Prior to order acceptance and confirmation, a binding sample - if necessary, a dummy sample - must be submitted with size and weight specifications. The positioning depends upon the technical possibilities. Loose inserts are inserted loosely, they must consist of one single piece. The first page should be marked. Before delivery, multi-leaf loose inserts must be folded and closed along the back edge, that is in the direction of insertion. Additional effort, e.g. folding work, will be charged for. A free insertion note will appear in the advertising section. At advertiser s expense to: Beck Servicepack GmbH Raiffeisenstraße Filderstadt, Germany Delivery note: For Malerblatt, issue (no.), Delivery times: Mon. - Fri. 7:30 a.m. to 4:30 p.m. Euro-pallet dimensions: 80 x 120 cm, (max. height 110 cm) Format: max. 200 mm wide x 290 mm high Quantity: 20,000 copies Delivery deadl.: By the 20 th of the previous month Prices for heavier inserts and inserts on thin paper or other materials are available on submission of a sample. Prices are per thousand copies, rounded down to the nearest thousand. Tip-ons Price plus cost of carrier advertisement or bound insert Per thousand copies, including postage, plus gluing costs Delivery address Postcard Required quantity: 20,700 copies Other advertising materials, e.g. booklets, CDs, samples are priced as loose inserts. Required quantity: on request Gluing costs: By machine per thousand. Machine gluing requires gluing edge parallel to binding edge, a min. of 1 cm and a max. of 7 cm from the binding edge. Height may vary. In other cases, including angled positioning: Manual gluing per thousand. Positional deviations amounting to 1-2 mm for glued products may occur due to technical reasons. Gluing costs: On request on submission of a binding sample. Gluing requires gluing edge parallel to binding edge, a min. of 2 cm and a max. of 7 cm from the binding edge. Height may vary. Required quantity: on request Delivery at advertiser s expense: Konradin Druck GmbH Kohlhammerstraße Leinfelden- Echterdingen, Germany Delivery note: see top adhesive edge 70 mm Insertion direction 13

14 Rate Card No. 62 (Prices valid as of , in, plus VAT) Buyers guide, Classified ads Buyers guide/ suppliers directory Basic rate b/w 4c no discounts 1 col., 44 mm wide, per mm Technical requirements for the delivery of data for advertisements and other advertising materials Data formats: We recommend the delivery of PDF/X-3 data. Otherwise unseparated files in EPS or TIFF format; please avoid native files (e.g. InDesign, Quark XPress, etc.). The file must be ready to print, i.e. all the fonts used should be embedded, continuous tone images require a resolution of 300 dpi, line art a minimum resolution of 600 dpi. Freely selectable section heading, minimum run time 1 year. Activation and termination is only possible at the start of each quarter. Billing semi-annually, in advance. Classified ads Basic rate b/w 4c no discounts Sales/job offers/miscellaneous 1 col., 44 mm wide, per mm Jobs wanted 1 col., 44 mm wide, per mm Box fee incl. forwarding postage Included in the price: publication at Job vacancies and situations wanted also on fachjobs24.de Colour: Print colours (CMYK) in accordance with ISO , spot colours available by agreement. For conversion and control of the colour space (ICC colour management), please refer to the standard ECI offset profiles (order the ECI_Offset_2009 package free of charge from www. eci.org). Use the ecirgb_v2.icc (RGB colour space) and ISO_coated_v2_eci.icc (CMYK colourspace) profiles. Proof: Print Media Standard (bvdm) contract proof. Digital proof prints must contain the FOGRA Media Wedge in order to monitor colour accuracy (available from www. fogra.org, payment required). Proof prints must display an official print control strip. Data archiving: All data will be archived, unamended repeats will therefore normally be possible. However, no data guarantee is offered. Guarantee: If incomplete or incorrect data (text, colours, illustrations) is delivered, we accept no responsibility for the printed result. Faulty imaging due to incomplete or faulty files, incorrect settings or incomplete information will be charged for. This is also the case for additional setting or repro work as well as the production of new proofs. 14

