YOUR CHANCE TO ADVERTISE OUTDOOR 2015

Transcription

1 YOUR CHANCE TO ADVERTISE OUTDOOR Every kind of advertising medium. Every format. Every price.

2 OutDoor advertising options TABLE OF CONTENTS OUTDOOR MEDIA MANDATORY IN THE OUTDOOR LISTS IN THE HANDBOOK IN THE GUIDE ON THE OUTDOOR WEBSITE IN THE OUTDOOR APP OUTDOOR EXHIBITOR LIST LOGO PACKAGE HALL INDEX LOGO PACKAGE PRODUCT INDEX LOGO PACKAGE BRAND INDEX LOGO PACKAGE ADDITIONAL IN THE OUTDOOR LISTS IN THE EXHIBITOR LIST IN THE PRODUCT INDEX IN THE BRAND INDEX IN THE HANDBOOK IN THE GUIDE ON THE OUTDOOR ADMISSION TICKET ON THE WEBSITE IN THE NEWSLETTER 19 LINKS TO YOUR SITES MARKETING BILLBOARDS AND SPECIAL FORMS OF AT THE OUTDOOR SPONSORING/PROMOTION MEDIA SERVICE GUEST TICKETS AND FREE MATERIAL

3 OUTDOOR MEDIA MANDATORY SPACES SPONSORING GUEST TICKETS All at a glance The OutDoor offers you a wide range of different ways to advertise your company, your brands and your products. The basis for your success is the mandatory entry in the exhibitor list, hall plan and product index in the guide, the handbook, on the website and in the OutDoor app. In addition to this, you have all kinds of ways to advertise your product individually. From advertisements to mobile marketing at the OutDoor you can best reach your target groups with advertising, too. Please feel free to contact us for advice: Stephanie Beiswenger Project Coordinator for Exhibitor Services Messe Friedrichshafen Neue Messe 1, Friedrichshafen, Germany T Fax stephanie.beiswenger@messe-fn.de 3 MEDIA/ LISTS AND TYPES OF Mandatory entry Logo packages Supplementary entries Adverts Banners Links to social media sites Large formats & special forms of advertising at the OutDoor Sponsoring Exhibitor list Page 6ff Page 10 Page 14 Hall index Page 7ff Page 11 Product index Page 7ff Page 12 Page 15 Brand index Page 13 Page 15 Guide Page 6 Page 17 Handbook Page 7 Page 16 Website Page 8 Page 19 Page 21 Newsletter Page 20 Mobile Page 8 Page 22 Admission tickets Page 18 Exhibition grounds Page 23 Page 24 You can find information about guest tickets and free advertising material on page 26.

4 FOR TRADE VISITORS ONLY MANDATORY SPACES SPONSORING GUEST TICKETS All the OutDoor Media in comparison OUTDOOR MEDIA OUTDOOR GUIDE Advertise during the run-up to the trade fair Format 120 x 210 mm Number of copies 50,000 4 GUIDE YOUR ADVANTAGES 50,000 advertising contacts even before the trade fair given out as an insert in international specialist press also available as download will be used intensively during the trade fair thanks to the handy format OUTDOOR HANDBOOK The branch s reference book Format 230 x 297 mm Number of copies 12,500 HANDBOOK OFFICIAL CATALOGUE YOUR ADVANTAGES advertise in the official catalogue of the world s leading trade fair 12,500 copies on display during the trade fair and in hotels also available as download OUTDOOR WEBSITE Advertise on the official website entry in the online lists banner advertising social media links YOUR ADVANTAGES advertise in OutDoor s key digital media highest number of visitors before, during and after the trade fair banners in the environment of the most visited sub pages digital lists (for exhibitors, products and brands) placement of your own social media links

