BOND MEASURE E COMMUNICATIONS PLAN

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Cora Blair
5 years ago
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1 FREMONT UNIFIED SCHOOL DISTRICT BOND MEASURE E COMMUNICATIONS PLAN Citizens Bond Oversight Committee February 4, 2015

2 COMMUNICATIONS PLAN GOALS & OBJECTIVES To report and inform on the Bond Measure E program progress To address concerns and mitigate any community complaints To generate excitement about the seen and the unseen projects the taxpayers dollars will support, and how this benefits: Students, Teachers, Staff Community To CELEBRATE the successes in order to reinforce the importance of continued investment in the Fremont Unified School District. 2

3 BOND MEASURE E COMMUNICATIONS WILL: Improve delivery of news and positive messages to the community Counter myths and misconceptions about the Bond Measure E Program with timely, accurate information and evidence of progress Develop communications procedures and processes to ensure timely and accurate communication Deliver consistent messaging about any obstacles or setbacks encountered within a bond project, using one clear voice Celebrate the achievements and improvements realized through the community s investment in Fremont schools 3

4 BOND MEASURE E COMMUNICATIONS STRATEGIES /ACTION STEPS Website Content Ballot Measure Project List Schedule Calendar of public events (groundbreakings, ribbon cuttings, etc.) Approval of Series A (list projects by year) Information on Projects/Award of Contracts Photos /Video Clips Work, before, in progress, after Students & staff engaged in learning: making the unseen (infrastructure upgrades) visible CBOC Webpage link Social Media buttons Contact us 4

5 BOND MEASURE E COMMUNICATIONS STRATEGIES /ACTION STEPS Frequently Asked Questions (FAQs) Overall Bond Program/Financing Bond Issuance: Series A, B, C, D, E Appropriate Use of Funding Fiscal Oversight/Citizens Bond Oversight Committee Project Specific Information Technology Upgrade Projects American High School HVAC Projects Classroom Additions Projects Junior High School Conversions to Middle Schools Needs Greater Than Bond: $1.6 Billion in Needs vs. $650 Million generated by bond sales See graphic representation on next slide 5

6 BOND MEASURE E COMMUNICATIONS STRATEGIES /ACTION STEPS On website now 6

7 Technology Infrastructure projects: Making the unseen visible BOND MEASURE E COMMUNICATIONS STRATEGIES /ACTION STEPS On website now 7

8 BOND MEASURE E COMMUNICATIONS STRATEGIES /ACTION STEPS Press Releases Measure E Newsletter Print & Electronic Superintendent Messages Inclusion in school newsletters Posting on District/School Websites Distribution to Media Outreach Events Town Hall Meetings Road Show presentations to the community Groundbreakings Ribbon Cuttings 8

9 BOND MEASURE E COMMUNICATIONS STRATEGIES /ACTION STEPS Social Media currently used by FUSD: Facebook Twitter Vimeo Other potential Social Media outlets to consider: Instagram Pinterest Tumblr. YouTube 9

10 FUSD WEBSITE INFORMATION FUSD website gets approx. 1.3 million visits a year On average, 100,000 visits per month (lower traffic in June & July) High traffic pages (such as Enrollment) get 4500 visits per month FUSD Facilities page, which contains the Bond Measure E pages, receives approximately 400 visits per month Bond Measure E CBOC pages gets 200 visits per month 10