Fiesta in Sundance Square! October 8 & 9, 2010

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1 Fiesta in Sundance Square! October 8 & 9, 2010 OFFICIAL SPONSOR PROPOSAL John C. Jay Downie, CFEE ; fax: jdownie@fwhcc.org A presentation of the Fort Worth Hispanic Chamber of Commerce Creating, Promoting and Enhancing Economic Opportunity and Prosperity for the Fort Worth Hispanic Business Community.

2 Executive Summary MúsicArte de Fort Worth Fiesta in Sundance Square! A Two-Day Celebration of the Color, Art, Music and Cultures of the Americas DATES: October 8 & 9, 2010 TIMES: LOCATION: FEATURES: ATTENDANCE: Noon 10:30 PM MúsicArte spans six blocks in Downtown Fort Worth, centered in exciting Sundance Square Visual art and cultural entertainment both day and night 100 artists, 100 performers celebrating the countries of South, Central and North America Typical attendance is projected approximately 50,000 people over the two days. PRESENTED BY: Fort Worth Hispanic Chamber of Commerce, a 501(c)3 not-for-profit corporation COST: FREE to the public ATTRACTIONS: An eclectic variety of fine art from 100 artists with a Latino theme, including ceramics, painting, photography, woodcarvings, glassworks, jewelry and multi-media compositions. Two stages and pavilion areas feature more than 100 exhibits, demonstrations, wine and food. SPONSORS: INVITATION: Official Sponsors (2009) include American Airlines, BNSF Railway, Coors Distributing Company of Fort Worth, Sundance Square and The T. Supporting sponsors include CHASE, Coca Cola Bottling Company of North Texas, Fiesta Mart, Downtown Fort Worth, Inc., Green Mountain Energy and XTO Energy. Media Sponsors include NBC5, Univision, Star-Telegram. Supporters include Amon G. Carter Foundation, Bell Helicopter, North Texas Chevy Dealers and the Trinity River Vision Authority. The Fort Worth Hispanic Chamber of Commerce and the City of Fort Worth, along with the hundreds of Downtown Fort Worth stakeholders and the people of the Metroplex, hereby invite you to participate in this groundbreaking event celebrating the cultures and colors of the Americas. Event supports the Hispanic Scholarship Fund of the Fort Worth Hispanic Chamber of Commerce /04/2010

3 Overview In the fall of 2010, the Fort Worth Hispanic Chamber of Commerce, in collaboration with Downtown Fort Worth stakeholders, organizations and cultural institutions, will once again bring the vitality and diversity of the Americas South, Central and North to the heart of Texas. With a five year plan to establish this event as the centerpiece Latino celebration in Texas, the City of Fort Worth will open its doors to hundreds of thousands of residents and visitors in a colorful and diverse celebration. This is the fourth year of this major Downtown event initiative. MúsicArte de Fort Worth Arts Music and Heritage Festival will focus on the great tradition of art, music, food and winemaking from regions of South America, as well from the State of Mexico. For two wonderful days, Sundance Square, the epicenter of our exciting downtown business district, will host demonstrations, performances, and famous entertainers and lecturers from the Americas, and their proud history contemporary traditions. Up to 50,000 visitors will hear presentations of Latino and ethnic music; see demonstrations of wine making; enjoy diverse culinary traditions, old and new, and enjoy fine arts and crafts from top artisans from each country. MúsicArte de Fort Worth will illustrate a dynamic and creative society, built upon rich natural resources, thriving cosmopolitan cities and engaging rural landscapes, where a rich heritage of freedom, optimism, opportunity, and achievement contribute to a vibrant contemporary culture. The Festival will present an important opportunity for thousands of people to learn about Latino history, heritage, and culture firsthand, from the people who have dedicated their lives to celebrating, promoting, and preserving it. The Festival is a family event that draws evenly across age groups, and is as diverse as the American public. Beyond those who enjoy the Festival in person, another million people will visit through web coverage provided by the Fort Worth Hispanic Chamber of Commerce. Local, regional and national media coverage will reach another million+ people including policy-makers, diplomats, corporate and tourism industry leaders, educators, and cultural figures, as well as the general public through stories on television, radio, and print, generating, an estimated $2 million worth of positive exposure. The Festival will boost tourism, promote the public image of those represented, and stimulate a variety of cultural and economic opportunities /04/2010

