media kit Photo: Nino Muñoz.

Transcription

1 media kit 2019 Photo: Nino Muñoz.

2 More than 100 years of history and presence in 28 markets Condé Nast is the most important publishing group in the world. In Mexico and Latin America it counts with a portfolio of brands including: Architectural Digest, Glamour, GQ, Vogue and Vanity Fair in Mexico and Latin America. With high standard of quality, Condé Nast has become an opinion leader before its audience, reaching more than 270 million consumers, having 26% more influential power than Google and Facebook in the purchase intention. Our goal is to connect readers with products and brand experiences through high, authentic and influential content for those who look for inspiration. Excellence, innovation, exclusivity and passion mark our values. Photo: Enrique Vega. Source: Media Post, Think with Google, Condé Nast, 2018.

3 PRINT + The power of purchase is DIGITAL Magazines are an important force of reference for audiences, especially for their ability to intervene in the consumers purchasing decisions. Studies indicate that the consideration phase is the stage of the purchase cycle in which people invest the most time. Photos: Nino Muñoz and Jean-Baptiste. 69% of readers pay more attention to advertisements when they come from sources they know and trust. After advertising exposure, 34% search for the advertiser s website and 33% look for more information about the products. Source: Q Factor, Condé Nast, Merca 2.0, According to surveys conducted in Mexico, 84% of people read magazines on a regular basis, of which 47% do so to get information and 23% to entertain themselves. 40% of readers spend an average of $2.68 USD and $5.26 USD per month in magazines, while 42% spend between $5.31 USD and $10.52 USD in the same period.

4 PORTFOLIO MULTIPLATFORM A world of possibilities Experiences Events White label Branded content Customer experiences Communication Magazines Supplements Fotography Communities Digital Social Media Video Websites Data Photo: Antonio y Daniel. Photo: Thomas Mattil.

5 GLAMOUR STYLE GLAMOUR is the title that empowers a generation of confident and independent women, whom promote change in their environment and society. Our content is focused on positivity and improvement. Glamour is that friendly voice that always accompanies and guides you in all the facets of your life. Photo: Esteban Calderón.

6 EDITORIAL DIRECTION THE VOICE of a generation VALERIA PÉREZ-FRAGA Graduated from the University of Tepeyac with a degree in Sciences of Communication, she also has a degree in Marketing from the University of Claustro de Sor Juana, in adition to a Digital Marketing degree from the Digital Business Academy. After 10 years in the radio industry, she ventured into the world of magazines, where she has been Executive Editor of various women s and lifestyle publications. After two years as Managing Editor of Glamour Mexico and Latin America, she was apointed as Editor- in-chief of the publication. For Valeria, the close communication she has with her audience in all the Glamour platforms is something crucial that she enjoys and fully exploits. Photo: Zoey Grossman. Follow

7 GLAMOUR MULTIPLATFORM Audience 2019 UNIQUE USERS 2,723,625 READERS 412,948 LEADERSHIP 43% * ADVERTISING SHARE IN MAGAZINES OF ITS CATEGORY FOLLOWERS 4,001,156 TOTAL 7,137,729 Photo: Santiago Ruiseñor. Source: Google Analytics Premium, Tailtarget, social network monitoring during June Circulation audited by IVM. Data comparison for Vogue projections in *Advertising pages on interior design magazines, from January to December Competitive set: InStyle y Marie Claire.

8 GLAMOUR MULTIPLATFORM Profile AGE 59% years 31% years 10% 45 + years 51% of Glamour readers belong to an A/B socioeconomic level. 73% of Glamour women have a higher academic level of education. 80% of our readers consider that they have their own style, and 65% are loyal to brands. 77% of our readers consider financial planning as vital. Source: General Media Survey Executives 2016, Ipsos Mexico. People and women that have read the magazine during the past 6 months. Photo: Andrés de Lara.

9 GLAMOUR MULTIPLATFORM Profile 40% of our readers consider that luxury products are symbols of status, and 71% consult before buying them. 68% prefer experience to material value. 9 out of 10 Glamour women have purchased luxury items, divided into: 49% accessories 76% perfumes 81% shoes Happy hour! The finances are in Photo: Nino Muñoz. 70% of readers consume alcoholic beverages. 91% of women who read us use financial services and have a bank card. Source: General Media Survey Executives 2016, Ipsos Mexico. People and women that have read the magazine during the past 6 months.