5 OUTDOOR MEDIA 2/2 MANDATORY SPACES SPONSORING GUEST TICKETS OUTDOOR NEWSLETTER Dialogue marketing for trade visitors and the press 5 Format Exclusivity 210 x 600 pixels, only static one banner per mail-shot YOUR ADVANTAGES directly into the mailbox of your target groups 15,000 trade visitors addresses 1,200 journalists addresses in the run-up to the trade fair and/or in the post-trade fair work MARKETING The OutDoor for digital globetrotters YOUR ADVANTAGES significant influence on brand consciousness reach target groups directly and reduce distribution losses no time or place limitations interactive attractive price/performance ratio successful monitoring via detailed evaluations OVER THE EXHIBITION GROUNDS The great wide world of OutDoor advertising YOUR ADVANTAGES advertise over the whole exhibition grounds during the world s leading trade fair for the outdoor market advertising space of all shapes and sizes a variety of special forms of advertising sponsor the most popular side events advertise right in the middle of the community

6 MANDATORY 1/3 SPACES SPONSORING GUEST TICKETS The basis for your success MANDATORY IN THE OUTDOOR LISTS The advantages of a mandatory entry for you: a presence in the guide, handbook, on the official website and in the app entry in the printed and electronic lists for exhibitors, halls and products 6 Your mandatory entry in the exhibitor, hall and product lists in the guide, the handbook, the Internet and the app guarantees you a presence in the most important media at the OutDoor. Entry 1x name of firm and max. 5 products in the product index 199* * i.e. the media flat-rate when the stand is booked The mandatory exhibitor entry consists of name of firm, street, post code/town, telephone, fax, Internet and (max. 6 lines of print). The stand number will be inserted by the trade fair management. None of the representative examples of entries on this or the following pages are binding. Data entry via the Online Service Center (OSC) After the stands have been allocated, you will receive your personal OSC login data from our catalogue partner b4client. This allows you the following options: - processing and booking your mandatory entry - refining your company profiles and configuring your logos - previewing and checking your entries GUIDE OUTDOOR GUIDE ADVERTISE DURING THE RUN-UP TO THE TRADE FAIR Mandatory entry in the OutDoor guide exhibitor list Example: Exhibitor list mandatory entry 1 Yourcompany GmbH A1 310 Format 120 x 210 mm Number of copies 50,000 Form outdoor@b4client.net Order online at Contact b4client, T , outdoor@b4client.net 1: Exhibitor list mandatory entry in guide

7 FOR TRADE VISITORS ONLY MANDATORY 2/3 SPACES SPONSORING GUEST TICKETS HANDBOOK OFFICIAL CATALOGUE OUTDOOR HANDBOOK THE BRANCH S REFERENCE BOOK Mandatory entry in OutDoor handbook 7 Example: Exhibitor list mandatory entry 1 A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com Format 230 x 297 mm Number of copies 15,000 Form outdoor@b4client.net Order online at Contact b4client, T , outdoor@b4client.net 1: Mandatory entry in exhibitor list 2 3 Example of a mandatory entry in the handbook: 2 hall plan, 3 product index Example: Hall plan mandatory entry B4-300 Yourcompany GmbH Example: Product index mandatory entry Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com

8 MANDATORY 3/3 SPACES SPONSORING GUEST TICKETS OUTDOOR WEBSITE Lists for exhibitors, products and brands come both in printed form and online on the official website, and also in the OutDoor app. Your entries are transferred accordingly. 8 Musterbeispiel GmbH Halle-Stand/Nr.: B Order online at Contact Stephanie Beiswenger T stephanie.beiswenger@messe-fn.de 1: Example of mandatory entry in exhibitor list on the OutDoor website OUTDOOR APP LISTS AND HALL PLAN ON THE SMARTPHONE Your mandatory entry means that you are automatically present in the OutDoor app. This means that all the smartphone users on the exhibition grounds can find you easily and conveniently. 2a 2b 2a + b: Example of mandatory entry in the OutDoor app s exhibitor list and hall plan

