RAB's Nontraditional Revenue Proposal Collection: Volume #7. Proposal #25: Art of the Season. Contributor: Clear Channel Radio

Transcription

1 RAB's Nontraditional Revenue Proposal Collection: Volume #7 Proposal #25: Art of the Season Contributor: Clear Channel Radio

2 Submitted by David Trusty Presents December 1 st, 2001 Riverside Centroplex 9am- 3pm A December event celebrating the holidays in a hands-on activities and crafts show to put you in the spirit of the season.

3 Saturday, December 1 st, 2001: 9am-3pm Riverside Centroplex Exhibition Hall Last year, thousands of parents and children attended this premiere holiday event hosted by Clear Channel Communications. The Riverside Centroplex will again be filled this year with families for a day of fun and interactive crafts designed to educate and entertain children in the Greater Baton Rouge area. The concept is to invite thousands of children that live here in South Louisiana (and parents, too!) to attend this one-day event that features a wide of array of crafts that the children actually make as gifts for the special people on their Christmas list. Tickets will be three dollars with a portion of the proceeds going to support the Baton Rouge YMCA and the Arts Council of Greater Baton Rouge. Each entrant will get to make fun artwork, meet costumed characters and even take pictures with Santa. A local corporate sponsor underwrites the raw materials expense

4 of each craft area. The Arts Council and the YMCA will assist in manning the craft areas. Entertainment on the main stage will showcase music, dance and sports exhibitions as well as educational interests for families. Holiday music, decorations, Nintendo video walls and karaoke stages will turn the Exhibition Hall into a special Christmas Festival for Art of the Season!

5 Event Marketing Clear Channel will showcase this event on all 6 Clear Channel Baton Rouge radio stations. We have also partnered with newspaper and cable television sponsors to proudly showcase this family event to the community in a $100,000 advertising campaign. The marketing of Art of the Season 2001 will include: Press Releases, interviews and news media launch 21 days prior to the event Radio campaigns on WJBO, WFMF, KRVE, WYNK, Radio Disney, and WSKR Live Remote Broadcasts on WJBO, WFMF, KRVE and WYNK Cable Television advertising with Cox cable Print Advertising in The Advocate Event posters and flyers distributed at all Clear Channel remotes during the month of November

6 Sponsorship Opportunities (1) Tiitlle Sponsorshiip (4) Priimary CraftZone Sponsors (4) CraftZone Partners (4) CraftZone Partiiciipants (1) Stage Sponsor (1) Toys of the Season Sponsor (1) SantaLand Sponsor (1) Giift Bag Sponsor (10) Samplliing Booths (12) Vallue In-Kiind Craft Proviiders

7 Title Sponsor As our sponsoring partner in this hands-on event just for kids, you will enjoy the following opportunities Featured as the title sponsor in all mention of Art of the Season 2001 via print, radio, television advertising, media coverage, and other promotional efforts Category exclusivity for (TITLE SPONSOR) in this event Your representative interviewed in any live radio and television coverage, and quoted in all press releases Two live remote broadcasts (2 hours each) with the Clear Channel stations of your choice at your location(s) prior to Art of the Season 2001 to promote your business, give away free tickets and build excitement for the event (TITLE SPONSOR) logo prominently featured in all print media, event posters and floor maps for the event (TITLE SPONSOR) name and logo on all event tickets Option to make free tickets available at your location(s) prior to Art of the Season Primary signage (provided by Clear Channel) featuring your company name and logo displayed throughout the Centroplex Exhibition Hall during the event Personal show assistant to distribute your samples, coupons or brochures to attendees during the event Inclusion in all radio remote broadcast announcements live from the Centroplex on event day Option to display or sample your products/services in a prominent 20X30 display area at the event Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees One hour main stage usage to present entertainment and/or promote (TITLE SPONSOR) at the event 100 admission tickets 100 private VIP meet & greet for your staff and their families with the children s costume characters the day of the event Participation in the check presentation ceremony to the YMCA and the Arts Council of Greater Baton Rouge following the show

8 PA/stage announcements sponsored by (TITLE SPONSOR) hourly First right of renewal of your Title Sponsorship for Art of the Season 2002 Title Sponsorship Investment $25,000

