lead the WAY PFF WALK WASHINGTON, D.C. SPONSORSHIP OPPORTUNITIES October 14, 2018 Washington, D.C.

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1 lead the PFF WALK WASHINGTON, D.C. SPONSORSHIP OPPORTUNITIES October 14, 2018 Washington, D.C.

2 ABOUT PULMONARY FIBROSIS Pulmonary fibrosis (PF) is a family of more than 200 different lung diseases that all look very much alike. The PF family of lung diseases falls into an even larger group of diseases called interstitial lung diseases. The word pulmonary means lung and fibrosis means scar tissue so in its simplest sense, pulmonary fibrosis means scarring in the lungs. With no known cure, certain forms of PF may take the lives of patients in three to five years from diagnosis. The good news for people living with PF is that there are treatments designed to specifically manage the symptoms of the disease and researchers are studying new ways to slow its progression. DIAGNOSIS CASES DEATHS 1 in 200 over the age of 65 are affected 50,000 new cases are diagnosed annually 40,000+ people pass away from PF each year OUR ROLE By actively engaging the PF community, the Pulmonary Fibrosis Foundation (PFF) remains focused on our mission to act as the trusted resource for all who are affected by this disease. Our signature programs include: CARE CENTER NETWORK offers PF patients specialized care at more than 40 centers nationwide with proven expertise in treating PF patients. PATIENT REGISTRY improves disease research though a state-of-the-art database. PATIENT COMMUNICATION CENTER provides patients, caregivers, and healthcare providers with the most up-to-date medical information. SUPPORT GROUP LEADER NETWORK provides a forum for PF support group leaders to connect and exchange ideas.

3 SPONSORSHIP OPPORTUNITIES Lead the way toward a world without pulmonary fibrosis! The PFF Walk - Washington, D.C. offers an unprecedented opportunity to raise funds, build awareness, and unite the community of patients, families, caregivers, and friends who have been affected by pulmonary fibrosis. ANTICIPATED REACH 37,000 Master e-blast readers 3,500 Reached through targeted e-blasts 44,000 Social media followers EVENT DETAILS 500 Walkers participating in the PFF Walk - Washington, D.C. OCTOBER 14, 2018 National Harbor Registration: 9:00 AM Walk & 5K Kick-Off: 10:00 AM ADDITIONAL WALK SITES CHICAGO NEW YORK CITY VIRTUAL

4 SPONSORSHIP OPPORTUNITIES PRESENTING SPONSOR $25,000 ENGAGEMENT BENEFITS Two-minute speaking opportunity during live program with formal recognition of sponsorship Prominent footprint within the start/finish line area at the PFF Walk o 10x10 tent with one table, eight chairs and breakfast delivery service Opportunity to provide walkers with promotional giveaway Ability to use the PFF Walk logo for promotional purposes, subject to pre-approval by the PFF Branding of one cutout polaroid picture frame for walker photos to drive traffic to your tent Logo placement on SWAG bag Verbal recognition of sponsorship during live speaking program Three mission moment signs placed along the walk route: two with name recognition or company logo and one customizable message SOCIAL MEDIA BENEFITS Acknowledgment of sponsorship with one post on each of the following PFF social media platforms: Facebook, Twitter, Instagram, and LinkedIn Boosted event ad through Facebook with listing of presenting sponsor and opportunity to add company logo Logo placement with clickable link to company s homepage in one PFF e-newsletter Logo placement with clickable link to company s homepage in all pre-event and one postevent communication to registered walkers

5 PLATINUM SPONSOR $15,000 ENGAGEMENT BENEFITS Private 10x10 tent with one table and eight chairs Logo placement on SWAG bag Opportunity to provide walkers with promotional giveaway Ability to use the PFF Walk logo for promotional purposes, subject to pre-approval by the PFF Verbal recognition of sponsorship during live speaking program Three mission moment signs placed along the walk route: two with name recognition or company logo and one customizable message SOCIAL MEDIA BENEFITS Acknowledgment of sponsorship with one post on each of the following PFF social media platforms: Facebook, Twitter, Instagram, and LinkedIn Logo placement with clickable link to company s homepage in one PFF e-newsletter Logo placement with clickable link to company s homepage in one pre-event and one postevent communication to registered walkers