9 FOR TRADE VISITORS ONLY MANDATORY 1/5 SPACES SPONSORING GUEST TICKETS Book some additional visual recognition for your brand in all the important OutDoor media. OUTDOOR Data format Order online at Contact LOGO: EPS (logo templates which do not conform to requirements will be processed at cost price) b4client, T , outdoor@b4client.net YOUR LOGO IN THE MOST IMPORTANT MEDIA Your advantages: logo presence in the most important advertising materials and lists at the OutDoor can be booked individually according to your needs 9 The OutDoor logo packages let you display your logo right there where people will be looking for it in the most important printed (guide, handbook) and electronic (website, app) lists at the OutDoor. HANDBOOK OFFICIAL CATALOGUE GUIDE YOUR LOGO

10 FOR TRADE VISITORS ONLY MANDATORY 2/5 SPACES SPONSORING GUEST TICKETS Book some additional visual recognition for your brand in all the important OutDoor media. OUTDOOR EXHIBITOR LIST LOGO PACKAGE Your advantages: logo presence in all the trade fair lists one package for all the printed and digital media 10 This logo package means you can be found at a glance in all the exhibitor lists published. From the printed handbook and guide to the website and app. Package price Logo 4c (handbook, guide, web, app) 285 HANDBOOK OFFICIAL CATALOGUE GUIDE Logo Example 2 1 Logo Example 1: Logo entry in the handbook 2: Logo entry in the guide There is a limited number of logo entries in the guide. Orders are considered on the basis of date of receipt. 4 Example Logo Logo Example 5 3 Logo Example 3: Logo entry on the website 4 + 5: Logo entries in the OutDoor app

11 FOR TRADE VISITORS ONLY MANDATORY 3/5 SPACES SPONSORING GUEST TICKETS Book some additional visual recognition for your brand in all the important OutDoor media. OUTDOOR HALL INDEX LOGO PACKAGE Your advantages: logo presence in all the trade fair lists one package for all the printed and digital media 11 With your logo in the hall index, people will find your stand more quickly. Whether they look you up in the handbook, the guide, on the website or in the OutDoor app. Package price Logo 4c (handbook, guide, website, app) 202 HANDBOOK OFFICIAL CATALOGUE 1 Logo Example GUIDE 2 Logo Example 1: Logo entry in the handbook 2: Logo entry in the guide Reproduction of logo depends on the size of stand and logo proportions. We recommend exhibitors with smaller areas to place their logo in the exhibitor list. 4Logo Example 3 Logo Example 4: Logo entry in the OutDoor app 3: Logo entry in the hall index on the website

12 FOR TRADE VISITORS ONLY MANDATORY 4/5 SPACES SPONSORING GUEST TICKETS Book some additional visual recognition for your brand in all the important OutDoor media. OUTDOOR PRODUCT INDEX LOGO PACKAGE Your advantages: logo presence in all the product indexes one package for handbook, website and OutDoor app 12 Put your logo right there where people are looking for your products. The product index logo package guarantees your visual presence in the printed* and mobile versions. *not possible in the guide Package price Each complete entry with logo 4c (handbook, website, app) 238 Please make sure to specify which product numbers you want to be registered under. HANDBOOK OFFICIAL CATALOGUE Exhibitor details Company Inc. Halle-Stand/Nr.: B Logo Beispiel Logo Example 1 2 Logo Beispiel 1: Complete entry with logo in the handbook 2: Complete entry in the brand index on the website 3: Logo entry in the OutDoor app Example: Complete entry with logo 4c LOGO A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com

13 FOR TRADE VISITORS ONLY MANDATORY 5/5 SPACES SPONSORING GUEST TICKETS Book some additional visual recognition for your brand in all the important OutDoor media. OUTDOOR BRAND INDEX LOGO PACKAGE Your advantages: logo presence in all the brand indexes one package for handbook, website and OutDoor app 13 Logos give brands visual recognition. The product index logo package* lets you run up the flag in the handbook, on the website and OutDoor app. *not possible in the guide Package price Complete entry with logo 4c per brand (handbook, website, app) 238 HANDBOOK OFFICIAL CATALOGUE Exhibitor details Company Inc. Halle-Stand/Nr.: B3-209 Logo Example 3 Logo Example 1 2 Logo Beispiel 1: Complete entry with logo in the handbook 2: Complete entry in the brand index on the website 3: Logo entry in the OutDoor app Example: Complete entry with logo 4c LOGO A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com