9 Primary CraftZone Sponsor Art of the Season 2001 will be divided into four CraftZones. As a Primary CraftZone sponsor you will enjoy the following opportunities Featured as a major sponsor in a portion of the promotional announcements for Art of the Season 2001 via radio, TV and print advertising One live remote broadcast (2 hours) at your location prior to Art of the Season to promote your business, give away free tickets and build excitement for the event (PRIMARY CRAFTZONE SPONSOR) logo prominently featured in all print media, event posters and floor maps for the event Primary signage (provided by Clear Channel) featuring your company logo displayed at your CraftZone during the event Company logo featured on event signage at the entrance to Art of the Season Mentions in radio remotes live from the Centroplex on event day Personal show assistant to distribute your samples, coupons or brochures to attendees during the event Option to display or sample your products/services in your CraftZone Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees One hour main stage usage to present entertainment and/or promote (PRIMARY CRAFTZONE SPONSOR) 50 admission tickets 20 VIP passes to the private meet & greet for your staff and their families with the children s costume characters the day of the event First right of renewal of your Primary CraftZone sponsorship for Art of the Season 2002

10 Primary CraftZone Sponsorship Investment $7,500

11 CraftZone Partner Art of the Season 2001 will be divided into four CraftZones. Each CraftZone will feature three activity/craft areas where kids can play and make their own crafts! As a CraftZone Partner you will enjoy the following opportunities One live radio ticket stop (up to one hour) at your location prior to Art of the Season to give away free tickets and build excitement for the event Signage (provided by Clear Channel) featuring your company logo displayed at your CraftZone during the event (CRAFTZONE PARTNER) logo featured in print media, event posters and floor maps for the event Mentions in radio remotes live from the Centroplex on event day Personal show assistant to distribute your samples, coupons or brochures to attendees during the event Option to display or sample your products/services in your CraftZone Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees One hour main stage usage to present entertainment and/or promote (CRAFTZONE PARTNER) 20 admission tickets 4 VIP passes to the private meet & greet for your staff and their families with the children s costume characters the day of the event First right of renewal as a CraftZone Partner for Art of the Season 2002

12 CraftZone Partner Investment $5,000

13 CraftZone Participant Art of the Season 2001 will be divided into four CraftZones. Each CraftZone will feature three activity/craft areas where kids can play and make their own crafts! As a CraftZone Participant you will enjoy the following opportunities Signage (provided by Clear Channel) featuring your company logo displayed at your CraftZone during the event (CRAFTZONE PARTICIPANT) logo featured in all event posters and floor maps for the event Mentions in radio remotes live from the Centroplex on event day Option to display or sample your products/services in your CraftZone Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees One hour main stage usage to present entertainment and/or promote (CRAFTZONE PARTICIPANT) 10 admission tickets First right of renewal as a CraftZone Participant for Art of the Season 2002 CraftZone Participant Investment $2,500

14 Stage Sponsor Art of the Season 2001 will feature a main stage area that will be the site of great entertainment and other presentations. All activity on the stage will be projected on to a giant screen visible throughout the arena. As the Art of the Season Stage Sponsor you will enjoy the following opportunities One live radio ticket stop (up to one hour) at your location prior to Art of the Season to give away free tickets and build excitement for the event Signage (provided by Clear Channel) featuring your company logo prominently displayed on the main stage at the event (STAGE SPONSOR) logo featured in all print media, event posters and floor maps for the event Mentions in radio remotes live from the Centroplex on event day Personal show assistant to distribute your samples, coupons or brochures to attendees during the event Option to display or sample your products/services adjacent to the stage Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees (STAGE SPONSOR) name mentioned in announcements directing attention to the Art of the Season main stage

15 One hour main stage usage to present entertainment and/or promote (STAGE SPONSOR) at the event 20 admission tickets 4 VIP passes to the private meet & greet for your staff and their families with the children s costume characters the day of the event First right of renewal of your Stage Sponsorship for Art of the Season 2002 Stage Sponsorship Investment $5,000