10 GLAMOUR MULTIPLATFORM Profile Glamour women like shopping. 74% do it in boutiques, and 50%through the internet. 91% of our readers have their own car. The lifestyle of the Glamour woman includes: Going to bars or clubs: 75% Eating in restaurants: 93% Going to the beauty salon: 90% Reading books: 83% Exercise: 95% Let s travel the world! Source: General Media Survey Executives 2016, Ipsos Mexico. People and women that have read the magazine during the past 6 months. 88% of our audience travel for pleasure or business, and while doing it, 95%visit restaurants. Photo: Rachell Smith.

11 GLAMOUR MULTIPLATFORM Audience profile glamour.mx UNIQUE USERS 2,723,625 SESSIONS 3,576,535 PAGES VIEWS 20,732,890 Interests: Age: Sessions: 14% 42% 22% 11% The hottest: Art, 61% are movie fans and 34% are music lovers. Geek Time: 41% like technology. Food lovers: 50% are cooking enthusiasts. Adventurers: 32% enjoy traveling and 22% spend in trips. Beauty junkies: 21% are interested in beauty and wellness topics and 9% are interested in beauty products and services. Expenses: 21% spend in cars and 19% in home and garden. Fashion lovers: 15% are interested in acquiring clothes and accessories, 14% consider themselves a fashionistas. 13% are interested in the purchase of real state, 12% in financial services and 14% in education. Photo: Enrique Vega. Source: Google Analytics. Premium 2018, TAILTARGET 2018.

12 SELECT SUBSCRIBER 83% of the Glamour audience are women Photo: Paco Steve. Composition of bulk copies sold: Controlled circulation Corporate: 57% Clinics: 20% Beauty salons: 18% Spas: 2% Media agencies: 1% Others: 2% Medical offices: 30.82% VIP airport lounges: 24.82% Hotels: 12.81% Beauty salons: 7.49% Airlines (flights on board): 5.98% Restaurants: 4.49% Sports clubs 3.72% Barbershops 2.19% Executive clubs: 2.09% Boutiques: 1.73% Hospitals: 1.52% Banking reception areas: 1.57% Universities: 0.40% Corporate: 0.21% Furniture stores: 0.17%

13 editorial calendar 2. FEBRUARY LOVE 3. MARCH POWER Photo: Antonio y Daniel. 7. JULY TRIPS 8.AUGUST PREPARE 4 THE FUTURE/ BACK TO SCHOOL 9.SEPTEMBER TRENDS 4. APRIL UPGRADE! 10. OCTOBER ADULTING Vive con Glamour Supplement Photo: Frankie Batista. 5. MAY SEX 6. JUNE DIVERSITY Photo: Enrique Vega. 11. NOVEMBER BRIDES 12. DECEMBER 19 - JAN 20 CYCLES+RENOVATION Content subjet to changes.

14 GLAMOUR MULTIPLATFORM Materials due date print Edition Space reservation Materials due date On sale FEBRUARY Jan 07 Jan 14 Dec 27 MARCH Feb 08 Feb 13 Jan 31 APRIL Mar 06 Mar 13 Feb 28 MAY Apr 08 Apr 12 Mar 28 JUNE May 06 May 13 May 02 JULY Jun 07 Jun 13 Jun 27 AUGUST Jul 08 Jul 12 Aug 01 SEPTEMBER Aug 09 Aug 13 Aug 29 OCTOBER Sep 09 Sep 13 Oct 03 NOVEMBER Oct 07 Oct 14 Oct 31 DEC 19 - JAN 20 Nov 07 Nov 13 Nov 28 + Vive con Glamour Photo: Rachell Smith.

15 Events PREPARE 4 the future The most important awards in the beauty industry. Like every year, Glamour invites its readers to choose their favorite beauty products through its website: glamour.mx PREMIOS de belleza The great event that seeks sharing with students the skills that will help them fulfill their dreams and achieve profesional success. Photos: Vicky Reyes.