4 Sponsorship Highlights Marketing Highlights Beautiful Downtown Fort Worth, Texas comes alive with incredible art, music and culture of the Americas, and resonates with the Latin sounds from South America and the State of Mexico. MúsicArte de Fort Worth is destined to become one of the nation s cultural events, showcasing all that Fort Worth has to offer to visitors from around the Metroplex, and around the world. During this event, and for a full month prior, we give you the opportunity to put your image and your product directly into the hands of thousands of potential customers. We ve found that creating an experience around your product really hits home. Depending on your level of sponsorship, your company may benefit from many of the following event-related promotions: High traffic locations within extensive grounds Sampling or couponing High visibility signage Hospitality area Association with the premier cultural event in Fort Worth Use of event logo in product promotion Retail/trade promotion Retail outlet cross promotions Projected Demographics You ll reach a diverse audience by targeting the crowds at MúsicArte de Fort Worth. 42% of attendees will be between the ages of 36 and % will consciously purchase products based on the manufacturer s involvement in community events. More than 35% of our patrons are projected to earn over $75,000 per year. 54% will be college graduates. 49% will be Professionals or are in the Technical field. 41% will return for a second day or more. Make an Impression Depending upon your level of involvement, your advertising message will be seen during the festival s promotional period. We re targeting families and young people who are actively interested and involved in art and music and that s about everyone. This targeted audience will see your message in a dynamic, unique and attentive environment that will help sell your product or service. Print promotion TV spots Cable TV spots Radio spots Website Brochures Costume character (as approved by Festival) Flyers Program guide Live radio remotes -4-08/04/2010

5 Sponsor Options PRESENTING SPONSOR $45,000 Presenting Sponsor will be offered the highest level of visibility and exposure to thousands of patrons who will attend MúsicArte de Fort Worth annually, in addition to the more than 1.5 million households reached through our projected advertising and public relations effort. MúsicArte de Fort Worth presented by Sponsor OFFICIAL SPONSOR $25,000 As an official Product or Service of MúsicArte de Fort Worth, your product name will be strongly associated with our marketing and promotional efforts. Exclusive product association is granted at this cash sponsorship level, and your product or service will be mentioned in advertising as the Official Product or Official Service of MúsicArte de Fort Worth. Sponsors are also afforded the opportunity to include this official status in their own marketing and advertising efforts. Official Sponsorship status is awarded to any specific sponsorship with an investment at the above level. INTERNATIONAL STAGE SPONSORSHIP $10,000 Known for bringing quality entertainers from around the world, the International Dance and Music Stage provides outstanding visibility, featuring programs and activities, as well as multicultural musical acts, from throughout the Americas. MUSICARTE FOR KIDS $7,500 MUSICARTE FOR KIDS is a highlight of the festival. Sponsorship aligns your company with positive social interaction among family members and friends, while inviting them to stretch their artistic imaginations. There are many opportunities for involvement with our families and kids in this exciting area. SPONSOR HOSPITALITY AREA $5,000 Sponsorship of the Hospitality Area puts your company front-and-center with our top givers and political movers. This will be the, place to be, and features amenities not found elsewhere in the Festival, along with being the best seat in the house! ENVIRONMENTAL SPONSOR $5,000 MúsicArte de Fort Worth is taking further initiatives to make the event more environmentally positive by instituting several new green policies and programs aimed at reducing the amount of waste generated. Biodegradable plates, utensils and cups are used throughout the event, and a complete recycling program has been initiated to help with all other waste. Be a part of this exciting new initiative. EXHIBIT LOCATIONS $500 - $5,000 Depending upon size of space rented, MúsicArte de Fort Worth offers consumer Lifestyle Pavilions to companies to display your products or services, inform an upscale public about your service or offer sampling opportunities for your products. Located in high-traffic areas throughout the festival site. VOLUNTEER PROGRAM $2,500 Your company name would be associated with a fantastic volunteer program consisting of hundreds of volunteers. Your logo will be on all volunteer related shirts and materials, with prominent recognition throughout the event. INFORMATION TENT $2,500 A central source of information for many festival-goers, a place where all questions are answered. Tens of thousands of people go by our Information booth over the four days! -5-08/04/2010