15 10 Seiten Video-Guide 30 Seiten App-Guide Trade Magazine Editorial Schedule 2019 Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows 1 January PD: AD: February PD: AD: Nature Designing with natural colours Surfaces with an organic finish Surfaces Structures Patterns Paints Metal substrates Corrosion protection Wood varnish Power tools Drilling and screwing Sanding/cutting Vacuuming Mould Removal Renovation Prevention Drywall construction Acoustics Fire protection Ceiling solutions Partition walls Presentation Corporate identity Public image Workwear Working at heights Ladders Scaffolding Working platforms Heimtextil Frankfurt DOMOTEX Hanover BAU Munich Fair Issue Farbe, Ausbau & Fassade March PD: AD: Digital & Analogue Virtual reality Colour perception Colour trends Malerblatt Special Facade Cleaning/protection Insulation Coating Wall coverings Wallpaper trends Paintable wall coverings Textiles Heimtextil trade fair trends Measuring and testing Construction lasers Measuring devices Substrate testing IHM Munich FAF Farbe, Ausbau & Fassade Cologne Internet Guide PD: AD: malerblatt.de Internetführer für Maler Lackierer Stuckateure Internet Guide 2018 for painters, plasterers The Media Guide contains the most informative websites including large App and Video-Guide. See page 27 for detailed information. 15

16 Editorial Schedule 2019 Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows 4 April PD: AD: Sacred buildings Church painting Gildings Wood coating Covering coats Glaces/Varnishes Waxes/oils Impregnations Floor coverings Elastic flooring Carpets Wood floors/laminates Cork Leadership Company structures Personnel management Managerial successors Domotex trade fair trends Post-match reporting Farbe, Ausbau & Fassade May Colour design news New colections New colours + plaster New tools + aids Varnish innovations Interior trends New creative products New business ideas Software innovations PD: AD: June PD: AD: Workplaces Offices Workshops Factories Malerblatt Special Insulation Insulating indoor& outdoor Tools for EIFS assembly Reinforcement Plaster and paints Renovation Cellar drainage Renovation plasters Mould renovation Construction drying Presentation Marketing Showrooms 16

17 Editorial Schedule 2019 Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows 7 July PD: AD: Night Changing colour effects Discotheques Night clubs Concrete repair Renovation processes Balconies + arcades Parking Garage Concrete Coating Ecological building materials Low-emission water-based systems Clay colours and plasters Lime paints and plasters Natural colours New skills Continuing training Coaching 8 August PD: AD: Shop fitting and trade fair booth building Flagship stores Malls Shops Facade colours and plasters Paint or plaster systems Ladders/scaffolding/ working platforms Floor coatings Decorative floor spackling paste Floor glazes Liquid plastics Software Software for the trade Package solutions Jubilee issue 90 years Malerblatt 9 September PD: AD: Smart home Living in progress Space design Integrating technical elements Historical buildings Preserving old buildings Restoration Timber framing restoration Gold plating Malerblatt Special Interiors Interior colours/ Interior plaster Sun shading Wall coverings/flooring Interior insulation Selling Online marketing Networks NordBau Neumünster

18 Editorial Schedule 2019 Issue Colour & inspiration Technologies & materials Building envelope & interiors Business & market Shows 10 October PD: AD: Hotels Reception Room design Machine technology Application Spray process Conveyor Mixing Pump Design in dry walling Curved walls Stepping Perforated boards Mobility Company cars Commercial vehicles Trailers/Installations Log books 11 November PD: AD: Shifted perspectives Rethinking walls, floors, ceilings Wet rooms Bathroom extensions Colours and plasters for bathrooms Dry walling in wet rooms Reworking tiles Preparing the base Spackling Undercoating Equalising Impregnating Adhering Safety equipment Safety at work Work clothes A+A Düsseldorf December PD: AD: Light and colour Colour effect LED technology Tools + aids Brushes, rollers & co. Masking/covering Wallpapering tools Drywalling tools Wall coating Interior colours Interior plasters Wall glazes Malerblatt Special Business ideas Healthy construction Ecological positioning 18

19 Special Advertising Formats (Prices valid as of , in, plus VAT) Ad specials intensify your advertising message! Malerblatt offers special advertising forms creating a high degree of awareness for your communication: Title flap Banderole Bookmarks Tip-ons, booklets or CDs Is the first thing readers see and guarantees that you will make the maximum impact and will really get noticed. Size: Inside of flap: 105 mm wide x 297 mm high Ad section on cover: 100 mm wide x 297 mm high To open the magazine, readers cannot fail to miss the banderole and it therefore becomes a real eyecatcher. Size: Max. 100 mm wide, length depends on magazine circumference, fixed with adhesive dot The bookmark is an attention-grabbing and attractive advertising format that is also very useful for the reader. It can be inserted right next to your advertisement or article. Size: 70 mm wide x 150 mm high attached to magazine by bookmark string Enhance the impact of your advertisement through tipped-on advertising materials such as a booklet, a CD or a product sample. Basic rate: 12, Basic rate: 10, Basic rate: 11, Available formats on request. Prices, availability and technical details for the special advertising formats on request. We d be happy to work with you to develop ideas or to implement your concept. 19

