Ontario s largest CHILDREN s Festival. Saturday, August 26, a.m. - 6 p.m. Markham Civic Centre Town Centre Blvd.

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1 SPONSORSHIP OPPORTUNITIES Ontario s largest CHILDREN s Festival Over 30,000 attend! FREE Interactive Play Zones Activities & Entertainment Saturday, August 26, a.m. - 6 p.m. Markham Civic Centre Town Centre Blvd.

2 Discover the of Sponsorship and Community Service for One of Markham s Biggest Canada 150 Celebrations Ontario s largest children s festival ensures high brand exposure The Markham-Milliken Children s Festival is the largest and most successful annual children s festival in Ontario. Now in its 18th year, the festival has stayed true to its vision of offering fun, safe, interactive activities for children and families of all backgrounds and abilities. With the generous support of our community sponsors and volunteers, the festival is now a regional favourite, noted on thousands of family calendars each summer as a must attend event! In its first year, the festival attracted a modest 600 people. With assistance from more than 200 community volunteers, this family favourite has grown into a festival that attracts thousands of people each year from across Markham, the Greater Toronto Area and southern Ontario. It is described by our long-serving sponsors as a model for other festivals to follow. Our street festival format provides children s activities and entertainment at every turn. Lively entertainment including mascots and clowns will roam Festival streets lined with food vendors, Children s Activity Zones and a Community Park. The festival Main Stage offers a gathering spot for visitors to sit, eat, relax and take in hourly shows that showcase Markham s diversity. The Children s Activity Zones are in a covered area so the kids are sheltered for continuous enjoyment throughout the day - rain or shine! These interactive zones showcase family-oriented products, services and activities. York Region Ambulance and Markham Fire & Emergency Services will be on hand to provide fun and educational experiences. The popularity of this Festival continues to grow, giving our sponsors greater exposure year-over-year. The Markham- Milliken Children s Festival offers a variety of sponsorship opportunities to suit your budget and brand exposure interests. You can become a Presenting Sponsor sponsor of the event, or sponsor the Community Park, Children s Activity Zones, entertainment or Ticket Booths. You can also have a Festival Street named for your organization. We encourage you to read through this sponsorship package and consider joining the many other businesses in our community that enjoy the benefits of sponsorship for one of our City s biggest Canada 150 celebrations. To find out more about the Markham-Milliken Children s Festival, please feel free to contact Michael Blackburn at x4723 or mblackburn@markham.ca. Logan Kanapathi, Ward 7 Councillor & Committee Chair lkanapathi@markham.ca Frank Scarpitti Mayor, City of Markham

3 Profiling Your Business Through Sponsorship Custom packages may be designed to suit your marketing needs. A sponsorship with the Markham-Milliken Children s Festival means your corporate name and/or logo will have profile on print advertising including strategically placed outdoor advertising distributed throughout the community and select newspaper ads, PLUS volunteer t-shirts and the Markham -Milliken Children s Festival website with a link to your company s web page of choice. We will also provide booth space at the event and recognize your organization during the Opening Ceremony. Media Exposure York Region and GTA radio and television media frequent the event. The Festival will run its advertising campaign throughout the summer, leading up to Festival day in August. The campaign will include: Promotions in local newspapers Promotional flyer distributed at community festivals and events City of Markham social media channels Local radio advertising And more! In total, the 2017 campaign will generate over 2,000,000 impressions.