6 lead the GOLD SPONSOR $10,000 ENGAGEMENT BENEFITS Private 10x10 tent with one table and four chairs within the start/finish line area Verbal recognition of sponsorship during live speaking program Logo placement on SWAG bag Opportunity to provide walkers with promotional giveaway Two mission moment signs placed along the walk route: one with name recognition or company logo and one customizable message SOCIAL MEDIA BENEFITS Acknowledgment of sponsorship in social media mention Ability to use the PFF Walk logo for promotional purposes, subject to pre-approval by the PFF

7 SILVER SPONSOR $5,000 ENGAGEMENT BENEFITS Verbal recognition of sponsorship during live speaking program Mission moment sign with name recognition or company logo placed along the walk route RECOGNITION WITHIN THE FOUNDATION Ability to use the PFF Walk logo for promotional purposes, subject to pre-approval by the PFF BRONZE SPONSOR $2,500 Mission moment sign with name recognition or company logo placed along the walk route RECOGNITION WITHIN THE FOUNDATION Ability to use the PFF Walk logo for promotional purposes, subject to pre-approval by the PFF MISSION MOMENT SPONSOR $1,000 Mission moment sign with name recognition or company logo placed along the walk route

8 À LA CARTE OPTIONS WHY I WALK SPONSOR $10,000 New in 2018, this unique, custom add-on allows your organization to engage with our walkers and hear their stories of why they walk. Your logo will be placed on a step and repeat style backdrop and walkers will share their reasons of why they walk on di-cuts that will be placed on the backdrop. Why I walk Wall sponsored by your company Logo on Di-cut and wall Logo placement on T-shirt START / FINISH LINE SPONSOR $5,000 Opportunity to cheer for walkers in company or team T-shirts as they enter/exit the start/ finish chute Prominently placed signage within the start/finish chute REST STOP SPONSOR $5,000 Opportunity to host rest stop area on the halfway point of the 5K course with ability to provide volunteers in company or team T-shirts Prominently placed signage at the rest stop REGISTRATION SPONSOR $5,000 Opportunity to greet walkers at the registration table and provide volunteers in company or team T-shirts Prominently placed signage at the registration table FOOD & BEVERAGE SPONSOR$5,000 Opportunity to sponsor breakfast or lunch and provide food for 1,000 participants Prominently placed signage at food tent Custom, exclusive and national sponsorships opportunities are available upon request. Please contact Amy Kozyra at akozyra@pulmonaryfibrosis.org or for more information

9 PARTICIPATION FORM LEVEL PRESENTING PLATINUM GOLD SILVER BRONZE COMPANY NAME MISSION MOMENT À LA CARTE WHY I WALK START / FINISH LINE REST STOP REGISTRATION FOOD & BEVERAGE CONTACT NAME AND TITLE ADDRESS CITY STATE ZIP PHONE CREDIT CARD TYPE CREDIT CARD NUMBER CCV VISA MASTERCARD AMERICAN EXPRESS DISCOVER EXPIRATION DATE AMOUNT TO CHARGE SIGNATURE Credit card payments are also accepted over the phone by calling Amy Kozyra, Director of Special Events, at Payment by check can be sent to: Pulmonary Fibrosis Foundation PFF Walk - Washington, D.C. 230 East Ohio Street, Suite 500 Chicago, Illinois The PFF is a 501(c)(3) nonprofit public benefit corporation and your contribution is tax deductible to the extent allowed by law. No goods or services were provided to you in exchange for your generous gift. pulmonaryfibrosis.org 844.TalkPFF