20 Special Advertising Formats: Product of the Month (Prices valid as of , in, plus VAT) Eye-catching one-page placing of your product! Product of the Month Price Product of the Month 1/1 page 4, Services: Design of the advertising page by the editorial staff in the look and feel of Malerblatt Promotion box on Link to the manufacturer s homepage Especially suitable for: The presentation of special or spectacular products The launch of new products Increasing the awareness of existing products Your benefits: Greater exposure as a result of the special placement Stands out optically in comparison with regular product announcements Additional contact opportunities by way of the online presence Data: Company address 2 product images (300 dpi) Text totalling approx. 2,300 characters incl. spaces (headline, lead text main text, info box) 20

21 Special Advertising Formats: Wissenstipp (Prices valid as of , in, plus VAT) Two-page supplement designed by the editorial staff for your target group communication! Malerblatt Wissenstipp Wissenstipp Price 2-page supplement 6, Services: Design of the contents by the editorial staff Complete organisation of the printing process PDF download on Possible extra step-by-step video Optional (surcharge): Special print Especially suitable for: The display of products needing an explanation and special processing methods Your benefits: Spreading practical know-how in a compact form Extra awareness due to the better quality paper Detachable enabling collection - resulting in a long-term presence Data: Company address Company logo (300 dpi) 4 product images (300 dpi) Text totalling approx. 5,000 characters incl. spaces (headline, lead text, main text, working step, check list, download/links) 21

22 Special Advertising Format: Malerblatt plus supplement (Prices valid as of , in, plus VAT) Exclusive, editorially focused supplement tailored specifically for you! Malerblatt plus supplement Prices 12 pages including covers 19, Malerblatt plus Working closely with yourselves, we produce Malerblatt plus, an exclusive editorial supplement that is circulated with a monthly issue of Malerblatt. The special format is a real eye-catcher. Take advantage of the expertise of the editorial team and the reach of Malerblatt for your target group communication. 16 pages including covers 22, pages including covers 24, Services: Complete organisation (project management, editorial services, graphics, printing and distribution of 20,000 copies) E-paper at duration of 1 year Mentioned in the Newsletter with a link to 9,800 recipients Optional Additional copies for your promotional activities, at a special price Cross-media package: Malerblatt plus is published extra for 1 year as an e-paper on Especially suited to: Product developments Future trends Current projects User reports Company anniversaries An eye-catcher in your target group! Size: 20 x 25 cm Print run: 20,000 copies Your benefits: Intermedial target group communication You profit from Malerblatt s know-how Complete organisation from one source 22

23 Website (Prices valid as of , in, plus VAT) Malerblatt Online Ad format Display Ads on all pages* Position on desktop and tablet Desktop Size in pixels (w x h) Mobile Smartphone Positioning Mobile Size in pixels (w x h) Prices per month** Leaderboard/ Large Leaderboard 728 x 90 or 970 x 90 Mobile Content Ad 6 : x Full banner 728 x The information and service portal for committed and innovative handicraft businesses is the optimal online supplement to our trade magazine. Topical reports from the industry, comprehensive search options in the article archive, market overviews as well as job offers and classified ads - a comprehensive service portfolio. T r a ffi c (monthly average, 1 st half of the year 2018, source: google analytics) Page impressions: 41,110 Visits: 21,170 Skyscraper/ Wide Skyscraper 120 x 600 or 160 x 600 (wide) Mobile Content Ad 6 : x 50 Medium Rectangle 300 x 250 Mobile Med. Rectangle 1 : x 250 Video Ad (Medium Rectangle) * Size and position in picture is illustrative. Displayed in rotation. **Prices include link to your website. 300 x 250 Mobile Med. Rectangle 1 : x

24 Website (Prices valid as of , in, plus VAT) Malerblatt Online Your advantages: Good value for money Flexible and easy to use Intensifies contacts The views have a long-term effect Measurable advertising effect Cross-medial advertising increases the success. Ad format Display Ads on all pages* Position on desktop and tablet Desktop Size in pixels (w x h) Hockeystick 728/970 x 90 and 120/160 x 600 Wallpaper with background colour (HEX-Code angeben) 728/970 x 90 and 120/160 x 600 Mobile Smartphone Positioning Mobile Size in pixels (w x h) Mobile Content Ad 4 : x 75 Mobile Content Ad 4 : x 75 Prices per month** 1, , We offer a powerful Malerblatt media network. We d be very happy to advise you. Expandable Leaderboard 728 x 300 and 728 x 90 Mobile Content Ad 6 : x Submission of files: 7 days prior to dispatch date via to auftragsmanagement@konradin.de File formats: GIF, JPG, HTML5 (responsive), Redirect (file size max. 80KB) HTML5 and Redirect - please send as a HTTPScompliant attachment. File format video ad: MPEG4 (file size max. 30 MB) Please request our technical specifications for the Wallpaper, Sticky Skyscraper and Expandable Leaderboard advertising forms. The specifications should be ed to to: auftragsmanagement@konradin.de. Billboard 970 x 250 Mobile Content Ad 4 : x 75 Halfpage Ad 300 x 600 Mobile Halfpage Ad 1 : x 600 Sticky Skyscraper/ Sticky Wide Skyscraper 120 x 600 or 160 x 600 (wide) Mobile Content Ad 6 : x 50 1, , , * Size and position in picture is illustrative. Displayed in rotation. **Prices include link to your website. 24