4 Presenting Sponsor* - $20,000 (Two available or single sponsor for $35,000) As a Presenting Sponsor, the corporate name of the company would be included in the event title in all marketing and promotional material where the Markham-Milliken Children s Festival name is used. Markham-Milliken Children s Festival Presented by [Your Company Name] and [Non-competitive Company Name] 1. Logo and/or name recognition on all event-related marketing campaign tactics including: Pamphlets Posters Markham facility Electronic Information Boards Street signs Banners Advertising - print, digital (social media), and local radio Committee and volunteer shirts Event day signs Colouring sheet Flato Markham Theatre Digital Sign (Hwy 7 and Town Centre Blvd.) 2. 10x20 booth space to activate company sponsorship 3. Opportunity to have a company representative speak at: Pre-event media launch Opening Ceremony on event day 4. Complimentary half-page ad in an upcoming issue of Markham Life magazine - circulation of more than 80, Complimentary branded staff shirts (10) 6. Complimentary VIP parking passes (10) 7. Opportunity to have company one representative participate on Event Organizing Committee 8. Opportunity to engage company employees as event volunteers 9. Verbal recognition during Opening Ceremony Complimentary tickets to Mayor s annual Board of Trade address annually for life of the contract x10 activation space at Markham s annual Canada Day Celebration at Milne Park Dam Conservation Area 12. Opportunity to place a company/organization float in Markham s annual Santa Claus and Canada Day parades

5 Main Stage Sponsor* - $8,000 (1 available) The Main Stage at the Festival is where the Official Opening Ceremonies take place each year. It is also where we showcase a wide variety of local talent throughout the day from singers and dancers to jugglers and magicians. The Main Stage is also the backdrop for Festival attendees to have their picture taken with our mascots, which include Milliken Millie, superheroes and Disney characters. Banner on the Main Stage Markham website One half-page post-event advertisement in Markham Life magazine - circulation of more than 80,000 Banner on the front of the Main Stage 2. Verbal recognition during Opening Ceremony Entertainment Sponsor - $5,000 (1 available) Showcase your brand as the kids headline entertainment takes centre stage at the Markham-Milliken Children s Festival, during Markham s vibrant Canada 150 celebrations. A-Frame signage near Main stage Markham website and social media promotions One half-page post-event advertisement in Markham Life magazine - circulation of more than 80, Verbal recognition during Opening Ceremonies and kids headline entertainment

6 Community Park Sponsor* - $3,000 (2 available or single sponsor for $5,000) The Community Park will be a major attraction of the festival, offering fun and engaging activities and rides as part of our Play-All-Day Pass program. Sign at entrance to Community Park All event merchandise including t-shirts Markham web and social media promotions One half-page post-event advertisement in Markham Life magazine - circulation of more than 80, Verbal recognition during Opening Ceremony 3. Photo opportunity with Mayor and/or Members of Council, as well as organizing committee members 4. Opportunity to distribute product and promotional information at your booth SOLD OUT!

7 Children s Activity Zone* - $3,000 (3 opportunities available) The Children s Activity Zones are an outstanding feature of the event and a festival favourite. The zones are determined and prepared by the Markham-Milliken Children s Festival. Your company name and logo will be prominently displayed on one of only three tented Activity Zones at the festival. Sign on one of only three tented Activity Zones. All event merchandise including t-shirts Markham web and social media promotions Markham web and social media promotions One half-page post-event advertisement in Markham Life magazine - circulation of more than 80, Verbal recognition during Opening Ceremony 3. Opportunity to distribute product and promotional information at your booth Volunteer Sponsor* - $3,000 (1 available) SOLD OUT! SOLD OUT! Each year, the Festival is staffed by over 200 volunteers in branded t-shirts. As our Volunteer sponsor, your logo will be prominently displayed on each volunteer t-shirt. Sign on volunteer tent All event merchandise including the branded volunteer t-shirts Markham web and social media promotions One half-page post-event advertisement in Markham Life magazine - circulation of more than 80,000 Markham web and social media promotions 2. Verbal recognition during Opening Ceremony 3. Opportunity to distribute product and promotional information at your booth