14 MANDATORY 1/2 SPACES SPONSORING GUEST TICKETS Get found more easily IN THE OUTDOOR LISTS Your advantages: supplementary presence in the handbook, on the website and in the app individually scalable 14 EXHIBITOR LIST Further firm entries 199 One mandatory entry will be charged for each further address (manufacturers, importers, fellow exhibitors, etc.). Per additional line* 40 *not possible in the guide 1 2 Exhibitor details Yourcompany GmbH Hall-Stand/Nr.: B : Supplementary entry in the handbook: name and 6 supplementary lines 2: Supplementary entry in the exhibitor list in the guide 3: Supplementary entry in the exhibitor list on the website Example: Supplementary entry in the exhibitor list A1-310 Yourcompany GmbH Your Street 21, D YourTown Tel , Fax: Internet: yourcompany@yoursales.com 4 Per line of supplementary entry 4: Supplementary entry in the app

15 MANDATORY 2/2 SPACES SPONSORING GUEST TICKETS PRODUCT INDEX Supplementary ways to advertise Supplementary one-line entry* 40 *not possible in the guide Please make sure to specify which product numbers you want to be registered under Exhibitor details Example: One-line entry Company Inc. Halle-Stand/Nr.: B3-209 Example: One-line entry Product Product group A1-310 Product description 2 3 1: One-line supplementary entry in the handbook 2: Comparable entry in the product index 3: Comparable entry in the on the OutDoor website product index in the OutDoor app BRAND INDEX Supplementary ways to advertise Supplementary one-line entry* 40 *not possible in guide 1 Example: One-line entry Brands Brand name Musterbeispiel GmbH Halle-Stand/Nr.: B3-209 Example: One-line entry without logo A1-310 Yourcompany GmbH 2 3 1: One-line supplementary entry in the handbook 2: Comparable entry on the OutDoor website 3: Comparable entry in the OutDoor app

16 FOR TRADE VISITORS ONLY MANDATORY 1/3 SPACES SPONSORING GUEST TICKETS Best impact in the OutDoor printed media /PR Contact Stephanie Beiswenger, T stephanie.beiswenger@messe-fn.de 16 HANDBOOK OFFICIAL CATALOGUE OUTDOOR HANDBOOK Your advert or PR in the official OutDoor trade fair catalogue Advert prices 2/1 page 4c 460 x 297 mm 6,990 1/1 page 4c 230 x 297 mm 3,990 1/2 page 4c 115 x 297 mm 2, mm for cutting Best possible placement. Special Placement Inside front or back cover 4c 230 x 297 mm 4,190 Outside back cover 4c 230 x 297 mm 4,390 1: Whole-page advert 1 PR advert prices 2/1 page 4c 460 x 297 mm 5,990 1/1 page 4c 230 x 297 mm 2,990 Your self-designed PR advert will be given best possible placement. 2 FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS 3 2: Double-page advert 3: Half-page advert

17 MANDATORY 2/3 SPACES SPONSORING GUEST TICKETS Best impact in the OutDoor printed media Contact Stephanie Beiswenger, T stephanie.beiswenger@messe-fn.de OUTDOOR GUIDE Maximum visibility for your brand 17 GUIDE FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS 1: Whole-page advert 1 Advert prices 2/1 page 4c 240 x 210 mm 4,950 1/1 page 4c 120 x 210 mm 2,950 1/2 page 4c 120 x 105 mm 1,750 Best possible placement JULY FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS 3 2: Double-page advert 3: Half-page advert