16 GLAMOUR MULTIPLATFORM Print rates Sizes MEXICAN INTERNATIONAL RATES * (USD) FULL PAGE $ 155,910 $ 8,095 HALF PAGE $ 102,796 $ 5,337 2/3 PAGE $ 137,104 $ 7,119 1/3 PAGE $ 68,476 $ 3,555 Premium positions COST PER UNIT (MXP) Photo: Rachell Smith. COVER TO PAGE 1 $ 441,237 $ 22,909 1ST SPREAD OF BOOK PREMIUM POSITION $ 420,226 $ 21,819 2ND SPREAD $ 416,344 $ 21,617 3TH SPREAD $ 408,556 $ 21,213 3TH COVER $ 201,836 $ 10,480 4TH COVER (BACK COVER) $ 306,792 $ 15,929

17 GLAMOUR MULTIPLATFORM Digital rates Formats SIZES RATES MXN RATES USD SUPER BANNER 960 X 60 $ 301 $ 20 BOX BANNER (DESKTOP AND MOBILE) 300 X 250 $ 273 $ 18 SKYSCRAPER BANNER (DESKTOP AND MOBILE) 300 X 600 $ 373 $ 25 SUPER BANNER PUSHDOWN 960 X X 300 $ 373 $ 25 VIDEO BOX BANNER 300 X 250 $ 341 $ 23 VIDEO SKYSCRAPER 300 X 600 $ 436 $ 29 TRIPLE FORMAT 960 X X X 600 $ 1,029 $ 68 MINI BANNER MOBILE 320 X 50 $ 373 $ 25 DOUBLE MOBILE FORMAT 320 X X 600 $ 1,029 $ 68 INTERSCROLLER (MOBILE) IMAGE + URL OR TRACKINGS $ 436 $ 29 INTERSTITIAL (MOBILE) VIDEO (.MPG O.MOV) + URL OR TRACKINGS / NO VAST $ 672 $ 45 VIDEO INTERSCROLLER (MOBILE) VIDEO (.MPG O.MOV) + URL OR TRACKINGS / NO VAST $ 672 $ 45 UNIVERSAL EXPANDABLE (MOBILE) VIDEO (.MPG O.MOV) + URL OR TRACKINGS / NO VAST $ 672 $ 45 Sponsorship TIME RATES MXN RATES USD HOME TAKE OVER 1 DAY $ 44,557 $ 2,970 PREMIUM SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 130,472 $ 8,698 REGULAR SECTIONS: SECTION SPONSORSHIP 2 WEEKS $ 65,237 $ 4,349 Promos TIME RATES MXN RATES USD ADVERTORIAL MONTHLY $ 49,909 $ 3,327 PROMO GLAMOUR MONTHLY $ 114,116 $ 7,607 PROMO GLAMOUR + PRODUCT SHOT MONTHLY $ 364,182 $ 24,279 CUSTOM SOLUTION* UPON REQUEST VIDEO** UPON REQUEST solutions TIME RATES MXN RATES USD NEWSLETTER SPONSORSHIP 1 DAY $ 22,389 $ 1,493 ING 1 DAY $ 22,389 $ 1,493 Photo: Danilo Hess. *Custom Solutions: Landing Page, Shooting, Editorial Note + Video, White Label, Mini websites, Editorial Content, etc. ** Video: Mini clips, Teaser, Videos (20, 30, 1, 3, etc.), Cinemagraphs, GIF s, White Label, Brand partnership, Editorial Sponsorship, Short Films, Animation, etc.