6 At a Glance Benefits Benefit Sponsor Name MAIN ST MAIN ST Presented by Logo on Stage/Pavilion Presenting Sponsor, $45,000 Name Official Product or Service - $25,000 International Dance and Music Stage Sponsor, $10,000 MUSICARTE FOR KIDS Sponsor - $10,000 Banner Logo (all) Logo (one) Yes Name when Television Spots to stage is feature Logo mentioned Log Yes o Exclusivity Yes Yes Yes Naming Rights for Element Presenting Logo Logo Logo SPONSOR HOSPITALITY Sponsor $5,000 Volunteer or Information Booth Sponsor $2,500 Lifestyle Pavilions - $500 - $5,000 Friend of the Festival Gold Level: $750 Radio Spots to feature Name Name Name Name Recognition at All Entry Points Logo Logo Logo Logo Logo Logo Master of Ceremonies Announcements Stages Stages Stages Stages Limited Stages Friend of the Festival Silver Level: $250 Press Releases Yes Yes Yes Yes Yes Yes On Site Booth for Sampling 10x20 10x20 10x20 10x20 10x10 10x10 Print Promotion Logo Logo Logo Logo Name Name Promotional Brochure Logo Logo Logo Logo Name Name Advertising Poster Logo Logo Logo Logo Name Name By $$ Level By $$ Level By $$ Level By $$ Level Official Event Program Guide Full 1/2 1/2 1/2 1/8 1/8 Listing Listing Listing On Site Banner Yes Yes Yes Yes Yes Info Booth Web Site Presence Logo Logo Logo Logo Logo Logo Name Name Name Hospitality Passes/day /04/2010

7 Benefits Detail The following is a list of benefits available to MúsicArte de Fort Worth Sponsors; to see what level you will receive as a sponsor, consult the Benefits at a Glance page. Advertising At company booth Radio Booth Space/Product Sales Broad cross-section of paid and promotional radio support with Major Radio Stations. On-site booth space set aside for your product or service. $150,300 in promotional support. Product sales throughout event hours through Television/Cable Television approved concessionaire. NBC5 for $60,000 in support. Master of Ceremonies Announcements Print Twelve 1/4-page ads in the Star Telegram promoting the festival. Print presence in Metroplex through the Dallas Morning-News $25,000+ print media purchase, plus $25,000 promotional support Web Sites Listing on Official MúsicArte de Fort Worth Fort Worth web page, and links at certain levels of sponsorship. Press Releases Sponsor mention in press releases relating to your involvement. Printed Material Promotional Poster 500 posters distributed throughout Fort Worth area. Official Event Program Listing in the Official Program, a full color publication listing all artists and entertainers for the event. Volunteer T-shirts 300 count worn by volunteers working during the event with name or logo. On Site Recognition Banners (depending upon level) At event entrances At sponsored location(s) On sponsor recognition kiosks On stage(s) Recognition from stage(s) MCs in between acts and during introductions. Additional Benefits Exclusivity Your company will have exclusivity among competitors at certain levels of sponsorship. VIP Hospitality A chance for business-to-business networking in the Hospitality Area with prime viewing location, food and drinks. Artists Host Recognition Package Logo/company name recognition in Artists Guides, Artist Host Volunteer Handbooks, Artists Newsletters, Artist Exit Surveys. Specialty signage in Artist Hospitality Area, at Artists Welcome Reception and Artists Awards Breakfast. Logo/company name recognition Artists Host clipboards and on Artists Hosts T-shirts. Verbal recognition at Artist Reception and Artists Awards Breakfast. Opportunity to participate in Artists Awards program. Company name associated with MúsicArte de Fort Worth Artists Showcase, feat. specialty signage at MúsicArte de Fort Worth Artist locations, spanning four blocks -7-08/04/2010

8 Media Detail Key to the success of the $750,000+ marketing program has been the involvement of our dedicated media sponsors, as well as our official sponsors. This involvement results in a high level of incremental media exposure for the event through crosspromotion. From a public relations standpoint, the promotional value is substantial. The following media outlets will provide promotional airtime and space in 2010: MúsicArte de Fort Worth Television (NBC5) $60,000 Radio (ten stations across all spectrums) $150,200 Newspaper (Star-Telegram, Dallas Morning News, Fort Worth Weekly) $50,600 Billboards $10,000 Sponsor Promotions $42,000 Internet $25, /04/2010

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