HERCANBERRA MEDIA KIT 20 17

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2 media kit contents 01 AUDIENCE 02 THE STORY OF HER 03 THE POWER OF WOMEN 04 KEY STATS 05 WHY WE RE DIFFERENT 06 DIGITAL PLACEMENT 07 DIGITAL SPECS 08 PACKAGES

3 Audience As of October 2017 AUDIENCE AGE 30 TO TO TO 40 AUDIENCE GENDER 92% HER MARITAL STATUS 40% MARRIED 40 TO TO 30 8% HIM 60% UNMARRIED IMPORTANCE IN LIFE CAREER 23 % INTIMATE RELATIONSHIPS 39 % 68 % FAMILY UNIQUE VISITORS PER MONTH 125, ,000 + PAGE VIEWS PER MONTH NEW SESSIONS SOCIAL CATEGORIES 40 % 37,000+ FANS 90% FEMALE FANS 87% ENGAGEMENT ON THE PAGE STYLE LIFE PEOPLE WHAT S ON SOCIAL FOLLOWING 8,000+ FOLLOWERS 19,000+ TWEETS 2,600+ LIKES CITY BUSINESS 70K + 22,000+ FOLLOWERS 3,500+ POSTS 2,900+ FOLLOWING FOOD + DRINK NEWS MAGAZINE WEDDINGS hercanberra.com.au 1

4 The story of Her HerCanberra is one of Canberra s most influential media brands. Since 2011, HerCanberra has been a vital resource for local women, providing an essential guide to living in the Canberra region. The web community was founded by Amanda Whitley and has since become the premier source of online information when it comes to what s on, places to eat, local movers and shakers, fashion, beauty, wellbeing and more. If it s part of her life you ll find it on HerCanberra. hercanberra.com.au 2

5 The power of women When it comes to spending decisions, women are in control and their influence is growing. Women influence decisions in the home, in business and in daily life. Marketers have an opportunity to better connect women with the products they buy and the media technologies they use to make a positive impact both in their lives and in the bottom line. Australian women are estimated to be responsible for spending 90 in the household dollar while having direct responsibility for per cent of domestic financial decisions.* SHE TRUSTS WHAT SHE KNOWS As media channels continue to fragment, gaining share of space, mind and trust will be an on-going challenge for advertisers. Advertising via online media outlets needs to be considered a place where earning a woman s trust is the intention and not simply just another reach mechanism. HerCanberra has gained strong credibility and trust with female readers and consumers. Our unique content creates discussion, recommendations and advice from leading and trusted female writers. According to Nielsen, recommendations from people you know is by far the most trustworthy advertising source for women. And when it comes to paid advertising 49% of women put the most confidence in editorial content.^ * Source: Australian Financial Review ^ Source: Nielsen hercanberra.com.au 3

6 Key stats 75% OF CANBERRA S WOMEN READ HERCANBERRA MONTHLY HerCanberra s core demographic is Canberra Women aged between 25 and 45. Approximately 110,000 women in the age group live in the ACT; this means, every month, HerCanberra is directly reaching 75% of that population. 125K+ UNIQUE READERS MONTHLY AND 290K+ PAGE VIEWS EACH MONTH SOCIAL NETWORK IN EXCESS OF 60K+ PEOPLE AVERAGE WEEKLY FACEBOOK REACH OF 175K+ PEOPLE RANKED AS A TOP CANBERRA EXPERT BY KLOUT, WITH A RANKING OF 71 We are credible and authentic, with a reputation for providing honest and relevant information on issues, products, places and events to Canberra women. HerCanberra s social network profile is connecting women and building a strong and engaged community. Our growing social profile and influence is becoming an indispensable tool for solving problems, asking questions, finding out what s on and building a sense of community. Through our social media channels, Canberra s women are connecting on issues ranging from daily family life, careers, health and wellbeing, shopping and finances. hercanberra.com.au 4

7 Why we re different WE RE MORE THAN A MEDIA CHANNEL WE CAN OFFER STRATEGIC COMMUNICATION ADVICE AND DEVELOP AN APPROACH THAT S GOING TO WORK FOR YOUR BUSINESS, WITHIN YOUR BUDGET. HerCanberra offers a range of options, including display advertising, sponsored editorial, social media activations, event partnerships and video products. Our aim is to provide cost-effective advertising solutions that really work. We believe it s our job to get you noticed, and we will always over-deliver. hercanberra.com.au CONFUSED ABOUT DIGITAL ADVERTISING? LET S BREAK IT DOWN FOR YOU. DISPLAY ADVERTISING (BANNER ADS) Display advertising has been proven to have an effect on user behavior, with research by Comscore recording substantial effects on traffic, sales and branding. At hercanberra.com.au we sell our display advertising on a per week basis with placement starting on Mondays. We have options that display on every page of the website (this is called Run of Site or ROS), home page only, or in specific sections. We use a Share of Voice (SOV) ad revenue model. What does this mean? It s a model that focuses on weight or percentage among other advertisers. For example, with a SOV of 20%, each advertiser gets 20 percent of the advertising weight. This method ensures one ad will not be seen any more than the other three, and the limited number of advertisers ensures ad exposure is optimised. Now you ve got the basics, check out your options on page 6. hercanberra.com.au 5