25 Website (Prices valid as of , in, plus VAT) Malerblatt-Wissen Malerblatt-WISSEN is a cross-corporate information platform, that offers up-to-date information and fundamental basic know-how on industry-relevant topics. The aim of the databank is to make the whole specialist knowledge available. Become a knowledge sponsor! As partner of Malerblatt-WISSEN, you contribute to the further development of the knowledge database and open up a direct communication channel to your target group. Sponsoring packages Basic 1 Basic 2 Classic Run time 1 year 1 year 1 year Corporate logo on all pages Corporate logo on info page in magazine Number of main sections Number of individual reports (product info/ references/videos) Deep links to partner website Slide show in report possible Articles as highlights on home page - - Contributions to technical terms A-Z with sponsored link - - Price (no agency fee possible) , , Price per additional section - - 1, One-off set-up costs T r a ffi c (monthly average, 1 st half of the year 2018, source: Google Analytics) Page Impressions: Visits: Data delivery: at the latest 4 workdays prior to start of campaign via to carola.gayda@konradin.de Placing of banners on is possible. Prices on request. 25

26 Newsletter Exklusive Newsletter (Prices valid as of , in, plus VAT) Malerblatt Newsletter Every Wednesday. The latest news from the industry straight to the reader s desk the ideal supplement to the printed magazine. The newsletter reaches 9,800 recipients per dispatch. Advertising format*/position in newsletter Size in pixels (w x h) Text/image ad Image: 200 x 150, Text: 500 characters (incl. spaces) + link Price per issue** Full banner wide 590 x Your benefits: You reach your target group - quickly and easily. All advertising formats link to your website. * Size and position in picture is illustrative. **Prices include link to your website. Submission of files: 7 days before date of dispatch by to: auftragsmanagement@konradin.de File formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, tracking pixels are not built in (file size max. 60 KB). Only the first frame of the animated GIF file will be displayed. Malerblatt Exclusive Newsletter Individually bookable special newsletter Designed in the look & feel of the Malerblatt Newsletter The contents are linked to additional information on your website Secure yourself the biggest possible exclusivity when spreading your advertising message. As the dispatching brand, Malerblatt has a recommendatory status. Exclusive Newsletter Selection and design of content in coordination with the editors. Data delivery: 14 days prior to dispatch date via to carola.gayda@konradin.de Price 2,

27 Crossmedia Trade Fair Special for Farbe (Prices valid as of , in, plus VAT) Malerblatt Special Trade Fair Packages Achieve greater awareness in everything to do with the industry s most important trade fair, the 2019 Farbe, Ausbau & Fassade in Cologne, with Malerblatt s cross-medial special offers. Special Trade Fair Packages Package 1 Logo presentation print + online Your company logo appears within: the logo page in the Malerblatt trade fair issue 3/2019 the company logo presentation/rolling system on our website with a link to your homepage. Prices Package 2 Company/product presentation online Your company/product presentation appears: in the Malerblatt trade fair special newsletter with a link to your presence in the Malerblatt online trade fair special within the Malerblatt online trade fair special on our website Package The powerful combi with price advantages 1, ,240 readers/issue + 44,500 unique users/month + 9,800 newsletter subscribers = 107,540 opportunities! Package duration: 8 weeks: Your advantages: Presence on all advertising channels in the run-up to the trade fair Potential visitors to the trade fair are provided with advance information Wide reach Deadlines: Registration: Data supply:

28 Cross-Media Internet Guide 2019 (Prices valid as of , in, plus VAT) Malerblatt Internet Guide malerblatt.de Internetführer für Maler Lackierer Stuckateure 10 Seiten Video-Guide The Malerblatt Internet Guide presents a selection of our industry s leading websites, apps and video channels. The Internet-Guide is a cross-media offer: Besides the printed version, the Media Guide is also available as an e-paper and database. Company presentation - website Prices Basic 1/3 page Premium 1/1 page 3, Services: Company name, website, link, logo, address (only Premium) Image of the website and description of the range of internet services Additional search terms in the online databank (only Premium) 500 complimentary copies (only Premium) 30 Seiten App-Guide Presentation - app or video channel Prices Basic 1/2 page 1, Premium 1/1 page 3, The online versions are linked to the manufacturer homepage so that they can be contacted directly. Print run: Print format: 25,000 copies DIN A5 Advertising deadline: Publication date: Target group: Painters, plasterers, drywall builders, interior fitters. Services: Screenshots, descriptions of the contents and functions Address (only Premium) App: icon, link app and Google Play Store, QR code Video: link video channel, QR code Special placements Price Cover pages 2, 3 or 4 3, Distribution: Insert in Malerblatt issue 3/2019 Distribution to technical and trade colleges 28

29 So einfach geht`s Katalog auf der Website in gewünschter Form auswählen und als Download oder per Post anfordern! Steig- und GerüstSysteme 06 Sie interessieren sich für unser Angebot? Wir beraten Sie gerne: Phone WERKZEUG-WASCHSYSTEME WASSERAUFBEREITUNGSANLAGEN FÖRDERPUMPEN SPIRALFÖRDERPUMPE KOMPRESSOREN DURCHLAUFMISCHER ZUBEHÖR PRO FESSIO NELL ES EQUIPM ENT FÜR MAL ER U ND STUCK ATEURE KATALOG 2018/19 RSK18/1 Cross-Media Catalogue Service (Prices valid as of , in, plus VAT) Malerblatt Catalogue Service Basic: Catalogue Service Online Prices Kataloge kostenlos bestellen NEU Use our cross-media services to make your catalogues or brochures known to a wide audience within the trade. We offer you the right target group and the perfect spread on our website and via the catalogue service page in the monthly issues of Malerblatt. 6 months online months online Basic Plus: Catalogue Service Online + Print Prices 6 months online + 6 x in print issue 1, months online + 12 x in print issue 2, Basic: Online Put your catalogue online! Interested experts can order or download your catalogue from 21,000 visits per month = 21,000 contact opportunities! Basic Plus: Online + Print Take advantage of our cross-media services and also place your catalogue in the print issues of Malerblatt, therefore ensuring a wide reach. 21,000 visits per month + 53,240 readers per issue = 74,240 contact opportunities! Suitable for: Product and image catalogues Brochures for product applications Annual programmes for seminars Your benefits: Direct response Adress generation Opening up new client groups Little effort huge effect Flexibility: can be updated at all times Submission of files: Information upon request (Traffic for monthly Ø values, source: google analytics) 29

30 Malerpanel (Prices valid as of , in, plus VAT) Getting ahead through know-how! Malerblatt market research A Germany-wide cross-section of over 500 painter and decorator companies are surveyed twice-yearly: about the current trends and topics in the market about potential investments and future prospects Join us! Put your questions to the target group, anonymously and direct. Take advantage of our pre-prepared questionaire or ask your own questions. This will give you valuable information on topics such as: How well-known your company is How your competitors are perceived What is expected of your product? Trade fair planning Internet use Benefits: Save money by conducting market research jointly with us. You will profit from the know-how of Konradin Market Research. Exclusive use of the results by your company. You can use the results in your own advertising communication. Know-how enables you to get ahead of your competitors. Scope Prices 3 questions 1, questions 1, questions 1, questions 2, When: Spring and autumn 2019 Commissioned by the Malerblatt editorial staff, the survey is a written survey. The questionaire is concepted by Konradin Market Research and conducted and evaluated in cooperation with an independent markert research institute. tute. Advice, booking: See the contact persons on page 2 Interested? Just get in touch and we would be very happy to send you detailed information about the services as well as our questionaire. 30

31 Trade Media of the Konradin Media Group The Konradin Media Group is one of the largest suppliers of specialist information in the German-speaking world. Its port folio comprises some 50 specialist media, science magazines, online portals and events series. Printing: We specialise in complex catalogue productions involving different languages or versions as well as standardised catalogues. More at: konradinheckel.de Market research: We offer market studies, target group surveys, advertising effectiveness research, etc. in collaboration with professional market research companies. Corporate publishing: We produce corporate communication tailored to your target group, in print and online, from customer magazines to web portals. Visit konradin.de for more details. For more information on our portfolio in the fields of architecture, building, industry, eye care, fine living and knowledge, please visit werkzeugforum.de malerblatt.de lackiererblatt.de bm-online.de dds-online.de mv-verkaufen.de