8 Festival Shuttle Sponsor* - $1,750 (2 available) The Markham-Milliken Children s Festival attracts over 30,000 family participants each year and many of these families choose to take the opportunity to use the festival shuttle service. As the Official Shuttle Service sponsor, your company or organization will be profiled front and centre within the shuttle vehicle and with prominent signage at the pickup and drop-off zones. This is your opportunity to profile your company s commitment to the community at a modest sponsorship level. Sandwich board at each pickup and drop off zone Markham website 2. Verbal recognition during Opening Ceremony Street Sponsor* - $1,000 (4 opportunities available) SOLD OUT! ONLY 1 SPOT LEFT! Your company name will become one of the four official streets within the RBC Markham-Milliken Children s Festival neighborhood. Each street will be marked by an official City of Markham street sign within the festival neighborhood. This street name branding will be used on all maps distributed to attendees and on all maps used for publicity and advertising. Markham website 2. Your company name on the Festival map distributed to all attendees

9 Festival VIP Tent Sponsor - $1,000 (1 available) The Markham-Milliken Children s Festival hosts the Mayor, Members of Council, a number of dignitaries, and key sponsor representatives and top performers each year. The VIP tent is your opportunity to profile your company and network with festival VIP s. Markham website 2. Recognition inside the VIP Tent 3. Opportunity to distribute your company information at the Festival VIP Tent 4. Verbal recognition during Opening Ceremony 5. Opportunity for a company representative of to personally host the tent Ticket Booth Sponsor - $500 (1 available) SOLD OUT! Your company name will appear on the arch over the Festival s three centralized ticket booths. This ticket booth branding will be used in all maps distributed to attendees and on all maps used for publicity and advertising. Markham website *Sponsors will be supplied with the following: (excludes Ticket Booth and VIP Tent Sponsors) A 10 x 10 pop-up canopy Tables and chairs - the number of chairs and tables depends on the set-up you require - e.g., four (4) tables in a square and your staff inside the square, children/parents on the outside A banner installed on the top portion of your canopy, e.g. (Your Company) Art Zone Set-up time as early as possible the morning of the event Electrical power at no extra charge - advance arrangement required Volunteers to assist with interactive activities - advance arrangement required

10 Street and Community Park Naming Opportunities Map YOUR COMPANY COURT YOUR COMPANY COMMUNITY PARK (PAID WRIST BAND AREA) YOUR COMPANY STREET VENDORS YOUR COMPANY COURT FOOD ZONE MAIN STAGE ACTIVITY ZONE YOUR COMPANY STREET ACTIVITY ZONE YOUR COMPANY STREET ACTIVITY ZONE INFO BOOTH FOOD ZONE TICKET BOOTH

11 SATURDAY, AUGUST 26, A.M. - 6 P.M. SPONSORSHIP FORM Contact Information Name: Title: Organization: Address: Secondary Contact Information Name: Title: Organization: Address: Order Presenting Sponsor (Single): $35,000 City: Postal Code: Phone: City: Postal Code: Phone: Community Park Single Sponsor: $5,000 Fax: Ext: Fax: Ext: Festival Shuttle Sponsor: $1,750 Presenting Sponsor (Shared): $20,000 Community Park Sponsor (Shared): $3,000 Festival VIP Tent Sponsor: $1,000 Main Stage Sponsor: $8,000 Entertainment Sponsor: $5,000 Children's Activity Zone: $3,000 Volunteer Sponsor: $2,750 Street Sponsor: $1,000 Ticket Booth Sponsor: $500 Total Due: $ In-kind Donation/Contributor Description: Other Approx. Value: $ Method of Payment Cheque - Payable to: City of Markham Visa MasterCard Amex Card Number: Card Holder Name: Date of Agreement: Signature or Sign by Typing: Expiry Date: Security Code: It is agreed that signing the electronically transmitted facsimile copy or of this contract shall have the same effect as the signing of an original copy. Upon Completion of this Form Please sign and fax or to: c/o Trinela Cane, Commissioner of Corporate Services, Markham 101 Town Centre Boulevard, Markham, ON L3R 9W3 Tel: Fax: tcane@markham.ca