8 MASTHEAD & GUTTERS (ROS) Ad appear on every page of the website at 20% SOV. Ad placement highlighted in orange. COST $800 ex GST per week. Masthead (top) and Gutters. HOME PAGE MINORS (HOME PAGE ONLY) Ads display on home page and mobile at 20% SOV. Ad placement highlighted in orange. COST $500 per week. Leaderboard (middle and bottom) and MREC. SECTION ADVERTISING Ads display on the section landing page and on every article within that section at 50% SOV. Ad placement highlighted in orange. COST $500 per week. Leaderboard (bottom), MREC and Space ad. hercanberra.com.au 6

9 Digital Specs UNIT SIZE PIXEL SIZE MAX FILE SIZE LOOPS SUPPLY AS Masthead 970px x 90px 50K 4 loops max JPG, PNG or GIF Leaderboard 728px x 90px 50K 4 loops max JPG, PNG or GIF Gutters 160px x 600px 50K 4 loops max JPG, PNG or GIF MREC 300px x 250px 50K 4 loops max JPG, PNG or GIF Space Ad 300px x 600px 50K 4 loops max JPG, PNG or GIF hercanberra.com.au 7

10 Magazine MAGAZINE I N S T A G R A M FAN LOVE Home is more than an address. It s the people you hold close, the place you inhabit, an indescribable feeling of belonging. Issue 12 of HerCanberra s Magazine explores the concept of Home: aspirational interiors, local haunts, the changing face of Canberra and much more. Don t miss the opportunity to be part of it. CIRCULATION 10,000 PAGES 160 QUARTERLY RELEASE ARTWORK CUT OFF DATES Autumn Issue: Close of Business Friday 9 February, 2018 Winter Issue: Close of business Friday 11 May, 2018 Spring Issue: Close of business Friday 10 August, 2018 Summer Issue: Close of business Friday 9 November, 2018 UNIT SIZE COST (EXC. GST) SIZE FILE SUPPLY Full page $1, mm high x 170mm wide Inside front $1, mm high x (30% loading) 170mm wide Inside DPS $3, mm high x (30% loading) 340mm wide Inside back $1, mm high x (30% loading) 170mm wide Back page $1, mm high x (40% loading) 170mm wide Minimum of 15mm margins are recommended. All images must be 300 dpi. CMYK colour mode. Final art must be supplied as a print ready, high resolution PDF with 3mm bleed. Early right hand $1,375 page (up to page 15) (10% loading) 245mm high x 170mm wide No crop marks required. hercanberra.com.au 8

11 Other offerings SPONSORED EDITORIAL You probably know this as advertorial, but this is something different. We don t just give you 250 words. We do our research and write quality pieces that tell your story and engage our audience. Individual articles are combined with a social media activation to our audience of 60K+ and are valued at $1,500 ex GST. Discounts may be available if you purchase other elements (i.e. display ads or event packs). SOCIAL MEDIA When HerCanberra talks, our audience of over 50,000 followers listens. We influence purchases, trends and opinion and can create a bespoke social media campaign across Facebook, Twitter and Instagram to meet your needs. Prices start from $500 ex GST for one activation. Please note that we offer a select number of social media packages, as it is important to ensure we retain our brand value. We d love to chat with you about what s possible. VIDEO By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. We can produce videos that engage, inform, and excite. Talk to us about pricing. EVENT PARTNERSHIPS We can partner with you to entice the HerCanberra audience to your event. Prices negotiable. PARTNERSHIPS We want to work with you to deliver the very best value possible. Our Partnerships offer you the benefit of our many years in the marketing industry PLUS access to a unique platform in the Canberra media landscape. These partnerships include an annual Strategic Planning Session to identify your marketing priorities, dedicated client manager and monthly WIP Meetings, and access to our offerings (display, editorial and social), specifically tailored to your needs. The best of both Want to get the benefit of Magazine s long shelf life and visual impact, but keen to capitalise on the immediacy of the web and our huge social media following? Get the best of both worlds with our Mag + Online packages. MAG + ONLINE PACKAGE 1 Full page Magazine ad + $1,500 of digital display + online editorial + social media activation Total Market Value $4,250 COST $3,750 ex GST PACKAGE 2 Full page Magazine ad + $1,000 digital display + online editorial + social Total Market Value $3,750 COST $3,250 ex GST PACKAGE 3 Full page Magazine ad + $500 digital display + online editorial + social Total Market Value $3,250 COST $2,750 ex GST PACKAGE 4 Full page Magazine ad + $500 digital display + social Total Market Value $2,000 COST $1,500 ex GST These are individually tailored packages, so please talk to us if they sound like what you re looking for! hercanberra.com.au 9

12 ESTABLISHED 2011 Her city. Her life CONTACT BELINDA NEAME HERCANBERRA.COM.AU