18 MANDATORY 3/3 SPACES SPONSORING GUEST TICKETS Best impact in the OutDoor printed media Contact Stephanie Beiswenger, T stephanie.beiswenger@messe-fn.de OUTDOOR ADMISSION TICKETS Your advert on the official download document 18 Eintrittskarte Europäische OutDoor-Fachmesse Juli 2013 OutDoor 2013 Max Mustermann Musterfrau Information Systems GmbH Musterstr München Mit diesem Online-Ticket gehen Sie bitte direkt zum Einlass! Achtung: 1 Muss aus irgendwelchen Gründen tagsüber das Messegelände verlassen werden, so ist bei den Kontrolleuren unbedingt ein entsprechender UV-Einlass-Stempel zu verlangen. Nur die Verbindung Eintrittskarte mit dem UV-Auslass-Stempel erlaubt den nochmaligen Eintritt! Tickets sind von der Rückerstattung ausgeschlossen. Hinweistext wegen Badge Messe Friedrichshafen GmbH Testeintritt 011-TE Exclusively for one advertising customer, the OutDoor offers you the chance to advertise on all admission tickets bought online. This lets you reach 2/3 of approx. 22,000 trade visitors. Postfach 2080, Friedrichshafen Neue Messe 1, Friedrichshafen Deutschland Telefon +49 (0)7541 / , +49 (0)7541 / Telefax +49 (0)7541 / , +49 (0)7541 / besucher@messe-fn.de Deutschland Mustermann Information Systems GmbH 0,00 EUR inkl. MwSt. / 19% incl. VAT Max Mustermann 0hd6t2b6ngq97 Exclusive advert price 100 x 135 mm 1,750 1: Advert admission ticket Format 100 x 135 mm on A4 format Number of copies 15,000 Data format PDF-file, 300 dpi resolution Contact Stephanie Beiswenger T stephanie.beiswenger@messe-fn.de

19 MANDATORY 1/2 SPACES SPONSORING GUEST TICKETS Advertise on the official OutDoor website WEBSITE Your advantages: Format (lists) Format (highlights) Running time Data format Contact advertise in OutDoor s key digital media highest number of visitors before, during and after the trade fair banners in the environment of the most visited sub pages only one banner per start page 160 x 600 or 200 x 600 pixels 250 x 170 or 250 x 350 pixels 6 months before the trade fair and 1 month after static banner as jpg or gif file animated banner as animated gif max. 100 KB Stephanie Beiswenger, T , stephanie.beiswenger@messe-fn.de 19 Banner Lists 160 x 600 px Banner Lists 200 x 600 px Banner Highlights: 250 x 170 px Banner Highlights: 250 x 350 px S IN THE EXHIBITOR LIST Advertise where people are looking for all the exhibitors Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE WATCH LIST Advertise right there where users store their favourites Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE BRAND INDEX Advertise where people are looking for the best brands Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE PRODUCT INDEX Advertise where people are looking for particular products Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630 S IN THE HIGHLIGHTS Advertise on the website s most important sub pages The environment of the OutDoor Conferences, the INDUSTRY AWARD, the tent town and other highlights make sure you have high visibility. Format 250 x 170 px (banner in rotation) 950 Format 250 x 350 px (banner in rotation) 1,250 S IN THE HALL OVERVIEW Advertise right there where people are looking for the best brands Start page 160 x 600 px / 200 x 600 px (banner in rotation) 630

20 MANDATORY 2/2 SPACES SPONSORING GUEST TICKETS Dialogue marketing with experts NEWSLETTER Your advantages: directly into the mailbox of your target groups 15,000 trade visitors addresses 1,200 journalists addresses in the run-up to the trade fair and/or in the post-trade fair work Exclusivity Format Data format Contact One banner per mail-shot 210 x 600 pixels only static JPG or GIF files no editorial articles possible! Stephanie Beiswenger, T , stephanie.beiswenger@messe-fn.de NEWSLETTER FOR TRADE VISITORS Around 15,000 international trade visitors have subscribed to the OutDoor newsletter. All the latest information on the OutDoor is posted to these addresses approx. 8x before the trade fair and at least 1x after it. 20 Languages: German, English, French, Italian Trade visitors newsletter package (15,000 addresses) Format 210 x 600 pixels per mail-shot 2,500 PRESS NEWSLETTER The latest information about the OutDoor is mailed to 1,200 journalists approx. 4x. Languages: German, English, French, Italian Press newsletter package (1,200 addresses) Format 210 x 600 pixels per mail-shot 2,500 COMBI PACKAGE FOR TRADE VISITORS AND THE PRESS Book your presence in the OutDoor newsletters. Format 210 x 600 pixels per mail-shot 3,500

