themaneater The student voice of MU since 1955 ADVERTISING RATE CARD

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1 themaneater The student voice of MU since 1955 ADVERTISING RATE CARD

2 CONTACT INFORMATION Contact Office: (573) Mailing Address The Maneater Newspaper 371 McReynolds Columbia, MO Local: Phone: (573) Regional and National: Phone: (573) Classifieds: Phone: (573) Advertising Sales Business Manager: Ami Albert Phone: (573) Adviser: Becky Diehl Phone: (573) Promotions Manager: Krista Meany Phone: (573) DEADLINE is 12 p.m. (noon) the day prior to publication Since 1955, The Maneater has served businesses in the booming Columbia community. Because your business is vital to our survival, we are dedicated to ensuring your satisfaction. We pride ourselves on producing award-winning editorial and display content. The Maneater is published on Tuesdays and Fridays while classes are in session during the academic school year. We support ourselves solely based upon advertising revenue. It is our goal to continue this high level of work and assist advertisers in any way possible. We have not and will never compromise the integrity of our publication by exchanging the purchase of advertising space for favorable editorial content. It is our right to inform, educate and entertain students and faculty. It is our pleasure to work with the community in order to maintain our status as The Student Voice of MU since Circulation and Subscriptions The Maneater has a circulation of 8,000 every Tuesday and Friday throughout the school year. The Maneater is distributed completely free of charge to 70 news stands on the campuses of The University of Missouri, Stephens College, and Columbia College. Papers are also distributed to all 39 Greek houses, University Hospital & Clinics, and throughout the downtown district.

3 Display Advertising Local Display $6.50 per column inch for all Columbia businesses. 5% discount is offered for ads that are rerun. 10% discount is offered for prepayment of ads. 20% discount for university departments. Contracts for Local Advertisers Contracts offer frequent advertisers a discount off the open rate. The maximum allowable discount is 25 percent. The Business Manager must sign and approve all contracts on a semester basis. Contract advertisers are not eligible for prepay discounts. A. 5% discount for 160 advertising inches per semester Savings of $51.20 B. 10% discount for 320 advertising inches per semester Savings of $208 Sizing Guide Each page is divided into 80 column inches. 2 column (4.001 inches) 1 column (1.917 inches) C. 20% discount for 480 advertising inches per semester Savings of $624 D. 25% discount for 640 advertising inches per semester Savings of $1, *See online section for corresponding online contract options. Regional Display $9.00 per column inch for all businesses and agencies within a 150-mile radius of Columbia. Contact the Business Manager or National Accounts Manager for details about possible discounts. National Display $11.00 per column inch for all businesses more than 150 miles outside of Columbia. Contact the Business Manager or National Accounts Manager for details about possible discounts. Color Advertising Add color to your ad to make it stand out amongst everything else. Full color: $300 Spot color: $85 Grey Scale: FREE To calculate the cost of an ad: Base rate X Number of column inches 3 columns x 8 inches 24 total inches 5 columns x 8 inches 40 total inches 2 columns x 3 inches 6 total inches 2 columns x 5 inches 10 total inches 5 column ( inches) 4 column (8.169 inches) 3 column (6.085 inches)