16 Toys Of The Season Sponsor As a centerpiiece for the event,, Art of the Season 2001 wiillll feature the Toys of the Season iinclludiing the hottest toys for Chriistmas As the Toys of the Season Sponsor you wiillll enjjoy the follllowiing opportuniitiies Signage (provided by Clear Channel) featuring your company logo displayed at the Toys of the Season display at the event (TOYS OF THE SEASON SPONSOR) logo featured in print media, event posters and floor maps for the event Mentions in radio remotes live from the Centroplex on event day Personal show assistant to distribute your samples, coupons or brochures to attendees during the event Option to display or sample your products/services adjacent to the Toys of the Season display Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees One hour main stage usage to present entertainment and/or promote (TOYS OF THE SEASON SPONSOR) 20 admission tickets 4 VIP passes to the private meet & greet for your staff and their families with the children s costume characters the day of the event First right of renewal of your Toys of the Season Sponsorship for Art of the Season 2002 Toys of the Season Sponsorshiip IInvestment $5,,000

17 SantaLand Sponsor Art of the Season 2001 wiillll feature SantaLand where kiids wiillll get to meet and take piictures wiith Santa hiimsellf!! Allso chiilldren wiillll be ablle to wriite a lletter to Santa and maiill iit diirectlly to the North Polle.. As the SantaLand Sponsor you wiillll enjjoy the follllowiing opportuniitiies Signage (provided by Clear Channel) featuring your company logo displayed at SantaLand (SANTALAND SPONSOR) logo featured in all event posters and floor maps for the event Mentions in radio remotes live from the Centroplex on event day Option to display or sample your products/services adjacent to SantaLand Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees One hour main stage usage to present entertainment and/or promote (SANTALAND SPONSOR) 10 admission tickets First right of renewal as a SantaLand Sponsor for Art of the Season 2002 SantaLand Sponsor Investment $2,500

18 Gift Bag Sponsor Every family entering the event will be given a special carrying bag to use during the day s activities. As the Gift Bag Sponsor your company will receive Logo prominently displayed on one side of gift bag Primary signage displayed at gift bag distribution centers Mentions in radio remotes live from the Centroplex on event day Option to insert brochures, coupons, or samples in the gift bag Stage announcements hourly during event 10 admission tickets for employees and customers First right of renewal as the Gift Bag Sponsor for Art of the Season 2002 Gift Bag Sponsorship Investment $2000 plus supplying 4000 gift bags

19 Ticket Sponsor Tickets for Art of the Season 2001 will be one, exclusive ticket outlet. As the ticket sponsor, you will enjoy the following opportunities Company logo on all event tickets Primary signage displayed at event Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees Stage announcements hourly during event Tickets to be distributed at locations of your choice over a one-week period to be determined by mutual agreement Inclusion in a minimum of 250 promotional announcements for the event First right of renewal as Ticket Sponsor for Art of the Season 2002 Tiicket Sponsor IInvestment $5,,000 pllus premiiums,, priizes and coupons for diistriibutiion duriing event

20 Sampling Booths Art of the Season 2001 will feature sampling booths in which businesses have the opportunity to display or sample their products/services to the thousands of families attending the event. As a booth sponsor, you will enjoy the following Display your products/services in a prominent area Mentions in radio remotes live from the Centroplex on event day Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees Option to use your booth as a register-to-win location for giveaways provided by your business Option to sell merchandise in your sampling booth (subject to a concessionaire fee) 5 admission tickets Sampling Booth Investment $750

21 Craft Provider Art of the Season 2001 will be divided into four CraftZones. Each CraftZone will feature three activity/craft areas where kids can play and make their own crafts! As a Craft Provider you will enjoy the following opportunities Signage (provided by Clear Channel) featuring your company logo displayed at your CraftZone during the event Mentions in radio remotes live from the Centroplex on event day Option to insert brochures, coupons, or samples in Art of the Season bags that will be given to all attendees 10 admission tickets First right of renewal as a Craft Provider for Art of the Season 2002 Craft Proviider IInvestment Supplliies and manpower for a complleted craft TBD Sponsors included a Bank, Local mall, Restaurant, and Soda bottler.