21 MANDATORY SPACES SPONSORING GUEST TICKETS Your trade fair presentation in the social networks LINKS TO YOUR SITES Your advantages: link your trade fair presence to Facebook, Twitter, YouTube, etc. consistent data structure in all the media OutDoor as a multiplier for your web 2.0 sites advertise on the OutDoor mobile website and the OutDoor app Order online at Contact b4client, T , outdoor@b4client.net May 31, 21 Link your entries in the online exhibitor list directly with your social media platforms. This means visitors to the official OutDoor website are only a click away from your Facebook presence or your other social media platforms. Link via the Online Service Center You can set up the links to your social media sites quite easily via the OutDoor s Online Service Center (OSC). You will receive your login details by after the stands have been allocated. Advertise right there where people are looking for exhibitors Single entry (link to Facebook, app or others) 95 All-inclusive package with all entries 345 Possible entries: link to your Facebook site link to your Twitter account link to your product or image video on YouTube link to your Flickr site link to your iphone app link to your Android app PDF for your sales brochures, price lists or image brochures your events during the trade fair and much more

22 MANDATORY SPACES SPONSORING GUEST TICKETS The OutDoor for digital globetrotters MARKETING Exhibitor Your advantages: significant influence on brand consciousness reach target groups directly and reduce distribution losses no time or place limitations interactive attractive price/performance ratio Contact PLATINUM PACKAGE Heidelberg Mobil International GmbH Industriestraße 41, Walldorf, Germany Sabrina Orf, T sponsoring@heidelberg-mobil.com BRONZE PACKAGE June 15, 22 PACKAGE PRICE 2,490 - advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to a landing page in the guide with max. 5 images and max. 600 text characters per image - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app PACKAGE PRICE advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to the exhibitor entry - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app GOLD PACKAGE PACKAGE PRICE 1,950 - advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to a landing page in the guide with max. 1 image and max. 800 text characters - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app SILVER PACKAGE PREMIUM: APP IN APP PACKAGE PRICE 10,000 - presentation of company-specific content in your own area of the OutDoor app - presentation of a plan of the company s own stand (static, with zoom and bookmark options) - presentation of the company s own events during the OutDoor - videos, etc. can be integrated - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app PACKAGE PRICE 1,490 - advertising banners on selected sites in the app (in rotation, max. 5 banners) - link to an external website - platforms: ios (iphone & ipad), Android (smartphone & tablet) and web app We would be happy to prepare an individual offer for you. Data size and format on request. Advertising space will be allocated on a first come, first served basis. All prices subject to VAT at the prevailing rate.

23 MANDATORY SPACES SPONSORING GUEST TICKETS The great wide world of OutDoor advertising LARGE FORMATS AND SPECIAL FORMS OF Your advantages: advertise on the entire exhibition grounds during the world s leading trade fair for the outdoor market advertising space of all shapes and sizes a variety of special forms of advertising 23 LARGE FORMATS INSIDE/OUTSIDE A0 POSTERS AND SWING SIGNS SPECIAL SPACES TOILET MIRRORS MEN S TOILETS LADY S TOILETS BEACH FLAGS BOLLARD PERIMETER COLUMNS WASTEBINS You can find detailed information and an overview of the free advertising spaces on the OutDoor website at: advertising spaces or directly at Werbeflächen24: Your contact partner at Werbeflächen24: Mr. Abele Pestalozzistrasse 22, Tettnang, Germany T +49 (0) M +49 (0) abele@werbeflaechen24.com