4 Preprinted Inserts Single sheet insert $65 per 1,000 2 to 4 page insert $70 per 1,000 5 or more inserts $75 per 1,000 Minimum inserts of 5,000. Maximum of 8,000. Other discounts do not apply. The Business Manager requests a copy of the insert at least two weeks prior to insertion. Inserts must be delivered to the printer at least one week before the date of insertion. Shipping Address: Sedalia Democrat Attn. Henry Holtzclaw 700 S. Massachusetts Sedalia, MO Promotions Staff We want students to see your ad, so what better way than by encouraging more students to read the paper? The promotions staff is involved with media relations, publicity events, and promoting the paper throughout the campus and the community. For more information, contact Krista Meany at kmeany@themaneater.com. Formats and Software Adobe PDF (Acrobat) files are preferred if all graphics and fonts are embedded into a single file. Color PDF s must be designed in a CMYK color space. We do not accept program files in Microsoft Powerpoint, Aldus Pagemaker, or any Corel software formats. If you create content in these programs you should convert the file to a PDF. The Maneater uses Mac computers. Although we can read most Windows formats, there are fewer barriers if you supply us with Mac formats. Credit Policies Advertisers must pre-pay until they receive credit approval from the Business Manager. New businesses must prepay for at least three months. In addition, The Maneater reserves the right to require an advertiser to prepay, or pay with cash, at any time. Accounts with outstanding balances will be billed the first day of every month. A 1.5% late charge per month (18%) APR will be assessed for bills not paid within 30 days. The minimum monthly finance charge is $3.00. If the balance has gone unpaid for 60 days of the invoice date and collection agencies are warranted, agency fees will be added to the advertiser s final bill. Expenses incurred by The Maneater during the collection process are the responsibility of the debtor. Credit privileges will be revoked indefinitely once the balance has gone unpaid for 60 days. At this time, the advertiser may advertise only on double-payment basis. The additional payment will be credited to the amount owed. After 90 days, the advertiser may not advertise in The Maneater until the bill is paid in full. A $25 service charge will be assessed on all returned checks. University departments, student organizations, ads smaller than eight column inches, political and going-out-of-business ads MUST PREPAY. We accept credit card payments in the forms of VISA, Mastercard, and Discover. Adobe InDesign Adobe Photoshop Adobe Illustrator Adobe Acrobat Micosoft Word

5 Online Advertising The Maneater online edition features up-to-date information on the latest news and events in Columbia in a multimedia format for readers on the go. Take advantage of our growing online presence and reach your target audience by placing banner ads, sponsoring podcasts, or placing a premier classified ad online at With 1,042 average visits per day and 85,296 page views a month, the Maneater online takes your advertising campaign to the next level. The online edition of The Maneater is updated every Tuesday and Friday as well as when breaking news occurs. Check out our popular new features such as: New Online Classifieds Breaking news updates Interactive campus guide Interactive map Events calendar Blogs RSS feeds, pod-casts, audio, video, and slideshow multi-media and more! Online Display Advertising Contract Options: [These options correspond with the local display contract] A. $350 Banner ad per semester B. $300 Banner ad per semester C. $250 Banner ad per semester D. $200 Banner ad per semester Banner Sizes: 468 x 60 pixels Horizontal Banner Ads: Vertical Banner Ads: $400 per semester $400 per semester $150 per month $150 per month $50 per week $50 per week 140 x 380 pixels Online Classifieds: We ve brought our new strategically designed classifieds section online to maximize visibility and increase reach. From links to classified ads on themaneater.com homepage to free online classifieds for all MIZZOU students* with a valid MIZZOU address, our growing online classifieds section is more effective than ever. *Excludes real estate and rentals. $5 per week Deadline every Friday at noon for the following week. No refunds All classified requests can be ed to classifieds@themaneater.com or call (573) Any mistakes to classified advertising on the part of the paper must be reported within 3 business days of the publication date in order to receive a full refund. The Maneater Business Manager reserves the right to reject any ad. All classified ads must be prepaid in full. Checks must include a drivers license number. Credit cards are also accepted. Podcast Sponsorship: A. $30 per podcast (1 time) B. $50 per week (2 times) Savings of $10 C. $180 per week (8 times) Savings of $60 Contact your advertising representative for more information. Other discounts do not apply.

6 August 2009 September 2009 October November 2009 December 2009 January February 2010 March 2010 April May 2010 June 2010 July Publication Calendar Maneater Issue Maneater Special Issue Maneater Issue with special section Special Sections Tiger Football Preview Sept. 4 Homecoming Oct. 19 Tiger Basketball Nov. 13 Housing Guide Feb. 2 Special Issues Back to School Aug. 25 Family Weekend Sept. 11 Welcome Back Jan. 22 March Madness March 23 Commencement May 7 The Maneater prints several special sections throughout the year that wrap around the regular issue. Covering everything from Homecoming to housing, a Maneater special section is a must-read for students. Rate: $8.00 per column inch. All regular contract, prepayment and rerun discounts still apply.