Ipsos Public Affairs: Media and Polling Specialization. Polling for Public Release

Transcription

1 Ipsos Public Affairs: Media and Polling Specialization Polling for Public Release 1

2 Specialists in Research for Public Release We have extensive experience conducting studies for public release and have expertise in gaining earned media. Each year, hundreds of Ipsos surveys conducted in the U.S. and throughout the world are publicly released. In fact, we have teams dedicated to conducting studies meant for public release for media partners and Ipsos clients. We manage the public release of all research data conducted for media partners (e.g., our polling partner Reuters) and Ipsos clients. Our clients leverage our reputation for producing balanced and objective research data released to the media, stakeholder groups and/or used in advertising and other marketing collateral. We provide our clients with a voice in a cost-effective, but full-service manner We give them a platform to speak to the public through the media A headline to grab media attention Often can be done with very few questions Our polls feed into our clients messaging Craft poll questions for primary purpose of media consumption, not internal market research We help them achieve their PR goals Press releases pertaining to recent Ipsos polls can be found on the News and Polls news page of our website, 2

3 The Process: How We Help Our Clients 8. Post the factum and data tables (for those questions being released) to the news site so that Ipsos is publicly substantiating and supporting its data that are in the public domain 9.Conduct media interviews as appropriate 1.Consultation with clients to understand the problem and/or the desired goals and outcomes of their PR campaign 7. Review our client s release to ensure accuracy 2. Determine how a poll can help them achieve their goals 6. Provide clients with a factum, which is a written analysis of the results in the style of a press release 5.Field the data (custom or omnibus) 4.Recommend a questionnaire that will bring them to their desired results 3. Recommend a sample group, size and methodology based on these factors: The nature of the sample population vis a vis the overall population The topic being studied The size of the target population Media expectations for sample sizes Client s desired use of the data (general release, marketing materials, targeted-limited release) Client s desire for regional or other demographic analysis. 3

4 What Our Clients Do With Our Data The following slides are example of what our clients do with our data, and how they get presented in the public domain. Materials range from: Articles in National Newspapers and Online Papers Interviews With Radio Stations Interviews Or Clips On Television News Broadcasts Articles In Magazines Or Trade Publications Marketing Collateral Online Blogs Or Forums Presentations At Conferences And Trade Seminars Inform Internal Communications Strategies To Sway Public Opinion 4

5 Our Polls Are Widely Covered Ipsos is the third largest survey organization in the world and is one of the most quoted polling organizations in North America and around the world. In 2013, Ipsos polls were mentioned over 40,000 times by over 4,000 unique media outlets, including the most prestigious news organizations in the world such as Reuters, AP, Bloomberg BusinessWeek, Consumer Reports, Forbes, USA Today, The Wall Street Journal, The Washington Post, etc. The Ipsos News Center had over 150,000 hits in The Ipsos Public Affairs Twitter feed has over 4,000 followers.

6 Examples of Press Coverage of Online Research

7 Examples of Press Coverage of Online Research

8 Ipsos News Center: 8

9 Media and Polling Clients 9

10 Our Public Release Policy To protect both our and our clients reputation, Ipsos Public Affairs has a rigorous protocol that applies to any survey whose results are released to the media or other stakeholders such as business partners, or used in client advertising and collateral materials. Our client public release policy stipulates that: Ipsos Public Affairs must review and approve all questions, sample frame and proposed methodology prior to data collection to make sure there is no bias or any current potential client conflict. After the data is collected, Ipsos then produces a summary of the findings in what is called a Factum, which is a simple, clear and accurate description of the findings and methodology and comprises the official Ipsos Findings of Record. The factum is delivered before or simultaneously with the data tables and will be posted on our website once the client s media release has been issued. Clients must submit their own media release, advertisement and/or use of any collateral materials featuring any data based on survey research conducted by Ipsos for review and approval. This helps ensure that the factual elements of the materials are accurate, the context is not misleading or in error, and the data released is not selective such that the overall findings of the study are misrepresented or are capable of being misconstrued. Clients should schedule enough time to allow Ipsos to review and approve their materials. The time needed for the review would depend on the length and complexity of the document to be released. Ipsos does not authorize its clients to release or use the results of any custom, syndicated or other polling/research undertaking that refers to any brand or corporate trademark other than their own, such as making comparative claims versus named or unnamed competitors (individual or aggregate) unless this has been approved by Ipsos in advance of the commissioning of said research. If approved, clients must agree to any methodological requirements and legal conditions in a signed statement of work.

11 Your Ipsos Team Cliff Young +1 (202) Julia Clark +1 (312) Phil Elwood +1 (202)