24 MANDATORY SPACES SPONSORING GUEST TICKETS Your brand powered by OutDoor SPONSORING/PROMOTION Contact Stephanie Beiswenger T stephanie.beiswenger@messe-fn.de Your advantages: sponsor the most popular side events advertise right in the middle of the community 24 BADGE HOLDERS For visitors, exhibitors and press with your company logo and the trade fair logo PAPER BAGS CARRIER BAGS papers bags with your logo to carry the magazines from the specialist press stand (Entrance East + West) CLIMBING COMPETITIONS During the OutDoor, some high-level competitions will be held on the climbing wall. Make the most of the various opportunities to enhance your presence. Bouldering: high-jump competition OutDoor Speed Cup CAMPING SPACES: CAMPING PARK AND FIELD tent sponsoring: you set up your rental tents in the camping park and camping field breakfast sponsoring on the camping field on the exhibition grounds you supply equipment, furniture or breakfast for the campers, coffee-to-go for the trade visitors (advertising on the coffee cups, etc.) OUTDOOR PARTY As an exhibitor, we offer you a whole range of opportunities to showcase your firm intelligently at the OutDoor Party: party & T-shirt sponsor WATER DISPENSERS in the halls passages BICYCLE RENTALS As an exhibitor, we offer you the chance to book advertising space on a total of 100 rental bicycles. During the OutDoor, the bicycles are situated all around Friedrichshafen at the central and most important locations. Detailed information at: (exhibitors marketing service)

25 MANDATORY SPACES SPONSORING GUEST TICKETS Your brand powered by OutDoor MEDIA SERVICE Contact Press Team T presse@messe-fn.de 25 You can book directly from the OutDoor website at: Exhibitors/Media Service Our press department provides a full range of media services to all exhibitors attending the OutDoor in Friedrichshafen. NOVELTIES Please let us know if you are planning to launch a new product at the OutDoor. The deadline for sending us your novelties is July, 9 th. Afterwards your novelties will be published online only.. PRESS CONFERENCE If you intend to hold a press conference during the event in Friedrichshafen, we would need some information in order to best coordinate these events. We will list the times of all press conferences and provide the media attending with this information. Please inform us as to when you would like to hold your conference so that we can make sure conferences are not held at the same time. PRESS BOX IN THE PRESS CENTER The exhibitor is responsible for checking and refilling the press box. All other facilities at the Press Centre are only available to accredited journalists. Costs per exhibitor are EUR 50,00 (plus VAT). ONLINE PRESS BOX The online press box contains: Press releases Each release with a photo for download Exhibitor data with link to company s own homepage Optional data of press agency with link to homepage We ask you to note that exhibitors are responsible for organizing their own event and inviting the media. The rental of a conference rooms costs 120 EURO. CELEBRITIES AT YOUR STAND You have a well-known personality visiting your stand? Please let us know in good time or fill out the form directly in the Internet.

26 MANDATORY SPACES SPONSORING GUEST TICKETS Invite your customers specifically GUEST TICKETS AND FREE MATERIAL Your advantages: invite your customers to the OutDoor vouchers for all the advertising events only tickets used will be charged for GUEST TICKETS Make sure you order enough guest tickets for your advertising events. You only receive the invoice after the trade fair has ended. You will only be charged for the tickets used. Please note that the vouchers can be obtained only at and can only be exchanged for tickets by trade visitors. To keep the organisation running as smoothly as possible, we would ask you or your customers to exchange the vouchers for tickets as soon as possible. FREE MATERIAL Poster DIN A3 (approx cm x 42 cm) Visitors brochure (in four languages, available from June) Tags/stickers ca. 6,2 cm x 4,1 cm FRIEDRICHSHAFEN JULI 26 Guest ticket prices DAY TICKET 13 4-DAY TICKET 29 FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS NUR FÜR FACHBESUCHER BESUCHER INFORMATION THE SUMMIT OF OUTDOOR BUSINESS Order guest tickets at: Stephanie Beiswenger T stephanie.beiswenger@messe-fn.de FREE LOGO DOWNLOAD AND TRADE FAIR INFORMATION Use the OutDoor logo or the OutDoor trade fair information for free on your advertising material, to let your customers know about your appearance at the trade fair. Download: (exhibitors marketing service) Colour options: 4C + greyscale Formats available: EPS, GIF, TIFF