18 Photo: Enrique Vega. Digital rates Social media GLAMOUR MULTIPLATFORM (Prices based on organic reach) QUANTITY RATES MXN RATES USD OPTION 1 2 Facebook Posts 2 Twitter Posts $ 55,015 $ 3,668 OPTION 2 2 Facebook Posts 1 Instagram Stories Posts $ 61,518 $ 4,101 OPTION 3 1 Facebook Post with 1 picture 2 Twitter Posts with 1 picture $ 38,101 $ 2,540 OPTION 4 2 Facebook Carousel Posts during 1 month (1 every 15 days) $ 97,894 $ 6,526 OPTION 5 (Doesn t include production) 2 Faceboook Video Posts (KPI 50,000 Video Views) 2 Twitter Video Posts $ 122,093 $ 8,140 OPTION 6 (Doesn t include production) Coverage: 4 Twitter Posts 1 Facebook Gallery 3 Instagram Stories $ 88,487 $ 5,899 OPTION 7 (Doesn t include production) Facebook Live Coverage: 1 Facebook Live Transmition 1 Facebook Gallery 4 Twitter Posts 3 Instagram Stories $ 157,564 $ 10,504 OPTION 8 (Doesn t include production) Instagram Live Coverage: 1 Instagram live Transmition 1 Facebook Gallery 4 Posts en Twitter 3 Instagram Stories $ 153,862 $ 10,157 OPTION 9 1 Instagram Feed Gallery (3 pictures) - For a 3 month period $ 535,500 $ 35,700 OPTION 10 1 Instagram Feed Mosaic (9 pictures) - For a 3 month period $1,606,500 $ 107,100 OPTION 11 2 Twitter Moments (1 every 15 days) 2 commercial mentions in the Twitter Moment every 4 editorial pictures $ 23,210 $ 1,548 OPTION 12 4 Pictures on Instagram Stories in 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 88,807 $ 5,921 OPTION 13 4 Animated GIF Instagram Stories GIF during 1 month (1 per week) each picture stays visible for 3 days each week 1 Animated GIF Faceboook Post 2 Animated GIFs Twitter Posts $ 97,688 $ 6,512 OPTION 14 (Doesn t include production) 4 Cinemagraph Instagram Stories during 1 month (1 per week) each picture stays visible for 3 days each week 1 Cinemagraph Faceboook Post 2 CinemagraphTwitter Posts $ 133,211 $ 8,881 OPTION 15 4 Dark Post Vertical Videos on Instagram Stories during 1 month (1 per week), each picture stays $ 159,853 $ 10,656 OPTION 16 Facebook Infographic Sponsorship $ 81,578 $ 5,439 OPTION 17 (Doesn t include production) OPTION 18 (Doesn t include production) 1 Facebook Illustration Post 2 Twitter Illustration Posts $ 77,547 $ 5,170 1 Facebook Illustration Post 2 Twitter Illustration Posts 1 Instagram Stories Post $ 90,151 $ 6,010

19 Booking requirements Any client that requires advertising services should contact the sales executive and sign the contract and/or corresponding insertion order in which the contract terms and conditions are specified. The prices and rates indicated in this document, as well as the exchange rate, are reference prices and may be subject to change without prior notice. The total amount indicated in the contract and/or insertion order will reflect the rate at the time of purchase. If you need further information contact your sales executive. Photo: Enrique Vega.

20 Terms and conditions Anyone who may require the publication of advertising spaces, must contact the sales executive and sign the corresponding Contract and/or Insertion Order where the contractual terms and conditions are specified. Published rates may be modified without prior notice, reason for which the price indicated in the Contract and/or each of the Insertion Orders must be paid in full. Condé Nast de México, S.A. de C.V., will not be held responsible for the content of advertisements nor for inquiring if advertising materials abide by any applicable laws and regulations at the moment of its publication or not. The agency and/ or advertiser and/or any third party, that contract the publication of advertising spaces, are obligated to comply with applicable legislation, and in any case of complaints or accusations regarding it, must agree to defend and hold harmless Condé Nast de México, S.A. de C.V. and to cover any expenses or fines that may come from it. Condé Nast de México, S.A. de C.V., reserves the right to its absolute discretion of suspending or not publishing any publication if the advertising material doesn t comply with applicable legal orders, and/or if its content is offensive to its readers, contrary to morality and/or good customs, and/or its own interests, and will not be held responsible. Condé Nast de México, S.A. de C.V., editor of the magazines Vogue, Glamor, GQ, Vanity Fair, Architectural Digest, informs its customers, suppliers and the general public, that: Any type of promotion, invitation to events, invitation to be part of an article, or any type of communication in relation to our media, is always carried out by Condé Nast de México, S.A. of C.V. directly through its official channels, and never through third parties. Likewise, they are informed that the official channels are solely and exclusively those corresponding to the domains, admexico.mx, vogue.mx, gq.com.mx, glamour.mx, vanityfair. mx, condenast.com.mx, condenastamericas.com or letters sent by correspondence, only to our subscribers, as well as those releases published on our official websites. Condé Nast de México, S.A. of C.V., responsible for the personal data of its clients, users and subscribers, never shares such data with third parties; the personal data are treated according to our privacy notice, which can be consulted at: in strict compliance with the respective laws. For the foregoing, Condé Nast de México, S.A. of C.V. disclaims any type of communication that is sent by third parties outside our editorial group through unofficial channels. If you have any questions or concerns, please contact us at the following address: advertising@condenast.com.mx

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